Linking your Analytics property to your Google Ads account will enable data to flow between the products.
Most important benefits:
- See your Google Ads campaigns and dimensions in the Acquisition overview and User acquisition reports
- Import Analytics conversions into your Google Ads account
- Enable Google Ads remarketing with Analytics audience data
How to do it:
- Admin > Property > Google ads linking
- Select Google ads account, leave personalized ads, and auto-tagging on.