{"id":2535,"date":"2026-07-19T13:14:00","date_gmt":"2026-07-19T12:14:00","guid":{"rendered":"https:\/\/www.6clickz.com\/?p=2535"},"modified":"2026-07-19T13:21:39","modified_gmt":"2026-07-19T12:21:39","slug":"case-study-co-dokaze-negativna-reklama-v-demand-gen-kampani","status":"publish","type":"post","link":"https:\/\/www.6clickz.com\/sk\/case-study-co-dokaze-negativna-reklama-v-demand-gen-kampani\/","title":{"rendered":"Case Study: \u010co dok\u00e1\u017ee negat\u00edvna reklama v Demand Gen kampani?"},"content":{"rendered":"<h3>Negat\u00edvna reklama v Google Ads? \u00c1no, testovali sme to.<\/h3>\n<p>V\u00e4\u010d\u0161ina inzerentov sa s\u00fastred\u00ed na to, aby ich reklamy vyzerali \u010do najpozit\u00edvnej\u0161ie. My sme sa vybrali opa\u010dnou cestou \u2013 a v\u00fdsledky stoja za pozornos\u0165.<\/p>\n<h3>Experiment<\/h3>\n<p>V r\u00e1mci experimentov sme sa rozhodli otestova\u0165 nov\u00fd typ kreat\u00edvy v Demand Gen kampani, ktor\u00fd na Mete fungoval excelentne. Namiesto klasick\u00fdch produktov\u00fdch bannerov sme spustili tzv. Negat\u00edvne reklamy \u2013 vizu\u00e1ly a texty typu \u201cAk nechcete hebk\u00e9 vlasy, nekupujte si n\u00e1\u0161 \u0161amp\u00f3n.\u201d<br \/>\nCie\u013eom nebolo len otestova\u0165 samotn\u00fa kreat\u00edvu. Sledovali sme, \u010di tento typ reklamy dok\u00e1\u017ee v Demand Gen kampani prinies\u0165 re\u00e1lne konverzie a dosiahnu\u0165 uspokojiv\u00fa \u00farove\u0148 ROAS-u.<\/p>\n<h3>Rie\u0161enie<\/h3>\n<p>Zrealizovali sme Demand Gen kampa\u0148 formou image ad s negat\u00edvnymi reklamami, ktor\u00e9 boli rozdelen\u00e9 do \u0161tyroch kateg\u00f3ri\u00ed. Ka\u017ed\u00e1 kateg\u00f3ria dostala vlastn\u00fa ad group. Nastavili sme kampa\u0148 na maximaliz\u00e1ciu konverzi\u00ed s vo\u013en\u00fdm rozpo\u010dtom a len na akvizi\u010dn\u00e9 publik\u00e1.<\/p>\n<h3>V\u00fdsledky<\/h3>\n<p><span style=\"text-decoration: underline;\">Celkovo negat\u00edvne reklamy priniesli:<\/span><br \/>\n<strong>67 000 unique users<\/strong><br \/>\n<strong>ROAS 4<\/strong> \u2013 \u010do pre Demand Gen kampa\u0148 benchmarku na klientovi hodnot\u00edme ako dobr\u00fd v\u00fdsledok<br \/>\nAvg. CPC 0,07 \u20ac<\/p>\n<h3>Z\u00e1ver<\/h3>\n<p>Negat\u00edvna reklama v Demand Gen kampani m\u00f4\u017ee by\u0165 vysoko funk\u010dn\u00e1 \u2013 za predpokladu, \u017ee je spr\u00e1vne zacielen\u00e1 a kateg\u00f3ria vykazuje re\u00e1lny dopyt. Dosiahnut\u00fd ROAS 4 na \u010disto akvizi\u010dnej kampani pova\u017eujeme za pozit\u00edvny v\u00fdsledok.<\/p>\n<p>Odpor\u00fa\u010dame v\u00e1m experimentova\u0165 s negat\u00edvnymi kreat\u00edvami, ak h\u013ead\u00e1te sp\u00f4soby, ako efekt\u00edvne oslovi\u0165 publikum a zv\u00fd\u0161i\u0165 v\u00fdkon va\u0161ich kampan\u00ed.<\/p>\n<p>Chcete vedie\u0165 viac? Na <a href=\"https:\/\/6clickz.podia.com\/\">Podii<\/a> n\u00e1jdete kompletn\u00fa ponuku na\u0161ich <a href=\"https:\/\/6clickz.podia.com\/ppc-courses\">kurzov<\/a> a <a href=\"https:\/\/6clickz.podia.com\/slovensky\">skriptov<\/a> \u2013 v\u0161etko, \u010do potrebujete na efekt\u00edvnej\u0161iu spr\u00e1vu kampan\u00ed.<\/p>\n<p><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><br \/>\n<script>\n  hbspt.forms.create({\n    region: \"na1\",\n    portalId: \"6585869\",\n    formId: \"92fbe5b1-8c44-478a-8211-b598d6b5c604\"\n  });\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Negat\u00edvna reklama v Google Ads? \u00c1no, testovali sme to. V\u00e4\u010d\u0161ina inzerentov sa s\u00fastred\u00ed na to, aby ich reklamy vyzerali \u010do najpozit\u00edvnej\u0161ie. My sme sa vybrali opa\u010dnou cestou \u2013 a v\u00fdsledky stoja za pozornos\u0165. Experiment V r\u00e1mci experimentov sme sa rozhodli otestova\u0165 nov\u00fd typ kreat\u00edvy v Demand Gen kampani, ktor\u00fd na Mete fungoval excelentne. Namiesto klasick\u00fdch [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-2535","post","type-post","status-publish","format-standard","hentry","category-uncategorized-sk","blog_tags-case-study","blog_tags-ppc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case Study: \u010co dok\u00e1\u017ee negat\u00edvna reklama v Demand Gen kampani? - 6clickz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.6clickz.com\/sk\/case-study-co-dokaze-negativna-reklama-v-demand-gen-kampani\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: \u010co dok\u00e1\u017ee negat\u00edvna reklama v Demand Gen kampani? - 6clickz\" \/>\n<meta property=\"og:description\" content=\"Negat\u00edvna reklama v Google Ads? \u00c1no, testovali sme to. V\u00e4\u010d\u0161ina inzerentov sa s\u00fastred\u00ed na to, aby ich reklamy vyzerali \u010do najpozit\u00edvnej\u0161ie. My sme sa vybrali opa\u010dnou cestou \u2013 a v\u00fdsledky stoja za pozornos\u0165. Experiment V r\u00e1mci experimentov sme sa rozhodli otestova\u0165 nov\u00fd typ kreat\u00edvy v Demand Gen kampani, ktor\u00fd na Mete fungoval excelentne. Namiesto klasick\u00fdch [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.6clickz.com\/sk\/case-study-co-dokaze-negativna-reklama-v-demand-gen-kampani\/\" \/>\n<meta property=\"og:site_name\" content=\"6clickz\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-19T12:14:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-19T12:21:39+00:00\" \/>\n<meta name=\"author\" content=\"Laura Feranecov\u00e1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura Feranecov\u00e1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/sk\\\/case-study-co-dokaze-negativna-reklama-v-demand-gen-kampani\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/sk\\\/case-study-co-dokaze-negativna-reklama-v-demand-gen-kampani\\\/\"},\"author\":{\"name\":\"Laura Feranecov\u00e1\",\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/#\\\/schema\\\/person\\\/cac53a49ee1a2ddda816069e14af7cc5\"},\"headline\":\"Case Study: \u010co dok\u00e1\u017ee negat\u00edvna reklama v Demand Gen kampani?\",\"datePublished\":\"2026-07-19T12:14:00+00:00\",\"dateModified\":\"2026-07-19T12:21:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/sk\\\/case-study-co-dokaze-negativna-reklama-v-demand-gen-kampani\\\/\"},\"wordCount\":299,\"commentCount\":0,\"articleSection\":[\"Uncategorized @sk\"],\"inLanguage\":\"sk-SK\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.6clickz.com\\\/sk\\\/case-study-co-dokaze-negativna-reklama-v-demand-gen-kampani\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/sk\\\/case-study-co-dokaze-negativna-reklama-v-demand-gen-kampani\\\/\",\"url\":\"https:\\\/\\\/www.6clickz.com\\\/sk\\\/case-study-co-dokaze-negativna-reklama-v-demand-gen-kampani\\\/\",\"name\":\"Case Study: \u010co dok\u00e1\u017ee negat\u00edvna reklama v Demand Gen kampani? 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