{"id":2433,"date":"2026-02-18T10:37:01","date_gmt":"2026-02-18T09:37:01","guid":{"rendered":"https:\/\/www.6clickz.com\/?p=2433"},"modified":"2026-02-18T10:37:01","modified_gmt":"2026-02-18T09:37:01","slug":"demand-gen-kampan-na-kliky-ako-sme-dosiahli-88-narast-ctr","status":"publish","type":"post","link":"https:\/\/www.6clickz.com\/sk\/demand-gen-kampan-na-kliky-ako-sme-dosiahli-88-narast-ctr\/","title":{"rendered":"Demand Gen kampa\u0148 na kliky &#8211; Ako sme dosiahli 88% n\u00e1rast CTR"},"content":{"rendered":"<p>Zabudnite na m\u00fdtus, \u017ee Demand Gen kampane v Google Ads musia by\u0165 v\u017edy len o konverzi\u00e1ch. P\u00fdtali ste sa niekedy, \u010di m\u00e1 zmysel optimalizova\u0165 tento typ kampane na kliky? Pozreli sme sa na to, ako t\u00e1to strat\u00e9gia dok\u00e1\u017ee pritiahnu\u0165 relevantn\u00fa n\u00e1v\u0161tevnos\u0165 vo vysokokonkuren\u010dnom prostred\u00ed.<\/p>\n<h3>\ud83d\udea9 Probl\u00e9m<\/h3>\n<p>Po\u010das viano\u010dnej sez\u00f3ny sme \u010delili v\u00fdzve: Ako maximalizova\u0165 dosah a engagement pre klienta s limitovan\u00fdm rozpo\u010dtom?<\/p>\n<p>\u0160tandardn\u00e9 Demand Gen kampane optimalizovan\u00e9 na konverzie nedosahovali v danom \u010dase potrebn\u00fd objem n\u00e1v\u0161tevnosti pri akceptovate\u013en\u00fdch n\u00e1kladoch.<\/p>\n<h3>\ud83d\udca1 Rie\u0161enie: Cielenie na kliky<\/h3>\n<p>Rozhodli sme sa pre netradi\u010dn\u00fd pr\u00edstup a kampa\u0148 sme &#8220;pustili na vo\u013eno&#8221; bez nastavenia limitu pre maxim\u00e1lnu cenu za klik (Target CPC).<\/p>\n<p><strong>Cielenie:<\/strong> Kilky.<br \/>\n<strong>Publik\u00e1:<\/strong> \u0160irok\u00e9 publikum s vyu\u017eit\u00edm demografick\u00fdch filtrov.<br \/>\n<strong>Form\u00e1ty:<\/strong> Kombinovan\u00fd mix horizont\u00e1lnych a vertik\u00e1lnych vide\u00ed.<br \/>\n<strong>Budget:<\/strong> Flexibiln\u00e9 \u00fapravy pod\u013ea aktu\u00e1lnej v\u00fdkonnosti.<\/p>\n<h3>\ud83d\udcca V\u00fdsledky v \u010d\u00edslach<\/h3>\n<p>Kampa\u0148 priniesla prekvapivo vysok\u00fa efektivitu aj napriek vrcholiacej sez\u00f3ne.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-2435\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2026\/02\/gemini_generated_image_pn0cs0pn0cs0pn0c-1-1024x559.png\" alt=\"\" width=\"1024\" height=\"559\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2026\/02\/gemini_generated_image_pn0cs0pn0cs0pn0c-1-1024x559.png 1024w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2026\/02\/gemini_generated_image_pn0cs0pn0cs0pn0c-1-300x164.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2026\/02\/gemini_generated_image_pn0cs0pn0cs0pn0c-1-768x419.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2026\/02\/gemini_generated_image_pn0cs0pn0cs0pn0c-1-1280x698.png 1280w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2026\/02\/gemini_generated_image_pn0cs0pn0cs0pn0c-1-960x524.png 960w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2026\/02\/gemini_generated_image_pn0cs0pn0cs0pn0c-1-500x273.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2026\/02\/gemini_generated_image_pn0cs0pn0cs0pn0c-1-160x87.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2026\/02\/gemini_generated_image_pn0cs0pn0cs0pn0c-1-50x27.png 50w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2026\/02\/gemini_generated_image_pn0cs0pn0cs0pn0c-1.png 1408w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><br \/>\nZauj\u00edmavos\u0165: Najlep\u0161ie performuj\u00face video v kampani dosiahlo individu\u00e1lne CTR a\u017e 4,76 %.<\/p>\n<h3>\ud83c\udfac Creative Insights<\/h3>\n<p>D\u00e1ta n\u00e1m uk\u00e1zali jasn\u00fd rozdiel v tom, ako \u013eudia na Demand Gen reaguj\u00fa pri r\u00f4znych form\u00e1toch:<\/p>\n<p><strong>Horizont\u00e1lne vide\u00e1:<\/strong> Dominovali s CTR 3,48 % \u2013 4,52 %.<br \/>\n<strong>Vertik\u00e1lne vide\u00e1 (Shorts):<\/strong> Dosiahli CTR len 0,75 % \u2013 1,37 %.<\/p>\n<p>Tento v\u00fdsledok potvrdzuje, \u017ee v \u0161pecifick\u00fdch segmentoch klasick\u00fd &#8220;YouTube-like&#8221; form\u00e1t st\u00e1le vyhr\u00e1va v schopnosti doru\u010di\u0165 pou\u017e\u00edvate\u013ea na web.<\/p>\n<h3>\ud83c\udfc1 Z\u00e1ver a porovnanie<\/h3>\n<p>Demand Gen na kliky sa uk\u00e1zal ako ide\u00e1lny n\u00e1stroj pre Building Awareness a Traffic Generation.<\/p>\n<p>V priamom porovnan\u00ed s na\u0161ou evergreenovou In-stream kampa\u0148ou (optimalizovanou na konverzie) priniesol tento pr\u00edstup 2,3x viac unik\u00e1tnych pou\u017e\u00edvate\u013eov pri takmer identick\u00fdch n\u00e1kladoch.<\/p>\n<p>Chcete vedie\u0165 viac? Na\u00a0<a href=\"https:\/\/6clickz.podia.com\/\">Podii<\/a>\u00a0n\u00e1jdete kompletn\u00fa ponuku na\u0161ich\u00a0<a href=\"https:\/\/6clickz.podia.com\/ppc-courses\">kurzov<\/a>\u00a0a\u00a0<a href=\"https:\/\/6clickz.podia.com\/slovensky\">skriptov<\/a>\u00a0\u2013 v\u0161etko, \u010do potrebujete na efekt\u00edvnej\u0161iu spr\u00e1vu kampan\u00ed.<\/p>\n<p>&nbsp;<\/p>\n<p><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><br \/>\n<script>\n  hbspt.forms.create({\n    region: \"na1\",\n    portalId: \"6585869\",\n    formId: \"92fbe5b1-8c44-478a-8211-b598d6b5c604\"\n  });\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zabudnite na m\u00fdtus, \u017ee Demand Gen kampane v Google Ads musia by\u0165 v\u017edy len o konverzi\u00e1ch. P\u00fdtali ste sa niekedy, \u010di m\u00e1 zmysel optimalizova\u0165 tento typ kampane na kliky? Pozreli sme sa na to, ako t\u00e1to strat\u00e9gia dok\u00e1\u017ee pritiahnu\u0165 relevantn\u00fa n\u00e1v\u0161tevnos\u0165 vo vysokokonkuren\u010dnom prostred\u00ed. \ud83d\udea9 Probl\u00e9m Po\u010das viano\u010dnej sez\u00f3ny sme \u010delili v\u00fdzve: Ako maximalizova\u0165 dosah [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-2433","post","type-post","status-publish","format-standard","hentry","category-uncategorized-sk","blog_tags-case-study","blog_tags-ppc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Demand Gen kampa\u0148 na kliky - Ako sme dosiahli 88% n\u00e1rast CTR - 6clickz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.6clickz.com\/sk\/demand-gen-kampan-na-kliky-ako-sme-dosiahli-88-narast-ctr\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Demand Gen kampa\u0148 na kliky - Ako sme dosiahli 88% n\u00e1rast CTR - 6clickz\" \/>\n<meta property=\"og:description\" content=\"Zabudnite na m\u00fdtus, \u017ee Demand Gen kampane v Google Ads musia by\u0165 v\u017edy len o konverzi\u00e1ch. P\u00fdtali ste sa niekedy, \u010di m\u00e1 zmysel optimalizova\u0165 tento typ kampane na kliky? Pozreli sme sa na to, ako t\u00e1to strat\u00e9gia dok\u00e1\u017ee pritiahnu\u0165 relevantn\u00fa n\u00e1v\u0161tevnos\u0165 vo vysokokonkuren\u010dnom prostred\u00ed. \ud83d\udea9 Probl\u00e9m Po\u010das viano\u010dnej sez\u00f3ny sme \u010delili v\u00fdzve: Ako maximalizova\u0165 dosah [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.6clickz.com\/sk\/demand-gen-kampan-na-kliky-ako-sme-dosiahli-88-narast-ctr\/\" \/>\n<meta property=\"og:site_name\" content=\"6clickz\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-18T09:37:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2026\/02\/gemini_generated_image_pn0cs0pn0cs0pn0c-1-1024x559.png\" \/>\n<meta name=\"author\" content=\"Laura Feranecov\u00e1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura Feranecov\u00e1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/sk\\\/demand-gen-kampan-na-kliky-ako-sme-dosiahli-88-narast-ctr\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/sk\\\/demand-gen-kampan-na-kliky-ako-sme-dosiahli-88-narast-ctr\\\/\"},\"author\":{\"name\":\"Laura Feranecov\u00e1\",\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/#\\\/schema\\\/person\\\/cac53a49ee1a2ddda816069e14af7cc5\"},\"headline\":\"Demand Gen kampa\u0148 na kliky &#8211; 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