Case Study

Nov 27, 2025
Case Study PPC

Case Study – 133% Increase in Conversions Thanks to Reassigning Inactive Products

Case Study – 133% Increase in Conversions Thanks to Reassigning Inactive Products How to achieve a 133% increase in conversions just by reassigning products? Problem The Expensive (Villains) PLA campaign was gradually…

Nov 27, 2025
Case Study DSA PPC

Case Study: Effective Acquisition Through a Blog – How We Achieved 27x Cheaper Clicks via DSA Compared to Search Campaigns

Case Study: Effective Acquisition Through a Blog – How We Achieved 27x Cheaper Clicks via DSA Compared to Search Campaigns A blog as a performance engine? Exactly! A DSA campaign targeting blog…

Oct 16, 2024
Case Study PMAX PPC

Case Study – How to Optimize a PMAX Campaign Alongside Search Campaigns

There are some PPC accounts where PMAX is all we need, and no other type of campaign is necessary. However, this is usually not the case. In many situations, alongside the PMAX…

Oct 16, 2024
Case Study PMAX PPC

Case Study – How to Optimize PMAX When Performance Drops

Every PPC specialist has likely experienced this scenario. You create a PMAX campaign, set the tROAS and budget, fill in the assets, and rely on Google’s algorithm to do the work. Sometimes,…