Welcome to our new post, where we bring you exciting updates from the world of PPC advertising. Today, we’re looking at the news that will affect how we optimize campaigns and target…
Google Analytics 4 (GA4) is the latest generation of Google’s web analytics platform designed to provide comprehensive insights into user behavior across various devices and platforms. As GA4 became the only option…
SEO fans beware! An extensive article by Measureschool on the topic of how to control backlinks in GA4. You will also find some tips on how to clean your referral data –…
CLIENT E-shop operating in the party and carnival costumes segment The performance of the e-shop is highly dependent on seasonality PROBLEM During our biggest season, we ran SEA campaigns with Broad Match…
We have again prepared the news from the world of Google Analytics 4 that happened in the last weeks. Google Analytics introduced new functions that simplify work with reports, especially for properties…
You already have an account set up; campaigns set up, and videos available that are entertaining, informative, and educational. You’ve run your first ads, and now what? How do you optimize your…
Thanks to Google Tag Manager, we can insert various tags (brands) on our website quickly and easily without the need to modify the source code. This means that it can be done…
The Performance Max campaign (PMax) will soon be available for hotel advertisers as well PMax will soon also support travel goals. Ads should appear on Google Maps, Search, YouTube Ads, and Hotel…
TikTok has recently become one of the most downloaded apps in the world. Looking at the numbers, the rapid growth of the app’s popularity is much more apparent. In the first quarter…
Using UTM parameters for Google Analytics 4 is more important than ever. There is still no filter functionality in GA4, so the data you get into GA4 has to be clean. You…