Why should we import to GA4? You should have all revenue and cost data in one place to have a complete picture of your KPIs: Blended CPA / Blended ROAS MER GA4…
The reports in GA4 have changed compared to UA as follows: Anything you don’t find in the picture above, you have to create yourself. To work with reports, you need to understand…
In Universal Analytics you may used to have events, goals and transactions (for e-commerce sites). In GA4 there are just events and conversions. An event is a user interaction with your website…
Events in GA4 are user interactions with your website or app that are tracked by the GA4 tracking code. Events can include a wide range of actions, such as button clicks, video…
Attribution in Google Analytics refers to assigning credit for a specific conversion or user action to a particular marketing channel or touchpoint within a conversion path. Attribution models allow us to understand…
We set up a referral exclusion list for online stores mainly because of payment gateways. Since the payment gateway has a different domain than ours, this is the source from where the…
Google Signals allows better cross-device tracking of users who are logged into their Google account. How to turn it on: 1) Admin > Property > Data Settings > Data Collection >> Enable…
Data retention in GA4 refers to the period of time that user-level and event-level data is stored in your GA4 property before it is automatically deleted. The default is set to 2…
Excluding internal traffic from Google Analytics 4 is recommended for a few reasons: Accurate reporting: When analyzing website traffic, you want to make sure that the data you’re seeing reflects the behavior…
In some cases, we may need to track multiple domains within a single Google Analytics 4 property. For this purpose we can configure multiple domains in the Data Stream settings. Important note:…