{"id":379,"date":"2019-01-19T16:55:31","date_gmt":"2019-01-19T15:55:31","guid":{"rendered":"https:\/\/www.6clickz.com\/?p=379"},"modified":"2019-04-16T07:50:00","modified_gmt":"2019-04-16T06:50:00","slug":"tipy-pre-google-ads-reklamy-vo-vyhladavacej-sieti-6clickz-blog","status":"publish","type":"post","link":"https:\/\/www.6clickz.com\/sk\/tipy-pre-google-ads-reklamy-vo-vyhladavacej-sieti-6clickz-blog\/","title":{"rendered":"Google Ads tipy #3 | Reklamy vo vyh\u013ead\u00e1vacej sieti"},"content":{"rendered":"

Pripravi\u0165 v\u00fdsti\u017en\u00e9 reklamy je extr\u00e9mne d\u00f4le\u017eit\u00e9. Je to \u010dasto prv\u00fd kontakt potenci\u00e1lneho z\u00e1kazn\u00edka s vami, a preto mus\u00ed zauja\u0165. V\u017eite sa do role svojho z\u00e1kazn\u00edka a pok\u00faste sa prem\u00fd\u0161\u013ea\u0165 ako on. . \u010co h\u013ead\u00e1, \u010do ho zaujme, aby sa preklikol pr\u00e1ve na v\u00e1\u0161 web? Dostane sa na cie\u013eov\u00fa str\u00e1nku, ktor\u00e1 pon\u00fakne to, \u010do h\u013eadal? \u00a0<\/strong><\/p>\n

Ako vyzeraj\u00fa reklamy vo vyh\u013ead\u00e1vacej sieti<\/span><\/h2>\n

Reklamy vo vyh\u013ead\u00e1vacej sieti Google s\u00fa viazan\u00e9 na k\u013e\u00fa\u010dov\u00e9 slov\u00e1. Tieto k\u013e\u00fa\u010dov\u00e9 slov\u00e1 h\u013eadaj\u00fa \u013eudia, ktor\u00ed prem\u00fd\u0161\u013eaj\u00fa ka\u017ed\u00fd \u00faplne inak. \u010casto ich konanie ovplyv\u0148uj\u00fa pocity a \u010dasto ich oslov\u00ed iba jedno slovo alebo fr\u00e1za z reklamy. Na tieto veci inzerenti ve\u013eakr\u00e1t zab\u00fadaj\u00fa. V centre pozornosti nem\u00e1te by\u0165 vy a va\u0161a zna\u010dka, ale rie\u0161enie probl\u00e9mu z\u00e1kazn\u00edka. Na oslovenie z\u00e1kazn\u00edka m\u00e1te iba nieko\u013eko kr\u00e1tkych viet a zlomok sekundy, aby medzi mno\u017estvom rekl\u00e1m zahliadol pr\u00e1ve t\u00fa va\u0161u. Pracujte s reklamami, obmie\u0148ajte ich \u010dasto a sledujte, ak\u00e9 v\u00fdsledky zmena prin\u00e1\u0161a.<\/span><\/p>\n

 <\/p>\n

Reklama Google Ads vo vyh\u013ead\u00e1vacej sieti sa sklad\u00e1 z t\u00fdchto \u010dast\u00ed: :<\/span><\/p>\n

    \n
  1. Final url – str\u00e1nka (landing page), na ktor\u00fa sa z\u00e1kazn\u00edk dostane po kliknut\u00ed na reklamu.<\/span><\/li>\n
  2. Nadpis 1, 2, 3 – s limitom po 30 znakov – najp\u00fatavej\u0161ia a vizu\u00e1lne najd\u00f4le\u017eitej\u0161ia \u010das\u0165 reklamy.<\/span><\/li>\n
  3. Popis 1, 2 – s limitom po 90 znakov – v\u00e4\u010d\u0161\u00ed priestor na op\u00edsanie n\u00e1\u0161ho produktu, slu\u017eby.<\/span><\/li>\n
  4. Path 1, 2 – s limitom 15 znakov – url adresa, ktor\u00e1 nemus\u00ed by\u0165 re\u00e1lna, ale t\u00e1to url adresa bude zobrazen\u00e1 v reklame. Kr\u00e1sny element na testovanie.<\/span><\/li>\n<\/ol>\n

    \"\"<\/p>\n

    A na \u010do by ste mali pri tvorbe rekl\u00e1m myslie\u0165? Pozrite si nieko\u013eko tipov od n\u00e1s:<\/span><\/p>\n

    1) Bu\u010fte p\u00fatav\u00fd a zaberte, \u010do najviac miesta. <\/strong><\/p>\n

    \u010c\u00edm viac priestoru zaberiete svojou reklamou, tak t\u00fdm menej priestoru nech\u00e1te \u010fal\u0161\u00edm inzerentom. \u00a0Sna\u017ete sa vyu\u017ei\u0165 pln\u00fd po\u010det znakov, aby va\u0161a reklama bola vo v\u00fdsledkoch vyh\u013ead\u00e1vania ve\u013ek\u00e1 a up\u00fatala \u013eud\u00ed. Ktor\u00e1 reklama sa v\u00e1m zd\u00e1 by\u0165 na prv\u00fd poh\u013ead p\u00fatavej\u0161ia?<\/span><\/p>\n

    \"\"E\u0161te viac to plat\u00ed pri mobiln\u00fdch zariadeniach, kde m\u00e1te zna\u010dne obmedzen\u00fd priestor a na obrazovke vid\u00edte len 1 – 2 v\u00fdsledky vyh\u013ead\u00e1vania. Viac ako 50% trafficu klientov na\u0161ej agent\u00fary u\u017e prich\u00e1dza cez mobil. S\u00edce u n\u00e1s na Slovensku je pravda, \u017ee objedn\u00e1vanie tovaru si \u013eudia nech\u00e1vaj\u00fa na \u010das, ke\u010f s\u00fa pri po\u010d\u00edta\u010di. Mobil je v\u0161ak zariadenie, kde pr\u00edde \u010dastokr\u00e1t prv\u00fd kontakt.<\/p>\n

    2) Dok\u00e1\u017ete, \u017ee pon\u00fakate to, \u010do \u013eudia skuto\u010dne h\u013eadaj\u00fa<\/strong>\"\"Vo vyh\u013ead\u00e1van\u00ed mi Google na\u0161iel mili\u00f3ny v\u00fdsledkov za 0,43 sek\u00fand. Pribli\u017ene to\u013eko \u010dasu m\u00e1te aj vy, aby ste n\u00e1sledne zaujali. U\u017e\u00edvate\u013ea nezauj\u00edma, \u017ee m\u00e1te 20 rokov sk\u00fasenost\u00ed a patr\u00edte medzi \u0161pi\u010dku na trhu. V prvom rade chce zisti\u0165 \u010di na\u0161iel to, \u010do h\u013eadal.<\/span><\/p>\n

     <\/p>\n

    Naza\u010dnite hne\u010f prv\u00fa vetu, t\u00fdm, \u017ee va\u0161a zna\u010dka je najlep\u0161ia. Dosiahnite, aby sa potenci\u00e1lny z\u00e1kazn\u00edk uistil, \u017ee ste rie\u0161en\u00edm pre jeho probl\u00e9m. Vyzdvihnutie va\u0161ich v\u00fdhod si nechajte na \u010fal\u0161ie riadky. Pod\u013ea na\u0161ich sk\u00fasenost\u00ed dobre funguje ak do Nadpisu 1 d\u00e1te hne\u010f k\u013e\u00fa\u010dov\u00e9 slovo.<\/span><\/p>\n

    3) Nezabudnite na Call to Action (V\u00fdzva k akcii)<\/strong><\/p>\n

    Cie\u013eom ka\u017edej v\u00fdkonnostnej reklamy je motivova\u0165 \u010dloveka k nejakej \u010dinnosti, \u010di u\u017e je to k\u00fapa tovaru, z\u00edskanie viac inform\u00e1ci\u00ed, prihl\u00e1senie na odber newslettera alebo stiahnutie aplik\u00e1cie. V\u00fdzva k akcii je v reklame ve\u013emi d\u00f4le\u017eit\u00e1. Doporu\u010dujeme da\u0165 \u00a0do Nadpisu 2. Porozm\u00fd\u0161\u013eajte v akej f\u00e1ze n\u00e1kupn\u00e9ho cyklu sa u\u017e\u00edvate\u013e nach\u00e1dza a pod\u013ea toho nap\u00ed\u0161te v\u00fdzvu k akcii. K\u013e\u00fa\u010dov\u00e9 slov\u00e1 del\u00edme na dva typy pod\u013ea z\u00e1meru – informat\u00edvne a slov\u00e1 s n\u00e1kupn\u00fdm z\u00e1merom. Ak u\u017e\u00edvate\u013e h\u013ead\u00e1 konkr\u00e9tny model tenisiek, tak u\u017e vyber\u00e1 len obchod, kde svoj n\u00e1kup dokon\u010d\u00ed. Je potrebn\u00e9 uvies\u0165 inform\u00e1ciu o tom, ako r\u00fdchlo objedn\u00e1vku doru\u010d\u00edte alebo ako v\u00fdhodn\u00fa cenu m\u00e1te oproti konkurencii. <\/span><\/p>\n

    4) Dajte si z\u00e1le\u017ea\u0165 na Nadpise 3 a Popise 2<\/strong><\/p>\n

    Tieto \u010dasti rekl\u00e1m s\u00fa v Google Ads pomerne nov\u00e9. Nezobrazuj\u00fa sa v\u017edy \u010di u\u017e kv\u00f4li obmedzen\u00e9mu priestoru (hlavne na mobile) alebo kv\u00f4li in\u00fdm okolnostiam. Pod\u013ea prieskumu renomovanej Lond\u00fdnskej <\/span>agent\u00fary Adalysis<\/span><\/a> sa Nadpis 3 zobrazoval iba v 0,1% v\u00fdsledkov. Pou\u017eite v Nadpise 3 a Popise 2 len doplnkov\u00e9 inform\u00e1cie, bez ktor\u00fdch reklama bude ma\u0165 na\u010falej zmysel.<\/span><\/p>\n

    5) \u010c\u00edsla s\u00fa v\u017edy zauj\u00edmav\u00e9<\/strong><\/p>\n

    Ak chcete vyzdvihn\u00fa\u0165 reklamu dobrou cenou alebo inou numerickou hodnotou, tak pou\u017eite \u010d\u00edsla a nie text. M\u00e1m na mysli \u201c50 000 vern\u00fdch z\u00e1kazn\u00edkov\u201d a nie \u201c50 tis\u00edc z\u00e1kazn\u00edkov\u201d. Ur\u010dite to v\u0161ak stoj\u00ed na zv\u00e1\u017eenie a otestovanie t\u00fdchto vari\u00e1nt.<\/span><\/p>\n

    6) Sna\u017ete sa pou\u017e\u00edva\u0165 fr\u00e1zy, ktor\u00e9 m\u00e1te aj na landing page<\/strong><\/p>\n

    Zlep\u0161\u00edte t\u00fdm sk\u00f3re kvality, prostredn\u00edctvom \u010doho budete ma\u0165 lacnej\u0161ie kliky a dostanete sa vo v\u00fdsledkoch h\u013eadania na vy\u0161\u0161ie poz\u00edcie.<\/span><\/p>\n

    7) N\u00e1jdite ka\u017ed\u00e9mu k\u013e\u00fa\u010dov\u00e9mu slove, \u010do najrelevantnej\u0161iu podstr\u00e1nku<\/strong><\/p>\n

    Dojem zo vstupnej str\u00e1nky je najd\u00f4le\u017eitej\u0161\u00ed moment po kliknut\u00ed na va\u0161u reklamu. Dbajte na to, aby to bola, \u010do najrelevantnej\u0161ia str\u00e1nka. Sna\u017ete sa necieli\u0165 na v\u0161eobecn\u00e9 str\u00e1nky alebo home page. Uprednostnite konkr\u00e9tne kategorick\u00e9 alebo produktov\u00e9 str\u00e1nky, aby mal z\u00e1kazn\u00edk \u010do najmenej krokov k uskuto\u010dneniu objedn\u00e1vky. Z\u00e1rove\u0148 tak bude ma\u0165 najrelevantnej\u0161ie inform\u00e1cie potrebn\u00e9 k rozhodovaniu.<\/span><\/p>\n

    Roz\u0161\u00edrenia rekl\u00e1m<\/span><\/strong><\/h2>\n

    \u010c\u00edm v\u00e4\u010d\u0161ie, t\u00fdm lep\u0161ie – tento tip pre reklamy sme uviedli ako prv\u00fd. Pre roz\u0161\u00edrenia rekl\u00e1m to plat\u00ed duplom. Svoje reklamy si viete roz\u0161\u00edri\u0165 o mno\u017estvo doplnkov\u00fdch inform\u00e1ci\u00ed ako napr\u00edklad telef\u00f3nne \u010d\u00edslo, akcia alebo lokalita. Pom\u00f4\u017ee to pri presved\u010den\u00ed z\u00e1kazn\u00edka, \u017ee vy ste ten spr\u00e1vny a takisto to zv\u00e4\u010d\u0161\u00ed priestor na ktorom sa zobraz\u00edte. Roz\u0161\u00edrenia rekl\u00e1m sa nie v\u017edy zobrazia v\u0161etky, z\u00e1le\u017e\u00ed na akom mieste vo v\u00fdsledku vyh\u013ead\u00e1vania sa zobraz\u00edte. \u010c\u00edm ste vy\u0161\u0161ie, t\u00fdm v\u00e4\u010d\u0161ia \u0161anca, \u017ee budete ma\u0165 zobrazen\u00e9 viacer\u00e9 roz\u0161\u00edrenia. Mo\u017enosti roz\u0161\u00edrenia rekl\u00e1m sa neust\u00e1le menia, a preto v\u017edy sk\u00fa\u0161ajte novinky. Moment\u00e1lne sa pou\u017e\u00edvaj\u00fa tieto roz\u0161\u00edrenia:<\/span><\/p>\n

      \n
    • Roz\u0161\u00edrenie o odkazy na podstr\u00e1nky<\/span><\/li>\n
    • Roz\u0161\u00edrenie o popisy<\/span><\/li>\n
    • Roz\u0161\u00edrenie o \u0161trukt\u00farovan\u00e9 \u00faryvky<\/span><\/li>\n
    • Roz\u0161\u00edrenie o volanie<\/span><\/li>\n
    • Roz\u0161\u00edrenie o spr\u00e1vu<\/span><\/li>\n
    • Roz\u0161\u00edrenie o adresu<\/span><\/li>\n
    • Roz\u0161\u00edrenie o adresu affiliate partnera<\/span><\/li>\n
    • Roz\u0161\u00edrenie o ceny<\/span><\/li>\n
    • Roz\u0161\u00edrenie o aplik\u00e1ciu<\/span><\/li>\n
    • Roz\u0161\u00edrenie o promo<\/span><\/li>\n<\/ul>\n

      Tip: V rozhran\u00ed Google Ads v sekcii Reklamy si viete segmentova\u0165 na ktor\u00fa \u010das\u0165 reklamy z\u00e1kazn\u00edci klikaj\u00fa. Tento \u00fadaj m\u00f4\u017eete vyu\u017ei\u0165 pri vyhodnocovan\u00ed v\u00fdsledkov roz\u0161\u00edren\u00ed rekl\u00e1m. \u00dadaje s\u00fa dostupn\u00e9 iba na roz\u0161\u00edrenia s mo\u017enos\u0165ou kliknutia.<\/span><\/p>\n

      \"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

      Pripravi\u0165 v\u00fdsti\u017en\u00e9 reklamy je extr\u00e9mne d\u00f4le\u017eit\u00e9. Je to \u010dasto prv\u00fd kontakt potenci\u00e1lneho z\u00e1kazn\u00edka s vami, a preto mus\u00ed zauja\u0165. V\u017eite sa do role svojho z\u00e1kazn\u00edka a pok\u00faste sa prem\u00fd\u0161\u013ea\u0165 ako on. . \u010co h\u013ead\u00e1, \u010do ho zaujme, aby sa preklikol pr\u00e1ve na v\u00e1\u0161 web? Dostane sa na cie\u013eov\u00fa str\u00e1nku, ktor\u00e1 pon\u00fakne to, \u010do h\u013eadal? \u00a0 […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-379","post","type-post","status-publish","format-standard","hentry","category-uncategorized-sk","blog_tags-ppc"],"yoast_head":"\nTipy pre Google Ads | Reklamy vo vyh\u013ead\u00e1vacej sieti | 6clickz Blog<\/title>\n<meta name=\"description\" content=\"Vytv\u00e1rajte reklamy na, ktor\u00e9 \u013eudia klikaj\u00fa a predbehnite konkurenciu. Chcete sa dozvedie\u0165 ako vyu\u017ei\u0165 v\u0161etky mo\u017enosti v Google Ads na tvorbu rekl\u00e1m vo vyh\u013ead\u00e1vacej sieti? \u010c\u00edtajte n\u00e1\u0161 blog.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.6clickz.com\/sk\/tipy-pre-google-ads-reklamy-vo-vyhladavacej-sieti-6clickz-blog\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tipy pre Google Ads | Reklamy vo vyh\u013ead\u00e1vacej sieti | 6clickz Blog\" \/>\n<meta property=\"og:description\" content=\"Vytv\u00e1rajte reklamy na, ktor\u00e9 \u013eudia klikaj\u00fa a predbehnite konkurenciu. Chcete sa dozvedie\u0165 ako vyu\u017ei\u0165 v\u0161etky mo\u017enosti v Google Ads na tvorbu rekl\u00e1m vo vyh\u013ead\u00e1vacej sieti? \u010c\u00edtajte n\u00e1\u0161 blog.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.6clickz.com\/sk\/tipy-pre-google-ads-reklamy-vo-vyhladavacej-sieti-6clickz-blog\/\" \/>\n<meta property=\"og:site_name\" content=\"6clickz\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-19T15:55:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-04-16T06:50:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/01\/snimka-obrazovky-2019-01-19-o-16-46-00.png\" \/>\n<meta name=\"author\" content=\"Gabriel Jur\u010do\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Tipy pre Google Ads | Reklamy vo vyh\u013ead\u00e1vacej sieti | 6clickz Blog\" \/>\n<meta name=\"twitter:description\" content=\"Vytv\u00e1rajte reklamy na, ktor\u00e9 \u013eudia klikaj\u00fa a predbehnite konkurenciu. 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