{"id":2301,"date":"2025-10-14T08:21:55","date_gmt":"2025-10-14T07:21:55","guid":{"rendered":"https:\/\/www.6clickz.com\/?p=2301"},"modified":"2025-10-14T08:21:55","modified_gmt":"2025-10-14T07:21:55","slug":"case-study-efektivna-akvizicia-cez-blog","status":"publish","type":"post","link":"https:\/\/www.6clickz.com\/sk\/case-study-efektivna-akvizicia-cez-blog\/","title":{"rendered":"Case Study: Efekt\u00edvna akviz\u00edcia cez blog"},"content":{"rendered":"<h1>Case Study: Efekt\u00edvna akviz\u00edcia cez blog &#8211; ako sme dosiahli 27x lacnej\u0161ie kliky cez DSA oproti search kampaniam<\/h1>\n<p><strong>Blog ako motor v\u00fdkonu? Presne tak!<\/strong><\/p>\n<p>DSA kampa\u0148 cielen\u00e1 na blogov\u00e9 \u010dl\u00e1nky uk\u00e1zala, \u017ee dobre nap\u00edsan\u00fd obsah dok\u00e1\u017ee prin\u00e1\u0161a\u0165 nielen \u010d\u00edtanos\u0165, ale aj konverzie a tr\u017eby \u2013 a to pri cene kliknutia, ktor\u00e1 bola nieko\u013eko kr\u00e1t n\u00e1sobne ni\u017e\u0161ia ako v be\u017en\u00fdch search kampaniach.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-2307\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2025\/10\/casestudy_dsa-1024x313.png\" alt=\"\" width=\"1024\" height=\"313\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2025\/10\/casestudy_dsa-1024x313.png 1024w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2025\/10\/casestudy_dsa-300x92.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2025\/10\/casestudy_dsa-768x235.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2025\/10\/casestudy_dsa-1920x586.png 1920w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2025\/10\/casestudy_dsa-1280x391.png 1280w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2025\/10\/casestudy_dsa-960x293.png 960w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2025\/10\/casestudy_dsa-500x153.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2025\/10\/casestudy_dsa-160x49.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2025\/10\/casestudy_dsa-50x15.png 50w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3><strong>Probl\u00e9m<\/strong><\/h3>\n<p>Klient mal rozsiahly a kvalitne spracovan\u00fd blog, ktor\u00fd sl\u00fa\u017ei ako d\u00f4le\u017eit\u00fd zdroj inform\u00e1ci\u00ed pre potenci\u00e1lnych z\u00e1kazn\u00edkov. Blog v\u0161ak nebol dostato\u010dne vyu\u017eit\u00fd v r\u00e1mci platenej reklamy. Tradi\u010dn\u00e9 search kampane mali vysok\u00e9 CPC (avg. CPC 13,86 CZK) a z\u00e1rove\u0148 sme h\u013eadali sp\u00f4sob ako efekt\u00edvne zacieli\u0165 na nov\u00fdch z\u00e1kazn\u00edkov pri zachovan\u00ed n\u00edzkych n\u00e1kladov.<\/p>\n<h3><strong>Rie\u0161enie<\/strong><\/h3>\n<p>Vytvorili sme DSA kampa\u0148 s t\u00fdmito parametrami:<br \/>\n<strong>Cielenie:<\/strong> V\u0161etky URL adresy obsahuj\u00face &#8220;blog&#8221;<br \/>\n<strong>Bidding strat\u00e9gia:<\/strong> Maximaliz\u00e1cia klikov s limitovan\u00fdm max CPC na 5 CZK<br \/>\n<strong>Cie\u013e:<\/strong> Podpora akviz\u00edcie nov\u00fdch z\u00e1kazn\u00edkov a zv\u00fd\u0161enie vidite\u013enosti zna\u010dky<\/p>\n<h3><strong>V\u00fdsledky<\/strong><\/h3>\n<p>Po prvom mesiaci od spustenia kampane:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-2303\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2025\/10\/screenshot-2025-10-13-at-11-52-12-1024x116.png\" alt=\"\" width=\"1024\" height=\"116\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2025\/10\/screenshot-2025-10-13-at-11-52-12-1024x116.png 1024w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2025\/10\/screenshot-2025-10-13-at-11-52-12-300x34.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2025\/10\/screenshot-2025-10-13-at-11-52-12-768x87.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2025\/10\/screenshot-2025-10-13-at-11-52-12-1280x145.png 1280w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2025\/10\/screenshot-2025-10-13-at-11-52-12-960x109.png 960w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2025\/10\/screenshot-2025-10-13-at-11-52-12-500x57.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2025\/10\/screenshot-2025-10-13-at-11-52-12-160x18.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2025\/10\/screenshot-2025-10-13-at-11-52-12-50x6.png 50w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2025\/10\/screenshot-2025-10-13-at-11-52-12.png 1324w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><strong>Priemern\u00e9 CPC:<\/strong> 0,5 CZK (10x ni\u017e\u0161ie ako nastaven\u00e9 maximum)<br \/>\n<strong>Porovnanie s in\u00fdmi kampanami:<\/strong> 27,7x lacnej\u0161ie kliky oproti search kampaniam bez brandu<br \/>\n<strong>Dosahnut\u00e9 dodato\u010dn\u00e9 revenue:<\/strong> 117k CZK<\/p>\n<h3><strong>Z\u00e1ver<\/strong><\/h3>\n<p>Kvalitne spracovan\u00fd blog m\u00f4\u017ee sl\u00fa\u017ei\u0165 ako efekt\u00edvny kan\u00e1l v r\u00e1mci platenej reklamy, ak je cielen\u00fd spr\u00e1vnou strat\u00e9giou. Obsah, ktor\u00fd rie\u0161i probl\u00e9my z\u00e1kazn\u00edkov alebo ich vzdel\u00e1va, dok\u00e1\u017ee privies\u0165 konverzie za zlomok ceny komer\u010dne zameran\u00fdch kampan\u00ed.<\/p>\n<p>Chcete vedie\u0165 viac? Na <a href=\"https:\/\/6clickz.podia.com\/\">Podii<\/a> n\u00e1jdete kompletn\u00fa ponuku na\u0161ich <a href=\"https:\/\/6clickz.podia.com\/ppc-courses\">kurzov<\/a> a <a href=\"https:\/\/6clickz.podia.com\/slovensky\">skriptov<\/a> \u2013 v\u0161etko, \u010do potrebujete na efekt\u00edvnej\u0161iu spr\u00e1vu kampan\u00ed.<\/p>\n<p><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><br \/>\n<script>\n  hbspt.forms.create({\n    region: \"na1\",\n    portalId: \"6585869\",\n    formId: \"92fbe5b1-8c44-478a-8211-b598d6b5c604\"\n  });\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Case Study: Efekt\u00edvna akviz\u00edcia cez blog &#8211; ako sme dosiahli 27x lacnej\u0161ie kliky cez DSA oproti search kampaniam Blog ako motor v\u00fdkonu? Presne tak! DSA kampa\u0148 cielen\u00e1 na blogov\u00e9 \u010dl\u00e1nky uk\u00e1zala, \u017ee dobre nap\u00edsan\u00fd obsah dok\u00e1\u017ee prin\u00e1\u0161a\u0165 nielen \u010d\u00edtanos\u0165, ale aj konverzie a tr\u017eby \u2013 a to pri cene kliknutia, ktor\u00e1 bola nieko\u013eko kr\u00e1t n\u00e1sobne [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-2301","post","type-post","status-publish","format-standard","hentry","category-uncategorized-sk","blog_tags-case-study","blog_tags-dsa","blog_tags-ppc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case Study: Efekt\u00edvna akviz\u00edcia cez blog - 6clickz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.6clickz.com\/sk\/case-study-efektivna-akvizicia-cez-blog\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: Efekt\u00edvna akviz\u00edcia cez blog - 6clickz\" \/>\n<meta property=\"og:description\" content=\"Case Study: Efekt\u00edvna akviz\u00edcia cez blog &#8211; ako sme dosiahli 27x lacnej\u0161ie kliky cez DSA oproti search kampaniam Blog ako motor v\u00fdkonu? Presne tak! DSA kampa\u0148 cielen\u00e1 na blogov\u00e9 \u010dl\u00e1nky uk\u00e1zala, \u017ee dobre nap\u00edsan\u00fd obsah dok\u00e1\u017ee prin\u00e1\u0161a\u0165 nielen \u010d\u00edtanos\u0165, ale aj konverzie a tr\u017eby \u2013 a to pri cene kliknutia, ktor\u00e1 bola nieko\u013eko kr\u00e1t n\u00e1sobne [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.6clickz.com\/sk\/case-study-efektivna-akvizicia-cez-blog\/\" \/>\n<meta property=\"og:site_name\" content=\"6clickz\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-14T07:21:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2025\/10\/casestudy_dsa-1024x313.png\" \/>\n<meta name=\"author\" content=\"Laura Feranecov\u00e1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura Feranecov\u00e1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/sk\\\/case-study-efektivna-akvizicia-cez-blog\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/sk\\\/case-study-efektivna-akvizicia-cez-blog\\\/\"},\"author\":{\"name\":\"Laura Feranecov\u00e1\",\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/#\\\/schema\\\/person\\\/cac53a49ee1a2ddda816069e14af7cc5\"},\"headline\":\"Case Study: Efekt\u00edvna akviz\u00edcia cez blog\",\"datePublished\":\"2025-10-14T07:21:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/sk\\\/case-study-efektivna-akvizicia-cez-blog\\\/\"},\"wordCount\":316,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/sk\\\/case-study-efektivna-akvizicia-cez-blog\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/s3.eu-central-1.amazonaws.com\\\/uploads.mangoweb.org\\\/shared-prod\\\/6clickz.com\\\/uploads\\\/2025\\\/10\\\/casestudy_dsa-1024x313.png\",\"articleSection\":[\"Uncategorized @sk\"],\"inLanguage\":\"sk-SK\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.6clickz.com\\\/sk\\\/case-study-efektivna-akvizicia-cez-blog\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/sk\\\/case-study-efektivna-akvizicia-cez-blog\\\/\",\"url\":\"https:\\\/\\\/www.6clickz.com\\\/sk\\\/case-study-efektivna-akvizicia-cez-blog\\\/\",\"name\":\"Case Study: Efekt\u00edvna akviz\u00edcia cez blog - 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Presne tak! 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