{"id":1433,"date":"2023-03-30T10:58:59","date_gmt":"2023-03-30T09:58:59","guid":{"rendered":"https:\/\/www.6clickz.com\/?p=1433"},"modified":"2023-03-30T10:58:59","modified_gmt":"2023-03-30T09:58:59","slug":"ga4-tip-16-utm-parametre-pre-google-analytics-4","status":"publish","type":"post","link":"https:\/\/www.6clickz.com\/sk\/ga4-tip-16-utm-parametre-pre-google-analytics-4\/","title":{"rendered":"GA4 Tip #16 &#8211; UTM parametre pre Google Analytics 4"},"content":{"rendered":"<p>Pou\u017e\u00edvanie parametrov UTM pre slu\u017ebu Google Analytics 4 je d\u00f4le\u017eitej\u0161ie ako kedyko\u013evek predt\u00fdm. V GA4 st\u00e1le nie je k dispoz\u00edcii funkcia filtrovania, tak\u017ee \u00fadaje, ktor\u00e9 do GA4 dost\u00e1vate, musia by\u0165 \u010dist\u00e9. Nesk\u00f4r ich nem\u00f4\u017eete upravova\u0165. Tento kr\u00e1tky sprievodca v\u00e1m pom\u00f4\u017ee nastavi\u0165 spr\u00e1vne parametre UTM pre v\u0161etky va\u0161e marketingov\u00e9 kan\u00e1ly.<\/p>\n<p>UTM parametre, zn\u00e1me aj ako Urchin Tracking Module parametre (Urchin je predchodca slu\u017eby Google Analytics), s\u00fa zna\u010dky pridan\u00e9 na koniec URL adresy, ktor\u00e9 pom\u00e1haj\u00fa market\u00e9rom sledova\u0165 a mera\u0165 v\u00fdkonnos\u0165 online marketingov\u00fdch kampan\u00ed. Pridan\u00edm t\u00fdchto parametrov k URL adrese m\u00f4\u017eu market\u00e9ri z\u00edska\u0165 preh\u013ead o zdrojoch, m\u00e9di\u00e1ch a kampaniach, ktor\u00e9 ved\u00fa k n\u00e1v\u0161tevnosti ich webov\u00fdch str\u00e1nok alebo konkr\u00e9tnych vstupn\u00fdch str\u00e1nok.<\/p>\n<p>Pomocou UTM parametrov m\u00f4\u017eu market\u00e9ri zhroma\u017e\u010fova\u0165 podrobn\u00e9 \u00fadaje o \u00fa\u010dinnosti svojich kampan\u00ed a robi\u0165 rozhodnutia o tom, ako rozde\u013eova\u0165 invest\u00edcie do marketingu a optimalizova\u0165 svoje marketingov\u00e9 strat\u00e9gie. Tieto \u00fadaje sa daj\u00fa \u013eahko analyzova\u0165 v n\u00e1strojoch ako je Google Analytics.<\/p>\n<p>Pridanie UTM parametra do akejko\u013evek URL adresy nem\u00e1 vplyv na funk\u010dnos\u0165 tejto URL adresy. Je potrebn\u00e9 pou\u017ei\u0165 ot\u00e1znik za \u0161tandardnou URL adresou.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1429\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-20-at-11-20-17.png\" alt=\"\" width=\"484\" height=\"32\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-20-at-11-20-17.png 484w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-20-at-11-20-17-300x20.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-20-at-11-20-17-160x11.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-20-at-11-20-17-50x3.png 50w\" sizes=\"auto, (max-width: 484px) 100vw, 484px\" \/><\/p>\n<p>Hoci si m\u00f4\u017eete vytvori\u0165 vlastn\u00e9 parametre UTM ru\u010dne, najbe\u017enej\u0161ou met\u00f3dou je n\u00e1stroj <a href=\"https:\/\/ga-dev-tools.google\/ga4\/campaign-url-builder\/\">Campaign URL Builder<\/a> od Google v jej n\u00e1strojoch pre v\u00fdvoj\u00e1rov. M\u00f4\u017eete sa prepn\u00fa\u0165 z Universal Analytics do\u00a0 Google Analytics 4 a naopak. Aj v\u00e4\u010d\u0161ina marketingov\u00fdch platforiem (napr. Meta Ads Manager) pon\u00faka vlastn\u00fd n\u00e1stroj na zostavenie UTM. V niektor\u00fdch platform\u00e1ch nemus\u00edte kampane ozna\u010dova\u0165, preto\u017ee funguje automatick\u00e9 ozna\u010dovanie &#8211; auto-tagging (napr. Google ads).<\/p>\n<p>Z poh\u013eadu GA4 s\u00fa povinn\u00e9 UTM parametre utm_source a utm_medium, ale d\u00f4razne odpor\u00fa\u010dame pou\u017e\u00edva\u0165 utm_id a utm_campaign.<\/p>\n<p>Pozrime sa na v\u0161etky z nich:<\/p>\n<ul>\n<li aria-level=\"1\">utm_source &#8211; sl\u00fa\u017ei na identifik\u00e1ciu zdroja n\u00e1v\u0161tevnosti (napr. Google, Facebook at\u010f.)<\/li>\n<li aria-level=\"1\">utm_medium &#8211; znamen\u00e1 marketingov\u00e9 m\u00e9dium, ktor\u00e9 bolo pou\u017eit\u00e9 zdrojom (napr. organick\u00e9, cpc at\u010f.).<\/li>\n<li aria-level=\"1\">utm_campaign &#8211; je n\u00e1zov kampane<\/li>\n<li aria-level=\"1\">utm_id &#8211; je unik\u00e1tne ID kampane<\/li>\n<\/ul>\n<p>\u010c\u00edm viac UTM m\u00e1te, t\u00fdm presnej\u0161ie \u00fadaje budete ma\u0165 v slu\u017ebe Google Analytics. U n\u00e1s v 6clickz pou\u017e\u00edvame UTM parametre v takomto form\u00e1te.<\/p>\n<h3>UTM parametre pre Facebook<\/h3>\n<p>Pre Facebook si priprav\u00edme UTM priamo v Ads Manageri na \u00farovni reklamy. V nastaveniach reklamy si n\u00e1jdeme \u00faplne dole \u201cBuild URL parameter\u201d a vypln\u00edme ho. My pou\u017e\u00edvame tieto UTM parametre:<\/p>\n<p>Campaign source = facebook<br \/>\nCampaign medium = cpc<br \/>\nCampaign name = {{campaign.name}}<br \/>\nCampaign content = {{ad.id}}<\/p>\n<p>Custom parameters:<br \/>\nutm_id = {{campaign.id}}<br \/>\nutm_term = {{adset.name}}<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1431\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/fb-utm.jpg\" alt=\"\" width=\"701\" height=\"1424\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/fb-utm.jpg 701w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/fb-utm-148x300.jpg 148w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/fb-utm-504x1024.jpg 504w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/fb-utm-500x1016.jpg 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/fb-utm-300x609.jpg 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/fb-utm-160x325.jpg 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/fb-utm-50x102.jpg 50w\" sizes=\"auto, (max-width: 701px) 100vw, 701px\" \/><\/p>\n<p>Na konci vyzer\u00e1 URL takto:<\/p>\n<p><strong>utm_source=facebook&amp;utm_medium=cpc&amp;utm_campaign={{campaign.name}}&amp;utm_id={{campaign.id}}&amp;utm_term={{adset.name}}&amp;utm_content={{ad.id}}&amp;utm_source_platform={{site_source_name}}<\/strong><\/p>\n<h3>UTM parametre pre TikTok<\/h3>\n<p>Pre TikTok vyp\u013a\u0148ame UTM parametre v Ads Manager na \u00farovni reklamy. V \u010dasti \u201c3rd party tracking settings\u201d neviem vyplni\u0165 manu\u00e1lne UTM parametre, preto ich d\u00e1vame priamo do URL \u201cDestination page\u201d. Namiesto manu\u00e1lneho vyplnenia pou\u017e\u00edvame vlastn\u00fd UTM builder v Google sheete.<\/p>\n<p>Na to aby sme mali kvalitn\u00e9 UTMs v kampaniach pou\u017e\u00edvame tieto parametre:<\/p>\n<p>utm_source = tiktok<br \/>\nutm_medium = cpc<br \/>\nutm_campaign = campaign name<br \/>\nutm_id = campaign id<br \/>\nutm_term = ad group id<br \/>\nutm_content = creative name<\/p>\n<div style=\"position: relative; padding-bottom: 56.25%; height: 0;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.loom.com\/embed\/f4bfc1efbf1a4da49e95b79f8f29a5be\" width=\"300\" height=\"150\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>Na konci vyzer\u00e1 URL takto:<\/p>\n<p><strong>utm_source=tiktok&amp;utm_medium=cpc&amp;utm_campaign=__CAMPAIGN_NAME__&amp;utm_id=__CAMPAIGN_ID__&amp;utm_term=__AID__&amp;utm_content=__CID_NAME__<\/strong><\/p>\n<h3>UTM parametre pre Sklik<\/h3>\n<p>Pre Sklik potrebujeme prep\u00edsa\u0165 UTM parametre sekcii<a href=\"https:\/\/www.sklik.cz\/auto-tagging\"> https:\/\/www.sklik.cz\/auto-tagging<\/a>.<\/p>\n<p>UTM parametre nastav\u00edme nasledovne:<\/p>\n<ol>\n<li aria-level=\"1\">utm_source = seznam<\/li>\n<li aria-level=\"1\">utm_medium = {medium} &#8211; dynamick\u00e1 hodnota<\/li>\n<li aria-level=\"1\">utm_campaign = {campaign} &#8211; dynamick\u00e1 hodnota<\/li>\n<li aria-level=\"1\">utm_id (campaign_id) = {campaignid} &#8211; dynamick\u00e1 hodnota<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1434\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-14-at-11-44-59-copy.png\" alt=\"\" width=\"930\" height=\"922\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-14-at-11-44-59-copy.png 930w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-14-at-11-44-59-copy-150x150.png 150w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-14-at-11-44-59-copy-300x297.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-14-at-11-44-59-copy-768x761.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-14-at-11-44-59-copy-500x496.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-14-at-11-44-59-copy-160x159.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-14-at-11-44-59-copy-50x50.png 50w\" sizes=\"auto, (max-width: 930px) 100vw, 930px\" \/><\/p>\n<p>Posledn\u00e1 \u010das\u0165 URL bude vyzera\u0165 takto:<\/p>\n<p><strong>utm_source=seznam&amp;utm_medium={medium}&amp;utm_campaign={{campaign}}&amp;utm_id={{campaignid}}&amp;utm_term={keyword}-{query}<\/strong><\/p>\n<p>\u010co ak z nejak\u00e9ho d\u00f4vodu pou\u017e\u00edvam manual tagging?<\/p>\n<p>Pozriem v Skliku URl adresu kampane a n\u00e1jdem tam campaign ID<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1435\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/image-1.png\" alt=\"\" width=\"258\" height=\"27\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/image-1.png 258w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/image-1-160x17.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/image-1-50x5.png 50w\" sizes=\"auto, (max-width: 258px) 100vw, 258px\" \/><\/p>\n<h3 dir=\"ltr\">UTM parametre pre porovn\u00e1va\u010de<\/h3>\n<p>V pr\u00edpade niektor\u00fdch platforiem, ktor\u00e9 pou\u017e\u00edvaj\u00fa na reklamu iba feed e-shopu (porovn\u00e1va\u010de a vyh\u013ead\u00e1va\u010de tovaru, napr. Heur\u00e9ka, Favi, Glami, at\u010f.), jedin\u00fdm sp\u00f4sobom, ako pou\u017e\u00edva\u0165 parametre UTM, je ich \u201cnatvrdo\u201d da\u0165 do URL adries produktov. Jedn\u00fdm zo sp\u00f4sobov je automatick\u00e9 prid\u00e1vanie parametrov UTM ku ka\u017ed\u00e9mu produktu vo feede pomocou n\u00e1strojov na \u00fapravu feedov, ako je\u00a0 <a href=\"https:\/\/www.mergado.com\/\">Mergado<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1436\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-14-at-11-37-48.png\" alt=\"\" width=\"681\" height=\"751\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-14-at-11-37-48.png 681w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-14-at-11-37-48-272x300.png 272w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-14-at-11-37-48-500x551.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-14-at-11-37-48-300x331.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-14-at-11-37-48-160x176.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-14-at-11-37-48-50x55.png 50w\" sizes=\"auto, (max-width: 681px) 100vw, 681px\" \/>URL produktu potom bude vyzera\u0165 takto.<\/p>\n<p><strong>utm_source={source}&amp;utm_medium=cpc&amp;utm_campaign={source}&amp;utm_id={source_medium}<\/strong><\/p>\n<p>Napr.: utm_source=heureka&amp;utm_medium=cpc&amp;utm_campaign=heureka&amp;utm_id=heureka_cpc<\/p>\n<p>Ke\u010f\u017ee v porovn\u00e1va\u010doch nem\u00e1me k dispoz\u00edcii kampa\u0148 \u201czlievame\u201d tak v\u0161etky d\u00e1ta do jednej fikt\u00edvnej kampane, ktor\u00e1 sa rovn\u00e1 zdroju.<\/p>\n<p><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><br \/>\n<script>\n  hbspt.forms.create({\n    region: \"na1\",\n    portalId: \"6585869\",\n    formId: \"92fbe5b1-8c44-478a-8211-b598d6b5c604\"\n  });\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pou\u017e\u00edvanie parametrov UTM pre slu\u017ebu Google Analytics 4 je d\u00f4le\u017eitej\u0161ie ako kedyko\u013evek predt\u00fdm. V GA4 st\u00e1le nie je k dispoz\u00edcii funkcia filtrovania, tak\u017ee \u00fadaje, ktor\u00e9 do GA4 dost\u00e1vate, musia by\u0165 \u010dist\u00e9. Nesk\u00f4r ich nem\u00f4\u017eete upravova\u0165. Tento kr\u00e1tky sprievodca v\u00e1m pom\u00f4\u017ee nastavi\u0165 spr\u00e1vne parametre UTM pre v\u0161etky va\u0161e marketingov\u00e9 kan\u00e1ly. UTM parametre, zn\u00e1me aj ako Urchin [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1433","post","type-post","status-publish","format-standard","hentry","category-uncategorized-sk","blog_tags-ga4"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GA4 Tip #16 - UTM parametre pre Google Analytics 4 - 6clickz<\/title>\n<meta name=\"description\" content=\"Pou\u017e\u00edvanie parametrov UTM pre slu\u017ebu Google Analytics 4 je d\u00f4le\u017eitej\u0161ie ako kedyko\u013evek predt\u00fdm. V GA4 st\u00e1le nie je k dispoz\u00edcii funkcia filtrovania, tak\u017ee \u00fadaje, ktor\u00e9 do GA4 dost\u00e1vate, musia by\u0165 \u010dist\u00e9. Nesk\u00f4r ich nem\u00f4\u017eete upravova\u0165. Tento kr\u00e1tky sprievodca v\u00e1m pom\u00f4\u017ee nastavi\u0165 spr\u00e1vne parametre UTM.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.6clickz.com\/sk\/ga4-tip-16-utm-parametre-pre-google-analytics-4\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GA4 Tip #16 - UTM parametre pre Google Analytics 4 - 6clickz\" \/>\n<meta property=\"og:description\" content=\"Pou\u017e\u00edvanie parametrov UTM pre slu\u017ebu Google Analytics 4 je d\u00f4le\u017eitej\u0161ie ako kedyko\u013evek predt\u00fdm. V GA4 st\u00e1le nie je k dispoz\u00edcii funkcia filtrovania, tak\u017ee \u00fadaje, ktor\u00e9 do GA4 dost\u00e1vate, musia by\u0165 \u010dist\u00e9. Nesk\u00f4r ich nem\u00f4\u017eete upravova\u0165. Tento kr\u00e1tky sprievodca v\u00e1m pom\u00f4\u017ee nastavi\u0165 spr\u00e1vne parametre UTM.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.6clickz.com\/sk\/ga4-tip-16-utm-parametre-pre-google-analytics-4\/\" \/>\n<meta property=\"og:site_name\" content=\"6clickz\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-30T09:58:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-20-at-11-20-17.png\" \/>\n<meta name=\"author\" content=\"Laura Feranecov\u00e1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura Feranecov\u00e1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/sk\\\/ga4-tip-16-utm-parametre-pre-google-analytics-4\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/sk\\\/ga4-tip-16-utm-parametre-pre-google-analytics-4\\\/\"},\"author\":{\"name\":\"Laura Feranecov\u00e1\",\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/#\\\/schema\\\/person\\\/cac53a49ee1a2ddda816069e14af7cc5\"},\"headline\":\"GA4 Tip #16 &#8211; UTM parametre pre Google Analytics 4\",\"datePublished\":\"2023-03-30T09:58:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/sk\\\/ga4-tip-16-utm-parametre-pre-google-analytics-4\\\/\"},\"wordCount\":876,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/sk\\\/ga4-tip-16-utm-parametre-pre-google-analytics-4\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/s3.eu-central-1.amazonaws.com\\\/uploads.mangoweb.org\\\/shared-prod\\\/6clickz.com\\\/uploads\\\/2023\\\/03\\\/screenshot-2023-03-20-at-11-20-17.png\",\"articleSection\":[\"Uncategorized @sk\"],\"inLanguage\":\"sk-SK\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.6clickz.com\\\/sk\\\/ga4-tip-16-utm-parametre-pre-google-analytics-4\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/sk\\\/ga4-tip-16-utm-parametre-pre-google-analytics-4\\\/\",\"url\":\"https:\\\/\\\/www.6clickz.com\\\/sk\\\/ga4-tip-16-utm-parametre-pre-google-analytics-4\\\/\",\"name\":\"GA4 Tip #16 - UTM parametre pre Google Analytics 4 - 6clickz\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/sk\\\/ga4-tip-16-utm-parametre-pre-google-analytics-4\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/sk\\\/ga4-tip-16-utm-parametre-pre-google-analytics-4\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/s3.eu-central-1.amazonaws.com\\\/uploads.mangoweb.org\\\/shared-prod\\\/6clickz.com\\\/uploads\\\/2023\\\/03\\\/screenshot-2023-03-20-at-11-20-17.png\",\"datePublished\":\"2023-03-30T09:58:59+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/#\\\/schema\\\/person\\\/cac53a49ee1a2ddda816069e14af7cc5\"},\"description\":\"Pou\u017e\u00edvanie parametrov UTM pre slu\u017ebu Google Analytics 4 je d\u00f4le\u017eitej\u0161ie ako kedyko\u013evek predt\u00fdm. V GA4 st\u00e1le nie je k dispoz\u00edcii funkcia filtrovania, tak\u017ee \u00fadaje, ktor\u00e9 do GA4 dost\u00e1vate, musia by\u0165 \u010dist\u00e9. Nesk\u00f4r ich nem\u00f4\u017eete upravova\u0165. Tento kr\u00e1tky sprievodca v\u00e1m pom\u00f4\u017ee nastavi\u0165 spr\u00e1vne parametre UTM.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/sk\\\/ga4-tip-16-utm-parametre-pre-google-analytics-4\\\/#breadcrumb\"},\"inLanguage\":\"sk-SK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.6clickz.com\\\/sk\\\/ga4-tip-16-utm-parametre-pre-google-analytics-4\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sk-SK\",\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/sk\\\/ga4-tip-16-utm-parametre-pre-google-analytics-4\\\/#primaryimage\",\"url\":\"https:\\\/\\\/s3.eu-central-1.amazonaws.com\\\/uploads.mangoweb.org\\\/shared-prod\\\/6clickz.com\\\/uploads\\\/2023\\\/03\\\/screenshot-2023-03-20-at-11-20-17.png\",\"contentUrl\":\"https:\\\/\\\/s3.eu-central-1.amazonaws.com\\\/uploads.mangoweb.org\\\/shared-prod\\\/6clickz.com\\\/uploads\\\/2023\\\/03\\\/screenshot-2023-03-20-at-11-20-17.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/sk\\\/ga4-tip-16-utm-parametre-pre-google-analytics-4\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.6clickz.com\\\/sk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"GA4 Tip #16 &#8211; UTM parametre pre Google Analytics 4\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/#website\",\"url\":\"https:\\\/\\\/www.6clickz.com\\\/\",\"name\":\"6clickz\",\"description\":\"Strategick\u00fd v\u00fdkonnostn\u00ed marketing u n\u00e1s hraje prim.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.6clickz.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sk-SK\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/#\\\/schema\\\/person\\\/cac53a49ee1a2ddda816069e14af7cc5\",\"name\":\"Laura Feranecov\u00e1\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sk-SK\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9b01250869c5d028225210a49740e453f6822bb22b49760c2febf8cbde8ea468?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9b01250869c5d028225210a49740e453f6822bb22b49760c2febf8cbde8ea468?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9b01250869c5d028225210a49740e453f6822bb22b49760c2febf8cbde8ea468?s=96&d=mm&r=g\",\"caption\":\"Laura Feranecov\u00e1\"},\"url\":\"https:\\\/\\\/www.6clickz.com\\\/sk\\\/author\\\/laura\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"GA4 Tip #16 - UTM parametre pre Google Analytics 4 - 6clickz","description":"Pou\u017e\u00edvanie parametrov UTM pre slu\u017ebu Google Analytics 4 je d\u00f4le\u017eitej\u0161ie ako kedyko\u013evek predt\u00fdm. V GA4 st\u00e1le nie je k dispoz\u00edcii funkcia filtrovania, tak\u017ee \u00fadaje, ktor\u00e9 do GA4 dost\u00e1vate, musia by\u0165 \u010dist\u00e9. Nesk\u00f4r ich nem\u00f4\u017eete upravova\u0165. Tento kr\u00e1tky sprievodca v\u00e1m pom\u00f4\u017ee nastavi\u0165 spr\u00e1vne parametre UTM.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.6clickz.com\/sk\/ga4-tip-16-utm-parametre-pre-google-analytics-4\/","og_locale":"sk_SK","og_type":"article","og_title":"GA4 Tip #16 - UTM parametre pre Google Analytics 4 - 6clickz","og_description":"Pou\u017e\u00edvanie parametrov UTM pre slu\u017ebu Google Analytics 4 je d\u00f4le\u017eitej\u0161ie ako kedyko\u013evek predt\u00fdm. V GA4 st\u00e1le nie je k dispoz\u00edcii funkcia filtrovania, tak\u017ee \u00fadaje, ktor\u00e9 do GA4 dost\u00e1vate, musia by\u0165 \u010dist\u00e9. Nesk\u00f4r ich nem\u00f4\u017eete upravova\u0165. Tento kr\u00e1tky sprievodca v\u00e1m pom\u00f4\u017ee nastavi\u0165 spr\u00e1vne parametre UTM.","og_url":"https:\/\/www.6clickz.com\/sk\/ga4-tip-16-utm-parametre-pre-google-analytics-4\/","og_site_name":"6clickz","article_published_time":"2023-03-30T09:58:59+00:00","og_image":[{"url":"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-20-at-11-20-17.png","type":"","width":"","height":""}],"author":"Laura Feranecov\u00e1","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Laura Feranecov\u00e1","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.6clickz.com\/sk\/ga4-tip-16-utm-parametre-pre-google-analytics-4\/#article","isPartOf":{"@id":"https:\/\/www.6clickz.com\/sk\/ga4-tip-16-utm-parametre-pre-google-analytics-4\/"},"author":{"name":"Laura Feranecov\u00e1","@id":"https:\/\/www.6clickz.com\/#\/schema\/person\/cac53a49ee1a2ddda816069e14af7cc5"},"headline":"GA4 Tip #16 &#8211; UTM parametre pre Google Analytics 4","datePublished":"2023-03-30T09:58:59+00:00","mainEntityOfPage":{"@id":"https:\/\/www.6clickz.com\/sk\/ga4-tip-16-utm-parametre-pre-google-analytics-4\/"},"wordCount":876,"commentCount":0,"image":{"@id":"https:\/\/www.6clickz.com\/sk\/ga4-tip-16-utm-parametre-pre-google-analytics-4\/#primaryimage"},"thumbnailUrl":"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-20-at-11-20-17.png","articleSection":["Uncategorized @sk"],"inLanguage":"sk-SK","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.6clickz.com\/sk\/ga4-tip-16-utm-parametre-pre-google-analytics-4\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.6clickz.com\/sk\/ga4-tip-16-utm-parametre-pre-google-analytics-4\/","url":"https:\/\/www.6clickz.com\/sk\/ga4-tip-16-utm-parametre-pre-google-analytics-4\/","name":"GA4 Tip #16 - UTM parametre pre Google Analytics 4 - 6clickz","isPartOf":{"@id":"https:\/\/www.6clickz.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.6clickz.com\/sk\/ga4-tip-16-utm-parametre-pre-google-analytics-4\/#primaryimage"},"image":{"@id":"https:\/\/www.6clickz.com\/sk\/ga4-tip-16-utm-parametre-pre-google-analytics-4\/#primaryimage"},"thumbnailUrl":"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-20-at-11-20-17.png","datePublished":"2023-03-30T09:58:59+00:00","author":{"@id":"https:\/\/www.6clickz.com\/#\/schema\/person\/cac53a49ee1a2ddda816069e14af7cc5"},"description":"Pou\u017e\u00edvanie parametrov UTM pre slu\u017ebu Google Analytics 4 je d\u00f4le\u017eitej\u0161ie ako kedyko\u013evek predt\u00fdm. V GA4 st\u00e1le nie je k dispoz\u00edcii funkcia filtrovania, tak\u017ee \u00fadaje, ktor\u00e9 do GA4 dost\u00e1vate, musia by\u0165 \u010dist\u00e9. Nesk\u00f4r ich nem\u00f4\u017eete upravova\u0165. Tento kr\u00e1tky sprievodca v\u00e1m pom\u00f4\u017ee nastavi\u0165 spr\u00e1vne parametre UTM.","breadcrumb":{"@id":"https:\/\/www.6clickz.com\/sk\/ga4-tip-16-utm-parametre-pre-google-analytics-4\/#breadcrumb"},"inLanguage":"sk-SK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.6clickz.com\/sk\/ga4-tip-16-utm-parametre-pre-google-analytics-4\/"]}]},{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/www.6clickz.com\/sk\/ga4-tip-16-utm-parametre-pre-google-analytics-4\/#primaryimage","url":"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-20-at-11-20-17.png","contentUrl":"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-20-at-11-20-17.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.6clickz.com\/sk\/ga4-tip-16-utm-parametre-pre-google-analytics-4\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.6clickz.com\/sk\/"},{"@type":"ListItem","position":2,"name":"GA4 Tip #16 &#8211; UTM parametre pre Google Analytics 4"}]},{"@type":"WebSite","@id":"https:\/\/www.6clickz.com\/#website","url":"https:\/\/www.6clickz.com\/","name":"6clickz","description":"Strategick\u00fd v\u00fdkonnostn\u00ed marketing u n\u00e1s hraje prim.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.6clickz.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sk-SK"},{"@type":"Person","@id":"https:\/\/www.6clickz.com\/#\/schema\/person\/cac53a49ee1a2ddda816069e14af7cc5","name":"Laura Feranecov\u00e1","image":{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/secure.gravatar.com\/avatar\/9b01250869c5d028225210a49740e453f6822bb22b49760c2febf8cbde8ea468?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9b01250869c5d028225210a49740e453f6822bb22b49760c2febf8cbde8ea468?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9b01250869c5d028225210a49740e453f6822bb22b49760c2febf8cbde8ea468?s=96&d=mm&r=g","caption":"Laura Feranecov\u00e1"},"url":"https:\/\/www.6clickz.com\/sk\/author\/laura\/"}]}},"_links":{"self":[{"href":"https:\/\/www.6clickz.com\/sk\/wp-json\/wp\/v2\/posts\/1433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.6clickz.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.6clickz.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.6clickz.com\/sk\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.6clickz.com\/sk\/wp-json\/wp\/v2\/comments?post=1433"}],"version-history":[{"count":1,"href":"https:\/\/www.6clickz.com\/sk\/wp-json\/wp\/v2\/posts\/1433\/revisions"}],"predecessor-version":[{"id":1437,"href":"https:\/\/www.6clickz.com\/sk\/wp-json\/wp\/v2\/posts\/1433\/revisions\/1437"}],"wp:attachment":[{"href":"https:\/\/www.6clickz.com\/sk\/wp-json\/wp\/v2\/media?parent=1433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.6clickz.com\/sk\/wp-json\/wp\/v2\/categories?post=1433"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.6clickz.com\/sk\/wp-json\/wp\/v2\/tags?post=1433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}