{"id":981,"date":"2021-11-09T20:44:22","date_gmt":"2021-11-09T19:44:22","guid":{"rendered":"https:\/\/www.6clickz.com\/?p=981"},"modified":"2023-03-09T15:52:02","modified_gmt":"2023-03-09T14:52:02","slug":"ga4-cez-google-tag-manager","status":"publish","type":"post","link":"https:\/\/www.6clickz.com\/sk\/ga4-cez-google-tag-manager\/","title":{"rendered":"GA4 &#8211; r\u00fdchle nasadenie cez Google Tag Manager"},"content":{"rendered":"<p><strong><em>Tento n\u00e1vod nasadenia GA4 vznikol pre <a href=\"https:\/\/shoptet.sk\/\">Shoptet<\/a>. M\u00f4\u017eeme ho v\u0161ak pou\u017ei\u0165\u00a0aj na in\u00e9 e-shopov\u00e9 rie\u0161enia mimo Shoptet s drobn\u00fdmi \u00fapravami.<\/em><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">V tomto n\u00e1vode si uk\u00e1\u017eeme ako zalo\u017ei\u0165 Google Analytics 4 pre Shoptet. Ak ste sa u\u017e niekedy pok\u00fa\u0161ali nastavi\u0165 Google Analytics 4 cez Shoptet, tak ste si ur\u010dite v\u0161imli, \u017ee t\u00e1to funkcia je zatia\u013e nedostupn\u00e1 (11\/2021). Shoptet toti\u017e zatia\u013e umo\u017e\u0148uje iba nasadenie starej verzie Google Analyticsu, takzvan\u00e9ho Universal Analytics (GA3). Sk\u00f4r \u010di nesk\u00f4r v\u0161ak bude fungova\u0165 u\u017e iba nov\u00fd Google Analytics (GA4). Preto ho potrebujeme \u010do najsk\u00f4r nasadi\u0165, aby sme mohli zbiera\u0165 d\u00e1ta. V tomto n\u00e1vode si uk\u00e1\u017eeme ako vytvori\u0165 \u00fa\u010det GA4 a ako ho nasadi\u0165 na Shoptet prostredn\u00edctvom <a href=\"https:\/\/tagmanager.google.com\/\">Google Tag Manager (GTM)<\/a>. Tento n\u00e1vod je mo\u017en\u00e9 pou\u017ei\u0165 aj na in\u00e9 e-shopov\u00e9 rie\u0161enia mimo Shoptet s drobn\u00fdmi \u00fapravami.<\/span><\/p>\n<h3>Zalo\u017eenie GA4 \u00fa\u010dtu<\/h3>\n<p><span style=\"font-weight: 400;\">Pre zalo\u017eenie \u00fa\u010dtu GA4 si otvor\u00edme klasick\u00fd <a href=\"https:\/\/analytics.google.com\/\">Google Analytics<\/a> n\u00e1\u0161ho e-shopu. V sekcii admin, v \u010dasti Property klikneme na vytvorenie novej Property. Syst\u00e9m n\u00e1s automaticky naviguje na vytvorenie GA4. Vypln\u00edme potrebn\u00e9 nastavenia a zalo\u017e\u00edme si \u00fa\u010det. Po zalo\u017een\u00ed \u00fa\u010dtu v sekcii Admin v \u010dasti Data Streams n\u00e1jdeme takzvan\u00e9 Measurement ID. Toto ID si skop\u00edrujeme a vyu\u017eijeme ho pri nasaden\u00ed cez GTM.<\/span><\/p>\n<h3>Vytvorenie tagu v GTM<\/h3>\n<p><span style=\"font-weight: 400;\">Teraz sa presunieme do GTM. V tomto videu si nebudeme ukazova\u0165 ako zaklada\u0165 GTM a nasadi\u0165 container na web. Ni\u017e\u0161ie v tomto \u010dl\u00e1nku v\u0161ak n\u00e1jdete link aj videon\u00e1vod ako zalo\u017ei\u0165 Google Tag Manager.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V \u010dasti Tags si zvol\u00edme vytvorenie nov\u00e9ho tagu a GA4 Configuration. Tu vypln\u00edme u\u017e skop\u00edrovan\u00e9 Measurement ID. Ke\u010f\u017ee to bude z\u00e1kladn\u00fd Pageview tag, budeme ho sp\u00fa\u0161\u0165a\u0165 na ka\u017edej str\u00e1nke. V sekcii Triggers nastav\u00edme All pages.<\/span><\/p>\n<h3>Kontrola spr\u00e1vnosti nasadenia<\/h3>\n<p><span style=\"font-weight: 400;\">Spr\u00e1vne nasaden\u00e9 GA4 si m\u00f4\u017eeme skontrolova\u0165 v Preview mode: Klikneme na Preview, otvor\u00edme si na\u0161u str\u00e1nku a sk\u00fasime sa preklika\u0165. V Preview mode GTM uvid\u00edme \u010di sa spustil tag. Takisto si to vieme skontrolova\u0165 v rozhran\u00ed Google Analytics, v \u010dasti Configure &gt; DebugView. Tu by sme mali ma\u0165 jednotliv\u00e9 udalosti (v na\u0161om pr\u00edpade Pageview) v re\u00e1lnom \u010dase s oneskoren\u00edm nieko\u013eko sek\u00fand.<\/span><\/p>\n<p>Ak v\u0161etko funguje tak sa len vr\u00e1time do rozhrania GTM a kliknem na Submit. Po\u0161leme tag n\u00e1\u0161 container s nov\u00fdm GA4 tagom do produkcie.<\/p>\n<p>Pozrite si videon\u00e1vod:<\/p>\n<div style=\"position: relative; padding-bottom: 56.25%; height: 0;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.loom.com\/embed\/5540d86db6e9490a95e3d2744d148d54\" width=\"300\" height=\"150\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<div>Pre e-shop v\u0161ak budeme potrebova\u0165 e\u0161te meranie objedn\u00e1vok. Na to budeme musie\u0165 nastavi\u0165 \u010fal\u0161\u00ed tag na transakciu. To si uk\u00e1\u017eeme v <a href=\"https:\/\/www.6clickz.com\/sk\/google-analytics-4-enhanced-ecommerce-cez-gtm\/\">nasleduj\u00facom n\u00e1vode<\/a>.<\/div>\n<div><\/div>\n<div><strong><em>\u010eal\u0161ie zdroje:<\/em><\/strong><br \/>\n<span style=\"font-weight: 400;\"><em>Videon\u00e1vod &#8211; ako vytvori\u0165 GTM \u00fa\u010det a containe<\/em>r<\/span><\/p>\n<div style=\"position: relative; padding-bottom: 62.5%; height: 0;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.loom.com\/embed\/e136ac537a3b4928926ec42b92bdd943\" width=\"300\" height=\"150\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div>\n<p><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><br \/>\n<script>\n  hbspt.forms.create({\n    region: \"na1\",\n    portalId: \"6585869\",\n    formId: \"92fbe5b1-8c44-478a-8211-b598d6b5c604\"\n  });\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tento n\u00e1vod nasadenia GA4 vznikol pre Shoptet. M\u00f4\u017eeme ho v\u0161ak pou\u017ei\u0165\u00a0aj na in\u00e9 e-shopov\u00e9 rie\u0161enia mimo Shoptet s drobn\u00fdmi \u00fapravami. V tomto n\u00e1vode si uk\u00e1\u017eeme ako zalo\u017ei\u0165 Google Analytics 4 pre Shoptet. Ak ste sa u\u017e niekedy pok\u00fa\u0161ali nastavi\u0165 Google Analytics 4 cez Shoptet, tak ste si ur\u010dite v\u0161imli, \u017ee t\u00e1to funkcia je zatia\u013e nedostupn\u00e1 [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":986,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-sk","blog_tags-ga4","blog_tags-gtm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GA4 - r\u00fdchle nasadenie cez Google Tag Manager - 6clickz<\/title>\n<meta name=\"description\" content=\"M\u00e1te probl\u00e9m s nasaden\u00edm GA4 pre V\u00e1\u0161 e-shop? 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