{"id":767,"date":"2019-10-19T11:43:13","date_gmt":"2019-10-19T10:43:13","guid":{"rendered":"https:\/\/www.6clickz.com\/?p=767"},"modified":"2020-03-29T20:56:54","modified_gmt":"2020-03-29T19:56:54","slug":"customer-lifetime-value-ltv-export","status":"publish","type":"post","link":"https:\/\/www.6clickz.com\/sk\/customer-lifetime-value-ltv-export\/","title":{"rendered":"Ako naplno vyu\u017ei\u0165 Customer Lifetime Value (LTV) export pre Facebook reklamu"},"content":{"rendered":"<p>Najv\u00e4\u010d\u0161\u00edm probl\u00e9mom za\u010d\u00ednaj\u00facich inzerentov na Facebooku je zle nastaven\u00e9 cielenie a utraten\u00e9 ve\u013ek\u00e9 sumy, ktor\u00e9 nepriniesli ni\u010d. Uzavr\u00fa to tak, \u017ee Facebook mi nefunguje.<br \/>\nPr\u00edpadne na\u0161i z\u00e1kazn\u00edci na Facebooku nie s\u00fa.<\/p>\n<p><span style=\"font-weight: 400;\">Ve\u013ek\u00e1 chyba!\u00a0<\/span><span style=\"font-weight: 400;\">Pozrime sa na to, ako jednoducho zacieli\u0165 relevantn\u00fdch nov\u00fdch u\u017e\u00edvate\u013eov na Facebooku.<\/span><\/p>\n<h2><strong>\u010co je to Customer Lifetime Value (LTV)?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Je to celkov\u00e1 hodnota, ktor\u00fa z\u00e1kazn\u00edk u v\u00e1s minul za cel\u00fd \u010das, kedy nakupuje u v\u00e1s alebo kedy prestal nakupova\u0165.<br \/>\nT\u00e1to metrika vyjadruje, ak\u00fa hodnotu m\u00e1 pre va\u0161u firmu z\u00e1kazn\u00edk, pokia\u013e si s n\u00edm budujete dlhodob\u00fd vz\u0165ah a on nakupuje u v\u00e1s opakovane.<\/span><\/p>\n<h2><strong>Lookalike audiences LAA (podobn\u00e9 publikum) = K\u013e\u00fa\u010d k \u00faspechu<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Podobn\u00e9 publikum LAA m\u00f4\u017eete jednoducho vytvori\u0165 pou\u017eit\u00edm LTV exportu z v\u00e1\u0161ho eshopu. Facebook na z\u00e1klade d\u00e1t o va\u0161ich z\u00e1kazn\u00edkoch nadefinuje podobn\u00fa skupinu u\u017e\u00edvate\u013eov na z\u00e1klade z\u00e1ujmov, lokality, lajkov va\u0161ich z\u00e1kazn\u00edkov. A k tomu v\u0161etk\u00e9mu pou\u017eije hodnotu, ktor\u00fa pre va\u0161u firmy priniesli z\u00e1kazn\u00edci a h\u013ead\u00e1 u\u017e\u00edvate\u013eov aj pod\u013ea ich bonity.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u010co potrebujeme na vytvorenie LTV Lookalike publika?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Z\u00e1kazn\u00edcky export vo form\u00e1te CSV z v\u00e1\u0161ho internetov\u00e9ho obchodu sp\u013a\u0148aj\u00faci nasleduj\u00face parametre:\u00a0<\/span><\/p>\n<ul>\n<li>Email<\/li>\n<li>Telef\u00f3nne \u010d\u00edslo<\/li>\n<li>Meno<\/li>\n<li>Priezvisko<\/li>\n<li>Mesto<\/li>\n<li>Krajinu<\/li>\n<li>PS\u010c<\/li>\n<li><strong>Hodnotu objedn\u00e1vok v eshope (value)<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong><br \/>\nA nakoniec kompletn\u00fd n\u00e1vod na vytvorenie LTV LAA publika<\/strong><\/h2>\n<ol>\n<li><span style=\"font-weight: 400;\">V <strong>hlavnom menu<\/strong> Facebook Business Managera vyberiete <strong>&#8220;All tools&#8221;<\/strong> a n\u00e1sledne <strong>&#8220;<\/strong><strong>Audiences&#8221;<\/strong>.<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-768 aligncenter\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-1.png\" alt=\"\" width=\"682\" height=\"373\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-1.png 682w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-1-300x164.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-1-500x273.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-1-160x88.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-1-50x27.png 50w\" sizes=\"auto, (max-width: 682px) 100vw, 682px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"2\">\n<li><span style=\"font-weight: 400;\">\u00daplne hore v\u013eavo skontrolujete \u010di ste zvoli spr\u00e1vny reklamn\u00fd \u00fa\u010det (Ad account). To len v pr\u00edpade ak spravujete viac \u00fa\u010dtov. A vyberiete mo\u017enos\u0165\u00a0<strong>Create Audience\u00a0<\/strong>a n\u00e1sledne\u00a0<strong>Custom Audience<\/strong>.<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-769 aligncenter\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-2.png\" alt=\"\" width=\"549\" height=\"303\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-2.png 549w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-2-300x166.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-2-500x276.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-2-160x88.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-2-50x28.png 50w\" sizes=\"auto, (max-width: 549px) 100vw, 549px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"3\">\n<li><span style=\"font-weight: 400;\"> Vysko\u010d\u00ed v\u00e1m okno a vyberiete mo\u017enos\u0165 <strong>Customer list.<\/strong><\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-770 aligncenter\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-3.png\" alt=\"\" width=\"589\" height=\"506\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-3.png 589w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-3-300x258.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-3-500x430.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-3-160x137.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-3-50x43.png 50w\" sizes=\"auto, (max-width: 589px) 100vw, 589px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"4\">\n<li><span style=\"font-weight: 400;\"> Vyberiete mo\u017enos\u0165, ktor\u00e1 obsahuje <strong>Customer lifetime value (LTV).<\/strong><\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-771 aligncenter\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-4.png\" alt=\"\" width=\"937\" height=\"329\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-4.png 937w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-4-300x105.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-4-768x270.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-4-500x176.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-4-160x56.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-4-50x18.png 50w\" sizes=\"auto, (max-width: 937px) 100vw, 937px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"5\">\n<li><span style=\"font-weight: 400;\"> Ods\u00fahlas\u00edte Facebook Business podmienky kliknut\u00edm na &#8220;<strong>S\u00fahlas\u00edm<\/strong>&#8221; alebo &#8220;<strong>I Accept<\/strong>&#8220;<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-772 aligncenter\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-5.png\" alt=\"\" width=\"598\" height=\"483\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-5.png 598w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-5-300x242.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-5-500x404.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-5-160x129.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-5-50x40.png 50w\" sizes=\"auto, (max-width: 598px) 100vw, 598px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"6\">\n<li><span style=\"font-weight: 400;\"> Vyberiete mo\u017enos\u0165 <strong>Directly from Customers<\/strong> a nahrajete .csv s\u00fabor. V pr\u00edpade, \u017ee by sa nepriradili spr\u00e1vne identifik\u00e1tory, tak ich prira\u010fte ru\u010dne a nakoniec len pomenujte publikum napr. SK | Customer LTV.<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-773 aligncenter\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-6.png\" alt=\"\" width=\"944\" height=\"647\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-6.png 944w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-6-300x206.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-6-768x526.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-6-500x343.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-6-160x110.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-6-50x34.png 50w\" sizes=\"auto, (max-width: 944px) 100vw, 944px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"7\">\n<li><span style=\"font-weight: 400;\"> Zvo\u013ete mo\u017enos\u0165\u00a0<strong>Next<\/strong> a vyberte st\u013apec, v ktorom m\u00e1te <strong>v<\/strong><strong>alue<\/strong> (hodnoty objedn\u00e1vky).<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-774 aligncenter\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-7.png\" alt=\"\" width=\"945\" height=\"681\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-7.png 945w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-7-300x216.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-7-768x553.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-7-500x360.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-7-160x115.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-7-50x36.png 50w\" sizes=\"auto, (max-width: 945px) 100vw, 945px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"8\">\n<li><span style=\"font-weight: 400;\"> Skontrolujete spr\u00e1vnos\u0165 \u00fadajov a \u010di s\u00fa priraden\u00e9 k spr\u00e1vnym identifik\u00e1torom. A zvo\u013ete mo\u017enos\u0165\u00a0<strong>Upload &amp; Create<\/strong>.<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-775 aligncenter\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-8.png\" alt=\"\" width=\"959\" height=\"662\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-8.png 959w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-8-300x207.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-8-768x530.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-8-500x345.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-8-160x110.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-8-50x35.png 50w\" sizes=\"auto, (max-width: 959px) 100vw, 959px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u0160pecifik\u00e1ciu s\u00faboru <a href=\"https:\/\/business.facebook.com\/business\/help\/2082575038703844?id=2469097953376494\" target=\"_blank\" rel=\"noopener\">n\u00e1jdete tu<\/a>\u00a0(Facebook n\u00e1poveda).<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"9\">\n<li><span style=\"font-weight: 400;\"> Po nahrat\u00ed s\u00faboru zvol\u00edte mo\u017enos\u0165 <strong>Create Lookalike<\/strong> publikum.<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-776 aligncenter\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-9.png\" alt=\"\" width=\"942\" height=\"654\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-9.png 942w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-9-300x208.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-9-768x533.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-9-500x347.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-9-160x111.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-9-50x35.png 50w\" sizes=\"auto, (max-width: 942px) 100vw, 942px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"10\">\n<li><span style=\"font-weight: 400;\"> V poslednom kroku pri vytv\u00e1ran\u00ed Lookalike publika vyberiete v 2. kroku krajinu, pre ktor\u00fa vytv\u00e1rame lookalike pubikum napr\u00edklad \u010cesko<\/span><span style=\"font-weight: 400;\">\u00a0&#8211; preto\u017ee vytv\u00e1rame lookalike publikum z va\u0161ich z\u00e1kazn\u00edkov ale pre in\u00fa krajinu (\u010cesko) a n\u00e1sledne vyberiete po\u010det Lookalike audiences <\/span><b>6\u00a0<\/b>(Maximum)<span style=\"font-weight: 400;\">\u00a0a posuvn\u00edky rozlo\u017ei\u0165 podobne ako je na screenshote. Dokon\u010d\u00edte klikom na <strong>Create Audience.<\/strong><\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-777\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-10.png\" alt=\"\" width=\"1005\" height=\"784\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-10.png 1005w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-10-300x234.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-10-768x599.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-10-960x749.png 960w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-10-500x390.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-10-160x125.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-10-50x39.png 50w\" sizes=\"auto, (max-width: 1005px) 100vw, 1005px\" \/><\/p>\n<p>Publik\u00e1 m\u00e1me hotov\u00e9. M\u00f4\u017eeme teda za\u010da\u0165 vytv\u00e1ra\u0165 nov\u00e9 kampane, ktor\u00e9 n\u00e1m prines\u00fa \ud83d\udcb0\ud83d\udcb0\ud83d\udcb0.<\/p>\n<h2><strong>Vytvorenie lookalike publika z Facebook Pixelu<\/strong><\/h2>\n<p>Ak sa n\u00e1m nedar\u00ed z\u00edska\u0165 customer LTV s\u00fabor. M\u00f4\u017eeme vyu\u017ei\u0165 jednoduch\u0161iu variantu pre vytvorenie lookalike publika priamo z Facebook Pixelu.<\/p>\n<p>V z\u00e1lo\u017eke Audiences vyberieme mo\u017enos\u0165 Create &#8211;&gt; Lookalike Audience<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-856 size-full\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/screen-1-lookalike.jpg\" alt=\"\" width=\"1696\" height=\"1244\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/screen-1-lookalike.jpg 1696w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/screen-1-lookalike-300x220.jpg 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/screen-1-lookalike-768x563.jpg 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/screen-1-lookalike-1024x751.jpg 1024w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/screen-1-lookalike-1280x939.jpg 1280w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/screen-1-lookalike-960x704.jpg 960w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/screen-1-lookalike-500x367.jpg 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/screen-1-lookalike-160x117.jpg 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/screen-1-lookalike-50x37.jpg 50w\" sizes=\"auto, (max-width: 1696px) 100vw, 1696px\" \/><\/p>\n<p>Vyberieme Pixel n\u00e1\u0161ho e-shopu a zvol\u00edme mo\u017enos\u0165 Purchase &#8211; \u010di\u017ee z akej udalosti budeme lookalike publikum vytv\u00e1ra\u0165.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-857\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/lookalike-2.jpg\" alt=\"\" width=\"1988\" height=\"1660\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/lookalike-2.jpg 1988w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/lookalike-2-300x251.jpg 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/lookalike-2-768x641.jpg 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/lookalike-2-1024x855.jpg 1024w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/lookalike-2-1920x1603.jpg 1920w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/lookalike-2-1280x1069.jpg 1280w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/lookalike-2-960x802.jpg 960w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/lookalike-2-500x418.jpg 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/lookalike-2-160x134.jpg 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/lookalike-2-50x42.jpg 50w\" sizes=\"auto, (max-width: 1988px) 100vw, 1988px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Nakoniec klikneme na Create Lookalike a publikum m\u00e1me vytvoren\u00e9. M\u00f4\u017eeme tak cieli\u0165 na \u013eud\u00ed podobn\u00fdch na\u0161im z\u00e1kazn\u00edkom. \u270c\ufe0f<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Najv\u00e4\u010d\u0161\u00edm probl\u00e9mom za\u010d\u00ednaj\u00facich inzerentov na Facebooku je zle nastaven\u00e9 cielenie a utraten\u00e9 ve\u013ek\u00e9 sumy, ktor\u00e9 nepriniesli ni\u010d. Uzavr\u00fa to tak, \u017ee Facebook mi nefunguje. Pr\u00edpadne na\u0161i z\u00e1kazn\u00edci na Facebooku nie s\u00fa. Ve\u013ek\u00e1 chyba!\u00a0Pozrime sa na to, ako jednoducho zacieli\u0165 relevantn\u00fdch nov\u00fdch u\u017e\u00edvate\u013eov na Facebooku. \u010co je to Customer Lifetime Value (LTV)? Je to celkov\u00e1 hodnota, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-767","post","type-post","status-publish","format-standard","hentry","category-uncategorized-sk","blog_tags-facebook","blog_tags-strategia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ako vyu\u017ei\u0165 Customer Lifetime Value (LTV) export pre Facebook reklamu<\/title>\n<meta name=\"description\" content=\"Najv\u00e4\u010d\u0161\u00edm probl\u00e9mom\u00a0za\u010d\u00ednaj\u00facich inzerentov na Facebooku je zle nastaven\u00e9 cielenie a utraten\u00e9 ve\u013ek\u00e9 sumy, ktor\u00e9 nepriniesli ni\u010d. 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