The marketing world is constantly changing, and what was true yesterday may not be true today. How do you manage this chaos and stay on top of it? How to effectively analyze…
Performance Max (PMax) campaigns can be a powerful tool for lead gen. If you’re considering using PMax for leads, here’s a simple breakdown of how to set it up and some handy…
Optimization of PMAX campaigns is a crucial step towards achieving better results. This article provides an overview of essential strategies and techniques that will help you improve campaign performance and reach your…
There are some PPC accounts where PMAX is all we need, and no other type of campaign is necessary. However, this is usually not the case. In many situations, alongside the PMAX…
Every PPC specialist has likely experienced this scenario. You create a PMAX campaign, set the tROAS and budget, fill in the assets, and rely on Google’s algorithm to do the work. Sometimes,…
Guide to Performance Max Campaign for E-commerce Whether you are new to Google Ads or even a senior marketing specialist, you must have heard about Performance Max and how it is essential…
Did you want to create a category DSA campaign, but there were many categories, and you wanted to target only some of them? How do you choose the correct categories for a…
Welcome to our new post, where we bring you exciting updates from the world of PPC advertising. Today, we’re looking at the news that will affect how we optimize campaigns and target…
CLIENT E-shop operating in the party and carnival costumes segment The performance of the e-shop is highly dependent on seasonality PROBLEM During our biggest season, we ran SEA campaigns with Broad Match…
The Performance Max campaign (PMax) will soon be available for hotel advertisers as well PMax will soon also support travel goals. Ads should appear on Google Maps, Search, YouTube Ads, and Hotel…