Every PPC specialist has likely experienced this scenario. You create a PMAX campaign, set the tROAS and budget, fill in the assets, and rely on Google’s algorithm to do the work. Sometimes,…
Guide to Performance Max Campaign for E-commerce Whether you are new to Google Ads or even a senior marketing specialist, you must have heard about Performance Max and how it is essential…
Did you want to create a category DSA campaign, but there were many categories, and you wanted to target only some of them? How do you choose the correct categories for a…
Welcome to our new post, where we bring you exciting updates from the world of PPC advertising. Today, we’re looking at the news that will affect how we optimize campaigns and target…
CLIENT E-shop operating in the party and carnival costumes segment The performance of the e-shop is highly dependent on seasonality PROBLEM During our biggest season, we ran SEA campaigns with Broad Match…
The Performance Max campaign (PMax) will soon be available for hotel advertisers as well PMax will soon also support travel goals. Ads should appear on Google Maps, Search, YouTube Ads, and Hotel…
What is Scarabaeus? Scarabaeus is a marketing tool developed by 6clickz that offers a unique way of reporting product optimisation results for Google Shopping ads. Scarabaeus connects data and metrics from Google…
Are you bored of creating search campaigns via Google Ads? Are you frustrated by the tedious preparation of keywords and responsive ads in Google sheets? Our company generated a script that will…
In the previous articles, we talked about how to create automatic campaigns from the feed, how to automatically update ads and how to create conditions to launch and stop ad sets. A…
In the part one, we explained what prompted us to consider the automatic creation of campaigns from the feed and how we handled the creation of campaigns and current ads. Now, there…