“Your conversions are only from remarketing audiences!” The most common sentence we hear when launching Demand Gen with combined audiences (remarketing + acquisition). Then we faced a situation where we were testing…
Case Study – 133% Increase in Conversions Thanks to Reassigning Inactive Products How to achieve a 133% increase in conversions just by reassigning products? Problem The Expensive (Villains) PLA campaign was gradually…
Case Study: Effective Acquisition Through a Blog – How We Achieved 27x Cheaper Clicks via DSA Compared to Search Campaigns A blog as a performance engine? Exactly! A DSA campaign targeting blog…
There are some PPC accounts where PMAX is all we need, and no other type of campaign is necessary. However, this is usually not the case. In many situations, alongside the PMAX…
Every PPC specialist has likely experienced this scenario. You create a PMAX campaign, set the tROAS and budget, fill in the assets, and rely on Google’s algorithm to do the work. Sometimes,…
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