{"id":174,"date":"2018-09-24T15:51:20","date_gmt":"2018-09-24T14:51:20","guid":{"rendered":"https:\/\/www.6clickz.com\/?p=174"},"modified":"2019-05-21T15:41:25","modified_gmt":"2019-05-21T14:41:25","slug":"online-marketing-v-madarsku-v-com-sa-oplati-podnikat","status":"publish","type":"post","link":"https:\/\/www.6clickz.com\/sk\/online-marketing-v-madarsku-v-com-sa-oplati-podnikat\/","title":{"rendered":"Online marketing v Ma\u010farsku #2 | V \u010dom sa oplat\u00ed podnika\u0165"},"content":{"rendered":"

Ak\u00fdm segmentom e-commerce sa dar\u00ed najviac?<\/strong><\/span><\/h3>\n

Podiel jednotliv\u00fdch segmentov na online trhu je podobn\u00fd ako v in\u00fdch krajin\u00e1ch. V popred\u00ed je oble\u010denie, elektronika a slu\u017eby ako letenky, ubytovanie a pod. V nasleduj\u00facich grafik\u00e1ch vid\u00edte tr\u017eby a n\u00e1rast tr\u017eieb v jednotliv\u00fdch segmentoch. Najv\u00e4\u010d\u0161\u00ed n\u00e1rast zaznamenali slu\u017eby v oblasti cestovania, po nich ide oble\u010denie a n\u00e1bytok. Elektronika a FMCG (fast moving consumer goods – v\u00e4\u010d\u0161inou potraviny) rast\u00fa \u010falej aj ke\u010f na trhu s\u00fa usaden\u00ed u\u017e d\u00e1vnej\u0161ie ve\u013ek\u00fd zahrani\u010dn\u00fd hr\u00e1\u010di (napr. Tesco, Alza). Napriek tomu s\u00fa mimoriadne \u00faspe\u0161n\u00e9 aj ma\u010farsk\u00e9 e-shopy v tomto segmente o ktor\u00fdch si povieme viac nesk\u00f4r.<\/span><\/p>\n

\"Obrat

Obraty pod\u013ea odvetvia e-commerce v Ma\u010farsku<\/p><\/div>\n

Ak sa pozrieme na graf vid\u00edme, \u017ee odvetvia s najv\u00e4\u010d\u0161\u00edm obratom boli v 2017 m\u00f3da, elektronika a hobby segment (vr\u00e1tane hra\u010diek). Ak podnik\u00e1te v danom segmente oplat\u00ed sa pozrie\u0165 na top konkurentov a odhadn\u00fa\u0165 s ak\u00fdm budgetom pracuj\u00fa. Ak nem\u00e1te marketingov\u00fd budget mili\u00f3n eur a viac alebo necielite na nejak\u00fd niche market tak vstup na trh poriadne zv\u00e1\u017ete. M\u00f4\u017eete tu ve\u013emi r\u00fdchlo utopi\u0165 peniaze ak budete 500. firma v porad\u00ed ktor\u00e1 pred\u00e1va iPhone.<\/span><\/p>\n

Teraz sa pozrime sa na odvetvia z trochu in\u00e9ho poh\u013eadu. Nasleduj\u00faci graf ukazuje ako r\u00e1stol obrat v odvetviach v roku 2017 v porovnan\u00ed s 2016. Skoro v\u0161etky odvetvia r\u00e1stli vo v\u00fd\u0161ke desiatok mili\u00f3nov eur! Najv\u00e4\u010d\u0161\u00ed n\u00e1rast zaznamenalo cestovanie. Patria sem nielen letenky, ale aj r\u00f4zne str\u00e1nky na ubytovanie. U\u017e d\u00e1vno neplat\u00ed nadvl\u00e1da Booking a Airbnb. Siln\u00fd je napr\u00edklad nemeck\u00fd Trivago alebo ma\u010farsk\u00fd Szallas.hu a mnoho \u010fal\u0161\u00edch.<\/span><\/p>\n

\"Medziro\u010dn\u00fd

Medziro\u010dn\u00fd rast odvetv\u00ed e-commerce<\/p><\/div>\n

Top hr\u00e1\u010di v jednotliv\u00fdch segmentoch<\/strong><\/h2>\n

Ktor\u00ed s\u00fa top hr\u00e1\u010di v e-commerce v Ma\u010farsku?<\/strong><\/span><\/h3>\n

T\u00fdchto obchodn\u00edkov by ste v Ma\u010farsku rozhodne mali sledova\u0165. Nielen preto lebo patria do top 10 na z\u00e1klade obratu. Obrovsk\u00fdm budgetom maj\u00fa mo\u017enos\u0165 testova\u0165 najnov\u0161ie veci v e-shopoch a tak s\u00fa vo svojom zmysle aj trend settermi.<\/span><\/p>\n

\"Top

Top 10 e-shopov v Ma\u010farsku<\/p><\/div>\n

Viacer\u00e9 e-shopy za\u010dali s elektrom, ale postupne roz\u0161\u00edrili svoje p\u00f4sobenie a n\u00e1jdete na nich v podstate v\u0161etko od kn\u00edh po kosa\u010dky a parf\u00e9my. Nemus\u00edme \u00eds\u0165 \u010faleko a je to aj u n\u00e1s zn\u00e1my MALL alebo Alza.<\/span><\/p>\n

Pr\u00edm hr\u00e1 v\u0161ak u\u017e tret\u00ed rok po sebe ma\u010farsk\u00fd Extreme Digital (edigital.hu). Rozbehli ho dvaja mlad\u00edci v Budape\u0161ti v roku 2001. Teraz je s 80 000 denn\u00fdmi n\u00e1v\u0161tevami zasl\u00fa\u017eene top e-shop v Ma\u010farsku. Okrem toho expandovali do 6 \u010fal\u0161\u00edch kraj\u00edn vr\u00e1tane \u010ceska a Slovenska.<\/span><\/p>\n

Druh\u00e1 ma\u010farsk\u00e1 success story je 220volt.hu, ktor\u00fd nie je a\u017e tak\u00fd \u201cstar\u00fd\u201d e-shop, ale za rok 2017 bol vyhl\u00e1sen\u00fd za najr\u00fdchlej\u0161ie sa rozv\u00edjaj\u00faci e-shop. V oblasti kn\u00edh m\u00e1 monopol LibriBookline ktor\u00fd vznikol spojen\u00edm dvoch e-shopov, prekvapuj\u00faco s n\u00e1zvom Libri a Bookline.<\/span><\/p>\n

O \u010fal\u0161\u00edch hr\u00e1\u010doch ako napr\u00edklad Tesco, MALL alebo Alza nep\u00ed\u0161em schv\u00e1lne. T\u00fdch u\u017e pozn\u00e1te. Av\u0161ak m\u00f4\u017eeme poveda\u0165, \u017ee im v Ma\u010farsku mimoriadne dar\u00ed. Alza vst\u00fapila na trh a\u017e v roku 2017. Spustila u\u017e zn\u00e1me mas\u00edvne kampane. N\u00e1\u0161 ob\u013e\u00faben\u00fd mimozem\u0161\u0165an pre zmenu kri\u010d\u00ed \u201calza.huuuuu\u201d.\u00a0<\/span>\ud83d\ude0a\u00a0Alza si mimochodom predsavzala, \u017ee do roka bude v top 3. Tak uvid\u00edme \u010di sa im to tento rok podar\u00ed.<\/span><\/p>\n

Vid\u00edte, \u017ee siln\u00ed hr\u00e1\u010di sa u\u017e v Ma\u010farsku udom\u00e1cnili. Nech V\u00e1s to v\u0161ak od expanzie neodrad\u00ed. Ak podnik\u00e1te v odvetv\u00ed kde je vy\u0161\u0161ia konkurencia tak to len ur\u010dite poriadne zv\u00e1\u017ete a spravte si detailn\u00fd marketingov\u00fd pl\u00e1n. M\u00f4\u017eete za\u010da\u0165 napr\u00edklad anal\u00fdzou k\u013e\u00fa\u010dov\u00fdch slov.<\/span><\/p>\n

Heureka Shop roku<\/strong><\/span><\/h3>\n

Tak ako u n\u00e1s a v \u010cesku funguje aj v Ma\u010farsku viacero porovn\u00e1va\u010dov. Viac si o nich povieme v nasleduj\u00facich \u010dastiach tohto seri\u00e1lu. Naj\u00faspe\u0161nej\u0161\u00ed porovn\u00e1va\u010d Arukereso.hu patr\u00ed pod skupinu Rockaway, ktor\u00e1 prev\u00e1dzkuje aj Heureku. Takisto ako v in\u00fdch krajin\u00e1ch, aj v Ma\u010farsku vyhlasuj\u00fa ka\u017edoro\u010dne titul Shop roku. Vol\u00e1 sa \u201cAz Orsz\u00e1g Boltja\u201d a zoznam v\u0161etk\u00fdch v\u00ed\u0165azov jednotliv\u00fdch kateg\u00f3ri\u00ed n\u00e1jdete na tejto <\/span>str\u00e1nke<\/span><\/a>. Bohu\u017eia\u013e str\u00e1nka je dostupn\u00e1 len po ma\u010farsky. Sk\u00faste sa v\u0161ak preklika\u0165 cez str\u00e1nky v\u00ed\u0165azov. Tieto str\u00e1nky m\u00f4\u017eu sl\u00fa\u017ei\u0165 ako u\u017eito\u010dn\u00fd benchmark pre prisp\u00f4sobenie V\u00e1\u0161ho e-shopu po\u017eiadavk\u00e1m ma\u010farsk\u00fdch z\u00e1kazn\u00edkov.<\/span><\/p>\n

Pr\u00edklad z praxe <\/strong><\/span><\/h3>\n

Jeden z na\u0161ich klientov pred\u00e1va v\u00fdrobky s tematikou komiksov. Expandoval zo Slovenska a \u010ceska do Ma\u010farska. Najjednoduch\u0161ie by bolo preklopi\u0165 PPC kampane zo Slovenska do ma\u010far\u010diny a spendova\u0165.<\/span><\/p>\n

<\/p>\n

Namiesto toho sme spravili d\u00f4kladn\u00fa anal\u00fdzu k\u013e\u00fa\u010dov\u00fdch slov s pomocou native speakra. Zistili sme napr\u00edklad, \u017ee k\u00fdm na Slovensku bol Iron Man a Thor topka v Ma\u010farsku fi\u010dia na Spidermanovi. Avengers s\u00fa popul\u00e1rni tak ako u n\u00e1s s t\u00fdm rozdielom, \u017ee maj\u00fa \u201cpoma\u010far\u010den\u00fd\u201d n\u00e1zov a volaj\u00fa sa <\/span>Bossz\u00fa\u00e1ll\u00f3k<\/span><\/i>. Kampane s k\u013e\u00fa\u010dov\u00fdmi slovami okolo Avengers by mali ove\u013ea slab\u0161\u00ed \u00faspech. Preto znie ponau\u010denie takto:<\/span><\/p>\n

Nikdy neprekl\u00e1pajte kampane do ma\u010far\u010diny sp\u00f4sobom 1:1<\/strong><\/span><\/p>\n

Zosumarizujme si to:<\/strong><\/span><\/h3>\n
    \n
  • Ma\u010farsk\u00fd e-commerce trh st\u00e1le rastie vysok\u00fdm tempom.<\/span><\/li>\n
  • Top segmenty s\u00fa m\u00f3da, elektronika a hobby.<\/span><\/li>\n
  • Najviac rast\u00faci segment je cestovanie a ubytovanie.<\/span><\/li>\n
  • Pred expanziou si pre\u0161tudujte svoj segment. Rebr\u00ed\u010dky ako napr. Shop roku V\u00e1m v tom m\u00f4\u017eu pom\u00f4c\u0165.<\/span><\/li>\n
  • Dajte si z\u00e1le\u017ea\u0165 na prisp\u00f4sobenie webu, rekl\u00e1m, obsahu ma\u010farsk\u00fdch z\u00e1kazn\u00edkov. Kop\u00edrovanie nemus\u00ed dobre fungova\u0165.<\/span><\/li>\n<\/ul>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Ak\u00fdm segmentom e-commerce sa dar\u00ed najviac? Podiel jednotliv\u00fdch segmentov na online trhu je podobn\u00fd ako v in\u00fdch krajin\u00e1ch. V popred\u00ed je oble\u010denie, elektronika a slu\u017eby ako letenky, ubytovanie a pod. V nasleduj\u00facich grafik\u00e1ch vid\u00edte tr\u017eby a n\u00e1rast tr\u017eieb v jednotliv\u00fdch segmentoch. Najv\u00e4\u010d\u0161\u00ed n\u00e1rast zaznamenali slu\u017eby v oblasti cestovania, po nich ide oble\u010denie a n\u00e1bytok. Elektronika […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-174","post","type-post","status-publish","format-standard","hentry","category-uncategorized-sk","blog_tags-expanzia"],"yoast_head":"\nOnline marketing v Ma\u010farsku #2 | V \u010dom sa oplat\u00ed podnika\u0165 | Blog 6clickz<\/title>\n<meta name=\"description\" content=\"Ak\u00fdm segmentom e-shopov sa v Ma\u010farsku dar\u00ed najviac? Je V\u00e1\u0161 e-shop vhodn\u00fd na expanziu? Pre\u010d\u00edtajte si viac o hrozn\u00e1ch a pr\u00edle\u017eitostiach expanzie e-shopu do Ma\u010farska v seri\u00e1li 6clickz o expanzii.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.6clickz.com\/sk\/online-marketing-v-madarsku-v-com-sa-oplati-podnikat\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online marketing v Ma\u010farsku #2 | V \u010dom sa oplat\u00ed podnika\u0165 | Blog 6clickz\" \/>\n<meta property=\"og:description\" content=\"Ak\u00fdm segmentom e-shopov sa v Ma\u010farsku dar\u00ed najviac? Je V\u00e1\u0161 e-shop vhodn\u00fd na expanziu? Pre\u010d\u00edtajte si viac o hrozn\u00e1ch a pr\u00edle\u017eitostiach expanzie e-shopu do Ma\u010farska v seri\u00e1li 6clickz o expanzii.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.6clickz.com\/sk\/online-marketing-v-madarsku-v-com-sa-oplati-podnikat\/\" \/>\n<meta property=\"og:site_name\" content=\"6clickz\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-24T14:51:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-21T14:41:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/09\/snimka-obrazovky-2018-09-24-o-16-26-41.png\" \/>\n<meta name=\"author\" content=\"Gabriel Jur\u010do\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gabriel Jur\u010do\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/sk\\\/online-marketing-v-madarsku-v-com-sa-oplati-podnikat\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/sk\\\/online-marketing-v-madarsku-v-com-sa-oplati-podnikat\\\/\"},\"author\":{\"name\":\"Gabriel Jur\u010do\",\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/#\\\/schema\\\/person\\\/c95c1267de227490804f556f48242824\"},\"headline\":\"Online marketing v Ma\u010farsku #2 | V \u010dom sa oplat\u00ed podnika\u0165\",\"datePublished\":\"2018-09-24T14:51:20+00:00\",\"dateModified\":\"2019-05-21T14:41:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/sk\\\/online-marketing-v-madarsku-v-com-sa-oplati-podnikat\\\/\"},\"wordCount\":1031,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/sk\\\/online-marketing-v-madarsku-v-com-sa-oplati-podnikat\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/s3.eu-central-1.amazonaws.com\\\/uploads.mangoweb.org\\\/shared-prod\\\/6clickz.com\\\/uploads\\\/2018\\\/09\\\/snimka-obrazovky-2018-09-24-o-16-26-41.png\",\"articleSection\":[\"Uncategorized @sk\"],\"inLanguage\":\"sk-SK\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.6clickz.com\\\/sk\\\/online-marketing-v-madarsku-v-com-sa-oplati-podnikat\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/sk\\\/online-marketing-v-madarsku-v-com-sa-oplati-podnikat\\\/\",\"url\":\"https:\\\/\\\/www.6clickz.com\\\/sk\\\/online-marketing-v-madarsku-v-com-sa-oplati-podnikat\\\/\",\"name\":\"Online marketing v Ma\u010farsku #2 | V \u010dom sa oplat\u00ed podnika\u0165 | Blog 6clickz\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/sk\\\/online-marketing-v-madarsku-v-com-sa-oplati-podnikat\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/sk\\\/online-marketing-v-madarsku-v-com-sa-oplati-podnikat\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/s3.eu-central-1.amazonaws.com\\\/uploads.mangoweb.org\\\/shared-prod\\\/6clickz.com\\\/uploads\\\/2018\\\/09\\\/snimka-obrazovky-2018-09-24-o-16-26-41.png\",\"datePublished\":\"2018-09-24T14:51:20+00:00\",\"dateModified\":\"2019-05-21T14:41:25+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/#\\\/schema\\\/person\\\/c95c1267de227490804f556f48242824\"},\"description\":\"Ak\u00fdm segmentom e-shopov sa v Ma\u010farsku dar\u00ed najviac? Je V\u00e1\u0161 e-shop vhodn\u00fd na expanziu? Pre\u010d\u00edtajte si viac o hrozn\u00e1ch a pr\u00edle\u017eitostiach expanzie e-shopu do Ma\u010farska v seri\u00e1li 6clickz o expanzii.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/sk\\\/online-marketing-v-madarsku-v-com-sa-oplati-podnikat\\\/#breadcrumb\"},\"inLanguage\":\"sk-SK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.6clickz.com\\\/sk\\\/online-marketing-v-madarsku-v-com-sa-oplati-podnikat\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sk-SK\",\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/sk\\\/online-marketing-v-madarsku-v-com-sa-oplati-podnikat\\\/#primaryimage\",\"url\":\"https:\\\/\\\/s3.eu-central-1.amazonaws.com\\\/uploads.mangoweb.org\\\/shared-prod\\\/6clickz.com\\\/uploads\\\/2018\\\/09\\\/snimka-obrazovky-2018-09-24-o-16-26-41.png\",\"contentUrl\":\"https:\\\/\\\/s3.eu-central-1.amazonaws.com\\\/uploads.mangoweb.org\\\/shared-prod\\\/6clickz.com\\\/uploads\\\/2018\\\/09\\\/snimka-obrazovky-2018-09-24-o-16-26-41.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/sk\\\/online-marketing-v-madarsku-v-com-sa-oplati-podnikat\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.6clickz.com\\\/sk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Online marketing v Ma\u010farsku #2 | V \u010dom sa oplat\u00ed podnika\u0165\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/#website\",\"url\":\"https:\\\/\\\/www.6clickz.com\\\/\",\"name\":\"6clickz\",\"description\":\"Strategick\u00fd v\u00fdkonnostn\u00ed marketing u n\u00e1s hraje prim.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.6clickz.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sk-SK\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/#\\\/schema\\\/person\\\/c95c1267de227490804f556f48242824\",\"name\":\"Gabriel Jur\u010do\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sk-SK\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dc11098f267120c962b5c4b203ea5ab72ffb06153ed6996db4b484d5462b3035?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dc11098f267120c962b5c4b203ea5ab72ffb06153ed6996db4b484d5462b3035?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dc11098f267120c962b5c4b203ea5ab72ffb06153ed6996db4b484d5462b3035?s=96&d=mm&r=g\",\"caption\":\"Gabriel Jur\u010do\"},\"url\":\"https:\\\/\\\/www.6clickz.com\\\/sk\\\/author\\\/gabi\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Online marketing v Ma\u010farsku #2 | V \u010dom sa oplat\u00ed podnika\u0165 | Blog 6clickz","description":"Ak\u00fdm segmentom e-shopov sa v Ma\u010farsku dar\u00ed najviac? Je V\u00e1\u0161 e-shop vhodn\u00fd na expanziu? Pre\u010d\u00edtajte si viac o hrozn\u00e1ch a pr\u00edle\u017eitostiach expanzie e-shopu do Ma\u010farska v seri\u00e1li 6clickz o expanzii.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.6clickz.com\/sk\/online-marketing-v-madarsku-v-com-sa-oplati-podnikat\/","og_locale":"sk_SK","og_type":"article","og_title":"Online marketing v Ma\u010farsku #2 | V \u010dom sa oplat\u00ed podnika\u0165 | Blog 6clickz","og_description":"Ak\u00fdm segmentom e-shopov sa v Ma\u010farsku dar\u00ed najviac? Je V\u00e1\u0161 e-shop vhodn\u00fd na expanziu? Pre\u010d\u00edtajte si viac o hrozn\u00e1ch a pr\u00edle\u017eitostiach expanzie e-shopu do Ma\u010farska v seri\u00e1li 6clickz o expanzii.","og_url":"https:\/\/www.6clickz.com\/sk\/online-marketing-v-madarsku-v-com-sa-oplati-podnikat\/","og_site_name":"6clickz","article_published_time":"2018-09-24T14:51:20+00:00","article_modified_time":"2019-05-21T14:41:25+00:00","og_image":[{"url":"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/09\/snimka-obrazovky-2018-09-24-o-16-26-41.png","type":"","width":"","height":""}],"author":"Gabriel Jur\u010do","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Gabriel Jur\u010do","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.6clickz.com\/sk\/online-marketing-v-madarsku-v-com-sa-oplati-podnikat\/#article","isPartOf":{"@id":"https:\/\/www.6clickz.com\/sk\/online-marketing-v-madarsku-v-com-sa-oplati-podnikat\/"},"author":{"name":"Gabriel Jur\u010do","@id":"https:\/\/www.6clickz.com\/#\/schema\/person\/c95c1267de227490804f556f48242824"},"headline":"Online marketing v Ma\u010farsku #2 | V \u010dom sa oplat\u00ed podnika\u0165","datePublished":"2018-09-24T14:51:20+00:00","dateModified":"2019-05-21T14:41:25+00:00","mainEntityOfPage":{"@id":"https:\/\/www.6clickz.com\/sk\/online-marketing-v-madarsku-v-com-sa-oplati-podnikat\/"},"wordCount":1031,"commentCount":0,"image":{"@id":"https:\/\/www.6clickz.com\/sk\/online-marketing-v-madarsku-v-com-sa-oplati-podnikat\/#primaryimage"},"thumbnailUrl":"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/09\/snimka-obrazovky-2018-09-24-o-16-26-41.png","articleSection":["Uncategorized @sk"],"inLanguage":"sk-SK","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.6clickz.com\/sk\/online-marketing-v-madarsku-v-com-sa-oplati-podnikat\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.6clickz.com\/sk\/online-marketing-v-madarsku-v-com-sa-oplati-podnikat\/","url":"https:\/\/www.6clickz.com\/sk\/online-marketing-v-madarsku-v-com-sa-oplati-podnikat\/","name":"Online marketing v Ma\u010farsku #2 | V \u010dom sa oplat\u00ed podnika\u0165 | Blog 6clickz","isPartOf":{"@id":"https:\/\/www.6clickz.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.6clickz.com\/sk\/online-marketing-v-madarsku-v-com-sa-oplati-podnikat\/#primaryimage"},"image":{"@id":"https:\/\/www.6clickz.com\/sk\/online-marketing-v-madarsku-v-com-sa-oplati-podnikat\/#primaryimage"},"thumbnailUrl":"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/09\/snimka-obrazovky-2018-09-24-o-16-26-41.png","datePublished":"2018-09-24T14:51:20+00:00","dateModified":"2019-05-21T14:41:25+00:00","author":{"@id":"https:\/\/www.6clickz.com\/#\/schema\/person\/c95c1267de227490804f556f48242824"},"description":"Ak\u00fdm segmentom e-shopov sa v Ma\u010farsku dar\u00ed najviac? Je V\u00e1\u0161 e-shop vhodn\u00fd na expanziu? Pre\u010d\u00edtajte si viac o hrozn\u00e1ch a pr\u00edle\u017eitostiach expanzie e-shopu do Ma\u010farska v seri\u00e1li 6clickz o expanzii.","breadcrumb":{"@id":"https:\/\/www.6clickz.com\/sk\/online-marketing-v-madarsku-v-com-sa-oplati-podnikat\/#breadcrumb"},"inLanguage":"sk-SK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.6clickz.com\/sk\/online-marketing-v-madarsku-v-com-sa-oplati-podnikat\/"]}]},{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/www.6clickz.com\/sk\/online-marketing-v-madarsku-v-com-sa-oplati-podnikat\/#primaryimage","url":"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/09\/snimka-obrazovky-2018-09-24-o-16-26-41.png","contentUrl":"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/09\/snimka-obrazovky-2018-09-24-o-16-26-41.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.6clickz.com\/sk\/online-marketing-v-madarsku-v-com-sa-oplati-podnikat\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.6clickz.com\/sk\/"},{"@type":"ListItem","position":2,"name":"Online marketing v Ma\u010farsku #2 | V \u010dom sa oplat\u00ed podnika\u0165"}]},{"@type":"WebSite","@id":"https:\/\/www.6clickz.com\/#website","url":"https:\/\/www.6clickz.com\/","name":"6clickz","description":"Strategick\u00fd v\u00fdkonnostn\u00ed marketing u n\u00e1s hraje prim.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.6clickz.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sk-SK"},{"@type":"Person","@id":"https:\/\/www.6clickz.com\/#\/schema\/person\/c95c1267de227490804f556f48242824","name":"Gabriel Jur\u010do","image":{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/secure.gravatar.com\/avatar\/dc11098f267120c962b5c4b203ea5ab72ffb06153ed6996db4b484d5462b3035?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/dc11098f267120c962b5c4b203ea5ab72ffb06153ed6996db4b484d5462b3035?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dc11098f267120c962b5c4b203ea5ab72ffb06153ed6996db4b484d5462b3035?s=96&d=mm&r=g","caption":"Gabriel Jur\u010do"},"url":"https:\/\/www.6clickz.com\/sk\/author\/gabi\/"}]}},"_links":{"self":[{"href":"https:\/\/www.6clickz.com\/sk\/wp-json\/wp\/v2\/posts\/174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.6clickz.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.6clickz.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.6clickz.com\/sk\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.6clickz.com\/sk\/wp-json\/wp\/v2\/comments?post=174"}],"version-history":[{"count":5,"href":"https:\/\/www.6clickz.com\/sk\/wp-json\/wp\/v2\/posts\/174\/revisions"}],"predecessor-version":[{"id":596,"href":"https:\/\/www.6clickz.com\/sk\/wp-json\/wp\/v2\/posts\/174\/revisions\/596"}],"wp:attachment":[{"href":"https:\/\/www.6clickz.com\/sk\/wp-json\/wp\/v2\/media?parent=174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.6clickz.com\/sk\/wp-json\/wp\/v2\/categories?post=174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.6clickz.com\/sk\/wp-json\/wp\/v2\/tags?post=174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}