Case Study

Optimizing brand campaigns by splitting match types brought stability and higher efficiency. The client needed to optimize their search campaigns. The problem was clear: a single large-brand search campaign was unable to use…

Forget the myth that Google Ads Demand Gen campaigns must always be about conversions. Have you ever wondered if it makes sense to optimize this campaign type for clicks? We took a…

How to Quickly Improve ROAS in a PLA Campaign? Challenge A PLA campaign for marketplace (second-hand) products was stagnating. Despite generating revenue, the ROAS remained at 9, which was not sufficient for…

“Your conversions are only from remarketing audiences!” The most common sentence we hear when launching Demand Gen with combined audiences (remarketing + acquisition). Then we faced a situation where we were testing…

Case Study – 133% Increase in Conversions Thanks to Reassigning Inactive Products How to achieve a 133% increase in conversions just by reassigning products? Problem The Expensive (Villains) PLA campaign was gradually…

Case Study: Effective Acquisition Through a Blog – How We Achieved 27x Cheaper Clicks via DSA Compared to Search Campaigns A blog as a performance engine? Exactly! A DSA campaign targeting blog…

There are some PPC accounts where PMAX is all we need, and no other type of campaign is necessary. However, this is usually not the case. In many situations, alongside the PMAX…

Every PPC specialist has likely experienced this scenario. You create a PMAX campaign, set the tROAS and budget, fill in the assets, and rely on Google’s algorithm to do the work. Sometimes,…