{"id":1623,"date":"2023-07-27T14:54:58","date_gmt":"2023-07-27T13:54:58","guid":{"rendered":"https:\/\/www.6clickz.com\/?p=1623"},"modified":"2023-08-22T14:44:35","modified_gmt":"2023-08-22T13:44:35","slug":"ako-vypocitat-mer-v-ga4-kompletny-sprievodca","status":"publish","type":"post","link":"https:\/\/www.6clickz.com\/sk\/ako-vypocitat-mer-v-ga4-kompletny-sprievodca\/","title":{"rendered":"Ako vypo\u010d\u00edta\u0165 celkov\u00e9 PNO e-shopu v GA4 &#8211; Kompletn\u00fd sprievodca"},"content":{"rendered":"<p>Google Analytics 4 (GA4) je najnov\u0161ia gener\u00e1cia webovej analytickej platformy spolo\u010dnosti Google, ktor\u00e1 je navrhnut\u00e1 tak, aby poskytovala komplexn\u00e9 inform\u00e1cie o spr\u00e1van\u00ed pou\u017e\u00edvate\u013eov na r\u00f4znych zariadeniach a platform\u00e1ch. Ke\u010f\u017ee sa GA4 stala jedinou mo\u017enos\u0165ou so ukon\u010den\u00edm slu\u017eby Universal Analytics (UA), mnoh\u00ed \u013eudia boli zm\u00e4ten\u00ed. Na \u010do je GA4 ur\u010den\u00e9? Je to n\u00e1stroj na anal\u00fdzu produktov? N\u00e1stroj na marketingov\u00fa anal\u00fdzu? N\u00e1stroj na tvorbu reportov? N\u00e1stroj na predbe\u017en\u00e9 na\u010d\u00edtanie BigQuery? Rozhranie pre reklamy? Som si ist\u00fd, \u017ee mnoh\u00ed z v\u00e1s maj\u00fa probl\u00e9m n\u00e1js\u0165 svoje star\u00e9 dobr\u00e9 reporty z UA. Bu\u010fme v\u0161ak odv\u00e1\u017eni, prisp\u00f4sobme sa GA4 a vy\u0165a\u017eme z neho maximum. Pon\u00faka toho ove\u013ea viac ako UA.<\/p>\n<h3>O \u010dom je t\u00e1to pr\u00edru\u010dka?<\/h3>\n<p>Nebudem hovori\u0165 o technicky zlo\u017eit\u00fdch rie\u0161eniach. Namiesto toho v\u00e1m uk\u00e1\u017eem ve\u013emi jednoduch\u00fa met\u00f3du, ktor\u00fa m\u00f4\u017eete urobi\u0165 sami. T\u00e1to pr\u00edru\u010dka je ur\u010den\u00e1 pre v\u00e1s, ak ste:<\/p>\n<ul>\n<li aria-level=\"1\">Majite\u013e e-shopu, ktor\u00fd chce ma\u0165 aktu\u00e1lne KPI<\/li>\n<li aria-level=\"1\">CMO, ktor\u00fd rozhoduje o tom, do ak\u00e9ho marketingov\u00e9ho kan\u00e1la investova\u0165<\/li>\n<li aria-level=\"1\">Media buyer, ktor\u00fd potrebuje vidie\u0165 celkov\u00fd obraz o tom, ako cel\u00fd projekt prebieha<\/li>\n<\/ul>\n<p>Na konci d\u0148a je to v\u0161etko o n\u00e1vratnosti invest\u00edci\u00ed do reklamy (ROI), v\u0161ak? Na \u010do sa pozer\u00e1te, ke\u010f chcete skontrolova\u0165 celkov\u00fa n\u00e1vratnos\u0165 invest\u00edci\u00ed?<\/p>\n<ul>\n<li aria-level=\"1\">Mo\u017eno s\u0165ahujete \u00fadaje z r\u00f4znych marketingov\u00fdch platforiem do h\u00e1rkov Google alebo \u0161t\u00fadia Looker pomocou aplik\u00e1cie Supermetrics, Zapier alebo DataSlayer a manu\u00e1lne vypo\u010d\u00edtavate n\u00e1vratnos\u0165 invest\u00edci\u00ed.<\/li>\n<li aria-level=\"1\">Alebo sa pozriete na dashboardy v nejakom drahom analytickom n\u00e1stroji alebo rie\u0161en\u00ed na mieru<\/li>\n<\/ul>\n<p>Uva\u017eovali ste niekedy o tom, \u017ee by ste to urobili priamo v Google Analytics? Nie je \u0165a\u017ek\u00e9 vytvori\u0165 tak\u00fdto report v GA4:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1624 size-full\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/07\/screenshot-2023-07-18-at-10-19-58.png\" alt=\"\" width=\"1322\" height=\"635\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/07\/screenshot-2023-07-18-at-10-19-58.png 1322w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/07\/screenshot-2023-07-18-at-10-19-58-300x144.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/07\/screenshot-2023-07-18-at-10-19-58-768x369.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/07\/screenshot-2023-07-18-at-10-19-58-1024x492.png 1024w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/07\/screenshot-2023-07-18-at-10-19-58-1280x615.png 1280w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/07\/screenshot-2023-07-18-at-10-19-58-960x461.png 960w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/07\/screenshot-2023-07-18-at-10-19-58-500x240.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/07\/screenshot-2023-07-18-at-10-19-58-160x77.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/07\/screenshot-2023-07-18-at-10-19-58-50x24.png 50w\" sizes=\"auto, (max-width: 1322px) 100vw, 1322px\" \/><\/p>\n<p>Sta\u010d\u00ed, ak do syst\u00e9mu GA4 nahr\u00e1te \u00fadaje o n\u00e1kladoch z r\u00f4znych platforiem. Niektor\u00e9 z v\u00fdhod:<\/p>\n<ol>\n<li aria-level=\"1\">Jednotn\u00fd poh\u013ead na marketingov\u00fa v\u00fdkonnos\u0165: V\u010faka zhroma\u017edeniu v\u0161etk\u00fdch \u00fadajov o n\u00e1kladoch na jednom mieste z\u00edskate ucelenej\u0161\u00ed obraz o svojej marketingovej v\u00fdkonnosti v r\u00f4znych kan\u00e1loch. To m\u00f4\u017ee u\u013eah\u010di\u0165 porovn\u00e1vanie \u00fa\u010dinnosti r\u00f4znych marketingov\u00fdch iniciat\u00edv.<\/li>\n<li aria-level=\"1\">Zlep\u0161en\u00e9 v\u00fdpo\u010dty n\u00e1vratnosti invest\u00edci\u00ed: V\u010faka integrovan\u00fdm \u00fadajom o n\u00e1kladoch m\u00f4\u017eete priamo v aplik\u00e1cii GA sledova\u0165 n\u00e1vratnos\u0165 invest\u00edci\u00ed. To v\u00e1m umo\u017en\u00ed pochopi\u0165 hodnotu, ktor\u00fa z\u00edskavate z r\u00f4znych kan\u00e1lov na detailnej \u00farovni.<\/li>\n<li aria-level=\"1\">Lep\u0161ie pride\u013eovanie rozpo\u010dtu: Znalos\u0165 n\u00e1kladov a n\u00e1vratnosti r\u00f4znych kan\u00e1lov v\u00e1m pom\u00f4\u017ee efekt\u00edvnej\u0161ie rozdeli\u0165 marketingov\u00fd rozpo\u010det. M\u00f4\u017eete investova\u0165 viac do kan\u00e1lov, ktor\u00e9 prin\u00e1\u0161aj\u00fa dobr\u00fa n\u00e1vratnos\u0165, a menej do t\u00fdch, ktor\u00e9 ju neprin\u00e1\u0161aj\u00fa.<\/li>\n<li aria-level=\"1\">Lep\u0161\u00ed preh\u013ead o publiku: Ke\u010f pochop\u00edte n\u00e1klady spojen\u00e9 so z\u00edskavan\u00edm pou\u017e\u00edvate\u013eov z r\u00f4znych kan\u00e1lov, m\u00f4\u017eete lep\u0161ie pochopi\u0165 hodnotu r\u00f4znych segmentov publika. To m\u00f4\u017ee by\u0165 z\u00e1kladom pre va\u0161e strat\u00e9gie cielenia a personaliz\u00e1cie.<\/li>\n<li aria-level=\"1\">Atrib\u00facia medzi kan\u00e1lmi: V\u010faka v\u0161etk\u00fdm \u00fadajom o n\u00e1kladoch na jednom mieste m\u00f4\u017eete lep\u0161ie pochopi\u0165 cestu z\u00e1kazn\u00edka naprie\u010d viacer\u00fdmi kontaktn\u00fdmi bodmi. To v\u00e1m m\u00f4\u017ee pom\u00f4c\u0165 optimalizova\u0165 marketingov\u00fd lievik a zlep\u0161i\u0165 celkov\u00fa mieru konverzie.<\/li>\n<li aria-level=\"1\">A hlavn\u00e1 v\u00fdhoda: je to zadarmo a d\u00e1 sa to plne automatizova\u0165.<\/li>\n<\/ol>\n<h3>Ako za\u010da\u0165?<\/h3>\n<p>V prvom rade m\u00f4\u017eete n\u00e1klady na reklamy Google prenies\u0165 do GA4 prepojen\u00edm t\u00fdchto dvoch platforiem. \u00dadaje sa za\u010dn\u00fa objavova\u0165 po 24 hodin\u00e1ch od nastavenia prepojenia. Prepojenie m\u00f4\u017eete nastavi\u0165 v \u010dasti admin pou\u017e\u00edvate\u013esk\u00e9ho rozhrania GA4. A \u010do n\u00e1klady in\u00fdch marketingov\u00fdch platforiem, ako s\u00fa reklamy Meta pr\u00edpadne Seznam (v\u0161etky n\u00e1klady, ktor\u00e9 nie s\u00fa Google)? M\u00f4\u017eete ich do GA4 stiahnu\u0165 pomocou funkcie Import \u00fadajov. M\u00e1te dve mo\u017enosti:<\/p>\n<div style=\"position: relative; padding-bottom: 48.4375%; height: 0;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.loom.com\/embed\/843817a9c74b40b583abffb340190310?sid=1aff7623-d857-46d1-9bfe-d6be904b629f\" width=\"300\" height=\"150\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>Pre obe mo\u017enosti mus\u00edte ma\u0165 \u00fadaje v s\u00fabore csv a st\u013apce, ktor\u00e9 chce Google.<\/p>\n<ul>\n<li aria-level=\"1\">D\u00e1tum vo form\u00e1te RRRR-MM-DD<\/li>\n<li aria-level=\"1\">Dimenzie na sp\u00e1rovanie n\u00e1kladov so skuto\u010dn\u00fdmi n\u00e1v\u0161tevami v GA4: zdroj kampane, m\u00e9dium kampane a ID kampane, n\u00e1zov kampane<\/li>\n<li aria-level=\"1\">Metriky: zobrazenia, kliknutia, n\u00e1klady<\/li>\n<\/ul>\n<p>Ke\u010f m\u00e1te \u00fadaje o n\u00e1kladoch vo form\u00e1te csv, m\u00f4\u017eete zvoli\u0165 manu\u00e1lne nahratie. Nahrajte s\u00fabor csv a voil\u00e1. V\u0161etky \u00fadaje o n\u00e1kladoch m\u00e1te v GA4. Je tu v\u0161ak jedna ve\u013ek\u00e1 nev\u00fdhoda. Mus\u00edte to robi\u0165 ka\u017ed\u00fd de\u0148 ru\u010dne. Ak sa v\u0161ak rozhodnete robi\u0165 to ru\u010dne a m\u00e1te nejak\u00e9 probl\u00e9my s ne\u00faspe\u0161n\u00fdm importom alebo n\u00edzkou mierou zhody, prejdite na koniec tohto n\u00e1vodu, kde n\u00e1jdete pomoc.<\/p>\n<p>Som ve\u013ek\u00fdm fan\u00fa\u0161ikom automatiz\u00e1cie, preto tu budem hovori\u0165 o tom, ako tento proces automatizova\u0165. Ak to chcete urobi\u0165, mus\u00edte prejs\u0165 procesom v troch krokoch:<\/p>\n<ol>\n<li aria-level=\"1\">Z\u00edskanie \u00fadajov o n\u00e1kladoch do form\u00e1tu csv<\/li>\n<li aria-level=\"1\">Odoslanie csv na server SFTP (a nastavenie servera SFTP, ak ho nem\u00e1te)<\/li>\n<li aria-level=\"1\">Vytvorte spojenie medzi serverom SFTP a GA4<\/li>\n<\/ol>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1625\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/07\/screenshot-2023-07-18-at-11-42-04-1024x344.png\" alt=\"\" width=\"1024\" height=\"344\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/07\/screenshot-2023-07-18-at-11-42-04-1024x344.png 1024w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/07\/screenshot-2023-07-18-at-11-42-04-300x101.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/07\/screenshot-2023-07-18-at-11-42-04-768x258.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/07\/screenshot-2023-07-18-at-11-42-04-1280x430.png 1280w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/07\/screenshot-2023-07-18-at-11-42-04-960x323.png 960w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/07\/screenshot-2023-07-18-at-11-42-04-500x168.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/07\/screenshot-2023-07-18-at-11-42-04-160x54.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/07\/screenshot-2023-07-18-at-11-42-04-50x17.png 50w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/07\/screenshot-2023-07-18-at-11-42-04.png 1734w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>Z\u00edskanie \u00fadajov o n\u00e1kladoch do form\u00e1tu csv<\/h3>\n<p>Najjednoduch\u0161ie je pou\u017ei\u0165 extern\u00fd n\u00e1stroj, ako napr\u00edklad Supermetrics, DataSlayer, Zapier alebo in\u00fd. Ak chcete denne aktualizovan\u00e9 \u00fadaje, tieto n\u00e1stroje m\u00f4\u017eu by\u0165 pomerne drah\u00e9. Napr\u00edklad konektory pre Google sheets, ktor\u00e9 zah\u0155\u0148aj\u00fa Meta, Pinterest, Twitter at\u010f. s dennou automatickou obnovou, za\u010d\u00ednaj\u00fa na 199\u20ac mesa\u010dne. Ak v\u0161ak aj tak pou\u017e\u00edvate niektor\u00fd z t\u00fdchto n\u00e1strojov, m\u00f4\u017ee to by\u0165 dobr\u00e1 vo\u013eba. Ako alternat\u00edvu m\u00f4\u017eete s\u0165ahova\u0165 \u00fadaje o n\u00e1kladoch priamo z rozhrania API t\u00fdchto marketingov\u00fdch platforiem pomocou skriptu Google Apps, ako napr. <a href=\"https:\/\/www.cost-import.cz\/\">tu<\/a>.<\/p>\n<p>Do syst\u00e9mu GA4 m\u00f4\u017eete naraz nahra\u0165 len jeden s\u00fabor csv, preto sa uistite, \u017ee m\u00e1te n\u00e1klady zo v\u0161etk\u00fdch marketingov\u00fdch platforiem v tom istom s\u00fabore.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1626\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/07\/screenshot-2023-07-18-at-11-42-56.png\" alt=\"\" width=\"735\" height=\"328\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/07\/screenshot-2023-07-18-at-11-42-56.png 735w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/07\/screenshot-2023-07-18-at-11-42-56-300x134.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/07\/screenshot-2023-07-18-at-11-42-56-500x223.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/07\/screenshot-2023-07-18-at-11-42-56-160x71.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/07\/screenshot-2023-07-18-at-11-42-56-50x22.png 50w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/><\/p>\n<h3>Nahrajte s\u00fabor csv na server SFTP<\/h3>\n<p>Najprv si mus\u00edte vytvori\u0165 vlastn\u00fd server, ak ho e\u0161te nem\u00e1te. Po druh\u00e9 mus\u00edte nahra\u0165 s\u00fabor vo form\u00e1te csv a nastavi\u0165 automatiz\u00e1ciu. Aby ste to mohli urobi\u0165, mus\u00edte ma\u0165 server FTP so zabezpe\u010den\u00edm SSH. Tieto slu\u017eby poskytuj\u00fa mnoh\u00ed poskytovatelia cloudov\u00fdch slu\u017eieb (napr. Google Cloud Platform, Amazon S3, Microsoft Azure) a hostingov\u00e9 spolo\u010dnosti.<\/p>\n<p>Mo\u017eno m\u00e1te vlastn\u00fd server alebo m\u00f4\u017eete pou\u017ei\u0165 ak\u00e9hoko\u013evek poskytovate\u013ea cloudov\u00fdch serverov. Je to na v\u00e1s. My sme ich vysk\u00fa\u0161ali nieko\u013eko, ale <a href=\"https:\/\/bluehost.sjv.io\/q4DJgb\">Bluehost<\/a> vy\u0161iel ako v\u00ed\u0165az.<\/p>\n<p>Po druh\u00e9, mus\u00edte nastavi\u0165 automatick\u00e9 odosielanie s\u00faboru csv s n\u00e1kladmi na reklamu. Tu je tie\u017e nieko\u013eko mo\u017enost\u00ed. Aplik\u00e1cie ako Zapier (s integr\u00e1ciou <a href=\"https:\/\/zapier.com\/apps\/easyftp\/integrations\">EasyFTP integration<\/a>) alebo Make s\u00fa pou\u017e\u00edvate\u013esky najpr\u00edvetivej\u0161\u00edm rie\u0161en\u00edm. Nie s\u00fa v\u0161ak zadarmo. Na n\u00e1\u0161 import n\u00e1kladov sme namiesto toho pou\u017eili <a href=\"https:\/\/www.keboola.com\/pricing\">Keboola<\/a>, \u010do je aplik\u00e1cia ETL (extract-transform-load) a m\u00e1 bezplatn\u00fa \u00farove\u0148.<\/p>\n<p><a href=\"https:\/\/6clickz.podia.com\/view\/courses\/ga4-cost-import\/1864258-2-uploading-cost-data-to-sftp-server\">Tu<\/a> n\u00e1jdete podrobn\u00fd n\u00e1vod, ako sme pomocou slu\u017eieb Bluehost a Keboola nahrali \u00fadaje o n\u00e1kladoch na server SFTP. V ka\u017edom inom pr\u00edpade m\u00f4\u017eete pokra\u010dova\u0165 na \u010fal\u0161iu \u010das\u0165.<\/p>\n<h3>Vytvorenie spojenia medzi serverom SFTP a GA4<\/h3>\n<p>Teraz, ke\u010f m\u00e1te s\u00fabor csv s \u00fadajmi o n\u00e1kladoch na serveri SFTP, sta\u010d\u00ed vytvori\u0165 spojenie medzi syst\u00e9mom GA4 a serverom. Prejdite do \u010dasti Administr\u00e1tor a vyh\u013eadajte polo\u017eku Import \u00fadajov. Na konci procesu nastavenia budete musie\u0165 vyplni\u0165 pou\u017e\u00edvate\u013esk\u00e9 meno SFTP servera a url adresu SFTP servera. Tie n\u00e1jdete u svojho poskytovate\u013ea SFTP.<\/p>\n<p>V \u010fal\u0161om kroku mus\u00edte nastavi\u0165 mapovanie st\u013apcov zo zdrojov\u00e9ho s\u00faboru do GA4.<\/p>\n<p>Vyberte v\u0161etky st\u013apce a pre ka\u017ed\u00fd zo st\u013apcov nastavte hodnotu &#8220;Import field&#8221; (Importova\u0165 pole) tak, ako je to v zdrojovej tabu\u013eke.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1627\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/07\/ga4-05-mapping-1.png\" alt=\"\" width=\"791\" height=\"598\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/07\/ga4-05-mapping-1.png 791w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/07\/ga4-05-mapping-1-300x227.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/07\/ga4-05-mapping-1-768x581.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/07\/ga4-05-mapping-1-500x378.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/07\/ga4-05-mapping-1-160x121.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/07\/ga4-05-mapping-1-50x38.png 50w\" sizes=\"auto, (max-width: 791px) 100vw, 791px\" \/><\/p>\n<p>Na konci procesu z\u00edskate verejn\u00fd k\u013e\u00fa\u010d, ktor\u00fd umo\u017e\u0148uje bezpe\u010dn\u00fa komunik\u00e1ciu medzi va\u0161\u00edm serverom a GA4. Tento k\u013e\u00fa\u010d budete musie\u0165 autorizova\u0165 na svojom serveri SFTP.<\/p>\n<p><strong>Testovanie importu \u00fadajov<\/strong> Po nastaven\u00ed pripojenia je \u010das otestova\u0165 import \u00fadajov. Ak spust\u00edte import a kliknete na stav, uvid\u00edte dve percentu\u00e1lne hodnoty:<\/p>\n<ol>\n<li aria-level=\"1\">Importovan\u00e9 percent\u00e1 (%) &#8211; informuje o tom, \u010di ste dobre zmapovali st\u013apce<\/li>\n<li aria-level=\"1\">Miera zhody &#8211; hovor\u00ed, \u010di ste riadky sp\u00e1rovali s existuj\u00facim campaign_id v GA4<\/li>\n<\/ol>\n<p>D\u00f4le\u017eit\u00e1 pozn\u00e1mka: Hoci % importovan\u00fdch \u00fadajov by malo by\u0165 v\u017edy 100 %, miera zhody je zriedka 100 % a nie je to probl\u00e9m. GA4 sa pozer\u00e1 90 dn\u00ed dozadu, tak\u017ee ak ste importovali povedzme posledn\u00fdch 45 dn\u00ed so 100 % spr\u00e1vnymi \u00fadajmi, va\u0161a miera zhody bude st\u00e1le len okolo 50 %. Druh\u00fd d\u00f4vod nezrovnalost\u00ed b\u00fdva v parametroch UTM niektor\u00fdch kampan\u00ed. Ak v\u00e1m ch\u00fdba niektor\u00fd z povinn\u00fdch parametrov UTM, \u00fadaje sa nesp\u00e1ruj\u00fa. Povinn\u00e9 parametre UTM s\u00fa: utm_source, utm_medium, utm_campaign (n\u00e1zov kampane) a utm_id (id kampane). Napr\u00edklad va\u0161e UTM na Facebooku by mali vyzera\u0165 takto: utm_source=facebook&amp;utm_medium=cpc&amp;utm_campaign={{campaign.name}}&amp;utm_id={{campaign.id}}<\/p>\n<h3>Vy\u0165a\u017ete zo svojich d\u00e1t maximum<\/h3>\n<p>Toto je t\u00e1 najlep\u0161ia \u010das\u0165. Predpokladajme, \u017ee m\u00e1te v\u0161etky \u00fadaje o n\u00e1kladoch Google a in\u00fdch marketingov\u00fdch kan\u00e1loch\u00a0 v GA4. Teraz je na v\u00e1s, ako tieto \u00fadaje vyu\u017eijete. V rozhran\u00ed GA4 m\u00f4\u017eete hne\u010f vytv\u00e1ra\u0165 Explorations, aby ste zistili, \u010di sa va\u0161im marketingov\u00fdm kan\u00e1lom a kampaniam dar\u00ed alebo nie.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1628\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/07\/screenshot-2023-07-18-at-10-1024x472.png\" alt=\"\" width=\"1024\" height=\"472\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/07\/screenshot-2023-07-18-at-10-1024x472.png 1024w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/07\/screenshot-2023-07-18-at-10-300x138.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/07\/screenshot-2023-07-18-at-10-768x354.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/07\/screenshot-2023-07-18-at-10-1280x590.png 1280w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/07\/screenshot-2023-07-18-at-10-960x442.png 960w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/07\/screenshot-2023-07-18-at-10-500x230.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/07\/screenshot-2023-07-18-at-10-160x74.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/07\/screenshot-2023-07-18-at-10-50x23.png 50w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/07\/screenshot-2023-07-18-at-10.png 1480w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Alebo m\u00f4\u017eete prepoji\u0165 GA4 so slu\u017ebou Looker Studio a vytv\u00e1ra\u0165 vlastn\u00e9 reporty, ako s\u00fa tieto. V\u0161etky \u00fadaje s\u00fa teraz v GA4, tak\u017ee nepotrebujete \u017eiadne platen\u00e9 konektory k Looker Studio pre Meta a pod.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1624\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/07\/screenshot-2023-07-18-at-10-19-58-1024x492.png\" alt=\"\" width=\"1024\" height=\"492\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/07\/screenshot-2023-07-18-at-10-19-58-1024x492.png 1024w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/07\/screenshot-2023-07-18-at-10-19-58-300x144.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/07\/screenshot-2023-07-18-at-10-19-58-768x369.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/07\/screenshot-2023-07-18-at-10-19-58-1280x615.png 1280w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/07\/screenshot-2023-07-18-at-10-19-58-960x461.png 960w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/07\/screenshot-2023-07-18-at-10-19-58-500x240.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/07\/screenshot-2023-07-18-at-10-19-58-160x77.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/07\/screenshot-2023-07-18-at-10-19-58-50x24.png 50w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/07\/screenshot-2023-07-18-at-10-19-58.png 1322w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1629\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/07\/screenshot-2023-07-18-at-10-24-04-1024x291.png\" alt=\"\" width=\"1024\" height=\"291\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/07\/screenshot-2023-07-18-at-10-24-04-1024x291.png 1024w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/07\/screenshot-2023-07-18-at-10-24-04-300x85.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/07\/screenshot-2023-07-18-at-10-24-04-768x218.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/07\/screenshot-2023-07-18-at-10-24-04-1280x363.png 1280w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/07\/screenshot-2023-07-18-at-10-24-04-960x272.png 960w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/07\/screenshot-2023-07-18-at-10-24-04-500x142.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/07\/screenshot-2023-07-18-at-10-24-04-160x45.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/07\/screenshot-2023-07-18-at-10-24-04-50x14.png 50w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/07\/screenshot-2023-07-18-at-10-24-04.png 1526w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Teraz vid\u00edte, \u017ee GA4 je n\u00e1stroj, ktor\u00fd pon\u00faka nekone\u010dn\u00e9 mo\u017enosti nahr\u00e1vania, ukladania, modelovania a aktiv\u00e1cie \u00fadajov. M\u00f4\u017eete z neho vy\u0165a\u017ei\u0165 maximum, ak ho skombinujete so spr\u00e1vnymi n\u00e1strojmi z Google Cloud Platform (GCP) a \u010fal\u0161\u00edch n\u00e1strojov. Len nieko\u013eko pr\u00edkladov:<\/p>\n<ul>\n<li aria-level=\"1\">Sk\u00faste GA4 prepoji\u0165 so v\u0161etk\u00fdmi n\u00e1strojmi Google, ako s\u00fa Search Console, Google ads, Merchant Centre, aby ste z\u00edskali presnej\u0161ie \u00fadaje.<\/li>\n<li aria-level=\"1\">Nastavte Measurement Protocol\u00a0 a odo\u0161lite mar\u017ee produktov do GA4<\/li>\n<li aria-level=\"1\">Zbierajte konverzie v obchode (offline) pomocou Google Tag Manager\u00a0 (GTM)<\/li>\n<li aria-level=\"1\">Nahr\u00e1vajte v\u0161etky tieto \u00fadaje v re\u00e1lnom \u010dase k BigQuery a pou\u017eite modely strojov\u00e9ho u\u010denia GCP alebo jednoducho analyzujte svoje \u00fadaje v Looker Studio.<\/li>\n<\/ul>\n<p><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><br \/>\n<script>\n  hbspt.forms.create({\n    region: \"na1\",\n    portalId: \"6585869\",\n    formId: \"92fbe5b1-8c44-478a-8211-b598d6b5c604\"\n  });\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics 4 (GA4) je najnov\u0161ia gener\u00e1cia webovej analytickej platformy spolo\u010dnosti Google, ktor\u00e1 je navrhnut\u00e1 tak, aby poskytovala komplexn\u00e9 inform\u00e1cie o spr\u00e1van\u00ed pou\u017e\u00edvate\u013eov na r\u00f4znych zariadeniach a platform\u00e1ch. Ke\u010f\u017ee sa GA4 stala jedinou mo\u017enos\u0165ou so ukon\u010den\u00edm slu\u017eby Universal Analytics (UA), mnoh\u00ed \u013eudia boli zm\u00e4ten\u00ed. Na \u010do je GA4 ur\u010den\u00e9? Je to n\u00e1stroj na anal\u00fdzu produktov? [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1623","post","type-post","status-publish","format-standard","hentry","category-uncategorized-sk","blog_tags-ga4"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ako vypo\u010d\u00edta\u0165 celkov\u00e9 PNO e-shopu v GA4 - Kompletn\u00fd sprievodca - 6clickz<\/title>\n<meta name=\"description\" content=\"Google Analytics 4 (GA4) je najnov\u0161ia gener\u00e1cia webovej analytickej platformy spolo\u010dnosti Google, ktor\u00e1 je navrhnut\u00e1 tak, aby poskytovala komplexn\u00e9 inform\u00e1cie o spr\u00e1van\u00ed pou\u017e\u00edvate\u013eov na r\u00f4znych zariadeniach a platform\u00e1ch. 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