Thanks to Google Tag Manager, we can insert various tags (brands) on our website quickly and easily without the need to modify the source code. This means that it can be done…
The Performance Max campaign (PMax) will soon be available for hotel advertisers as well PMax will soon also support travel goals. Ads should appear on Google Maps, Search, YouTube Ads, and Hotel…
TikTok has recently become one of the most downloaded apps in the world. Looking at the numbers, the rapid growth of the app’s popularity is much more apparent. In the first quarter…
Using UTM parameters for Google Analytics 4 is more important than ever. There is still no filter functionality in GA4, so the data you get into GA4 has to be clean. You…
Linking BigQuery and GA4 is a powerful combination for several reasons: Access to raw data: When you link GA4 with BigQuery, you can export raw, unsampled data from GA4 into BigQuery, giving…
Linking your Analytics property to your Google Ads account will enable data to flow between the products. Most important benefits: See your Google Ads campaigns and dimensions in the Acquisition overview and…
In addition to the standard reports, we can use the Explore section in GA4. This section is the real strength of GA4, as it offers excellent variability in report creation. It’s like…
Why should we import to GA4? You should have all revenue and cost data in one place to have a complete picture of your KPIs: Blended CPA / Blended ROAS MER GA4…
The reports in GA4 have changed compared to UA as follows: Anything you don’t find in the picture above, you have to create yourself. To work with reports, you need to understand…
In Universal Analytics you may used to have events, goals and transactions (for e-commerce sites). In GA4 there are just events and conversions. An event is a user interaction with your website…