Case Study: Effective Acquisition Through a Blog – How We Achieved 27x Cheaper Clicks via DSA Compared to Search Campaigns

A blog as a performance engine? Exactly!

A DSA campaign targeting blog articles showed that well-written content can generate not only readership, but also conversions and revenue – at a cost per click that was several times lower than in standard search campaigns.

Problem

The client had an extensive and well-crafted blog that serves as an important source of information for potential customers. However, the blog was not sufficiently utilized within paid advertising. Traditional search campaigns had a high average CPC (avg. CPC 13.86 CZK), and at the same time, we were seeking a way to target new customers while maintaining low costs effectively.

Solution

We created a DSA campaign with these settings:
Targeting: All URLs containing “blog”.
Bidding strategy: Maximize clicks with a max CPC limit of 5 CZK.
Goal: Support new customer acquisition and increase brand visibility.

Results

After the first month:

Average CPC: 0.5 CZK (10x lower than the set maximum)
Comparison with other campaigns: 27.7x cheaper clicks compared to non-brand search campaigns
Achieved additional revenue: 117k CZK

Conclusion

A well-made blog can serve as an effective channel within paid advertising when targeted with the right strategy. Content that solves customer problems or educates them can drive conversions at a fraction of the cost of usual campaigns.

Want to know more? On 6Clickz Podia, you can find our complete range of courses and scripts – everything you need to manage your campaigns more effectively.