{"id":1224,"date":"2023-03-17T18:51:00","date_gmt":"2023-03-17T17:51:00","guid":{"rendered":"https:\/\/www.6clickz.com\/?p=1224"},"modified":"2023-03-27T09:05:46","modified_gmt":"2023-03-27T08:05:46","slug":"ga4-news-1","status":"publish","type":"post","link":"https:\/\/www.6clickz.com\/sk\/ga4-news-1\/","title":{"rendered":"GA4 News 1"},"content":{"rendered":"<p>Ahojte,<\/p>\n<p>v poslednej dobe patria v marketingovom svete medzi najsklo\u0148ovanej\u0161ie v\u00fdrazy ChatGPT alebo GA4. Dnes si povieme viac o GA4. Tomuto n\u00e1stroju priklad\u00e1me ve\u013ek\u00fa d\u00f4le\u017eitos\u0165. Vedeli ste, \u017ee glob\u00e1lne vie tento n\u00e1stroj pou\u017e\u00edva\u0165 iba 20 % \u013eud\u00ed? E\u0161te men\u0161ie percento ho naozaj pou\u017e\u00edva a miziv\u00e9 percento ho dokonca pou\u017e\u00edva spr\u00e1vne.<\/p>\n<p>Fascinuje n\u00e1s \u013eahostajnos\u0165 \u013eud\u00ed, ke\u010f\u017ee o p\u00e1r mesiacov v\u00e1m Universal Analytics prestane zbiera\u0165 d\u00e1ta a hlavn\u00fdm zdrojom bude GA4.<\/p>\n<p>Od 10.1.2023 s\u00fa dostupn\u00e9 nov\u00e9 dimenzie a metriky pre GA4 na \u00farovni udalost\u00ed a produktov. Viete ich vyu\u017ei\u0165 v reportoch priamo v GA4, ale s\u00fa dostupn\u00e9 aj v API, \u010di\u017ee s\u00fa stiahnute\u013en\u00e9 cez Supermetrics a podobn\u00e9 n\u00e1stroje.<\/p>\n<p>Ide konkr\u00e9tne o tieto:<\/p>\n<ul>\n<li>Item affiliation<\/li>\n<li>Item variant<\/li>\n<li>Items added to cart<\/li>\n<li>Items checked out<\/li>\n<li>Items clicked in list<\/li>\n<li>Items clicked in promotion<\/li>\n<li>Items viewed<\/li>\n<li>Items viewed in list<\/li>\n<li>Items viewed in promotion<\/li>\n<li>Shipping amount<\/li>\n<li>Shipping tier<\/li>\n<li>Tax amount<\/li>\n<\/ul>\n<p>V\u0161etky dimenzie a metriky n\u00e1jdete na tomto linku:\u00a0<a href=\"https:\/\/support.google.com\/analytics\/answer\/9143382\">https:\/\/support.google.com\/analytics\/answer\/9143382<\/a><\/p>\n<p>Google spustil na svojom Youtube kan\u00e1li s\u00e9riu tr\u00e9ningov\u00fdch vide\u00ed o GA4 vo forme webin\u00e1rov. S\u00fa trochu dlh\u0161ie, no niektor\u00e9 s\u00fa zauj\u00edmav\u00e9. Osobne odpor\u00fa\u010dam napr\u00edklad toto o Cross-platform atrib\u00facii:\u00a0<a href=\"https:\/\/youtu.be\/Pxxp6fKGfEc\">https:\/\/youtu.be\/Pxxp6fKGfEc<\/a><\/p>\n<p>Julian Juenemann zverejnil na svojom blogu rozsiahly \u010dl\u00e1nok o tom, ako vyu\u017ei\u0165 silu ChatGPT pri nasadzovan\u00ed trackingu (aj GA4) cez GTM. \u010cl\u00e1nok znie s\u00edce trochu clickbaitovo, no stoj\u00ed za zhliadnutie. Niektor\u00e9 veci som s\u00e1m vysk\u00fa\u0161al, funguj\u00fa fajn a u\u0161etria v\u00e1m \u010das.\u00a0<a href=\"https:\/\/measureschool.com\/use-chatgpt-with-google-tag-manager\/\">https:\/\/measureschool.com\/use-chatgpt-with-google-tag-manager\/<\/a><\/p>\n<p>Search bar v GA4 je znovu o nie\u010do m\u00fadrej\u0161\u00ed. Teraz tam m\u00f4\u017eete n\u00e1js\u0165 aj inform\u00e1cie o svojom aktu\u00e1lnom \u00fa\u010dte alebo property a prejs\u0165 na \u010fal\u0161ie \u00fa\u010dty, ku ktor\u00fdm m\u00e1te pr\u00edstup.<\/p>\n<p>Viac tu:\u00a0<a href=\"https:\/\/www.linkedin.com\/posts\/google-analytics_weve-updated-the-search-bar-at-the-top-of-activity-7026605352376782848-7G3s\">https:\/\/www.linkedin.com\/posts\/google-analytics_weve-updated-the-search-bar-at-the-top-of-activity-7026605352376782848-7G3s<\/a><br \/>\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><br \/>\n<script>\n  hbspt.forms.create({\n    region: \"na1\",\n    portalId: \"6585869\",\n    formId: \"92fbe5b1-8c44-478a-8211-b598d6b5c604\"\n  });\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ahojte, v poslednej dobe patria v marketingovom svete medzi najsklo\u0148ovanej\u0161ie v\u00fdrazy ChatGPT alebo GA4. Dnes si povieme viac o GA4. Tomuto n\u00e1stroju priklad\u00e1me ve\u013ek\u00fa d\u00f4le\u017eitos\u0165. Vedeli ste, \u017ee glob\u00e1lne vie tento n\u00e1stroj pou\u017e\u00edva\u0165 iba 20 % \u013eud\u00ed? E\u0161te men\u0161ie percento ho naozaj pou\u017e\u00edva a miziv\u00e9 percento ho dokonca pou\u017e\u00edva spr\u00e1vne. Fascinuje n\u00e1s \u013eahostajnos\u0165 \u013eud\u00ed, ke\u010f\u017ee [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1224","post","type-post","status-publish","format-standard","hentry","category-uncategorized-sk","blog_tags-ga4"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GA4 News 1 - 6clickz<\/title>\n<meta name=\"description\" content=\"V poslednej dobe patria v marketingovom svete medzi najsklo\u0148ovanej\u0161ie v\u00fdrazy ChatGPT alebo GA4. Dnes si povieme viac o GA4. Tomuto n\u00e1stroju priklad\u00e1me ve\u013ek\u00fa d\u00f4le\u017eitos\u0165. Vedeli ste, \u017ee glob\u00e1lne vie tento n\u00e1stroj pou\u017e\u00edva\u0165 iba 20 % \u013eud\u00ed? 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