Optimizing brand campaigns by splitting match types brought stability and higher efficiency. The client needed to optimize their search campaigns. The problem was clear: a single large-brand search campaign was unable to use…
Forget the myth that Google Ads Demand Gen campaigns must always be about conversions. Have you ever wondered if it makes sense to optimize this campaign type for clicks? We took a…
How to Quickly Improve ROAS in a PLA Campaign? Challenge A PLA campaign for marketplace (second-hand) products was stagnating. Despite generating revenue, the ROAS remained at 9, which was not sufficient for…
“Your conversions are only from remarketing audiences!” The most common sentence we hear when launching Demand Gen with combined audiences (remarketing + acquisition). Then we faced a situation where we were testing…
Case Study – 133% Increase in Conversions Thanks to Reassigning Inactive Products How to achieve a 133% increase in conversions just by reassigning products? Problem The Expensive (Villains) PLA campaign was gradually…
Case Study: Effective Acquisition Through a Blog – How We Achieved 27x Cheaper Clicks via DSA Compared to Search Campaigns A blog as a performance engine? Exactly! A DSA campaign targeting blog…
The marketing world is constantly changing, and what was true yesterday may not be true today. How do you manage this chaos and stay on top of it? How to effectively analyze…
Today we will look at the customer’s attention when watching static ads and show a tool that predicts this attention using artificial intelligence. We must approach banner creation with the knowledge that…
Performance Max (PMax) campaigns can be a powerful tool for lead gen. If you’re considering using PMax for leads, here’s a simple breakdown of how to set it up and some handy…
Optimization of PMAX campaigns is a crucial step towards achieving better results. This article provides an overview of essential strategies and techniques that will help you improve campaign performance and reach your…