{"id":1423,"date":"2023-03-30T10:18:29","date_gmt":"2023-03-30T09:18:29","guid":{"rendered":"https:\/\/www.6clickz.com\/?p=1423"},"modified":"2023-03-30T10:18:29","modified_gmt":"2023-03-30T09:18:29","slug":"ga4-tip-15-prepojenie-google-analytics-4-bigquery","status":"publish","type":"post","link":"https:\/\/www.6clickz.com\/sk\/ga4-tip-15-prepojenie-google-analytics-4-bigquery\/","title":{"rendered":"GA4 Tip #15 &#8211; Prepojenie Google Analytics 4 a BigQuery"},"content":{"rendered":"<p>Prepojenie BigQuery a GA4 je jedna z najlep\u0161\u00edch zmien v Google Analytics z nieko\u013ek\u00fdch d\u00f4vodov:<\/p>\n<ol>\n<li aria-level=\"1\">Pr\u00edstup k nespracovan\u00fdm d\u00e1tam: Pri prepojen\u00ed GA4 s BigQuery m\u00f4\u017eete exportova\u0165 nespracovan\u00e9, nevzorkovan\u00e9 d\u00e1tam z GA4 do BigQuery, \u010do v\u00e1m d\u00e1va v\u00e4\u010d\u0161iu flexibilitu a kontrolu nad va\u0161imi d\u00e1tami.<\/li>\n<li aria-level=\"1\">Roz\u0161\u00edren\u00e9 mo\u017enosti anal\u00fdzy: BigQuery dok\u00e1\u017ee r\u00fdchlo a efekt\u00edvne spracova\u0165 ve\u013ek\u00e9 objemy \u00fadajov. Na anal\u00fdzu d\u00e1t pou\u017e\u00edva jazyk SQL. Takisto umo\u017e\u0148uje vyu\u017e\u00edva\u0165 pokro\u010dil\u00e9 analytick\u00e9 n\u00e1stroje a techniky, ako je strojov\u00e9 u\u010denie a predikt\u00edvna anal\u00fdza.<\/li>\n<li aria-level=\"1\">Prisp\u00f4sobenie: BigQuery v\u00e1m umo\u017e\u0148uje vytv\u00e1ra\u0165 vlastn\u00e9 s\u00fabory d\u00e1t a zostavy, ktor\u00e9 sp\u013a\u0148aj\u00fa va\u0161e \u0161pecifick\u00e9 potreby. Kombin\u00e1ciou \u00fadajov GA4 s in\u00fdmi zdrojmi \u00fadajov m\u00f4\u017eete z\u00edska\u0165 komplexnej\u0161ie inform\u00e1cie o svojom podnikan\u00ed a z\u00e1kazn\u00edkoch.<\/li>\n<li aria-level=\"1\">Ke\u010f\u017ee BigQuery aj Looker Studio s\u00fa Google produkty, maj\u00fa mimoriadne r\u00fdchle pripojenie. To znamen\u00e1, \u017ee m\u00f4\u017eete vytv\u00e1ra\u0165 a aktualizova\u0165 reporty v priebehu nieko\u013ek\u00fdch sek\u00fand.<\/li>\n<\/ol>\n<p><strong>Aj ke\u010f sa to m\u00f4\u017ee zda\u0165 na za\u010diatku zbyto\u010dn\u00e9, tieto d\u00e1ta sa v\u00e1m m\u00f4\u017eu v bud\u00facnosti z\u00eds\u0165. D\u00f4le\u017eit\u00e9 je nastavi\u0165 prepojenie BigQuery a GA4 \u010do najsk\u00f4r, preto\u017ee sa do\u0148 sp\u00e4tne neprid\u00e1vaj\u00fa \u00fadaje.<\/strong><\/p>\n<p>Na to mus\u00edte by\u0165 prihl\u00e1sen\u00ed pod e-mailom, ktor\u00fd m\u00e1 projekt BigQuery aj GA4 property zdie\u013ean\u00fa s admin pr\u00e1vami.<\/p>\n<p>N\u00e1vod:<\/p>\n<ol>\n<li aria-level=\"1\">Admin &gt; Property &gt; BigQuery linking &gt; Link<\/li>\n<li aria-level=\"1\">Napoj\u00edme na BigQuery project pod\u013ea project ID. Ak nem\u00e1me BQ project, tak si ho vytvor\u00edme<\/li>\n<li aria-level=\"1\">Nastav\u00edme lokalitu &#8211; ak je va\u0161a lokalita E\u00da tak vybra\u0165 E\u00da na ukladanie d\u00e1t. Pozor ned\u00e1 sa meni\u0165<\/li>\n<li aria-level=\"1\">Nastav\u00edme frekvenciu &#8211; odpor\u00fa\u010dam za\u0161krtn\u00fa\u0165 iba daily. T\u00fdm sa ka\u017ed\u00fd de\u0148 exportuje tabu\u013eka z GA4 do BQ. Streaming sa d\u00e1 nastavi\u0165 iba v pr\u00edpade, \u017ee m\u00e1te nastaven\u00fa kartu v Google Cloud Platform<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1420\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2021-11-24-at-11-53-11.png\" alt=\"\" width=\"940\" height=\"875\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2021-11-24-at-11-53-11.png 940w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2021-11-24-at-11-53-11-300x279.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2021-11-24-at-11-53-11-768x715.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2021-11-24-at-11-53-11-500x465.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2021-11-24-at-11-53-11-160x149.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2021-11-24-at-11-53-11-50x47.png 50w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1421\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-03-at-15.png\" alt=\"\" width=\"1203\" height=\"829\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-03-at-15.png 1203w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-03-at-15-300x207.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-03-at-15-768x529.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-03-at-15-1024x706.png 1024w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-03-at-15-960x662.png 960w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-03-at-15-500x345.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-03-at-15-160x110.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-03-at-15-50x34.png 50w\" sizes=\"auto, (max-width: 1203px) 100vw, 1203px\" \/><\/p>\n<p>D\u00e1ta sa dostan\u00fa do BQ do 24 hod.<\/p>\n<p>Cena:<\/p>\n<p>BQ nie je zadarmo. Free tier: 10GB storage + 1TB query processing mesa\u010dne, n\u00e1sledne sa fakturuje $0.04 \/ GB<\/p>\n<p>Pod\u013ea sk\u00fasenost\u00ed e-commerce klient s 200k n\u00e1v\u0161tevami a 5000 objedn\u00e1vkami denne potrebuje na ulo\u017eenie d\u00e1t ka\u017ed\u00fd de\u0148 okolo 100-150MB. \u010ci\u017ee ak aj presiahnete free tier, bude v\u00e1s to st\u00e1\u0165 $1-2 mesa\u010dne.<br \/>\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><br \/>\n<script>\n  hbspt.forms.create({\n    region: \"na1\",\n    portalId: \"6585869\",\n    formId: \"92fbe5b1-8c44-478a-8211-b598d6b5c604\"\n  });\n<\/script><br \/>\n<br style=\"font-weight: 400;\" \/><br style=\"font-weight: 400;\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prepojenie BigQuery a GA4 je jedna z najlep\u0161\u00edch zmien v Google Analytics z nieko\u013ek\u00fdch d\u00f4vodov: Pr\u00edstup k nespracovan\u00fdm d\u00e1tam: Pri prepojen\u00ed GA4 s BigQuery m\u00f4\u017eete exportova\u0165 nespracovan\u00e9, nevzorkovan\u00e9 d\u00e1tam z GA4 do BigQuery, \u010do v\u00e1m d\u00e1va v\u00e4\u010d\u0161iu flexibilitu a kontrolu nad va\u0161imi d\u00e1tami. Roz\u0161\u00edren\u00e9 mo\u017enosti anal\u00fdzy: BigQuery dok\u00e1\u017ee r\u00fdchlo a efekt\u00edvne spracova\u0165 ve\u013ek\u00e9 objemy \u00fadajov. [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1423","post","type-post","status-publish","format-standard","hentry","category-uncategorized-sk","blog_tags-ga4"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GA4 Tip #15 - Prepojenie Google Analytics 4 a BigQuery - 6clickz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.6clickz.com\/sk\/ga4-tip-15-prepojenie-google-analytics-4-bigquery\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GA4 Tip #15 - Prepojenie Google Analytics 4 a BigQuery - 6clickz\" \/>\n<meta property=\"og:description\" content=\"Prepojenie BigQuery a GA4 je jedna z najlep\u0161\u00edch zmien v Google Analytics z nieko\u013ek\u00fdch d\u00f4vodov: Pr\u00edstup k nespracovan\u00fdm d\u00e1tam: Pri prepojen\u00ed GA4 s BigQuery m\u00f4\u017eete exportova\u0165 nespracovan\u00e9, nevzorkovan\u00e9 d\u00e1tam z GA4 do BigQuery, \u010do v\u00e1m d\u00e1va v\u00e4\u010d\u0161iu flexibilitu a kontrolu nad va\u0161imi d\u00e1tami. Roz\u0161\u00edren\u00e9 mo\u017enosti anal\u00fdzy: BigQuery dok\u00e1\u017ee r\u00fdchlo a efekt\u00edvne spracova\u0165 ve\u013ek\u00e9 objemy \u00fadajov. 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