GA4 Tip #14 – Google ads linking

Linking your Analytics property to your Google Ads account will enable data to flow between the products.

Most important benefits:

  • See your Google Ads campaigns and dimensions in the Acquisition overview and User acquisition reports
  • Import Analytics conversions into your Google Ads account
  • Enable Google Ads remarketing with Analytics audience data

How to do it:

  1. Admin > Property > Google ads linking
  2. Select Google ads account, leave personalized ads, and auto-tagging on.

Gabriel Jurčo

After five years at 6clickz, Gabi developed into an e-commerce consultant, in charge of international e-shops with 6+ markets and 8-digit turnover.