{"id":711,"date":"2019-08-22T09:46:15","date_gmt":"2019-08-22T08:46:15","guid":{"rendered":"https:\/\/www.6clickz.com\/?p=711"},"modified":"2019-08-22T09:46:15","modified_gmt":"2019-08-22T08:46:15","slug":"chatbot-a-facebook-messenger-marketing","status":"publish","type":"post","link":"https:\/\/www.6clickz.com\/sk\/chatbot-a-facebook-messenger-marketing\/","title":{"rendered":"\u010co je to Chatbot a Facebook Messenger Marketing?"},"content":{"rendered":"<h1>Je chatbot len \u010fal\u0161\u00ed buzzword alebo obrovsk\u00e1 pr\u00edle\u017eitos\u0165 pre va\u0161e podnikanie?<\/h1>\n<p><span style=\"font-weight: 400;\">Odosielanie spr\u00e1v je na vrchole popularity. Najpopul\u00e1rnej\u0161ou platformou (hlavne v z\u00e1padn\u00fdch krajin\u00e1ch) je Facebook Messenger. Mesa\u010dne sa odo\u0161le viac ako 20 mili\u00e1rd spr\u00e1v medzi u\u017e\u00edvate\u013emi a business str\u00e1nkami. Messenger je celkovo druhou najs\u0165ahovanej\u0161ou iOS aplik\u00e1ciou v\u0161etk\u00fdch \u010dias. Hne\u010f po Facebooku. D\u00e1va v\u00e1m u\u017e v\u00e4\u010d\u0161\u00ed zmysel, pre\u010do by v\u00e1s mal chatbot zauj\u00edma\u0165 viac? <\/span><\/p>\n<h2>Vysvetlime si, \u010do vlastne chatbot alebo Facebook messenger bot je.<\/h2>\n<p><strong>Facebook chatbot je software<\/strong><span style=\"font-weight: 400;\">, ktor\u00fd <\/span><b>simuluje konverz\u00e1ciu<\/b><span style=\"font-weight: 400;\"> s u\u017e\u00edvate\u013emi. Boti s\u00fa naprogramovan\u00ed, aby porozumeli ot\u00e1zkam, poskytli relevantn\u00e9 odpovede \u010di vykonali ur\u010dit\u00e9 \u010dinnosti, ktor\u00e9 od nich po\u017eadujeme. Ide v podstate o \u0161ikovn\u00fd n\u00e1stroj, ktor\u00fd bude s u\u017e\u00edvate\u013emi komunikova\u0165 neform\u00e1lne a s priate\u013esk\u00fdm pr\u00edstupom. Najpodstatnej\u0161ie v\u0161ak je, \u017ee \u0161etr\u00ed v\u00e1\u0161 \u010das.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/media.giphy.com\/media\/VjAB0fOmK15Ze\/giphy.gif\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Podstatne r\u00fdchlej\u0161ie ako telefonova\u0165 na z\u00e1kazn\u00edcku linku \u010di vyh\u013ead\u00e1va\u0165 a vypisova\u0165 kontaktn\u00fd formul\u00e1r na webe je nap\u00edsa\u0165 na chat, ktor\u00fd bude st\u00e1le k dispoz\u00edcii. Ako som u\u017e spomenul vy\u0161\u0161ie, chat bot <\/span><b>u\u0161etr\u00ed v\u00e1\u0161 \u010das<\/b><span style=\"font-weight: 400;\"> a <\/span><b>z\u00e1kazn\u00edk bude spokojn\u00fd<\/b><span style=\"font-weight: 400;\">, preto\u017ee <\/span><b>dostane odpove\u010f ihne\u010f<\/b><span style=\"font-weight: 400;\">. Win win scen\u00e1r pre obe strany. Ur\u010dite by v\u00e1s prekvapilo, o ko\u013eko potenci\u00e1lnych z\u00e1kazn\u00edkov m\u00f4\u017eete pr\u00eds\u0165, ak im neposkytnete odpove\u010f ihne\u010f.<\/span><\/p>\n<h2>Ako to cel\u00e9 funguje?<\/h2>\n<p><span style=\"font-weight: 400;\">N\u00e1v\u0161tevn\u00edk webu jednoducho nap\u00ed\u0161e na chat, na ktorom m\u00e1me nasaden\u00e9ho chatbota a dostane odpove\u010f ihne\u010f. Chatbota m\u00f4\u017eu spusti\u0165 ur\u010dit\u00e9 slov\u00e1, ot\u00e1zky alebo konkr\u00e9tne fr\u00e1zy, ktor\u00e9 spustia automatiz\u00e1ciu, po\u010das ktorej n\u00e1v\u0161tevn\u00edk upresn\u00ed, na \u010do potrebuje dosta\u0165 odpove\u010f. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Posta\u010d\u00ed <\/span><b>jedna interakcia s chatbotom<\/b><span style=\"font-weight: 400;\"> a u\u017e\u00edvate\u013e sa zarad\u00ed k va\u0161im kontaktom, ktor\u00e9 <\/span><b>m\u00f4\u017eete<\/b><span style=\"font-weight: 400;\"> kedyko\u013evek <\/span><b>oslovi\u0165 pomocou Facebook str\u00e1nky v Messengeri<\/b><span style=\"font-weight: 400;\">. Podmienkou je len povolenie subscription messaging v aplik\u00e1cii Messenger. U\u017e\u00edvate\u013eov dok\u00e1\u017eeme n\u00e1sledne ozna\u010di\u0165 \u0161t\u00edtkami, segmentova\u0165 \u010di odporu\u010di\u0165 \u010fal\u0161ie produkty. Mo\u017enost\u00ed je ve\u013ea. Detailne si ich rozoberieme v jednom z na\u0161ich \u010fal\u0161\u00edch \u010dl\u00e1nkov.<\/span><\/p>\n<h3><\/h3>\n<h2>Pre\u010do by v\u00e1s mal zauja\u0165 Messenger Marketing?<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Okrem \u00faspory \u010dasu je to pr\u00e1ve personaliz\u00e1cia a takmer nekone\u010dn\u00e9 mo\u017enosti segmentovania u\u017e\u00edvate\u013eov. Pou\u017eitie mena, pohlavia \u010di \u010dasovej z\u00f3ny je len zlomok toho, \u010do dok\u00e1\u017eeme s chatbotom vyu\u017ei\u0165. Pomocou messenger chatbota m\u00f4\u017eete jednoducho polo\u017ei\u0165 ot\u00e1zku a odpove\u010f na \u0148u ulo\u017ei\u0165 ako atrib\u00fat, pod\u013ea ktor\u00fdch m\u00f4\u017eete u\u017e\u00edvate\u013eov segmentova\u0165.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Uvediem rad\u0161ej pr\u00edklad:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vymysl\u00edm si klienta FashionMag, ktor\u00fd pred\u00e1va oble\u010denie. A polo\u017e\u00edme dve ot\u00e1zky.<br \/>\n<\/span><span style=\"font-weight: 400;\">\u010co v lete najrad\u0161ej nos\u00edte?\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tielka<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tri\u010dk\u00e1<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Polo tri\u010dk\u00e1<\/span><\/li>\n<\/ul>\n<p>Ak\u00e9 zna\u010dky m\u00e1te u n\u00e1s najrad\u0161ej?<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Adidas\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Calvin Klein<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Carhartt<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A \u010doko\u013evek \u010fal\u0161ie<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Odpoveda\u0165 nebolo nikdy jednoduch\u0161ie, preto\u017ee u\u017e\u00edvate\u013e vyberie odpove\u010f jedn\u00fdm kliknut\u00edm.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/media.giphy.com\/media\/26gs900M4ToRdWtMc\/giphy.gif\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Fant\u00e1zii netreba kl\u00e1s\u0165 medze a takto dok\u00e1\u017eete vymyslie\u0165 k\u013eudne aj stovky ot\u00e1zok. <\/span><\/p>\n<h2>A pre\u010do to vlastne rob\u00edme?<\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pokro\u010dil\u00e9 mo\u017enosti segment\u00e1cie poskytn\u00fa nekone\u010dn\u00e9 mo\u017enosti odosiela\u0165 ka\u017ed\u00e9mu publiku <\/span><b>obsah \u0161it\u00fd na mieru<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dok\u00e1\u017eeme zbiera\u0165 preferencie u\u017e\u00edvate\u013eov a z\u00e1kazn\u00edkov, ktor\u00e9 viete vyu\u017ei\u0165 pri <\/span><b>n\u00e1kupe tovaru<\/b><span style=\"font-weight: 400;\"> \u010di <\/span><b>roz\u0161irovan\u00ed sortimentu<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Z\u00edskanie leadu (kontaktu) <\/span><b>stoj\u00ed zlomok ceny<\/b><span style=\"font-weight: 400;\"> oproti in\u00fdm akvizi\u010dn\u00fdm zdrojom n\u00e1v\u0161tevnosti \u010di vyskakovac\u00edm okn\u00e1m na webe, ktor\u00fdmi pon\u00fakate z\u013eavu na prv\u00fd n\u00e1kup.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Typ kampane <\/span><b>Ads to Messenger<\/b><span style=\"font-weight: 400;\"> je v s\u00fa\u010dasnosti jeden z najlacnej\u0161\u00edch typov reklamy na Facebooku. Cena za z\u00edskanie kontaktu (cost per lead) je a\u017e 10 &#8211; 20x ni\u017e\u0161ia ako Lead ads kampaniach.<\/span><\/li>\n<\/ul>\n<h2>St\u00e1le h\u013ead\u00e1me jednoro\u017ecov<\/span> \ud83e\udd84<\/h2>\n<p><span style=\"font-weight: 400;\">Ak analyzujete a vyhodnocujete svoje email marketingov\u00e9 kampane a rozumiete \u010d\u00edslam ako 80% open rate a 20% click-through rate, tak sa v\u00e1m bud\u00fa zda\u0165 \u010d\u00edsla ako z rozpr\u00e1vky. Pri messenger marketingu s\u00fa to re\u00e1lne \u010d\u00edsla (vi\u010f screenshot).\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-712 size-large\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/08\/chatbot-vysledky-1024x362.png\" alt=\"\u0160tatistiky messenger chatbota\" width=\"1024\" height=\"362\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/08\/chatbot-vysledky-1024x362.png 1024w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/08\/chatbot-vysledky-300x106.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/08\/chatbot-vysledky-768x272.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/08\/chatbot-vysledky-1920x679.png 1920w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/08\/chatbot-vysledky-1280x453.png 1280w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/08\/chatbot-vysledky-960x339.png 960w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/08\/chatbot-vysledky-500x177.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/08\/chatbot-vysledky-160x57.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/08\/chatbot-vysledky-50x18.png 50w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Email marketing u\u017e nie je to, \u010do kedysi. Denne s\u00fa na\u0161e inboxy zahlten\u00e9 mno\u017estvom newsletterov, ktor\u00e9 u\u017e nikto ani nechce \u010d\u00edta\u0165. Testovanie predmetov \u010di pomenovania odosielate\u013ea u\u017e d\u00e1vno nesta\u010d\u00ed. A hlavne, ke\u010f s\u00fa emaily \u0161ikovne oddelen\u00e9 v zlo\u017eke reklamy \u010di hromadn\u00e9 spr\u00e1vy. Email si kontrolujeme pravidelne, ale kontrolujete si tak \u010dasto aj tieto dva prie\u010dinky? Pravdepodobne nie.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/media.giphy.com\/media\/Qw4X3Fsf0N1VqFFUiBi\/giphy.gif\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Pomocou <\/span><b>Messenger marketingu<\/b><span style=\"font-weight: 400;\"> m\u00f4\u017eete oslovi\u0165 u\u017e\u00edvate\u013eov tam, kde sa najviac zdr\u017eiavaj\u00fa a kde s\u00fa zvyknut\u00ed odpoveda\u0165 na spr\u00e1vy. Facebook messenger je miesto, kde sa zdr\u017euje 1,3 mld u\u017e\u00edvate\u013eov. Celkom slu\u0161n\u00e9 \u010d\u00edslo nie? Pomocou chatbota ich m\u00f4\u017eete jednoducho oslovi\u0165. \u010co k tomu potrebujete?\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Facebook page fan\u00fa\u0161ikov<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Facebook messenger<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">N\u00e1stroj \/ aplik\u00e1ciu, kde v\u00e1\u0161 vlastn\u00fd bot vznikne \ud83e\udd16<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Subscription messaging approval (povolenie neobmedzene odosiela\u0165 spr\u00e1vy)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">My pou\u017e\u00edvame <\/span><a href=\"https:\/\/mobilemonkey.com\/\"><span style=\"font-weight: 400;\">MobileMonkey<\/span><\/a><span style=\"font-weight: 400;\"> \u2013 jej zakladate\u013e Larry Kim, ktor\u00fd bol zakladate\u013eom \u00faspe\u0161nej spolo\u010dnosti Wordstream. Nie je to tak d\u00e1vno, \u010do firmu predal za slu\u0161n\u00fdch 100 mili\u00f3nov dol\u00e1rov. Ver\u00edm tomu, \u017ee tento chlap\u00edk vie, \u010do rob\u00ed, a pre\u010do investuje peniaze pr\u00e1ve do n\u00e1stroja na messenger marketing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u013dudia s\u00fa zvyknut\u00ed otv\u00e1ra\u0165 spr\u00e1vy v Messengeri. Je potrebn\u00e9 ich len zauja\u0165 a komunik\u00e1cia m\u00f4\u017ee za\u010da\u0165. To, ak\u00fa strat\u00e9giu (follow up) zvol\u00edte je u\u017e na v\u00e1s. M\u00f4\u017ee to by\u0165 promo k\u00f3d so z\u013eavou, novinka \u010di vtipn\u00fd gif. Spr\u00e1vy vyzeraj\u00fa prirodzene ako keby pri\u0161li od priate\u013eov. Kedy v\u00e1m naposledy pri\u0161iel v emaile gif s ma\u010dkami, meme alebo vtipn\u00fd obr\u00e1zok? Chatbot k tomu u\u017e\u00edvate\u013eov bav\u00ed a aj to je d\u00f4vodom pre tieto skvel\u00e9 \u010d\u00edsla.<\/span><\/p>\n<h3><span style=\"color: #051f5e;\"><b>Ak\u00fd obsah v spr\u00e1vach posiela\u0165?<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">V\u0161etko, \u010do bude va\u0161e kontakty bavi\u0165 a bude smerova\u0165 k splneniu va\u0161ich cie\u013eov, ktor\u00e9 od messenger marketingu o\u010dak\u00e1vate. P\u00ed\u0161te prirodzene a \u013eudia s vami bud\u00fa komunikova\u0165 radi. Posielajte zauj\u00edmavosti o v\u00e1s, o va\u0161ej firme, novinky a samozrejme aj promo spr\u00e1vy. Viac v\u00e1m v\u0161ak povieme v \u010fal\u0161\u00edch \u010dl\u00e1nkoch o chatbotovi. Nasko\u010dte do vlaku s n\u00e1zvom Messenger marketing, k\u00fdm ho pou\u017e\u00edva len 1% firiem na Facebooku.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/media.giphy.com\/media\/CjmvTCZf2U3p09Cn0h\/giphy-downsized.gif\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Nap\u00ed\u0161te n\u00e1m a ve\u013emi radi v\u00e1m pom\u00f4\u017eeme \u010di uk\u00e1\u017eeme re\u00e1lne pr\u00edpadov\u00e9 \u0161t\u00fadie!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Je chatbot len \u010fal\u0161\u00ed buzzword alebo obrovsk\u00e1 pr\u00edle\u017eitos\u0165 pre va\u0161e podnikanie? Odosielanie spr\u00e1v je na vrchole popularity. Najpopul\u00e1rnej\u0161ou platformou (hlavne v z\u00e1padn\u00fdch krajin\u00e1ch) je Facebook Messenger. Mesa\u010dne sa odo\u0161le viac ako 20 mili\u00e1rd spr\u00e1v medzi u\u017e\u00edvate\u013emi a business str\u00e1nkami. Messenger je celkovo druhou najs\u0165ahovanej\u0161ou iOS aplik\u00e1ciou v\u0161etk\u00fdch \u010dias. Hne\u010f po Facebooku. D\u00e1va v\u00e1m u\u017e v\u00e4\u010d\u0161\u00ed [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-711","post","type-post","status-publish","format-standard","hentry","category-uncategorized-sk","blog_tags-chatbot","blog_tags-facebook","blog_tags-messenger-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u010co je Chatbot a Facebook Messenger marketing | 6clickz.com<\/title>\n<meta name=\"description\" content=\"Je to len \u010fal\u0161\u00ed buzzword alebo obrovsk\u00e1 pr\u00edle\u017eitos\u0165 pre v\u00e1\u0161 biznis? \u010co ten chatbot vlastne je a pre\u010do by vo va\u0161ej marketingovej strat\u00e9gii nemal ch\u00fdba\u0165 si m\u00f4\u017eete pre\u010d\u00edta\u0165 na na\u0161om blogu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.6clickz.com\/sk\/chatbot-a-facebook-messenger-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u010co je Chatbot a Facebook Messenger marketing | 6clickz.com\" \/>\n<meta property=\"og:description\" content=\"Je to len \u010fal\u0161\u00ed buzzword alebo obrovsk\u00e1 pr\u00edle\u017eitos\u0165 pre v\u00e1\u0161 biznis? \u010co ten chatbot vlastne je a pre\u010do by vo va\u0161ej marketingovej strat\u00e9gii nemal ch\u00fdba\u0165 si m\u00f4\u017eete pre\u010d\u00edta\u0165 na na\u0161om blogu.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.6clickz.com\/sk\/chatbot-a-facebook-messenger-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"6clickz\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-22T08:46:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/media.giphy.com\/media\/VjAB0fOmK15Ze\/giphy.gif\" \/>\n<meta name=\"author\" content=\"Gabriel Jur\u010do\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gabriel Jur\u010do\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/sk\\\/chatbot-a-facebook-messenger-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/sk\\\/chatbot-a-facebook-messenger-marketing\\\/\"},\"author\":{\"name\":\"Gabriel Jur\u010do\",\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/#\\\/schema\\\/person\\\/c95c1267de227490804f556f48242824\"},\"headline\":\"\u010co je to Chatbot a Facebook Messenger Marketing?\",\"datePublished\":\"2019-08-22T08:46:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/sk\\\/chatbot-a-facebook-messenger-marketing\\\/\"},\"wordCount\":1107,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/sk\\\/chatbot-a-facebook-messenger-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/media.giphy.com\\\/media\\\/VjAB0fOmK15Ze\\\/giphy.gif\",\"articleSection\":[\"Uncategorized @sk\"],\"inLanguage\":\"sk-SK\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.6clickz.com\\\/sk\\\/chatbot-a-facebook-messenger-marketing\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/sk\\\/chatbot-a-facebook-messenger-marketing\\\/\",\"url\":\"https:\\\/\\\/www.6clickz.com\\\/sk\\\/chatbot-a-facebook-messenger-marketing\\\/\",\"name\":\"\u010co je Chatbot a Facebook Messenger marketing | 6clickz.com\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/sk\\\/chatbot-a-facebook-messenger-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/sk\\\/chatbot-a-facebook-messenger-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/media.giphy.com\\\/media\\\/VjAB0fOmK15Ze\\\/giphy.gif\",\"datePublished\":\"2019-08-22T08:46:15+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/#\\\/schema\\\/person\\\/c95c1267de227490804f556f48242824\"},\"description\":\"Je to len \u010fal\u0161\u00ed buzzword alebo obrovsk\u00e1 pr\u00edle\u017eitos\u0165 pre v\u00e1\u0161 biznis? \u010co ten chatbot vlastne je a pre\u010do by vo va\u0161ej marketingovej strat\u00e9gii nemal ch\u00fdba\u0165 si m\u00f4\u017eete pre\u010d\u00edta\u0165 na na\u0161om blogu.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/sk\\\/chatbot-a-facebook-messenger-marketing\\\/#breadcrumb\"},\"inLanguage\":\"sk-SK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.6clickz.com\\\/sk\\\/chatbot-a-facebook-messenger-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sk-SK\",\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/sk\\\/chatbot-a-facebook-messenger-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/media.giphy.com\\\/media\\\/VjAB0fOmK15Ze\\\/giphy.gif\",\"contentUrl\":\"https:\\\/\\\/media.giphy.com\\\/media\\\/VjAB0fOmK15Ze\\\/giphy.gif\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/sk\\\/chatbot-a-facebook-messenger-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.6clickz.com\\\/sk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u010co je to Chatbot a Facebook Messenger Marketing?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/#website\",\"url\":\"https:\\\/\\\/www.6clickz.com\\\/\",\"name\":\"6clickz\",\"description\":\"Strategick\u00fd v\u00fdkonnostn\u00ed marketing u n\u00e1s hraje prim.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.6clickz.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sk-SK\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/#\\\/schema\\\/person\\\/c95c1267de227490804f556f48242824\",\"name\":\"Gabriel Jur\u010do\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sk-SK\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dc11098f267120c962b5c4b203ea5ab72ffb06153ed6996db4b484d5462b3035?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dc11098f267120c962b5c4b203ea5ab72ffb06153ed6996db4b484d5462b3035?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dc11098f267120c962b5c4b203ea5ab72ffb06153ed6996db4b484d5462b3035?s=96&d=mm&r=g\",\"caption\":\"Gabriel Jur\u010do\"},\"url\":\"https:\\\/\\\/www.6clickz.com\\\/sk\\\/author\\\/gabi\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u010co je Chatbot a Facebook Messenger marketing | 6clickz.com","description":"Je to len \u010fal\u0161\u00ed buzzword alebo obrovsk\u00e1 pr\u00edle\u017eitos\u0165 pre v\u00e1\u0161 biznis? \u010co ten chatbot vlastne je a pre\u010do by vo va\u0161ej marketingovej strat\u00e9gii nemal ch\u00fdba\u0165 si m\u00f4\u017eete pre\u010d\u00edta\u0165 na na\u0161om blogu.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.6clickz.com\/sk\/chatbot-a-facebook-messenger-marketing\/","og_locale":"sk_SK","og_type":"article","og_title":"\u010co je Chatbot a Facebook Messenger marketing | 6clickz.com","og_description":"Je to len \u010fal\u0161\u00ed buzzword alebo obrovsk\u00e1 pr\u00edle\u017eitos\u0165 pre v\u00e1\u0161 biznis? \u010co ten chatbot vlastne je a pre\u010do by vo va\u0161ej marketingovej strat\u00e9gii nemal ch\u00fdba\u0165 si m\u00f4\u017eete pre\u010d\u00edta\u0165 na na\u0161om blogu.","og_url":"https:\/\/www.6clickz.com\/sk\/chatbot-a-facebook-messenger-marketing\/","og_site_name":"6clickz","article_published_time":"2019-08-22T08:46:15+00:00","og_image":[{"url":"https:\/\/media.giphy.com\/media\/VjAB0fOmK15Ze\/giphy.gif","type":"","width":"","height":""}],"author":"Gabriel Jur\u010do","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Gabriel Jur\u010do","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.6clickz.com\/sk\/chatbot-a-facebook-messenger-marketing\/#article","isPartOf":{"@id":"https:\/\/www.6clickz.com\/sk\/chatbot-a-facebook-messenger-marketing\/"},"author":{"name":"Gabriel Jur\u010do","@id":"https:\/\/www.6clickz.com\/#\/schema\/person\/c95c1267de227490804f556f48242824"},"headline":"\u010co je to Chatbot a Facebook Messenger Marketing?","datePublished":"2019-08-22T08:46:15+00:00","mainEntityOfPage":{"@id":"https:\/\/www.6clickz.com\/sk\/chatbot-a-facebook-messenger-marketing\/"},"wordCount":1107,"commentCount":0,"image":{"@id":"https:\/\/www.6clickz.com\/sk\/chatbot-a-facebook-messenger-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/media.giphy.com\/media\/VjAB0fOmK15Ze\/giphy.gif","articleSection":["Uncategorized @sk"],"inLanguage":"sk-SK","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.6clickz.com\/sk\/chatbot-a-facebook-messenger-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.6clickz.com\/sk\/chatbot-a-facebook-messenger-marketing\/","url":"https:\/\/www.6clickz.com\/sk\/chatbot-a-facebook-messenger-marketing\/","name":"\u010co je Chatbot a Facebook Messenger marketing | 6clickz.com","isPartOf":{"@id":"https:\/\/www.6clickz.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.6clickz.com\/sk\/chatbot-a-facebook-messenger-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.6clickz.com\/sk\/chatbot-a-facebook-messenger-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/media.giphy.com\/media\/VjAB0fOmK15Ze\/giphy.gif","datePublished":"2019-08-22T08:46:15+00:00","author":{"@id":"https:\/\/www.6clickz.com\/#\/schema\/person\/c95c1267de227490804f556f48242824"},"description":"Je to len \u010fal\u0161\u00ed buzzword alebo obrovsk\u00e1 pr\u00edle\u017eitos\u0165 pre v\u00e1\u0161 biznis? \u010co ten chatbot vlastne je a pre\u010do by vo va\u0161ej marketingovej strat\u00e9gii nemal ch\u00fdba\u0165 si m\u00f4\u017eete pre\u010d\u00edta\u0165 na na\u0161om blogu.","breadcrumb":{"@id":"https:\/\/www.6clickz.com\/sk\/chatbot-a-facebook-messenger-marketing\/#breadcrumb"},"inLanguage":"sk-SK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.6clickz.com\/sk\/chatbot-a-facebook-messenger-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/www.6clickz.com\/sk\/chatbot-a-facebook-messenger-marketing\/#primaryimage","url":"https:\/\/media.giphy.com\/media\/VjAB0fOmK15Ze\/giphy.gif","contentUrl":"https:\/\/media.giphy.com\/media\/VjAB0fOmK15Ze\/giphy.gif"},{"@type":"BreadcrumbList","@id":"https:\/\/www.6clickz.com\/sk\/chatbot-a-facebook-messenger-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.6clickz.com\/sk\/"},{"@type":"ListItem","position":2,"name":"\u010co je to Chatbot a Facebook Messenger Marketing?"}]},{"@type":"WebSite","@id":"https:\/\/www.6clickz.com\/#website","url":"https:\/\/www.6clickz.com\/","name":"6clickz","description":"Strategick\u00fd v\u00fdkonnostn\u00ed marketing u n\u00e1s hraje prim.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.6clickz.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sk-SK"},{"@type":"Person","@id":"https:\/\/www.6clickz.com\/#\/schema\/person\/c95c1267de227490804f556f48242824","name":"Gabriel Jur\u010do","image":{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/secure.gravatar.com\/avatar\/dc11098f267120c962b5c4b203ea5ab72ffb06153ed6996db4b484d5462b3035?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/dc11098f267120c962b5c4b203ea5ab72ffb06153ed6996db4b484d5462b3035?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dc11098f267120c962b5c4b203ea5ab72ffb06153ed6996db4b484d5462b3035?s=96&d=mm&r=g","caption":"Gabriel Jur\u010do"},"url":"https:\/\/www.6clickz.com\/sk\/author\/gabi\/"}]}},"_links":{"self":[{"href":"https:\/\/www.6clickz.com\/sk\/wp-json\/wp\/v2\/posts\/711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.6clickz.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.6clickz.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.6clickz.com\/sk\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.6clickz.com\/sk\/wp-json\/wp\/v2\/comments?post=711"}],"version-history":[{"count":9,"href":"https:\/\/www.6clickz.com\/sk\/wp-json\/wp\/v2\/posts\/711\/revisions"}],"predecessor-version":[{"id":738,"href":"https:\/\/www.6clickz.com\/sk\/wp-json\/wp\/v2\/posts\/711\/revisions\/738"}],"wp:attachment":[{"href":"https:\/\/www.6clickz.com\/sk\/wp-json\/wp\/v2\/media?parent=711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.6clickz.com\/sk\/wp-json\/wp\/v2\/categories?post=711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.6clickz.com\/sk\/wp-json\/wp\/v2\/tags?post=711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}