{"id":146,"date":"2018-09-24T14:17:19","date_gmt":"2018-09-24T13:17:19","guid":{"rendered":"https:\/\/www.6clickz.com\/?p=146"},"modified":"2019-05-21T15:41:08","modified_gmt":"2019-05-21T14:41:08","slug":"online-marketing-v-madarsku-preco-expandovat-madarska","status":"publish","type":"post","link":"https:\/\/www.6clickz.com\/sk\/online-marketing-v-madarsku-preco-expandovat-madarska\/","title":{"rendered":"Online marketing v Ma\u010farsku #1 | Pre\u010do expandova\u0165 do Ma\u010farska"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Slovensk\u00fd trh je \u010doraz viac preplnen\u00fd e-shopmi. V jednotliv\u00fdch segmentoch sa postupom \u010dasu vypracovali tak\u00ed ve\u013ek\u00ed hr\u00e1\u010di, proti ktor\u00fdm je \u0165a\u017eko bojova\u0165. Nehovoriac o tom, \u017ee je tu st\u00e1le viac a viac zahrani\u010dn\u00fdch e-shopov. Na radu teda prich\u00e1dza ot\u00e1zka: Ako viem zv\u00fd\u0161i\u0165 obrat vo svojom e-shope? Na 5 mili\u00f3novom Slovensku asi z\u00e1zraky neurob\u00edme, preto je logick\u00e9 prem\u00fd\u0161\u013ea\u0165 nad expanziou na zahrani\u010dn\u00e9 trhy.<\/span><\/p>\n<h3><span style=\"color: #1818b3;\"><strong>Ak m\u00e1me dobr\u00fd produkt alebo slu\u017ebu pre\u010do by sme sa limitovali iba na jednu krajinu?<\/strong><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-160\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/09\/snimka-obrazovky-2018-09-24-o-15-03-18.png\" alt=\"\" width=\"935\" height=\"452\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/09\/snimka-obrazovky-2018-09-24-o-15-03-18.png 935w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/09\/snimka-obrazovky-2018-09-24-o-15-03-18-300x145.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/09\/snimka-obrazovky-2018-09-24-o-15-03-18-768x371.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/09\/snimka-obrazovky-2018-09-24-o-15-03-18-500x242.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/09\/snimka-obrazovky-2018-09-24-o-15-03-18-160x77.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/09\/snimka-obrazovky-2018-09-24-o-15-03-18-50x24.png 50w\" sizes=\"auto, (max-width: 935px) 100vw, 935px\" \/><span style=\"font-weight: 400;\">Ak sa pozrieme na okolit\u00e9 krajiny vid\u00edme Rak\u00fasko, \u010cesko, Po\u013esko &#8211; trh e\u0161te viac preplnen\u00fd e-shopmi ako Slovensko. Ukrajina? &#8211; obrovsk\u00fd trh s potenci\u00e1lom, ale je mimo E\u00da. Podnikanie m\u00f4\u017ee by\u0165 zlo\u017eit\u00e9, navy\u0161e ani politick\u00e1 stabilita nehr\u00e1 v prospech podnikate\u013eov. Ost\u00e1va Ma\u010farsko, ktor\u00e9 je dvakr\u00e1t v\u00e4\u010d\u0161ie ako Slovensko. K\u00fapyschopnos\u0165 je porovnate\u013en\u00e1 so Slovenskom. Ma\u010farsko patr\u00ed v oblasti e-commerce e\u0161te st\u00e1le medzi menej rozvinut\u00e9 krajiny. U\u017e\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">to v\u0161ak d\u00e1vno nie je to \u010do bolo pred 5-10 rokmi, ke\u010f ve\u013ek\u00ed hr\u00e1\u010di ako Mall, MediaMarkt, eMAG vstupovali na ma\u010farsk\u00fd trh.<\/span><\/p>\n<h3><span style=\"color: #0000ff;\"><strong><span style=\"color: #1818b3;\">A teda, oplat\u00ed sa e\u0161te expandova\u0165 do Ma\u010farska?<\/span> <\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">V nasleduj\u00facich \u010dl\u00e1nkoch si povieme v\u0161etky pre a proti.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pre lep\u0161\u00ed preh\u013ead tu je nieko\u013eko nudn\u00fdch faktov o Ma\u010farsku za rok 2017\u00a0<\/span>\ud83d\ude0a<\/p>\n<div id=\"attachment_156\" style=\"width: 779px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-156\" class=\"wp-image-156\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/09\/snimka-obrazovky-2018-09-24-o-14-55-00.png\" alt=\"Makroekonomick\u00e9 d\u00e1ta k expanzii e-shopu do Ma\u010farska\" width=\"769\" height=\"336\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/09\/snimka-obrazovky-2018-09-24-o-14-55-00.png 968w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/09\/snimka-obrazovky-2018-09-24-o-14-55-00-300x131.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/09\/snimka-obrazovky-2018-09-24-o-14-55-00-768x336.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/09\/snimka-obrazovky-2018-09-24-o-14-55-00-960x420.png 960w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/09\/snimka-obrazovky-2018-09-24-o-14-55-00-500x218.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/09\/snimka-obrazovky-2018-09-24-o-14-55-00-160x70.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/09\/snimka-obrazovky-2018-09-24-o-14-55-00-50x22.png 50w\" sizes=\"auto, (max-width: 769px) 100vw, 769px\" \/><p id=\"caption-attachment-156\" class=\"wp-caption-text\">Makroekonomick\u00e9 d\u00e1ta pre online trh Ma\u010farsko 2017<\/p><\/div>\n<p>Vzh\u013eadom na to, \u017ee online tr\u017eby v roku 2015 ledva dosiahli \u00farove\u0148 1 mld. EUR m\u00f4\u017eeme poveda\u0165, \u017ee za posledn\u00e9 roky Ma\u010farsko zaznamenalo najv\u00e4\u010d\u0161\u00ed boom v hist\u00f3rii &#8211; <b>n\u00e1rast tr\u017eieb za 2 roky o viac ako 300%. Nie zl\u00e9!<\/b> Pod\u013ea predpovede internetovej v\u00fdskumnej spolo\u010dnosti eNET online tr\u017eby za nasleduj\u00facich 5 rokov m\u00f4\u017eu nar\u00e1s\u0165 o \u010fal\u0161\u00edch 200-300%.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-157\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/09\/snimka-obrazovky-2018-09-24-o-14-55-59.png\" alt=\"\" width=\"375\" height=\"244\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/09\/snimka-obrazovky-2018-09-24-o-14-55-59.png 700w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/09\/snimka-obrazovky-2018-09-24-o-14-55-59-300x195.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/09\/snimka-obrazovky-2018-09-24-o-14-55-59-500x326.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/09\/snimka-obrazovky-2018-09-24-o-14-55-59-160x104.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/09\/snimka-obrazovky-2018-09-24-o-14-55-59-50x33.png 50w\" sizes=\"auto, (max-width: 375px) 100vw, 375px\" \/><span style=\"font-weight: 400;\">Po\u010fme \u010falej. Je tu pomerne spo\u013eahliv\u00fd sp\u00f4sob porovnania konkuren\u010dnosti jednotliv\u00fdch kraj\u00edn. Vyu\u017e\u00edvaj\u00fa ho s ob\u013eubou zahrani\u010dn\u00e9 \u0161tatistick\u00e9 firmy. Chceme vypo\u010d\u00edta\u0165 ko\u013eko e-shopov je v krajine na 1000 obyvate\u013eov. V nasleduj\u00facej tabu\u013eke sme porovnali okolit\u00e9 krajiny E\u00da so Slovenskom. <\/span><\/p>\n<div id=\"attachment_158\" style=\"width: 965px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-158\" class=\"wp-image-158 size-full\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/09\/snimka-obrazovky-2018-09-24-o-14-57-32.png\" alt=\"Porovnanie po\u010dtu e-shopov na obyvate\u013ea Slovensko, \u010cesko, Po\u013esko, Rak\u00fasko a Ma\u010farsko\" width=\"955\" height=\"348\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/09\/snimka-obrazovky-2018-09-24-o-14-57-32.png 955w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/09\/snimka-obrazovky-2018-09-24-o-14-57-32-300x109.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/09\/snimka-obrazovky-2018-09-24-o-14-57-32-768x280.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/09\/snimka-obrazovky-2018-09-24-o-14-57-32-500x182.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/09\/snimka-obrazovky-2018-09-24-o-14-57-32-160x58.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/09\/snimka-obrazovky-2018-09-24-o-14-57-32-50x18.png 50w\" sizes=\"auto, (max-width: 955px) 100vw, 955px\" \/><p id=\"caption-attachment-158\" class=\"wp-caption-text\">Porovnanie po\u010dtu e-shopov na obyvate\u013ea<\/p><\/div>\n<p>\u010cesko samozrejme vych\u00e1dza ako \u201cv\u00ed\u0165az\u201d boja o naj\u0165a\u017e\u0161ie konkuren\u010dn\u00e9 prostredie. V po\u010dte e-shopov na 1000 obyvate\u013eov ved\u00fa aj svetov\u00e9 \u0161tatistiky. Na\u0161i bratia \u010cesi s\u00fa priekopn\u00edci v e-commerce, \u010do u\u017e? Potenci\u00e1lna krajina na expanziu kde je menej ako 1 e-shop na 1000 obyvate\u013eov je Po\u013esko a Ma\u010farsko. \u010c\u00edsla hovoria za seba a v tomto pr\u00edpade m\u00e1 Ma\u010farsko najv\u00e4\u010d\u0161\u00ed potenci\u00e1l z okolit\u00fdch kraj\u00edn na expanziu. Navy\u0161e je to men\u0161\u00ed skok pre e-shop ako expanzia do 8 kr\u00e1t v\u00e4\u010d\u0161ieho Po\u013eska.<\/p>\n<p><span style=\"font-weight: 400;\">Tieto \u00fadaje s\u00fa v\u0161ak v\u0161eobecn\u00e9 a rie\u0161ia \u0161tatistiky naprie\u010d v\u0161etk\u00fdm segmentom e-commerce. Ak ste u\u017e rozhodnut\u00fd \u00eds\u0165 do expanzie, vybrali ste si Ma\u010farsko, tak e\u0161te odpor\u00fa\u010dame pozrie\u0165 sa na konkr\u00e9tny segment.<\/span><\/p>\n<h3><span style=\"color: #1818b3;\"><strong>Porovnanie cien za preklik ako faktor konkuren\u010dnosti<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Konkuren\u010dnos\u0165 vieme posudzova\u0165 aj z in\u00e9ho h\u013eadiska. Uk\u00e1\u017eeme si to rovno na jednom pr\u00edklade z praxe. Jeden z na\u0161ich klientov zo Slovenska zaoberaj\u00faci sa zdrav\u00fdmi potravinami zva\u017eoval vstup na zahrani\u010dn\u00fd trh. Tak sme pre neho pripravili anal\u00fdzu h\u013eadanost\u00ed a porovnali s priemernou cenou za preklik (CPC) a ve\u013ekos\u0165ou trhu, tzn. po\u010dtom obyvate\u013eov. Je to ve\u013emi jednoduch\u00fd prepo\u010det, ale o to viac efekt\u00edvnej\u0161\u00ed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prvotn\u00fdm cie\u013eom bolo roz\u0161irova\u0165 sa na z\u00e1pad, ale po zhodnoten\u00ed \u0161tatist\u00edk je jasn\u00e9, \u017ee hrn\u00fa\u0165 sa do Rak\u00faska alebo Nemecka m\u00f4\u017ee by\u0165 ve\u013emi riskantn\u00e9. Navy\u0161e potrebujete obrovsk\u00fd budget na budovanie zna\u010dky.<\/span><\/p>\n<div id=\"attachment_172\" style=\"width: 876px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-172\" class=\"size-full wp-image-172\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/09\/snimka-obrazovky-2018-09-24-o-15-37-48.png\" alt=\"\" width=\"866\" height=\"313\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/09\/snimka-obrazovky-2018-09-24-o-15-37-48.png 866w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/09\/snimka-obrazovky-2018-09-24-o-15-37-48-300x108.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/09\/snimka-obrazovky-2018-09-24-o-15-37-48-768x278.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/09\/snimka-obrazovky-2018-09-24-o-15-37-48-500x181.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/09\/snimka-obrazovky-2018-09-24-o-15-37-48-160x58.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/09\/snimka-obrazovky-2018-09-24-o-15-37-48-50x18.png 50w\" sizes=\"auto, (max-width: 866px) 100vw, 866px\" \/><p id=\"caption-attachment-172\" class=\"wp-caption-text\">Porovnanie cien za preklik v Google Ads v krajin\u00e1ch Rak\u00fasko, Nemecko, \u010cesko, Ma\u010farsko<\/p><\/div>\n<h3><span style=\"color: #1818b3;\"><strong>M\u00e1m expandova\u0165 do Ma\u010farska? V\u0161ak im nerozumiem ani slovo!<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0160tatistick\u00e9 \u00fadaje n\u00e1m hovoria, \u017ee Ma\u010farsko m\u00e1 e\u0161te pre podnikate\u013eov \u010do pon\u00faknu\u0165 a rast zatia\u013e nebude spoma\u013eova\u0165. Ako to v\u0161ak vyzer\u00e1 v Ma\u010farsku v praxi?<\/span><\/p>\n<ul>\n<li style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">Ak\u00e9 online propaga\u010dn\u00e9 kan\u00e1ly sa oplat\u00ed pou\u017e\u00edva\u0165?<\/span><\/li>\n<li style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">Ak\u00e9 s\u00fa \u0161pecifik\u00e1 z\u00e1kazn\u00edkov?<\/span><\/li>\n<li style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">Potrebujem si zalo\u017ei\u0165 firmu?<\/span><\/li>\n<li style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">Ako to funguje s prekladmi?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Na tieto a mnoho \u010fal\u0161\u00edch ot\u00e1zok odpovieme v \u010fal\u0161\u00edch \u010dastiach n\u00e1\u0161ho seri\u00e1lu. Te\u0161te sa!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Slovensk\u00fd trh je \u010doraz viac preplnen\u00fd e-shopmi. V jednotliv\u00fdch segmentoch sa postupom \u010dasu vypracovali tak\u00ed ve\u013ek\u00ed hr\u00e1\u010di, proti ktor\u00fdm je \u0165a\u017eko bojova\u0165. Nehovoriac o tom, \u017ee je tu st\u00e1le viac a viac zahrani\u010dn\u00fdch e-shopov. Na radu teda prich\u00e1dza ot\u00e1zka: Ako viem zv\u00fd\u0161i\u0165 obrat vo svojom e-shope? Na 5 mili\u00f3novom Slovensku asi z\u00e1zraky neurob\u00edme, preto je [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-146","post","type-post","status-publish","format-standard","hentry","category-uncategorized-sk","blog_tags-expanzia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Online marketing v Ma\u010farsku #1 | Pre\u010do expandova\u0165? | Blog 6clickz<\/title>\n<meta name=\"description\" content=\"M\u00e1te e-shop a chceli by ste expandova\u0165 do zahrani\u010dia? Ma\u010farsko je jedna z najzauj\u00edmavej\u0161\u00edch kraj\u00edn na roz\u0161\u00edrenie svojho online podnikania. Pre\u010d\u00edtajte si seri\u00e1l o expanzii do Ma\u010farska na 6clickz blogu. Prin\u00e1\u0161ame V\u00e1m aktu\u00e1lne \u0161tatistiky, best practice, pr\u00edklady z praxe na\u0161ich klientov.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.6clickz.com\/sk\/online-marketing-v-madarsku-preco-expandovat-madarska\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online marketing v Ma\u010farsku #1 | Pre\u010do expandova\u0165? | Blog 6clickz\" \/>\n<meta property=\"og:description\" content=\"M\u00e1te e-shop a chceli by ste expandova\u0165 do zahrani\u010dia? Ma\u010farsko je jedna z najzauj\u00edmavej\u0161\u00edch kraj\u00edn na roz\u0161\u00edrenie svojho online podnikania. Pre\u010d\u00edtajte si seri\u00e1l o expanzii do Ma\u010farska na 6clickz blogu. 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