ga4

Jul 27, 2023
ga4

How to calculate your MER in GA4 – Complete guide

Google Analytics 4 (GA4) is the latest generation of Google’s web analytics platform designed to provide comprehensive insights into user behavior across various devices and platforms. As GA4 became the only option…

Jul 27, 2023
ga4

GA4 News 3

SEO fans beware! An extensive article by Measureschool on the topic of how to control backlinks in GA4. You will also find some tips on how to clean your referral data –…

Apr 30, 2023
ga4

GA4 News 2

We have again prepared the news from the world of Google Analytics 4 that happened in the last weeks. Google Analytics introduced new functions that simplify work with reports, especially for properties…

Mar 30, 2023
ga4

GA4 Tip #16 – UTM parameters for Google Analytics 4

Using UTM parameters for Google Analytics 4 is more important than ever. There is still no filter functionality in GA4, so the data you get into GA4 has to be clean. You…

Mar 30, 2023
ga4

GA4 Tip #15 – BigQuery linking

Linking BigQuery and GA4 is a powerful combination for several reasons: Access to raw data: When you link GA4 with BigQuery, you can export raw, unsampled data from GA4 into BigQuery, giving…

Mar 30, 2023
ga4

GA4 Tip #14 – Google ads linking

Linking your Analytics property to your Google Ads account will enable data to flow between the products. Most important benefits: See your Google Ads campaigns and dimensions in the Acquisition overview and…

Mar 30, 2023
ga4

GA4 Tip #13 – Create custom reports through Explorations

In addition to the standard reports, we can use the Explore section in GA4. This section is the real strength of GA4, as it offers excellent variability in report creation. It’s like…

Mar 30, 2023
ga4

GA4 Tip #12 – Import non-Google cost data

Why should we import to GA4? You should have all revenue and cost data in one place to have a complete picture of your KPIs: Blended CPA / Blended ROAS MER GA4…

Mar 29, 2023
ga4

GA4 Tip #11 – Customize report navigation

The reports in GA4 have changed compared to UA as follows: Anything you don’t find in the picture above, you have to create yourself. To work with reports, you need to understand…

Mar 29, 2023
ga4

GA4 Tip #10 – Events and conversions

In Universal Analytics you may used to have events, goals and transactions (for e-commerce sites). In GA4 there are just events and conversions. An event is a user interaction with your website…