{"id":570,"date":"2019-04-26T15:37:46","date_gmt":"2019-04-26T14:37:46","guid":{"rendered":"https:\/\/www.6clickz.com\/?p=570"},"modified":"2019-05-10T14:15:41","modified_gmt":"2019-05-10T13:15:41","slug":"preco-nazerat-na-marketingovu-agenturu-ako-na-pravnika","status":"publish","type":"post","link":"https:\/\/www.6clickz.com\/sk\/preco-nazerat-na-marketingovu-agenturu-ako-na-pravnika\/","title":{"rendered":"Online marketing konzultant a pr\u00e1vnik – \u010co maj\u00fa spolo\u010dn\u00e9?"},"content":{"rendered":"

Pre\u010do by sme mali porovn\u00e1va\u0165 online marketing konzultanta s pr\u00e1vnikom?<\/h1>\n

Poz\u00edcia online marketing konzultanta alebo \u0161pecialistu bolo doned\u00e1vna pomerne nezm\u00e1me povolanie. D\u00f4le\u017eitosti mu pribudlo hlavne pri roz\u0161\u00edren\u00ed online marketingu a \u010doraz v\u00e4\u010d\u0161om konkuren\u010dnom boji. Mysl\u00edm si, \u017ee v dne\u0161nej dobe bez takejto poz\u00edcie \u017eiadna firma dlhodobo neuspeje. Dovo\u013ete mi aby som vysvetlil d\u00f4le\u017eitos\u0165 tohto povolania na jednoduchom pr\u00edklade.<\/strong><\/p>\n

\"\"<\/p>\n

Obchod roka<\/h1>\n

Predstavte si, \u017ee m\u00e1te firmu, ktor\u00e1 sa chyst\u00e1 uzavrie\u0165 ve\u013ek\u00fd biznis. Z\u00e1kladom tohto biznisu bude zmluva medzi dvoma firmami. M\u00f4\u017ee to by\u0165 k\u00fapno-predajn\u00e1 zmluva, zmluva o zhotoven\u00ed, dod\u00e1vate\u013esko-odberate\u013esk\u00e1 zmluva \u2013 z\u00e1vis\u00ed to od toho, v \u010dom podnik\u00e1te. Pre tento \u010dl\u00e1nok to nie je a\u017e tak podstatn\u00e9. Predpokladajme, \u017ee va\u0161a firma nie je tak ve\u013ek\u00e1, aby mala vlastn\u00e9 pr\u00e1vne oddelenie. V\u00e1\u0161 biznis partner v\u00e1m za\u0161le n\u00e1vrh zmluvy, ktor\u00e1 m\u00e1 120 str\u00e1n a k tomu 10 \u010fal\u0161\u00edch pr\u00edloh \u2013 celkom be\u017en\u00e1 prax. Teraz pr\u00edde d\u00f4le\u017eit\u00e1 \u010das\u0165: zoberiete tento n\u00e1vrh zmluvy a d\u00e1te ho \u00fa\u010dtovn\u00edkovi, skladn\u00edkovi alebo va\u0161ej man\u017eelke, ktor\u00e1 je mimochodom lek\u00e1rka. Tento \u010dlovek povie, \u017ee zmluva vyzer\u00e1 by\u0165 v pohode. Samozrejme doty\u010dn\u00fd nem\u00e1 pr\u00e1vnick\u00e9 vzdelanie, tak\u017ee nevie \u010d\u00edta\u0165 medzi riadkami a neidentifikuje niektor\u00e9 rizik\u00e1, ktor\u00e9 zo zmluvy vypl\u00fdvaj\u00fa. Zmluvu podp\u00ed\u0161ete a vy si m\u00e4dl\u00edte ruky, \u017ee ste spravili dobr\u00fd biznis. Po pol roku pr\u00eddete na to, \u017ee zmluva bola pre v\u00e1s nev\u00fdhodn\u00e1, <\/span>ale u\u017e len \u0165a\u017eko sa d\u00e1 z nej vyc\u00fava\u0165<\/span>. Stratili ste 50 000 eur. Teraz si bijete hlavu o stenu, pre\u010do ste si nepriplatili hne\u010f na za\u010diatku \u0161pecialistu na odborn\u00e9 pr\u00e1vo. T\u00edto \u013eudia m\u00f4\u017eu ma\u0165 hodinovku aj 200 eur, \u010do sa zd\u00e1 by\u0165 samozrejme ve\u013ea. Jedna pr\u00e1vna anal\u00fdza zmluvy by v\u00e1s st\u00e1la mo\u017eno 1000 – 2000 eur. \u010co to je v\u0161ak oproti straten\u00fdm 50 000 eur\u00e1m?<\/span><\/p>\n

Podobnos\u0165 s online marketingom<\/h2>\n

Takto to funguje aj v na\u0161om odbore \u2013 v marketingu, obzvl\u00e1\u0161\u0165 v online marketingu. Billboard si predsa sami nevytla\u010d\u00edte. Potrebujete agent\u00faru, ktor\u00e1 v\u00e1m navrhne grafiku, vytla\u010d\u00ed billboard a umiestn\u00ed ho na svoje miesto. Av\u0161ak reklama na Facebooku? Nebodaj vo vyh\u013ead\u00e1van\u00ed Google? Ve\u010f to niekto naklik\u00e1 v pohode, nie je to veda. Synovec je st\u00e1le na Instagrame, on to sprav\u00ed. Alebo kamar\u00e1t je tak\u00fd po\u010d\u00edta\u010dov\u00fd t\u00fdpek, ur\u010dite to bude vedie\u0165 dobre nastavi\u0165 za p\u00e1r eur. Je v\u00e1m to povedom\u00e9? A tu sa dost\u00e1vate do toho ist\u00e9ho probl\u00e9mu ako som p\u00edsal vy\u0161\u0161ie. Prejde zop\u00e1r mesiacov. Facebook v\u00e1m \u201ezo\u017eral\u201c stovky, mo\u017eno tis\u00edce eur v kredite, ale nefunguje to. Objedn\u00e1vky neprich\u00e1dzaj\u00fa tak, ako ste predpokladali. Konkurencia sa na v\u00e1s do\u0165ahuje. V\u0161etky invest\u00edcie ktor\u00e9 ste dali do str\u00e1nky\/e-shopu sa v\u00e1m zdaj\u00fa zbyto\u010dn\u00e9. <\/span>Vrav\u00edte si: Ten online marketing nefunguje. Minul som tam ve\u013ea pe\u0148az\u00ed a \u017eiaden v\u00fdsledok. <\/span>Ak by ste na za\u010diatku konzultovali s expertom na online marketing, tak by to mohlo by\u0165 inak. \u00davodn\u00e9 invest\u00edcie do marketingu by mo\u017eno boli vy\u0161\u0161ie. D\u00e1vno by sa v\u00e1m to v\u0161ak u\u017e vr\u00e1tilo zv\u00fd\u0161en\u00edm tr\u017eieb.<\/span><\/p>\n

Nerob\u00edm si teraz srandu z nikoho, je to \u00faplne be\u017en\u00fd jav. Marketingov\u00e1 invest\u00edcia na rozbeh biznisu online sa r\u00e1ta na tis\u00edce, v niektor\u00fdch pr\u00edpadoch aj na desa\u0165tis\u00edce eur. Samozrejme je to jedna zlo\u017eka \u00faspechu, je v\u0161ak k\u013e\u00fa\u010dov\u00e1. M\u00f4\u017eete ma\u0165 super produkt, vyladen\u00e9 logistick\u00e9 procesy, pre\u0161pekulovan\u00fa cenov\u00fa politiku, ak v\u00e1m v\u0161ak \u013eudia nechodia na web tak v\u0161etko to je zbyto\u010dn\u00e9. <\/span><\/p>\n

Kedy je vhodn\u00e9 konzultova\u0165 s online marketingovou agent\u00farou?<\/strong><\/h2>\n
    \n
  1. <\/b>Uva\u017eujete nad \u00faplne nov\u00fdm projektom. <\/b>Povedzte \u0161pecialistovi, ak\u00fd biznis pl\u00e1nujete rozbehn\u00fa\u0165. K\u013eudne s vami podp\u00ed\u0161e aj NDA (dohodu o ml\u010danlivosti). N\u00e1sledne sa konzultant pozrie na trhov\u00e9 podmienky. Je nevyhnutn\u00e9 investova\u0165 do viacer\u00fdch anal\u00fdz \u2013 konkurencia, ceny za preklik, cenov\u00e9 hladiny, at\u010f. Dobr\u00e1 agent\u00fara v\u00e1s odhovor\u00ed ak sa chcete spusti\u0165 do nezmyseln\u00e9ho biznisu. Uk\u00e1\u017ekou neprofesionality je v\u00e1s presvied\u010da\u0165 o tom, \u017ee v\u0161etko bude fungova\u0165. <\/span><\/li>\n
  2. <\/b>Rozbiehate biznis a chcete da\u0165 o sebe vedie\u0165. <\/b>M\u00e1te hotov\u00fd produkt a chcete oslovi\u0165 svoju cie\u013eov\u00fa skupinu. Mo\u017eno presne ani neviete, ak\u00e1 je va\u0161a cie\u013eov\u00e1 skupina. V tom v\u0161etkom v\u00e1m pom\u00f4\u017ee marketingov\u00fd \u0161pecialista.<\/span><\/li>\n
  3. <\/b>Sk\u00fasili ste marketing z vlastn\u00fdch zdrojov, ale nefunguje to. <\/b>Tu je \u010dasto klient frustrovan\u00fd, lebo do marketingu u\u017e vrazil nejak\u00e9 peniaze a neprinieslo to \u00faspech. Osobne sa tu stret\u00e1vam s netrpezlivos\u0165ou. Treba v\u0161ak vedie\u0165, \u017ee marketing nie je jednor\u00e1zov\u00e1 z\u00e1le\u017eitos\u0165, kde si k\u00fapim 10 000 klikov a hne\u010f pred\u00e1vam. Je to postupn\u00fd a dlhodob\u00fd proces, ktor\u00fd trv\u00e1 mesiace.<\/span><\/li>\n
  4. <\/b>M\u00e1te vlastn\u00e9ho \u010dloveka na marketing, ale potrebujete odborn\u00fa radu. <\/b>M\u00e1te vo firme \u013eud\u00ed, ktor\u00ed postuj\u00fa na Facebooku a Instagrame, robia kampane v Google Ads alebo p\u00ed\u0161u blog. Ste s nimi spokojn\u00fd, ale chcete to posun\u00fa\u0165 na vy\u0161\u0161\u00ed level. M\u00f4\u017eete si zaplati\u0165 online marketing konzultanta, ktor\u00fd sprav\u00ed \u0161kolenie pre v\u00e1s a va\u0161ich kolegov. V pr\u00edpade potreby si prejde va\u0161e procesy. Nastav\u00ed ich zlep\u0161enie alebo v\u00e1m vymysl\u00ed rie\u0161enie na mieru.<\/span><\/li>\n<\/ol>\n

    Osobn\u00e1 sk\u00fasenos\u0165<\/h2>\n

    Ja osobne podnik\u00e1m a m\u00e1m za sebou u\u017e nieko\u013eko failov. Pred nieko\u013ek\u00fdmi rokmi som investoval nemal\u00e9 peniaze do jedn\u00e9ho biznisu. Cel\u00fd budget sme mali pekne napl\u00e1novan\u00fd: mali sme pripraven\u00e9 financie na zriadenie prev\u00e1dzky, na rozbeh a dokonca sme si nachystali aj rezervu ak by to prv\u00e9 mesiace ne\u0161lo. Jednu d\u00f4le\u017eit\u00fa \u010das\u0165 sme v\u0161ak v budgete vynechali \u2013 a to boli marketingov\u00e9 n\u00e1klady. Po\u010d\u00edtali sme s t\u00fdm, \u017ee sa produkt <\/span>pred\u00e1 s\u00e1m, lebo sme mu verili<\/span>. Bol to jeden ve\u013ek\u00fd omyl. Pre\u0161iel mesiac za mesiacom a biznis bol st\u00e1le stratovej\u0161\u00ed. Nakoniec sme ho museli zatvori\u0165. H\u013eadali sme chybu v\u0161ade. A\u017e ke\u010f som sa za\u010dal hlb\u0161ie zaobera\u0165 marketingom, tak som zistil, \u017ee zdroj probl\u00e9mu bol pr\u00e1ve v tom. Aj ke\u010f sme sa sna\u017eili propagova\u0165, nemalo to \u0161trukt\u00faru. Robili sme marketing bez strat\u00e9gie a tak to aj dopadlo.<\/span><\/p>\n

    Nechcem tu teraz p\u00edsa\u0165 kli\u0161\u00e9 o podnikan\u00ed, ale jedno je ist\u00e9: ak si pre\u010d\u00edtate \u017eivotopis niektor\u00fdch \u00faspe\u0161n\u00fdch podnikate\u013eov posledn\u00e9ho storo\u010dia \u2013 Henry Ford, Steve Jobs, Elon Musk \u2013 ich \u00faspech nebol v tom, \u017ee boli odborn\u00edci na v\u0161etko. Pr\u00e1ve naopak. Obklopili sa \u013eu\u010fmi, ktor\u00ed boli experti vo svojom obore a vytvorili tak dokonal\u00fd t\u00edm pre \u00faspe\u0161n\u00fd biznis. Preto nebu\u010fte t\u00ed \u010do si daj\u00fa pripravi\u0165 zmluvu so skladn\u00edkom. Ani t\u00ed, ktor\u00fdm vypracuje marketingov\u00fa strat\u00e9giu kamar\u00e1t. Najmite si agent\u00faru. Aspo\u0148 na p\u00e1r hod\u00edn konzult\u00e1cie. Posunie v\u00e1s to vpred. Verte mi.<\/span><\/p>\n

    Radi v\u00e1m s t\u00fdm pom\u00f4\u017eeme. Urobte 6 klikov k \u00faspechu.<\/span><\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Pre\u010do by sme mali porovn\u00e1va\u0165 online marketing konzultanta s pr\u00e1vnikom? Poz\u00edcia online marketing konzultanta alebo \u0161pecialistu bolo doned\u00e1vna pomerne nezm\u00e1me povolanie. D\u00f4le\u017eitosti mu pribudlo hlavne pri roz\u0161\u00edren\u00ed online marketingu a \u010doraz v\u00e4\u010d\u0161om konkuren\u010dnom boji. Mysl\u00edm si, \u017ee v dne\u0161nej dobe bez takejto poz\u00edcie \u017eiadna firma dlhodobo neuspeje. Dovo\u013ete mi aby som vysvetlil d\u00f4le\u017eitos\u0165 tohto povolania […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-570","post","type-post","status-publish","format-standard","hentry","category-uncategorized-sk","blog_tags-strategia"],"yoast_head":"\nPre\u010do nazera\u0165 na marketingov\u00fa agent\u00faru ako na pr\u00e1vnika? | 6clickz Blog<\/title>\n<meta name=\"description\" content=\"Poz\u00edcia online marketing konzultanta alebo \u0161pecialistu bolo doned\u00e1vna pomerne nezm\u00e1me povolanie. D\u00f4le\u017eitosti mu pribudlo pri \u010doraz v\u00e4\u010d\u0161om konkuren\u010dnom boji. V tomto \u010dl\u00e1nku v\u00e1m vysvetl\u00edme d\u00f4le\u017eitos\u0165 tohto povolania na jednoduchom pr\u00edklade.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.6clickz.com\/sk\/preco-nazerat-na-marketingovu-agenturu-ako-na-pravnika\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pre\u010do nazera\u0165 na marketingov\u00fa agent\u00faru ako na pr\u00e1vnika?\" \/>\n<meta property=\"og:description\" content=\"Viac n\u00e1jdete na na\u0161om 6clickz blogu.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.6clickz.com\/sk\/preco-nazerat-na-marketingovu-agenturu-ako-na-pravnika\/\" \/>\n<meta property=\"og:site_name\" content=\"6clickz\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-26T14:37:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-10T13:15:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/04\/fb-post-cover-2.png\" \/>\n<meta name=\"author\" content=\"Gabriel Jur\u010do\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Pre\u010do nazera\u0165 na marketingov\u00fa agent\u00faru ako na pr\u00e1vnika?\" \/>\n<meta name=\"twitter:description\" content=\"Poz\u00edcia marketingov\u00e9ho konzultanta alebo \u0161pecialistu bolo doned\u00e1vna pomerne nezm\u00e1me povolanie. D\u00f4le\u017eitosti mu pribudlo pri \u010doraz v\u00e4\u010d\u0161om konkuren\u010dnom boji. 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