Case Study – 133% Increase in Conversions Thanks to Reassigning Inactive Products How to achieve a 133% increase in conversions just by reassigning products? Problem The Expensive (Villains) PLA campaign was gradually…
Case Study: Effective Acquisition Through a Blog – How We Achieved 27x Cheaper Clicks via DSA Compared to Search Campaigns A blog as a performance engine? Exactly! A DSA campaign targeting blog…
The marketing world is constantly changing, and what was true yesterday may not be true today. How do you manage this chaos and stay on top of it? How to effectively analyze…
Today we will look at the customer’s attention when watching static ads and show a tool that predicts this attention using artificial intelligence. We must approach banner creation with the knowledge that…
Performance Max (PMax) campaigns can be a powerful tool for lead gen. If you’re considering using PMax for leads, here’s a simple breakdown of how to set it up and some handy…
Optimization of PMAX campaigns is a crucial step towards achieving better results. This article provides an overview of essential strategies and techniques that will help you improve campaign performance and reach your…
There are some PPC accounts where PMAX is all we need, and no other type of campaign is necessary. However, this is usually not the case. In many situations, alongside the PMAX…
Every PPC specialist has likely experienced this scenario. You create a PMAX campaign, set the tROAS and budget, fill in the assets, and rely on Google’s algorithm to do the work. Sometimes,…
Guide to Performance Max Campaign for E-commerce Whether you are new to Google Ads or even a senior marketing specialist, you must have heard about Performance Max and how it is essential…
The 4As framework is a tool used to measure the effectiveness of advertising and understand how well an ad performs. It stands for Awareness, Attitudes, Action, and Allegiance. Here’s how you can…