Guide to Performance Max Campaign for E-commerce Whether you are new to Google Ads or even a senior marketing specialist, you must have heard about Performance Max and how it is essential…
The 4As framework is a tool used to measure the effectiveness of advertising and understand how well an ad performs. It stands for Awareness, Attitudes, Action, and Allegiance. Here’s how you can…
Unlocking Accurate Google Ads Conversions Looking to elevate your Google Ads conversions on Shopify? The key to robust ROI and boosted conversions lies in meticulous setup and smart Google Ads conversion tracking.…
Did you want to create a category DSA campaign, but there were many categories, and you wanted to target only some of them? How do you choose the correct categories for a…
Welcome to our new post, where we bring you exciting updates from the world of PPC advertising. Today, we’re looking at the news that will affect how we optimize campaigns and target…
Google Analytics 4 (GA4) is the latest generation of Google’s web analytics platform designed to provide comprehensive insights into user behavior across various devices and platforms. As GA4 became the only option…
SEO fans beware! An extensive article by Measureschool on the topic of how to control backlinks in GA4. You will also find some tips on how to clean your referral data –…
The marketing world is constantly changing, and what was true yesterday may not be true today. How do you manage this chaos and stay on top of it? How to effectively analyze…
CLIENT E-shop operating in the party and carnival costumes segment The performance of the e-shop is highly dependent on seasonality PROBLEM During our biggest season, we ran SEA campaigns with Broad Match…
We have again prepared the news from the world of Google Analytics 4 that happened in the last weeks. Google Analytics introduced new functions that simplify work with reports, especially for properties…