{"id":2481,"date":"2026-04-22T08:04:09","date_gmt":"2026-04-22T07:04:09","guid":{"rendered":"https:\/\/www.6clickz.com\/?p=2481"},"modified":"2026-04-22T08:10:48","modified_gmt":"2026-04-22T07:10:48","slug":"case-study-ako-ai-max-dorucila-viac-150-narast-revenue","status":"publish","type":"post","link":"https:\/\/www.6clickz.com\/sk\/case-study-ako-ai-max-dorucila-viac-150-narast-revenue\/","title":{"rendered":"Case Study: Ako AI Max doru\u010dila viac 150% n\u00e1rast revenue"},"content":{"rendered":"<h3>V\u00fdsledky v kocke<\/h3>\n<p>Namiesto zd\u013ahav\u00e9ho \u00favodu za\u010d\u00edname tvrd\u00fdmi d\u00e1tami. Experiment uk\u00e1zal, \u017ee automatiz\u00e1cia v kombin\u00e1cii so siln\u00fdm z\u00e1kladom dok\u00e1\u017ee prekona\u0165 o\u010dak\u00e1vania.<\/p>\n<ul>\n<li><strong>Celkov\u00fd n\u00e1rast v\u00fdkonu<\/strong>: 150 % v hodnote konverzi\u00ed.<\/li>\n<li><strong>V\u00fdkon k\u013e\u00fa\u010dov\u00e9 slov\u00e1:<\/strong> 8 700 \u20ac.<\/li>\n<li><strong>AI Max v\u00fdkon<\/strong>: 13 000 \u20ac.<\/li>\n<li><strong>ROAS:<\/strong>\u00a0udr\u017ean\u00fd na cie\u013eovej hodnote 5.<\/li>\n<\/ul>\n<h3>V\u00fdzva: Ako \u0161k\u00e1lova\u0165 to, \u010do u\u017e funguje?<\/h3>\n<p>N\u00e1\u0161 klient mal stabiln\u00e9 a ziskov\u00e9 Search kampane. Tradi\u010dn\u00e9 pr\u00edstupy prin\u00e1\u0161ali dobr\u00e9 v\u00fdsledky, no narazili sme na \u201estrop\u201c. H\u013eadali sme sp\u00f4sob, ako kampane \u010falej \u0161k\u00e1lova\u0165 a n\u00e1js\u0165 dodato\u010dn\u00fd konverzn\u00fd potenci\u00e1l, ktor\u00fd manu\u00e1lne cielen\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1 ani in\u00e9 typy kampan\u00ed (DSA, PMAX) nepokryli.<\/p>\n<h3>Rie\u0161enie: Nasadenie AI Max<\/h3>\n<p>Rozhodli sme sa otestova\u0165 nov\u00fa funkciu v Google Ads \u2013\u00a0<strong>AI Max v r\u00e1mci Search kampane<\/strong>.<\/p>\n<p><strong>Postup:<\/strong><\/p>\n<ul>\n<li><strong>V\u00fdber kampane:<\/strong> Vybrali sme najv\u00fdkonnej\u0161iu kategorick\u00fa Search kampa\u0148 s dostatkom historick\u00fdch d\u00e1t.<\/li>\n<li><strong>Nastavenie cie\u013ea:<\/strong> Ur\u010dili sme cie\u013eov\u00e9 ROAS 5, aby sme zabezpe\u010dili efektivitu.<\/li>\n<li><strong>Logika experimentu:<\/strong> AI Max sme vyu\u017eili na h\u013eadanie nov\u00fdch dopytov mimo fixn\u00e9ho zoznamu k\u013e\u00fa\u010dov\u00fdch slov, zatia\u013e \u010do v\u00fdkon p\u00f4vodn\u00fdch k\u013e\u00fa\u010dov\u00fdch slov zostal stabiln\u00fd.<\/li>\n<\/ul>\n<h3>Detailn\u00e9 v\u00fdsledky<\/h3>\n<p>Experiment priniesol z\u00e1sadn\u00fd rast v kampani. AI Max vygeneroval <strong>o 13k \u20ac vy\u0161\u0161iu hodnotu konverzi\u00ed<\/strong> v porovnan\u00ed s klasick\u00fdm cielen\u00edm na k\u013e\u00fa\u010dov\u00e9 slov\u00e1. D\u00f4le\u017eit\u00fdm zisten\u00edm bolo, \u017ee AI Max \u201eneukradla\u201c v\u00fdkon p\u00f4vodn\u00fdm k\u013e\u00fa\u010dov\u00fdm slov\u00e1m, ale re\u00e1lne ho doplnila.<\/p>\n<h3>\ud83d\udca1 Odpor\u00fa\u010dania z praxe<\/h3>\n<p>Ak sa chyst\u00e1te na podobn\u00fd experiment, dr\u017ete sa t\u00fdchto z\u00e1sad:<\/p>\n<ul>\n<li><strong>D\u00e1ta s\u00fa k\u013e\u00fa\u010dov\u00e9:<\/strong> AI Max zap\u00ednajte len tam, kde u\u017e m\u00e1te nazbieran\u00fd vy\u0161\u0161\u00ed po\u010det konverzi\u00ed a funk\u010dn\u00fd Smart Bidding. Je to podobn\u00fd princ\u00edp ako pri prechode z PLA na Performance Max.<\/li>\n<li><strong>Pozor na Search Termy:<\/strong> Prv\u00e9 t\u00fd\u017edne bu\u010fte ostra\u017eit\u00ed. Algoritmus sa m\u00f4\u017ee \u201evybl\u00e1zni\u0165\u201c na va\u0161om brande alebo n\u00e1zvoch konkurencie. Pravidelne kontrolujte reporty a vylu\u010dujte nerelevantn\u00e9 dopyty.<\/li>\n<li><strong>Pr\u00edprava na bud\u00facnos\u0165:<\/strong> Google potvrdil, \u017ee DSA kampane (dynamick\u00e9 reklamy vo vyh\u013ead\u00e1van\u00ed) postupne zanikn\u00fa a stan\u00fa sa s\u00fa\u010das\u0165ou AI Max. Testovan\u00edm teraz z\u00edskate n\u00e1skok a nebudete prekvapen\u00ed, ke\u010f sa t\u00e1to zmena stane povinnou.<\/li>\n<\/ul>\n<h3>Z\u00e1ver<\/h3>\n<p>Experiment s AI Max potvrdil, \u017ee pokro\u010dil\u00e9 algoritmy dok\u00e1\u017eu pri spr\u00e1vnom nastaven\u00ed v\u00fdrazne prekona\u0165 tradi\u010dn\u00e9 met\u00f3dy. Pre klientov, ktor\u00ed h\u013eadaj\u00fa cesty k maxim\u00e1lnemu v\u00fdkonu, u\u017e AI Max nie je len mo\u017enos\u0165ou, ale nevyhnutn\u00fdm doplnkom strat\u00e9gie.<\/p>\n<p>Chcete vedie\u0165 viac? Na\u00a0<a href=\"https:\/\/6clickz.podia.com\/\">Podii<\/a>\u00a0n\u00e1jdete kompletn\u00fa ponuku na\u0161ich\u00a0<a href=\"https:\/\/6clickz.podia.com\/ppc-courses\">kurzov<\/a>\u00a0a\u00a0<a href=\"https:\/\/6clickz.podia.com\/slovensky\">skriptov<\/a>\u00a0\u2013 v\u0161etko, \u010do potrebujete na efekt\u00edvnej\u0161iu spr\u00e1vu kampan\u00ed.<\/p>\n<p><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><br \/>\n<script>\n  hbspt.forms.create({\n    region: \"na1\",\n    portalId: \"6585869\",\n    formId: \"92fbe5b1-8c44-478a-8211-b598d6b5c604\"\n  });\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>V\u00fdsledky v kocke Namiesto zd\u013ahav\u00e9ho \u00favodu za\u010d\u00edname tvrd\u00fdmi d\u00e1tami. Experiment uk\u00e1zal, \u017ee automatiz\u00e1cia v kombin\u00e1cii so siln\u00fdm z\u00e1kladom dok\u00e1\u017ee prekona\u0165 o\u010dak\u00e1vania. Celkov\u00fd n\u00e1rast v\u00fdkonu: 150 % v hodnote konverzi\u00ed. V\u00fdkon k\u013e\u00fa\u010dov\u00e9 slov\u00e1: 8 700 \u20ac. AI Max v\u00fdkon: 13 000 \u20ac. ROAS:\u00a0udr\u017ean\u00fd na cie\u013eovej hodnote 5. V\u00fdzva: Ako \u0161k\u00e1lova\u0165 to, \u010do u\u017e funguje? N\u00e1\u0161 klient [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-2481","post","type-post","status-publish","format-standard","hentry","category-uncategorized-sk","blog_tags-case-study","blog_tags-ppc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case Study: Ako AI Max doru\u010dila viac 150% n\u00e1rast revenue - 6clickz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.6clickz.com\/sk\/case-study-ako-ai-max-dorucila-viac-150-narast-revenue\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: Ako AI Max doru\u010dila viac 150% n\u00e1rast revenue - 6clickz\" \/>\n<meta property=\"og:description\" content=\"V\u00fdsledky v kocke Namiesto zd\u013ahav\u00e9ho \u00favodu za\u010d\u00edname tvrd\u00fdmi d\u00e1tami. Experiment uk\u00e1zal, \u017ee automatiz\u00e1cia v kombin\u00e1cii so siln\u00fdm z\u00e1kladom dok\u00e1\u017ee prekona\u0165 o\u010dak\u00e1vania. Celkov\u00fd n\u00e1rast v\u00fdkonu: 150 % v hodnote konverzi\u00ed. V\u00fdkon k\u013e\u00fa\u010dov\u00e9 slov\u00e1: 8 700 \u20ac. AI Max v\u00fdkon: 13 000 \u20ac. ROAS:\u00a0udr\u017ean\u00fd na cie\u013eovej hodnote 5. V\u00fdzva: Ako \u0161k\u00e1lova\u0165 to, \u010do u\u017e funguje? 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