{"id":2141,"date":"2025-01-29T12:58:55","date_gmt":"2025-01-29T11:58:55","guid":{"rendered":"https:\/\/www.6clickz.com\/?p=2141"},"modified":"2025-01-29T12:58:55","modified_gmt":"2025-01-29T11:58:55","slug":"attention-insight","status":"publish","type":"post","link":"https:\/\/www.6clickz.com\/sk\/attention-insight\/","title":{"rendered":"Attention Insight"},"content":{"rendered":"<p>Dnes sa pozrieme na pozornos\u0165 z\u00e1kazn\u00edka pri sledovan\u00ed statick\u00fdch rekl\u00e1m a uk\u00e1\u017eeme si n\u00e1stroj, ktor\u00fd pomocou umelej inteligencie t\u00fato pozornos\u0165 predpoved\u00e1.<\/p>\n<p>K tvorbe bannerov mus\u00edme pristupova\u0165 s vedom\u00edm, \u017ee v z\u00e1plave v\u0161etk\u00fdch pon\u00fak v online priestore m\u00e1me iba obmedzen\u00e9 mno\u017estvo \u010dasu na to, aby sme pou\u017e\u00edvate\u013eov zaujali. A ak sa n\u00e1m to podar\u00ed, tak mus\u00edme z\u00e1rove\u0148 jeho z\u00e1ujem o produkt alebo slu\u017ebu udr\u017ea\u0165.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2127\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2025\/01\/heatmap-2-1024x1024.jpg\" alt=\"\" width=\"335\" height=\"335\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2025\/01\/heatmap-2-1024x1024.jpg 1024w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2025\/01\/heatmap-2-150x150.jpg 150w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2025\/01\/heatmap-2-300x300.jpg 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2025\/01\/heatmap-2-768x768.jpg 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2025\/01\/heatmap-2-960x960.jpg 960w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2025\/01\/heatmap-2-500x500.jpg 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2025\/01\/heatmap-2-160x160.jpg 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2025\/01\/heatmap-2-50x50.jpg 50w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2025\/01\/heatmap-2.jpg 1080w\" sizes=\"auto, (max-width: 335px) 100vw, 335px\" \/><\/p>\n<p>Vo video form\u00e1toch sa s\u00fastred\u00edme na p\u00fatav\u00fd za\u010diatok, ktor\u00fd naz\u00fdvame &#8220;hook&#8221; (z angl. h\u00e1\u010dik). A ten v\u00e4\u010d\u0161inou tvoria prv\u00e9 2-3 sekundy. Pokia\u013e u\u017e na za\u010diatku nie je ni\u010d zauj\u00edmav\u00e9, \u0161okuj\u00face, neobvykl\u00e9 alebo vtipn\u00e9, pravdepodobnos\u0165, \u017ee reklama bude \u00faspe\u0161n\u00e1, sa zni\u017euje.<\/p>\n<p>No a preto\u017ee aj pri statick\u00fdch reklam\u00e1ch m\u00e1me zhruba rovnako m\u00e1lo \u010dasu na to, aby sa n\u00e1\u0161 potenci\u00e1lny z\u00e1kazn\u00edk pri reklame nielen zastavil, ale aby pri nej aj zostal, na ka\u017edom detaile z\u00e1le\u017e\u00ed. Mus\u00edme prem\u00fd\u0161\u013ea\u0165 nad t\u00fdm, \u010do si div\u00e1k najsk\u00f4r v\u0161imne a \u010do ho m\u00e1 zauja\u0165 najviac, a \u010di to je zauj\u00edmav\u00e9 napr. aj farebne.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2129\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2025\/01\/obliecky-v-zlave-1024x1024.png\" alt=\"\" width=\"460\" height=\"460\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2025\/01\/obliecky-v-zlave-1024x1024.png 1024w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2025\/01\/obliecky-v-zlave-150x150.png 150w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2025\/01\/obliecky-v-zlave-300x300.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2025\/01\/obliecky-v-zlave-768x768.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2025\/01\/obliecky-v-zlave-960x960.png 960w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2025\/01\/obliecky-v-zlave-500x500.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2025\/01\/obliecky-v-zlave-160x160.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2025\/01\/obliecky-v-zlave-50x50.png 50w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2025\/01\/obliecky-v-zlave.png 1080w\" sizes=\"auto, (max-width: 460px) 100vw, 460px\" \/><\/p>\n<p>Textu by nemalo by\u0165 pochopite\u013ene ve\u013ea. Bannery u\u017e d\u00e1vno ne\u010d\u00edtame, ale skenujeme, a preto menej je \u010dasto viac.<\/p>\n<p>Na anal\u00fdzu toho, \u010do up\u00fata pozornos\u0165 najsk\u00f4r, pekne sl\u00fa\u017ei Attention Insight. Mo\u017eno ho vyu\u017e\u00edva\u0165 v spojen\u00ed s \u010fal\u0161\u00edmi n\u00e1strojmi &#8211; ako plugin funguje vo Photoshope, Figme alebo napr\u00edklad aj Adobe Expressu! Tak\u017ee svoj design nutne nemus\u00edte exportova\u0165 a potom nahr\u00e1va\u0165 na web Attention Insight, namiesto toho m\u00f4\u017eete anal\u00fdzu vykona\u0165 priamo v programe, v ktorom reklamy tvor\u00edte.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-2133\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2025\/01\/untitled-design-1024x494.jpg\" alt=\"\" width=\"1024\" height=\"494\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2025\/01\/untitled-design-1024x494.jpg 1024w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2025\/01\/untitled-design-300x145.jpg 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2025\/01\/untitled-design-768x371.jpg 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2025\/01\/untitled-design-1920x927.jpg 1920w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2025\/01\/untitled-design-1280x618.jpg 1280w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2025\/01\/untitled-design-960x463.jpg 960w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2025\/01\/untitled-design-500x241.jpg 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2025\/01\/untitled-design-160x77.jpg 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2025\/01\/untitled-design-50x24.jpg 50w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>V\u00fdsledkom anal\u00fdzy je tzv. &#8220;heatmap&#8221; alebo mapa fokusu (pod\u013ea toho, ktor\u00fd variant v\u00e1m viac vyhovuje). Tie zn\u00e1zor\u0148uj\u00fa, ktor\u00e9 \u010dasti banneru zaujm\u00fa ako prv\u00e9 a ktor\u00e9 si v\u0161imneme naposledy alebo v\u00f4bec. Na z\u00e1klade tohto m\u00f4\u017eete optimalizova\u0165 svoje statick\u00e9 form\u00e1ty pred spusten\u00edm reklamy.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2135\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2025\/01\/obliecky-v-zlave-2-1024x561.png\" alt=\"\" width=\"562\" height=\"308\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2025\/01\/obliecky-v-zlave-2-1024x561.png 1024w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2025\/01\/obliecky-v-zlave-2-300x164.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2025\/01\/obliecky-v-zlave-2-768x421.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2025\/01\/obliecky-v-zlave-2-960x526.png 960w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2025\/01\/obliecky-v-zlave-2-500x274.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2025\/01\/obliecky-v-zlave-2-160x88.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2025\/01\/obliecky-v-zlave-2-50x27.png 50w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2025\/01\/obliecky-v-zlave-2.png 1080w\" sizes=\"auto, (max-width: 562px) 100vw, 562px\" \/><\/p>\n<p>Attention Insight m\u00f4\u017eete vysk\u00fa\u0161a\u0165 na 7 dn\u00ed zadarmo. My u\u017e sa te\u0161\u00edme na pripravovan\u00e9 roz\u0161\u00edrenie n\u00e1stroja a t\u00fdm je predikcia pozornosti vo videu! \ud83d\ude0e<br \/>\nAttention Insight si rozhodne nenechajte ujs\u0165 a zefekt\u00edvnite si tak svoju pr\u00e1cu!<\/p>\n<p>Lucka zo 6clickz \ud83d\udc4b\ud83c\udffb<br \/>\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><br \/>\n<script>\n  hbspt.forms.create({\n    region: \"na1\",\n    portalId: \"6585869\",\n    formId: \"92fbe5b1-8c44-478a-8211-b598d6b5c604\"\n  });\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dnes sa pozrieme na pozornos\u0165 z\u00e1kazn\u00edka pri sledovan\u00ed statick\u00fdch rekl\u00e1m a uk\u00e1\u017eeme si n\u00e1stroj, ktor\u00fd pomocou umelej inteligencie t\u00fato pozornos\u0165 predpoved\u00e1. K tvorbe bannerov mus\u00edme pristupova\u0165 s vedom\u00edm, \u017ee v z\u00e1plave v\u0161etk\u00fdch pon\u00fak v online priestore m\u00e1me iba obmedzen\u00e9 mno\u017estvo \u010dasu na to, aby sme pou\u017e\u00edvate\u013eov zaujali. A ak sa n\u00e1m to podar\u00ed, tak mus\u00edme [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-2141","post","type-post","status-publish","format-standard","hentry","category-uncategorized-sk"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Attention Insight - 6clickz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.6clickz.com\/sk\/attention-insight\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Attention Insight - 6clickz\" \/>\n<meta property=\"og:description\" content=\"Dnes sa pozrieme na pozornos\u0165 z\u00e1kazn\u00edka pri sledovan\u00ed statick\u00fdch rekl\u00e1m a uk\u00e1\u017eeme si n\u00e1stroj, ktor\u00fd pomocou umelej inteligencie t\u00fato pozornos\u0165 predpoved\u00e1. K tvorbe bannerov mus\u00edme pristupova\u0165 s vedom\u00edm, \u017ee v z\u00e1plave v\u0161etk\u00fdch pon\u00fak v online priestore m\u00e1me iba obmedzen\u00e9 mno\u017estvo \u010dasu na to, aby sme pou\u017e\u00edvate\u013eov zaujali. A ak sa n\u00e1m to podar\u00ed, tak mus\u00edme [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.6clickz.com\/sk\/attention-insight\/\" \/>\n<meta property=\"og:site_name\" content=\"6clickz\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-29T11:58:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2025\/01\/heatmap-2-1024x1024.jpg\" \/>\n<meta name=\"author\" content=\"Laura Feranecov\u00e1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura Feranecov\u00e1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/sk\\\/attention-insight\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/sk\\\/attention-insight\\\/\"},\"author\":{\"name\":\"Laura Feranecov\u00e1\",\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/#\\\/schema\\\/person\\\/cac53a49ee1a2ddda816069e14af7cc5\"},\"headline\":\"Attention Insight\",\"datePublished\":\"2025-01-29T11:58:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/sk\\\/attention-insight\\\/\"},\"wordCount\":405,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/sk\\\/attention-insight\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/s3.eu-central-1.amazonaws.com\\\/uploads.mangoweb.org\\\/shared-prod\\\/6clickz.com\\\/uploads\\\/2025\\\/01\\\/heatmap-2-1024x1024.jpg\",\"articleSection\":[\"Uncategorized @sk\"],\"inLanguage\":\"sk-SK\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.6clickz.com\\\/sk\\\/attention-insight\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/sk\\\/attention-insight\\\/\",\"url\":\"https:\\\/\\\/www.6clickz.com\\\/sk\\\/attention-insight\\\/\",\"name\":\"Attention Insight - 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