{"id":305,"date":"2018-12-10T13:39:08","date_gmt":"2018-12-10T12:39:08","guid":{"rendered":"https:\/\/www.6clickz.com\/?p=305"},"modified":"2019-09-24T10:48:02","modified_gmt":"2019-09-24T09:48:02","slug":"tvorba-ppc-kampani-z-feedu-jednym-klikom-na-zaklade-dat-z-porovnavacov-2-cast","status":"publish","type":"post","link":"https:\/\/www.6clickz.com\/sk\/tvorba-ppc-kampani-z-feedu-jednym-klikom-na-zaklade-dat-z-porovnavacov-2-cast\/","title":{"rendered":"Tvorba PPC kampan\u00ed z feedu jedn\u00fdm klikom na z\u00e1klade d\u00e1t z porovn\u00e1va\u010dov &#8211; 2.\u010das\u0165"},"content":{"rendered":"<p><strong>V prvej \u010dasti sme si vysvetlili, \u010do n\u00e1s prin\u00fatilo uva\u017eova\u0165 o automatickej tvorbe PPC kampan\u00ed z feedu a ako sme si poradili pri tvorbe kampan\u00ed a aktu\u00e1lnych inzer\u00e1tov. Zost\u00e1va n\u00e1m u\u017e len vyrie\u0161i\u0165 posledn\u00fd probl\u00e9m, av\u0161ak najd\u00f4le\u017eitej\u0161\u00ed. Ako spusti\u0165 inzer\u00e1ty len na produkty, na ktor\u00e9 chceme inzerova\u0165. A ako vlastne vybra\u0165 produkty, na ktor\u00e9 chceme inzerova\u0165.<\/strong><\/p>\n<h2><span style=\"color: #1818b3;\">Sp\u00fa\u0161\u0165anie reklamn\u00fdch zost\u00e1v len na vybran\u00e9 produkty<\/span><\/h2>\n<p>Sp\u00fa\u0161\u0165anie reklamn\u00fdch zost\u00e1v len na vybran\u00e9 produkty je zalo\u017een\u00e9 na porovn\u00e1van\u00ed automatick\u00fdch kampan\u00ed vytvoren\u00fdch z feedu s konkurenciou. Na za\u0301klade spojenia ty\u0301chto kampani\u0301 s da\u0301tami z Heure\u0301ky a \u010fal\u0161\u00edch porovn\u00e1va\u010dov doka\u0301z\u030ceme rozpoznat\u030c, kol\u030cko konkurenc\u030cny\u0301ch e-shopov ponu\u0301ka tento produkt, aka\u0301 je nas\u030ca cena v porovnani\u0301 s konkurenciou, ko\u013eko konkuren\u010dn\u00fdch e-shopov m\u00e1 dan\u00fd produkt skladom, najni\u017e\u0161iu a najvy\u0161\u0161iu cenu na trhu a podobne.<\/p>\n<p>Vieme si navolit\u030c ro\u0302zne podmienky spustenia, napr. chcem inzerovat\u030c len na produkty, kde ma\u0301m najniz\u030cs\u030ciu cenu na trhu, pri\u0301padne kde som jediny\u0301, kto ma\u0301 produkt skladom a podobne.<\/p>\n<p>\u010co je v\u0161ak na tom najlep\u0161ie, tieto uvedene\u0301 konkurenc\u030cne\u0301 vy\u0301hody vieme preniest\u030c aj do inzera\u0301tu. Inzera\u0301ty budu\u0301 obsahovat\u030c konkurenc\u030cne\u0301 vy\u0301hody na za\u0301klade da\u0301t z porovn\u00e1va\u010dov. Napr. ma\u0301me najniz\u030cs\u030ciu cenu na trhu, sme jediny\u0301 na Slovensku, kto to ma\u0301 skladom.<\/p>\n<p>Vs\u030cetky tieto podmienky a inzera\u0301ty sa automaticky aktualizuju\u0301, ak sme boli najlacnejs\u030ci\u0301, ale uz\u030c nie sme, pretoz\u030ce konkurent zni\u0301z\u030cil ceny, ta\u0301to konkurenc\u030cna\u0301 vy\u0301hoda sa uz\u030c v inzera\u0301te objavovat\u030c nebude alebo sa pozastav\u00ed cel\u00e1 zostava. Z\u00e1le\u017e\u00ed na nastaven\u00fdch podmienkach. Na za\u0301klade aktua\u0301lnosti da\u0301t ty\u0301m obmedzujeme klamlive\u0301 informa\u0301cie v inzera\u0301toch.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium\" src=\"https:\/\/media.giphy.com\/media\/AszIaSlJKPRX4j2zqP\/giphy.gif\" width=\"480\" height=\"360\" \/><\/p>\n<p>Po\u010fme sa pozrie\u0165 ako sme nastavili podmienky a vytvorili inzer\u00e1ty pre n\u00e1\u0161ho klienta z \u00favodu prv\u00e9ho \u010dl\u00e1nku.<\/p>\n<p>Probl\u00e9my, s ktor\u00fdmi sa e-shop stret\u00e1val:<\/p>\n<ul>\n<li>Vy\u0161e 9 000 produktov na e-shope<\/li>\n<li>N\u00edzke mar\u017ee<\/li>\n<li>R\u00fdchlo sa meniaca skladov\u00e1 dostupnos\u0165 produktov<\/li>\n<li>Obmezen\u00fd rozpo\u010det na marketing<\/li>\n<li>Vysok\u00e1 konkurencia<\/li>\n<\/ul>\n<p>Konkuren\u010dn\u00e9 v\u00fdhody:<\/p>\n<ul>\n<li>Mno\u017estvo produktov, kde je najni\u017e\u0161ia cena na trhu (v\u010faka v\u00fdborn\u00fdm vz\u0165ahom so zahrani\u010dn\u00fdmi dod\u00e1vate\u013emi dok\u00e1zal klient na ur\u010dit\u00fdch zna\u010dk\u00e1ch pred\u00e1va\u0165 za najni\u017e\u0161ie ceny)<\/li>\n<li>Mno\u017estvo \u0161pecifick\u00fdch produktov, ktor\u00e9 dok\u00e1\u017ee zohna\u0165 iba n\u00e1\u0161 klient (v\u010faka v\u00fdborn\u00fdm vz\u0165ahom so zahrani\u010dn\u00fdmi dod\u00e1vate\u013emi dok\u00e1zal zohna\u0165 \u0161pecifick\u00e9 produkty, ktor\u00e9 nevedel naskladni\u0165 \u017eiadny slovensk\u00fd\/\u010desk\u00fd e-shop)<\/li>\n<\/ul>\n<p>Z dan\u00fdch podmienok sme us\u00fadili, \u017ee budeme sp\u00fa\u0161\u0165a\u0165 inzer\u00e1ty len na nasledovn\u00e9 skupiny produktov:<\/p>\n<ul>\n<li><strong>Produkty, ktor\u00e9 m\u00e1me skladom a m\u00e1me na nich najni\u017e\u0161iu cenu na trhu<\/strong><\/li>\n<li><strong>Produkty, pri ktor\u00fdch nem\u00e1me konkurenciu<\/strong><\/li>\n<\/ul>\n<p>Na z\u00e1klade t\u00fdchto podmienok sme potrebovali ur\u010di\u0165 podmienky na spustenie\/pozastavenie reklamnej zostavy a na vytvorenie aktu\u00e1lneho inzer\u00e1tu:<\/p>\n<h2><span style=\"color: #1818b3;\">Spustenie\/pozastavenie reklamnej zostavy<\/span><\/h2>\n<h3><span style=\"color: #1818b3;\">M\u00e1me skladom a m\u00e1 najni\u017e\u0161iu cenu<\/span><\/h3>\n<p>V pr\u00edpade produktu, ktor\u00fd m\u00e1me skladom a m\u00e1 najni\u017e\u0161iu cenu na trhu sme nastavili dve jednoduch\u00e9 podmienky, kedy bude zostava spusten\u00e1:<\/p>\n<ul>\n<li>Produkt je skladom<\/li>\n<li>Produkt m\u00e1 najni\u017e\u0161iu cenu oproti konkurentom s rozp\u00e4t\u00edm 5% &#8211; to znamen\u00e1, \u017ee ak je niekto lacnej\u0161\u00ed o viac ako 5%, zostava sa pozastav\u00ed, ak je to rozp\u00e4tie do 5%, st\u00e1le patr\u00edme k najlacnej\u0161\u00edm na trhu<\/li>\n<\/ul>\n<h3><span style=\"color: #1818b3;\">Nem\u00e1me konkurenciu<\/span><\/h3>\n<p>V pr\u00edpade produktu, kde nem\u00e1me konkurenciu sme nastavili jednu jednoduch\u00fa podmienku:<\/p>\n<ul>\n<li>Po\u010det konkurentov menej ako 3 &#8211; us\u00fadili sme, \u017ee ak dan\u00fd produkt pon\u00fakaj\u00fa menej ako 3 konkurenti, je to pre n\u00e1s zauj\u00edmav\u00e9 a chceme dan\u00fa reklamn\u00fa zostavu spusti\u0165<\/li>\n<\/ul>\n<p>Ak produkt nesp\u013a\u0148a ani jednu z nastaven\u00fdch podmienok, reklamn\u00e1 zostava ostane pozastaven\u00e1.<\/p>\n<h2><span style=\"color: #1818b3;\">Vytvorenie aktu\u00e1lneho inzer\u00e1tu<\/span><\/h2>\n<p>Ako Nadpis 1 sme vyu\u017e\u00edvali n\u00e1zov produktu, Nadpis 2 sa n\u00e1m menil pod\u013ea nastaven\u00fdch podmienok:<\/p>\n<h3><span style=\"color: #1818b3;\">M\u00e1me skladom a m\u00e1 najni\u017e\u0161iu cenu<\/span><\/h3>\n<p>V pr\u00edpade produktu, ktor\u00fd m\u00e1me skladom a m\u00e1 najni\u017e\u0161iu cenu na trhu sme pripravili tieto nadpisy:<\/p>\n<ul>\n<li>M\u00e1me najni\u017e\u0161iu cenu na trhu<\/li>\n<li>Najni\u017e\u0161ia cena &#8211; len za (Cena produktu) EUR<\/li>\n<\/ul>\n<h3><span style=\"color: #1818b3;\">Nem\u00e1me konkurenciu<\/span><\/h3>\n<p>V pr\u00edpade produktu, kde nem\u00e1me konkurenciu sme zvolili tieto varianty:<\/p>\n<ul>\n<li>Dok\u00e1\u017eeme V\u00e1m zohna\u0165 v\u0161etko<\/li>\n<li>Ako jedin\u00fd m\u00e1me skladom<\/li>\n<\/ul>\n<h3><span style=\"color: #1818b3;\">M\u00e1m dopravu zadarmo?<\/span><\/h3>\n<p>V popise sme okrem in\u00e9ho nasadzovali e\u0161te variabilne inform\u00e1ciu o dodan\u00ed. Na e-shope bola doprava zadarmo nad 100\u20ac, preto ak cena produktu prevy\u0161ovala sumu 100\u20ac, pou\u017e\u00edvali sme tieto vety:<\/p>\n<ul>\n<li>Doru\u010d\u00edme V\u00e1m to zadarmo<\/li>\n<li>Dovezieme to zadarmo a\u017e k V\u00e1m domov<\/li>\n<\/ul>\n<p>V opa\u010dnom pr\u00edpade sme vyu\u017e\u00edvali cenu produktu akt\u00edvne:<\/p>\n<ul>\n<li>Dok\u00fapte k tomuto produktu u\u017e len za (100 &#8211; Cena produktu) Eur a doru\u010d\u00edme V\u00e1m to zadarmo<\/li>\n<li>Dok\u00fapte k (N\u00e1zov produktu) u\u017e len za (100-Cena produktu) Eur a dovezieme to zadarmo a\u017e k V\u00e1m domov<\/li>\n<\/ul>\n<p>V <a href=\"https:\/\/www.6clickz.com\/sk\/tvorba-ppc-kampani-z-feedu-jednym-klikom-na-zaklade-dat-z-porovnavacov-3-cast\/\">poslednej \u010dasti<\/a> tohto \u010dl\u00e1nku si zhrnieme hlavn\u00e9 v\u00fdhody tvorby automatick\u00fdch kampan\u00ed z feedu na z\u00e1klade d\u00e1t z porovn\u00e1va\u010dov.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>V prvej \u010dasti sme si vysvetlili, \u010do n\u00e1s prin\u00fatilo uva\u017eova\u0165 o automatickej tvorbe PPC kampan\u00ed z feedu a ako sme si poradili pri tvorbe kampan\u00ed a aktu\u00e1lnych inzer\u00e1tov. Zost\u00e1va n\u00e1m u\u017e len vyrie\u0161i\u0165 posledn\u00fd probl\u00e9m, av\u0161ak najd\u00f4le\u017eitej\u0161\u00ed. Ako spusti\u0165 inzer\u00e1ty len na produkty, na ktor\u00e9 chceme inzerova\u0165. A ako vlastne vybra\u0165 produkty, na ktor\u00e9 chceme [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-305","post","type-post","status-publish","format-standard","hentry","category-uncategorized-sk","blog_tags-automatizacia","blog_tags-ppc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tvorba PPC kampan\u00ed z feedu na z\u00e1klade d\u00e1t z porovn\u00e1va\u010dov - 2.\u010das\u0165<\/title>\n<meta name=\"description\" content=\"Ako spusti\u0165 PPC kampane len na produkty, na ktor\u00e9 chceme inzerova\u0165? A ako vlastne vybra\u0165 produkty, na ktor\u00e9 chceme inzerova\u0165? Na za\u0301klade spojenia kampani\u0301 s da\u0301tami z Heure\u0301ky doka\u0301z\u030ceme rozpoznat\u030c, kol\u030cko konkurenc\u030cny\u0301ch e-shopov ponu\u0301ka tento produkt, aka\u0301 je nas\u030ca cena v porovnani\u0301 s konkurenciou a podobne.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.6clickz.com\/sk\/tvorba-ppc-kampani-z-feedu-jednym-klikom-na-zaklade-dat-z-porovnavacov-2-cast\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tvorba PPC kampan\u00ed z feedu na z\u00e1klade d\u00e1t z porovn\u00e1va\u010dov - 2.\u010das\u0165\" \/>\n<meta property=\"og:description\" content=\"Ako spusti\u0165 inzer\u00e1ty len na produkty, na ktor\u00e9 chceme inzerova\u0165? A ako vlastne vybra\u0165 produkty, na ktor\u00e9 chceme inzerova\u0165? Na za\u0301klade spojenia kampani\u0301 s da\u0301tami z Heure\u0301ky doka\u0301z\u030ceme rozpoznat\u030c, kol\u030cko konkurenc\u030cny\u0301ch e-shopov ponu\u0301ka tento produkt, aka\u0301 je nas\u030ca cena v porovnani\u0301 s konkurenciou a podobne.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.6clickz.com\/sk\/tvorba-ppc-kampani-z-feedu-jednym-klikom-na-zaklade-dat-z-porovnavacov-2-cast\/\" \/>\n<meta property=\"og:site_name\" content=\"6clickz\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-10T12:39:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-24T09:48:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/12\/snimka-obrazovky-2019-03-13-o-13-53-17.png\" \/>\n<meta name=\"author\" content=\"Luk\u00e1\u0161 Hvizdo\u0161\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Tvorba PPC kampan\u00ed z feedu na z\u00e1klade d\u00e1t z porovn\u00e1va\u010dov - 2.\u010das\u0165\" \/>\n<meta name=\"twitter:description\" content=\"Ako spusti\u0165 inzer\u00e1ty len na produkty, na ktor\u00e9 chceme inzerova\u0165? A ako vlastne vybra\u0165 produkty, na ktor\u00e9 chceme inzerova\u0165? 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