{"id":633,"date":"2019-06-20T13:47:15","date_gmt":"2019-06-20T12:47:15","guid":{"rendered":"https:\/\/www.6clickz.com\/?p=633"},"modified":"2019-07-22T13:07:11","modified_gmt":"2019-07-22T12:07:11","slug":"porovnavace-platby-doprava-v-madarsku","status":"publish","type":"post","link":"https:\/\/www.6clickz.com\/sk\/porovnavace-platby-doprava-v-madarsku\/","title":{"rendered":"Online marketing v Ma\u010farsku #5 | Porovn\u00e1va\u010de cien, platobn\u00e9 met\u00f3dy a dopravcovia"},"content":{"rendered":"

Porovn\u00e1va\u010de cien, platobn\u00e9 met\u00f3dy a logistika v Ma\u010farsku<\/h1>\n

V predch\u00e1dzaj\u00facej \u010dasti n\u00e1\u0161ho seri\u00e1lu sme rie\u0161ili platen\u00e9 <\/b>marketingov\u00e9 kan\u00e1ly v Ma\u010farsku<\/b>. Tentokr\u00e1t sa pozrieme na \u010fal\u0161iu formu podpory predaja – cenov\u00e9 porovn\u00e1va\u010de. Taktie\u017e v\u00e1m uk\u00e1\u017eeme, ak\u00e9 platobn\u00e9 met\u00f3dy a dopravcov najviac vyu\u017e\u00edvaj\u00fa e-shopy p\u00f4sobiace v Ma\u010farsku.<\/b><\/p>\n

Porovn\u00e1va\u010de cien<\/strong><\/h2>\n

Porovn\u00e1va\u010de cien m\u00f4\u017eeme zaradi\u0165 medzi n\u00e1stroje online marketingu, ke\u010f\u017ee si od nich \u201ckupujete\u201d n\u00e1v\u0161tevnos\u0165 vo forme spoplatnen\u00fdch preklikov (PPC). V jednej z na\u0161ich \u010dl\u00e1nkov sme p\u00edsali o <\/span>z\u00e1kazn\u00edkoch v ma\u010farsku<\/span><\/a>, ktor\u00ed s\u00fa okrem in\u00e9ho cenovo senzit\u00edvny. Radi nakupuj\u00fa v z\u013eav\u00e1ch a chc\u00fa ma\u0165 v\u017edy pocit, \u017ee spravili dobr\u00fd obchod. A presne to je d\u00f4vod, pre\u010do by ste cenov\u00e9 porovn\u00e1va\u010de v Ma\u010farsku mali zaradi\u0165 medzi top priority. Pre \u013eud\u00ed s\u00fa tieto str\u00e1nky ve\u013emi popul\u00e1rne a pre \u201ceshop\u00e1rov\u201d s\u00fa vysoko konverzn\u00fdm zdrojom objedn\u00e1vok. <\/span><\/p>\n\n\n\n\n\n\n\n\n
Str\u00e1nka<\/strong><\/td>\nMesa\u010dn\u00e1 n\u00e1v\u0161tevnos\u0165<\/strong><\/td>\n<\/tr>\n
\u00c1rukeres\u0151.hu<\/span><\/td>\n13,1 mil.<\/span><\/td>\n<\/tr>\n
\u00c1rg\u00e9p.hu<\/span><\/td>\n4,6 mil.<\/span><\/td>\n<\/tr>\n
Olcs\u00f3bbat.hu<\/span><\/td>\n552 tis.<\/span><\/td>\n<\/tr>\n
Depo.hu<\/span><\/td>\n118 tis.<\/span><\/td>\n<\/tr>\n
Kirakat.hu<\/span><\/td>\n88 tis.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u00c1rukeres\u0151.hu<\/strong><\/h3>\n

Aj v Ma\u010farsku sa pomerne r\u00fdchlo usadili medzin\u00e1rodn\u00ed hr\u00e1\u010di. Top porovn\u00e1va\u010d cien je <\/span>\u00c1rukeres\u0151.hu<\/span><\/a>, ktor\u00fd p\u00f4sob\u00ed v Ma\u010farsku u\u017e od roku 2004. Je to obdoba na\u0161ej <\/span>Heureky<\/span><\/a>, ktor\u00e1 sa jej vzh\u013eadom dos\u0165 podob\u00e1. Je rovnako vlastnen\u00e1 \u010deskou Rockaway Group. Od roku 2015 sa d\u00e1 nakupova\u0165 priamo na ich str\u00e1nke, a to bez prekliku na e-shop. \u00c1rukeres\u0151 n\u00e1v\u0161tevnos\u0165ou vysoko prevy\u0161uje ostatn\u00e9, av\u0161ak s\u00fa tu aj \u010fal\u0161ie, kam sa oplat\u00ed zaregistrova\u0165.<\/span><\/p>\n

Admin \u00c1rukeres\u0151 je jednoduch\u0161\u00ed v porovnan\u00ed s Heurekou. Jazyk rozhrania je bohu\u017eia\u013e iba v ma\u010far\u010dine. Bez \u010dloveka so znalos\u0165ou jazyka to asi nep\u00f4jde. Ak v\u0161ak ovl\u00e1date jazyk, tak registr\u00e1cia je pomerne jednoduch\u00e1. V niektor\u00fdch pr\u00edpadoch sme mali probl\u00e9m s p\u00e1rovan\u00edm produktov a s implement\u00e1ciou Trusted shopu. Podpora je v\u0161ak pohotov\u00e1 a m\u00f4\u017eete s nimi komunikova\u0165 aj anglicky.<\/span><\/p>\n

\u00c1rukeres\u0151 a zop\u00e1r \u010fal\u0161\u00edch porovn\u00e1va\u010dov uprednost\u0148uj\u00fa firmy s da\u0148ovou registr\u00e1ciou alebo s\u00eddlom v Ma\u010farsku. Ak nem\u00e1te ani jedno, tak va\u0161e produkty bud\u00fa umiestnen\u00e9 a\u017e na konci v\u00fdsledkov vyh\u013ead\u00e1vania.<\/span><\/p>\n

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Cesta k predn\u00fdm poz\u00edciam je bez toho mo\u017en\u00e1 len prostredn\u00edctvom platen\u00fdch poz\u00edci\u00ed.<\/span><\/p>\n

\u010eal\u0161ie porovn\u00e1va\u010de cien<\/strong><\/h3>\n

Hovorili sme hlavne o \u00c1rukeres\u0151. Nach\u00e1dzaj\u00fa sa tu v\u0161ak aj \u010fal\u0161ie porovn\u00e1va\u010de, ktor\u00e9 stoja za zmienku a prines\u00fa v\u00e1\u0161mu e-shopu viac objedn\u00e1vok. Vypichol by som<\/span> \u00c1rg\u00e9p.hu<\/span><\/a> a<\/span> Olcs\u00f3bbat.hu<\/span><\/a>. Olcs\u00f3bbat m\u00e1 takmer rovnak\u00e9 rozhranie a podmienky ako \u00c1rukeres\u0151. Do \u00c1rg\u00e9p sa prihlasujete cez <\/span>kontaktn\u00fd formul\u00e1r<\/span><\/a>. Tento porovn\u00e1va\u010d sa prim\u00e1rne s\u00fastre\u010fuje na elektroniku.<\/span><\/p>\n

Osobn\u00e9 sk\u00fasenosti m\u00e1me iba s t\u00fdmito porovn\u00e1va\u010dmi. Ak m\u00e1te priestor, tak m\u00f4\u017eete sk\u00fasi\u0165 registr\u00e1ciu aj na \u010fal\u0161\u00edch. Na za\u010diatok v\u00e1m ur\u010dite posta\u010dia tieto tri.<\/span><\/p>\n

Probl\u00e9m pri ma\u010farsk\u00fdch porovn\u00e1va\u010doch m\u00f4\u017ee by\u0165 hlavne jazyk. Bohu\u017eia\u013e e\u0161te aj \u00c1rukeres\u0151 je dostupn\u00fd iba v ma\u010far\u010dine. Preto budete potrebova\u0165 \u010dloveka, ktor\u00fd aspo\u0148 trochu vie ma\u010farsky. M\u00f4\u017eete si tie\u017e naja\u0165 agent\u00faru, ktor\u00e1 v\u00e1s na porovn\u00e1va\u010de zaregistruje, postar\u00e1 sa o p\u00e1rovanie produktov a bidding (inzerciu na porovn\u00e1va\u010doch).<\/span><\/p>\n

Segmentov\u00e9 porovn\u00e1va\u010de<\/strong><\/h3>\n

V oblasti m\u00f3dy tu funguje od roku 2013 aj port\u00e1l <\/span>Glami.hu<\/span><\/a>, ktor\u00fd v poslednej dobe rastie raketov\u00fdm tempom.<\/span><\/p>\n

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N\u00e1v\u0161tevnos\u0165 v\u0161ak m\u00e1 e\u0161te st\u00e1le men\u0161iu ako Glami.sk. Vzh\u013eadom na to, \u017ee v Ma\u010farsku \u017eije dvakr\u00e1t viac obyvate\u013eov, tak je k dispoz\u00edcii e\u0161te ve\u013ek\u00fd potenci\u00e1l na rast a rozvoj.<\/span><\/p>\n

Nastavenie Glami je \u00faplne jednoduch\u00e9 a admin rozhranie v angli\u010dtine. Rozhranie je identick\u00e9 s \u010desk\u00fdm alebo slovensk\u00fdm Glami.<\/span><\/p>\n

Ak podnik\u00e1te v oblasti n\u00e1bytku alebo bytov\u00fdch doplnkov, tak ur\u010dite nezabudnite na <\/span>Favi.hu<\/span><\/a>. S registr\u00e1ciou by ste nemali ma\u0165 probl\u00e9m. Jedn\u00e1 sa o \u010fal\u0161\u00ed porovn\u00e1va\u010d, ktor\u00fd expandoval z \u010ceska. <\/span><\/p>\n

Platobn\u00e9 met\u00f3dy<\/strong><\/h2>\n

Pozrime sa teraz na najviac vyu\u017e\u00edvan\u00e9 platobn\u00e9 met\u00f3dy v ma\u010farsk\u00fdch e-shopoch. Odznelo to u\u017e v predo\u0161l\u00fdch kapitol\u00e1ch, ma\u010fari neradi platia vopred za svoj n\u00e1kup a preferuj\u00fa rad\u0161ej zaplati\u0165 dobierku v hotovosti. Napriek tomu sa rozv\u00edja \u010doraz viac platobn\u00fdch met\u00f3d. N\u00e1klady na tieto slu\u017eby s\u00fa nasledovn\u00e9:<\/span><\/p>\n