Feb 27, 2024

How can you use the 4As framework to effectively measure advertising effectiveness?

The 4As framework is a tool used to measure the effectiveness of advertising and understand how well an ad performs. It stands for Awareness, Attitudes, Action, and Allegiance. Here’s how you can…

Oct 30, 2023

How to Set Up Conversion Tracking in Google Ads for Shopify

Unlocking Accurate Google Ads Conversions Looking to elevate your Google Ads conversions on Shopify? The key to robust ROI and boosted conversions lies in meticulous setup and smart Google Ads conversion tracking.…

Aug 21, 2023

How to create a DSA campaign for categories?

Did you want to create a category DSA campaign, but there were many categories, and you wanted to target only some of them? How do you choose the correct categories for a…

Aug 18, 2023

PPC News 2

Welcome to our new post, where we bring you exciting updates from the world of PPC advertising. Today, we’re looking at the news that will affect how we optimize campaigns and target…

Jul 27, 2023

How to calculate your MER in GA4 – Complete guide

Google Analytics 4 (GA4) is the latest generation of Google’s web analytics platform designed to provide comprehensive insights into user behavior across various devices and platforms. As GA4 became the only option…

Jul 27, 2023

GA4 News 3

SEO fans beware! An extensive article by Measureschool on the topic of how to control backlinks in GA4. You will also find some tips on how to clean your referral data –…

May 24, 2023

PMAX Script

The marketing world is constantly changing, and what was true yesterday may not be true today. How do you manage this chaos and stay on top of it? How to effectively analyze…

Apr 30, 2023

Case Study Search Ads – How we increased ROAS by 124%

CLIENT E-shop operating in the party and carnival costumes segment The performance of the e-shop is highly dependent on seasonality PROBLEM During our biggest season, we ran SEA campaigns with Broad Match…

Apr 30, 2023

GA4 News 2

We have again prepared the news from the world of Google Analytics 4 that happened in the last weeks. Google Analytics introduced new functions that simplify work with reports, especially for properties…

Apr 29, 2023

TikTok Ads Optimization

You already have an account set up; campaigns set up, and videos available that are entertaining, informative, and educational. You’ve run your first ads, and now what? How do you optimize your…