{"id":821,"date":"2019-11-20T14:33:27","date_gmt":"2019-11-20T13:33:27","guid":{"rendered":"https:\/\/www.6clickz.com\/?p=821"},"modified":"2021-01-27T13:58:26","modified_gmt":"2021-01-27T12:58:26","slug":"ako-ziskat-followerov-na-instagrame","status":"publish","type":"post","link":"https:\/\/www.6clickz.com\/sk\/ako-ziskat-followerov-na-instagrame\/","title":{"rendered":"Pre\u010do si nekupova\u0165 followerov na instagrame"},"content":{"rendered":"

Chceli by ste viac followerov? Star\u00e9 taktiky ako nakupovanie fejkov\u00fdch followerov, \u010di hromadn\u00e9 followovanie v\u0161etk\u00fdch mo\u017en\u00fdch u\u017e\u00edvate\u013eov na instagrame u\u017e d\u00e1vno neplatia. To ist\u00e9 plat\u00ed pri nakupovan\u00ed “re\u00e1lnych” followerov. Pre\u010do si nekupova\u0165 followerov si rozoberieme ni\u017e\u0161ie a pri druhej mo\u017enosti (hromadnom followovan\u00ed a unfollowovan\u00ed) v\u00e1s instagram rovno blokne. <\/strong><\/p>\n

\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/11\/untitled-design.jpg\"<\/p>\n

Pre\u010do po\u010det followerov nie je NO.1 metrika?<\/h2>\n

Aj napriek tomu, \u017ee sa v\u0161etci nah\u00e1\u0148aj\u00fa za \u010do najv\u00e4\u010d\u0161\u00edm \u010d\u00edslom, ktor\u00e9 svieti na profile a ozna\u010duje po\u010det followerov, mus\u00edm v\u00e1s sklama\u0165. Po\u010det followerov toti\u017e nie je v\u00f4bec tak podstatn\u00e1 metrika. Pr\u00e1ve jednou z t\u00fdch d\u00f4le\u017eitej\u0161\u00edch metr\u00edk je napr\u00edklad engagement. \u010c\u00edm vy\u0161\u0161\u00ed engagement v\u00e1\u0161 \u00fa\u010det produkuje, t\u00fdm viac ho bude Instagram predhadzova\u0165 ostatn\u00fdm u\u017e\u00edvate\u013eom, \u010do v\u00e1m sk\u00f4r \u010di nesk\u00f4r nakoniec zabezpe\u010d\u00ed aj zv\u00fd\u0161en\u00fd po\u010det spom\u00ednan\u00fdch followerov.<\/p>\n

\u010co je to engagement? Engagement vyjadruje atrakt\u00edvnos\u0165 v\u00e1\u0161ho \u00fa\u010dtu. Jedn\u00e1 sa o meranie interakci\u00ed u\u017e\u00edvate\u013eov s va\u0161\u00edm obsahom. Ako sa bude spr\u00e1va\u0165 u\u017e\u00edvate\u013e, ktor\u00fd uvid\u00ed v\u00e1\u0161 pr\u00edspevok vo feede? Lajkne ho? Bude ho komentova\u0165? Zdr\u017e\u00ed sa na \u0148om o p\u00e1r sek\u00fand viac? Alebo si ho ani nev\u0161imne a preskroluje ho \u010falej?
\nAk je engagement viacer\u00fdch va\u0161\u00edch pr\u00edspevkov slab\u00fd, Instagram vyhodnot\u00ed cel\u00fd v\u00e1\u0161 \u00fa\u010det ako nezauj\u00edmav\u00fd a t\u00fdm p\u00e1dom sa bud\u00fa va\u0161e pr\u00edspevky zobrazova\u0165 ako posledn\u00e9 (ak v\u00f4bec), pr\u00edpadne v\u00e1\u0161 \u00fa\u010det bude pomaly \u201cumiera\u0165\u201d. A tu sa dost\u00e1vame k nakupovaniu followerov.<\/p>\n

Pre\u010do nekupova\u0165 “ve\u013ea followerov za kr\u00e1tke obdobie”?<\/h2>\n

Povedzme si, \u017ee existuje napr\u00edklad influencer, volajme ho Janko, ktor\u00fd by si chcel nie\u010do na instagrame zarobi\u0165. Jeho po\u010det followerov je ni\u017e\u0161\u00ed, neoslovuje ho ve\u013ea sponzorov, a ke\u010f\u017ee sa mu nechce \u010daka\u0165 na prirodzen\u00fd n\u00e1rast po\u010dtu sledovate\u013eov, zvol\u00ed r\u00fdchlej\u0161iu a pohodlnej\u0161iu cestu – ich n\u00e1kup. Janko si teda nak\u00fapi zop\u00e1r tis\u00edc followerov a veselo za\u010dne \u010daka\u0165 na sponzorov. Medzit\u00fdm na\u010falej prid\u00e1va posty. Tieto posty v\u0161ak maj\u00fa st\u00e1le n\u00edzky dosah a n\u00edzky engagement. Fejkov\u00fdch botov a ani nerelevantn\u00fdch nak\u00fapen\u00fdch u\u017e\u00edvate\u013eov tieto posty nezauj\u00edmaj\u00fa. S vy\u0161\u0161\u00edm po\u010dtom followerov je v\u0161ak aj n\u00e1rok na engagement pr\u00edsnej\u0161\u00ed, a ke\u010f\u017ee m\u00e1 Janko nieko\u013eko tis\u00edc followerov, no st\u00e1le chab\u00fd engagement, Instagram ho automaticky zarad\u00ed do nezauj\u00edmav\u00fdch \u00fa\u010dtov, ktor\u00e9 publikuj\u00fa nerelevantn\u00fd obsah. Ten nikoho nezauj\u00edma a m\u00e1 slab\u00fa odozvu. Instagram sa v\u0161ak sna\u017e\u00ed svoj\u00edch u\u017e\u00edvate\u013eov pobavi\u0165, poskytn\u00fa\u0165 im relevantn\u00fd a zauj\u00edmav\u00fd obsah, a preto automaticky posunie Janka na \u201cni\u017e\u0161ie prie\u010dky\u201d. Dostane nie\u010do ako ban, z ktor\u00e9ho sa je nesk\u00f4r priam nemo\u017en\u00e9 vymani\u0165. Janko vlastne takto postupne potop\u00ed s\u00e1m seba. Investori ho neoslovia a ak aj \u00e1no, neprinesie im to \u017eiadne v\u00fdsledky a nepred\u00e1 im to \u017eiaden produkt.<\/p>\n

Nehovoriac o tom, ak sa nejedn\u00e1 o influencera, ale o nejak\u00fd obchod\/slu\u017ebu, ktor\u00fd sa n\u00e1kupom followerov sna\u017e\u00ed \u201czlep\u0161i\u0165 svoje meno a povedomie\u201d. Povedzme, \u017ee sa jedn\u00e1 napr\u00edklad o e-shop. Vlastn\u00edk tohto e-shopu, by sa r\u00e1d zviditelnil aj na in\u00fdch komunika\u010dn\u00fdch kan\u00e1loch a vybral si pr\u00e1ve instagram. On s\u00e1m sa do toho a\u017e tak nerozumie, a tak si zaplat\u00ed pofid\u00e9rnu agent\u00faru, ktor\u00e1 mu s\u013eubuje r\u00fdchly n\u00e1rast re\u00e1lnych followerov za kr\u00e1tke obdobie<\/strong>. Celkom l\u00e1kav\u00e1 ponuka, nie? No ak by sa p\u00e1n, ktor\u00fd e-shop vlastn\u00ed, do marketingu na soci\u00e1lnych sie\u0165ach aspo\u0148 tro\u0161ku rozumel, t\u00fato ponuku by odmietol. Re\u00e1lna agent\u00fara, by toti\u017e ve\u013ek\u00fd n\u00e1rast followerov za \u010do najkrat\u0161ie obdobie nes\u013eubovala. Vedela by, \u017ee budovanie re\u00e1lnych a hlavne relevantn\u00fdch followerov chce tro\u0161ku viac \u00fasilia. Je to dlhodob\u00fd proces, ktor\u00fd si vy\u017eaduje pravideln\u00fa spr\u00e1vu \u00fa\u010dtu, anal\u00fdzu jeho v\u00fdkonu, cie\u013eovej skupiny, tvorbu obsahovej strat\u00e9gie a v\u0161etky ostatn\u00e9 d\u00f4le\u017eit\u00e9 veci. K\u00fapen\u00ed, nerelevantn\u00ed fan\u00fa\u0161ici, ktor\u00ed s\u00fa s\u00edce re\u00e1lni, ale dan\u00fd e-shop ich v\u00f4bec nezauj\u00edma, instagramov\u00fd \u00fa\u010det akur\u00e1t tak potopia.<\/p>\n

Povedzme to takto, ak m\u00e1te dobr\u00e9 publikum, \u010di\u017ee poctivo vybudovan\u00fdch followerov, minim\u00e1lne 10% z nich v\u00e1m prinesie nejak\u00fa konverziu. Navy\u0161e pre nich tvor\u00edte dobr\u00fd obsah, na ktor\u00fd ste si pripravili kvalitn\u00fa obsahov\u00fa strat\u00e9giu. To v\u00e1m zaru\u010d\u00ed aj ich odozvu, preto\u017ee ich ten obsah bude zauj\u00edma\u0165. A pr\u00e1ve to v\u00e1m zaru\u010d\u00ed vysok\u00fd engagement v\u00e1\u0161ho \u00fa\u010dtu, v\u010faka \u010domu v\u00e1\u0161 \u00fa\u010det instagram algoritmus vyhodnot\u00ed ako zauj\u00edmav\u00fd a bude v\u00e1s predhadzova\u0165 nov\u00fdm, podobn\u00fdm<\/strong> u\u017eivate\u013eom (tak\u017ee ak budete ma\u0165 naozaj relevantn\u00fdch followerov, z\u00edskate \u010fal\u0161\u00edch relevantn\u00fdch followerov \u00faplne zadarmo a organicky).<\/p>\n

Relevancia followerov a engagement v\u00e1\u0161ho \u00fa\u010dtu je teda to, \u010do by v\u00e1s v skuto\u010dnosti malo zauj\u00edma\u0165.<\/strong> Ak tieto 2 veci v\u00e1\u0161 \u00fa\u010det nebude ma\u0165, m\u00f4\u017eete sa akoko\u013evek sna\u017ei\u0165, no v\u00e1\u0161 instagram bude z dlhodob\u00e9ho h\u013eadiska upada\u0165. To ist\u00e9 plat\u00ed aj pre va\u0161e instagram reklamy, ktor\u00e9 bud\u00fa ma\u0165 “v\u010faka” tomuto n\u00edzkemu engagementu drah\u0161ie prekliky.<\/p>\n

A ako teda instagramu pom\u00f4c\u0165 \u201cpoctivou cestou\u201d?<\/h2>\n

Lep\u0161ia interakcia s u\u017e\u00edvate\u013emi a t\u00fdm p\u00e1dom aj lep\u0161\u00ed engagement celkov\u00e9ho \u00fa\u010dtu (a nakoniec v\u010faka tomu aj viac followerov) sa d\u00e1 dosiahnu\u0165 platen\u00fdmi, ale aj neplaten\u00fdmi met\u00f3dami. Osobne odpor\u00fa\u010dam pou\u017e\u00edva\u0165 obidve met\u00f3dy v zdravom pomere.<\/p>\n

Platen\u00e9 met\u00f3dy<\/strong> – zah\u0155\u0148aj\u00fa reklamy na instagrame r\u00f4zneho druhu a form\u00e1tu \u010di napr\u00edklad sponzorovanie u\u017e existuj\u00facich pr\u00edspevkov.<\/p>\n

Neplaten\u00e9 met\u00f3dy<\/strong> – zah\u0155\u0148aj\u00fa v\u0161etky aktivity, ktor\u00e9 v\u00e1m pom\u00f4\u017eu vyhupn\u00fa\u0165 v\u00e1\u0161 \u00fa\u010det do popredia bez toho, aby ste za to museli plati\u0165. Je potrebn\u00e9 doda\u0165, \u017ee t\u00e1to met\u00f3da s\u00edce znie l\u00e1kavo, no na to, aby fungovala, sa je potrebn\u00e9 venova\u0165 v\u00e1\u0161mu \u00fa\u010dtu ka\u017ed\u00fd de\u0148.
\nNeplaten\u00e9 met\u00f3dy zah\u0155\u0148aj\u00fa r\u00f4zne aktivity, no medzi najhlavnej\u0161ie patria ur\u010dite hashtagy, ich anal\u00fdza, spr\u00e1va a vyhodnocovanie, tie\u017e alt texty, spr\u00e1vne na\u010dasovanie a pl\u00e1novanie pr\u00edspevkov (a tie\u017e schopnos\u0165 rozozna\u0165 spr\u00e1vne \u010dasy na prid\u00e1vanie postov pre dan\u00fd \u00fa\u010det), kreat\u00edva \u010di pravideln\u00e1 aktivita na \u00fa\u010dte. Tie\u017e je dobr\u00e9 budova\u0165 engagement tvoren\u00edm interakt\u00edvneho obsahu (napr\u00edklad v podobe interakt\u00edvnych stories – s anketami, preklikmi, hashtagmi\u2026), \u010di share-ova\u0165 a tvori\u0165 prekliky na r\u00f4zne in\u00e9 str\u00e1nky a \u00fa\u010dty.<\/p>\n

Platen\u00fdm, aj neplaten\u00fdm met\u00f3dam sa na na\u0161om blogu budeme postupne venova\u0165 podrobne, tak n\u00e1s ur\u010dite sleduj :)
\n___
\nAk by sa v\u00e1m v\u0161etky tieto funkcie a nastavenia nechcelo \u0161tudova\u0165, pr\u00edpadne by ste uv\u00edtali, aby sa v\u00e1m niekto o cel\u00fd Instagram postaral (vr\u00e1tane tvorby obsahu, anal\u00fdzy v\u00fdkonu, tvorby rekl\u00e1m a podobne), nap\u00ed\u0161te mi na kika@6clickz.com . Rada s hoci\u010d\u00edm pom\u00f4\u017eem!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Chceli by ste viac followerov? Star\u00e9 taktiky ako nakupovanie fejkov\u00fdch followerov, \u010di hromadn\u00e9 followovanie v\u0161etk\u00fdch mo\u017en\u00fdch u\u017e\u00edvate\u013eov na instagrame u\u017e d\u00e1vno neplatia. To ist\u00e9 plat\u00ed pri nakupovan\u00ed “re\u00e1lnych” followerov. Pre\u010do si nekupova\u0165 followerov si rozoberieme ni\u017e\u0161ie a pri druhej mo\u017enosti (hromadnom followovan\u00ed a unfollowovan\u00ed) v\u00e1s instagram rovno blokne. Pre\u010do po\u010det followerov nie je NO.1 metrika? […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-821","post","type-post","status-publish","format-standard","hentry","category-uncategorized-sk","blog_tags-instagram"],"yoast_head":"\nPre\u010do si nekupova\u0165 followerov na instagrame - 6clickz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.6clickz.com\/sk\/ako-ziskat-followerov-na-instagrame\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pre\u010do si nekupova\u0165 followerov na instagrame - 6clickz\" \/>\n<meta property=\"og:description\" content=\"Chceli by ste viac followerov? Star\u00e9 taktiky ako nakupovanie fejkov\u00fdch followerov, \u010di hromadn\u00e9 followovanie v\u0161etk\u00fdch mo\u017en\u00fdch u\u017e\u00edvate\u013eov na instagrame u\u017e d\u00e1vno neplatia. To ist\u00e9 plat\u00ed pri nakupovan\u00ed “re\u00e1lnych” followerov. Pre\u010do si nekupova\u0165 followerov si rozoberieme ni\u017e\u0161ie a pri druhej mo\u017enosti (hromadnom followovan\u00ed a unfollowovan\u00ed) v\u00e1s instagram rovno blokne. Pre\u010do po\u010det followerov nie je NO.1 metrika? 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Star\u00e9 taktiky ako nakupovanie fejkov\u00fdch followerov, \u010di hromadn\u00e9 followovanie v\u0161etk\u00fdch mo\u017en\u00fdch u\u017e\u00edvate\u013eov na instagrame u\u017e d\u00e1vno neplatia. To ist\u00e9 plat\u00ed pri nakupovan\u00ed “re\u00e1lnych” followerov. Pre\u010do si nekupova\u0165 followerov si rozoberieme ni\u017e\u0161ie a pri druhej mo\u017enosti (hromadnom followovan\u00ed a unfollowovan\u00ed) v\u00e1s instagram rovno blokne. Pre\u010do po\u010det followerov nie je NO.1 metrika? 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