{"id":865,"date":"2020-04-17T11:55:47","date_gmt":"2020-04-17T10:55:47","guid":{"rendered":"https:\/\/www.6clickz.com\/?p=865"},"modified":"2020-04-17T11:55:47","modified_gmt":"2020-04-17T10:55:47","slug":"hogyan-lehet-teljes-mertekben-kihasznalni-customer-lifetime-value-ltv-exportot-facebook-reklamhoz","status":"publish","type":"post","link":"https:\/\/www.6clickz.com\/hu\/hogyan-lehet-teljes-mertekben-kihasznalni-customer-lifetime-value-ltv-exportot-facebook-reklamhoz\/","title":{"rendered":"Hogyan lehet teljes m\u00e9rt\u00e9kben kihaszn\u00e1lni a Customer Lifetime Value (LTV) exportot a Facebook rekl\u00e1mhoz"},"content":{"rendered":"<p>A\u00a0legnagyobb probl\u00e9ma a\u00a0kezd\u0151 Facebook hirdet\u0151kn\u00e9l a\u00a0rosszul be\u00e1ll\u00edtott c\u00e9lkit\u0171z\u00e9s \u00e9s az elk\u00f6lt\u00f6tt nagy \u00e1rak, amelyek nem hoztak semmit. Ezt lez\u00e1rj\u00e1k annyival, hogy a\u00a0Facebook nem m\u0171k\u00f6dik. Illetve, hogy a v\u00e1s\u00e1rl\u00f3ink nem tal\u00e1lhat\u00f3ak meg a\u00a0Facebookon.<\/p>\n<p>Nagy hiba! N\u00e9zz\u00fck meg, hogyan c\u00e9lozzuk meg a\u00a0megfelel\u0151 \u00faj felhaszn\u00e1l\u00f3kat Facebookon.<\/p>\n<h2><strong>Mi az a Customer Lifetime Value (LTV)?<\/strong><\/h2>\n<p>Ez az a teljes \u00e9rt\u00e9k, amit a\u00a0v\u00e1s\u00e1rl\u00f3 eg\u00e9sz id\u0151 alatt elk\u00f6lt\u00f6tt n\u00e1lad, amikor v\u00e1s\u00e1rolt, vagy amikor abba hagyta a\u00a0v\u00e1s\u00e1rl\u00e1st.<br \/>\nEz az eredm\u00e9ny kifejezi, hogy a\u00a0v\u00e1s\u00e1rl\u00f3 mennyire \u00e9rt\u00e9kes a\u00a0c\u00e9ged sz\u00e1m\u00e1ra, amennyiben hosszantart\u00f3 kapcsolatot tervezel vele l\u00e9tes\u00edteni, vagy ism\u00e9telten is v\u00e1s\u00e1rol n\u00e1lad.<\/p>\n<h2><strong>Lookalike audiences LAA (hasonl\u00f3 k\u00f6z\u00f6ns\u00e9g) = Kulcs a sikerhez<\/strong><\/h2>\n<p>LAA hasonl\u00f3 k\u00f6z\u00f6ns\u00e9get egyszer\u0171en l\u00e9tre tudsz hozni, az LTV export haszn\u00e1lat\u00e1val az eshopodr\u00f3l. A\u00a0Facebook a v\u00e1s\u00e1rl\u00f3id adatai alapj\u00e1n megfogalmaz egy hasonl\u00f3 felhaszn\u00e1l\u00f3i csoportot, a\u00a0v\u00e1s\u00e1rl\u00f3id \u00e9rdekl\u0151d\u00e9si k\u00f6r\u00e9t, elhelyezked\u00e9seit \u00e9s l\u00e1jkjainak sz\u00e1m\u00e1t felhaszn\u00e1lva. \u00c9s mindezek mell\u00e9 felhaszn\u00e1lja azt az \u00e9rt\u00e9ket, amit a\u00a0v\u00e1s\u00e1rl\u00f3k biztos\u00edtottak a\u00a0c\u00e9ged sz\u00e1m\u00e1ra, tov\u00e1bb\u00e1 min\u0151s\u00e9g szerint is keres felhaszn\u00e1l\u00f3kat.<\/p>\n<h2><strong>Mire van sz\u00fcks\u00e9ged az LTV Lookalike k\u00f6z\u00f6ns\u00e9g l\u00e9trehoz\u00e1s\u00e1hoz?<\/strong><\/h2>\n<p>CSV form\u00e1tum\u00fa v\u00e1s\u00e1rl\u00f3i exportra az internetes boltodb\u00f3l, amely megfelel a k\u00f6vetkez\u0151 t\u00e9nyez\u0151knek:<\/p>\n<ul>\n<li>Email<\/li>\n<li>Telefonsz\u00e1m<\/li>\n<li>Keresztn\u00e9v<\/li>\n<li>Vezet\u00e9kn\u00e9v<\/li>\n<li>V\u00e1ros<\/li>\n<li>Orsz\u00e1g<\/li>\n<li>Ir\u00e1ny\u00edt\u00f3sz\u00e1m<\/li>\n<li><strong>A megrendel\u00e9sek \u00e9rt\u00e9ke az eshopban (value)<\/strong><\/li>\n<\/ul>\n<h2>V\u00e9g\u00fcl a\u00a0teljes le\u00edr\u00e1s az LTV LAA k\u00f6z\u00f6ns\u00e9g l\u00e9trehoz\u00e1s\u00e1hoz<\/h2>\n<ol>\n<li>A\u00a0Facebook Business Manager f\u0151 men\u00fcj\u00e9b\u0151l kiv\u00e1lasztod az \u201c<strong>All tools<\/strong>\u201c, azut\u00e1n az \u201c<strong>Audiences<\/strong>\u201c lehet\u0151s\u00e9get.<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-768 aligncenter\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-1.png\" alt=\"\" width=\"682\" height=\"373\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-1.png 682w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-1-300x164.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-1-500x273.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-1-160x88.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-1-50x27.png 50w\" sizes=\"auto, (max-width: 682px) 100vw, 682px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"2\">\n<li>Teljesen a\u00a0bal fels\u0151 sarokban ellen\u0151rizd, hogy a\u00a0j\u00f3 hirdet\u00e9si fi\u00f3kot v\u00e1lasztottad-e (Ad account). Ezt csak abban az esetben, ha t\u00f6bb fi\u00f3kot kezelsz. V\u00e1laszd ki a <strong>Create Audience<\/strong> \u00e9s a <strong>Custom Audience<\/strong> lehet\u0151s\u00e9get.<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-769 aligncenter\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-2.png\" alt=\"\" width=\"549\" height=\"303\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-2.png 549w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-2-300x166.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-2-500x276.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-2-160x88.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-2-50x28.png 50w\" sizes=\"auto, (max-width: 549px) 100vw, 549px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"3\">\n<li>Megjelenik egy ablak, ahol v\u00e1laszd ki a <strong>Customer list <\/strong>lehet\u0151s\u00e9get.<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-770 aligncenter\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-3.png\" alt=\"\" width=\"589\" height=\"506\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-3.png 589w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-3-300x258.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-3-500x430.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-3-160x137.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-3-50x43.png 50w\" sizes=\"auto, (max-width: 589px) 100vw, 589px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"4\">\n<li>Ezut\u00e1n v\u00e1laszd ki azt a\u00a0lehet\u0151s\u00e9get, amelyik tartalmazza a\u00a0<strong>Customer Lifetime Value<\/strong>-t <strong>(LTV)<\/strong><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-771 aligncenter\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-4.png\" alt=\"\" width=\"937\" height=\"329\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-4.png 937w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-4-300x105.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-4-768x270.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-4-500x176.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-4-160x56.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-4-50x18.png 50w\" sizes=\"auto, (max-width: 937px) 100vw, 937px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"5\">\n<li>Egyeztesd a\u00a0Facebook Business felt\u00e9teleket, az \u201c<strong>Egyet\u00e9rtek<\/strong>\u201c vagy \u201c<strong>I accept<\/strong>\u201c lehet\u0151s\u00e9gre kattintva.<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-772 aligncenter\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-5.png\" alt=\"\" width=\"598\" height=\"483\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-5.png 598w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-5-300x242.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-5-500x404.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-5-160x129.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-5-50x40.png 50w\" sizes=\"auto, (max-width: 598px) 100vw, 598px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"6\">\n<li>V\u00e1laszd ki a\u00a0<strong>Directly from Customers<\/strong> lehet\u0151s\u00e9get \u00e9s t\u00f6ltsd fel a .csv f\u00e1jlt. Abban az esetben, hogy ha nem a\u00a0megfelel\u0151 azonos\u00edt\u00f3k lettek hozz\u00e1 csatolva, csatold \u0151ket manu\u00e1lisan \u00e9s nevezd el a\u00a0k\u00f6z\u00f6ns\u00e9get, pl. HU | Customer LTV.<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-773 aligncenter\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-6.png\" alt=\"\" width=\"944\" height=\"647\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-6.png 944w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-6-300x206.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-6-768x526.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-6-500x343.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-6-160x110.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-6-50x34.png 50w\" sizes=\"auto, (max-width: 944px) 100vw, 944px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"7\">\n<li>V\u00e1laszd ki a\u00a0<strong>Next<\/strong> lehet\u0151s\u00e9get \u00e9s azut\u00e1n azt az oszlopot, amely tartalmazza a\u00a0<strong>value<\/strong> (a megrendel\u00e9s \u00e9rt\u00e9ke) kifejez\u00e9st.<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-774 aligncenter\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-7.png\" alt=\"\" width=\"945\" height=\"681\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-7.png 945w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-7-300x216.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-7-768x553.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-7-500x360.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-7-160x115.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-7-50x36.png 50w\" sizes=\"auto, (max-width: 945px) 100vw, 945px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"8\">\n<li>Ellen\u0151rizd az adatok \u00e9rv\u00e9nyess\u00e9g\u00e9t \u00e9s, hogy a\u00a0megfelel\u0151 azonos\u00edt\u00f3hoz csatoltad-e \u0151ket. Ezut\u00e1n v\u00e1laszd az <strong>Upload &amp; Create<i> <\/i>lehet\u0151s\u00e9get.<br \/>\n<\/strong><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-775 aligncenter\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-8.png\" alt=\"\" width=\"959\" height=\"662\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-8.png 959w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-8-300x207.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-8-768x530.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-8-500x345.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-8-160x110.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-8-50x35.png 50w\" sizes=\"auto, (max-width: 959px) 100vw, 959px\" \/><\/p>\n<p>A f\u00e1jl le\u00edr\u00e1s\u00e1t <strong><a href=\"https:\/\/business.facebook.com\/business\/help\/2082575038703844?id=2469097953376494\"><u>itt tal\u00e1lod <\/u><\/a><\/strong>(Facebook seg\u00edts\u00e9g).<\/p>\n<ol start=\"9\">\n<li>A\u00a0f\u00e1jl felt\u00f6lt\u00e9se ut\u00e1n v\u00e1laszd a\u00a0<strong>Create Lookalike<\/strong> lehet\u0151s\u00e9get.<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-776 aligncenter\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-9.png\" alt=\"\" width=\"942\" height=\"654\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-9.png 942w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-9-300x208.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-9-768x533.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-9-500x347.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-9-160x111.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-9-50x35.png 50w\" sizes=\"auto, (max-width: 942px) 100vw, 942px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"10\">\n<li>A\u00a0Lookalike k\u00f6z\u00f6ns\u00e9g l\u00e9trehoz\u00e1s\u00e1nak utols\u00f3 l\u00e9p\u00e9s\u00e9ben, ki kell v\u00e1lasztani az orsz\u00e1got, amely sz\u00e1m\u00e1ra l\u00e9trehoztuk a\u00a0lookalike k\u00f6z\u00f6ns\u00e9get \u2013 az LTV lookalike k\u00f6z\u00f6ns\u00e9get a\u00a0saj\u00e1t v\u00e1s\u00e1rl\u00f3idb\u00f3l hozod l\u00e9tre, de m\u00e1s orsz\u00e1g r\u00e9sz\u00e9re, tov\u00e1bb\u00e1 ki kell v\u00e1lasztani a\u00a0Lookalike k\u00f6z\u00f6ns\u00e9g sz\u00e1m\u00e1t (maximum 6). Fejeszd be a\u00a0<strong>Create Audience<\/strong>-re kattintva.<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-777\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-10.png\" alt=\"\" width=\"1005\" height=\"784\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-10.png 1005w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-10-300x234.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-10-768x599.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-10-960x749.png 960w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-10-500x390.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-10-160x125.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-10-50x39.png 50w\" sizes=\"auto, (max-width: 1005px) 100vw, 1005px\" \/><\/p>\n<p>A\u00a0k\u00f6z\u00f6ns\u00e9g\u00fcnk k\u00e9sz is van. Kezdhetj\u00fck az \u00faj kamp\u00e1nyok l\u00e9trehoz\u00e1s\u00e1t, amelyek sok \ud83d\udcb0\ud83d\udcb0\ud83d\udcb0 hoznak.<\/p>\n<h2>A\u00a0lookalike k\u00f6z\u00f6ns\u00e9g l\u00e9trehoz\u00e1sa Facebook Pixelb\u0151l<\/h2>\n<p>Ha nem siker\u00fcl megszerezni a customer LTV f\u00e1jlt, alkalmazhatunk egy egyszer\u0171bb v\u00e1ltozatot a\u00a0lookalike k\u00f6z\u00f6ns\u00e9g l\u00e9trehoz\u00e1s\u00e1hoz, egyenesen a\u00a0Facebook Pixelb\u0151l.<\/p>\n<p>Az <strong>Audiences<\/strong> fi\u00f3kb\u00f3l kiv\u00e1lasztjuk a <strong>Create<\/strong> \u2013&gt; <strong>Lookalike<\/strong> <strong>Audience<\/strong> lehet\u0151s\u00e9get.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-856 size-full\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/screen-1-lookalike.jpg\" alt=\"\" width=\"1696\" height=\"1244\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/screen-1-lookalike.jpg 1696w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/screen-1-lookalike-300x220.jpg 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/screen-1-lookalike-768x563.jpg 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/screen-1-lookalike-1024x751.jpg 1024w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/screen-1-lookalike-1280x939.jpg 1280w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/screen-1-lookalike-960x704.jpg 960w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/screen-1-lookalike-500x367.jpg 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/screen-1-lookalike-160x117.jpg 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/screen-1-lookalike-50x37.jpg 50w\" sizes=\"auto, (max-width: 1696px) 100vw, 1696px\" \/><\/p>\n<p>Kiv\u00e1lasztjuk az e-shopunkb\u00f3l a\u00a0Pixelt, ezut\u00e1n a\u00a0Purchase lehet\u0151s\u00e9get \u2013 teh\u00e1t, hogy milyen esem\u00e9nyb\u0151l fogjuk a\u00a0lookalike k\u00f6z\u00f6ns\u00e9get l\u00e9trehozni.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-857\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/lookalike-2.jpg\" alt=\"\" width=\"1988\" height=\"1660\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/lookalike-2.jpg 1988w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/lookalike-2-300x251.jpg 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/lookalike-2-768x641.jpg 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/lookalike-2-1024x855.jpg 1024w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/lookalike-2-1920x1603.jpg 1920w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/lookalike-2-1280x1069.jpg 1280w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/lookalike-2-960x802.jpg 960w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/lookalike-2-500x418.jpg 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/lookalike-2-160x134.jpg 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/lookalike-2-50x42.jpg 50w\" sizes=\"auto, (max-width: 1988px) 100vw, 1988px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>V\u00e9g\u00fcl r\u00e1kattintunk a\u00a0Create Lookalike-ra \u00e9s a\u00a0k\u00f6z\u00f6ns\u00e9g\u00fcnk l\u00e9tre is j\u00f6tt. Megc\u00e9lozhatjuk \u00edgy azokat az embereket, akik hasonl\u00f3ak a\u00a0v\u00e1s\u00e1rl\u00f3inkhoz. \u270c\ufe0f<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A\u00a0legnagyobb probl\u00e9ma a\u00a0kezd\u0151 Facebook hirdet\u0151kn\u00e9l a\u00a0rosszul be\u00e1ll\u00edtott c\u00e9lkit\u0171z\u00e9s \u00e9s az elk\u00f6lt\u00f6tt nagy \u00e1rak, amelyek nem hoztak semmit. Ezt lez\u00e1rj\u00e1k annyival, hogy a\u00a0Facebook nem m\u0171k\u00f6dik. Illetve, hogy a v\u00e1s\u00e1rl\u00f3ink nem tal\u00e1lhat\u00f3ak meg a\u00a0Facebookon. Nagy hiba! N\u00e9zz\u00fck meg, hogyan c\u00e9lozzuk meg a\u00a0megfelel\u0151 \u00faj felhaszn\u00e1l\u00f3kat Facebookon. Mi az a Customer Lifetime Value (LTV)? Ez az a teljes \u00e9rt\u00e9k, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-865","post","type-post","status-publish","format-standard","hentry","category-uncategorized-hu","blog_tags-facebook","blog_tags-strategia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hogyan lehet teljes m\u00e9rt\u00e9kben kihaszn\u00e1lni a Customer Lifetime Value (LTV) exportot a Facebook rekl\u00e1mhoz - 6clickz<\/title>\n<meta name=\"description\" content=\"A\u00a0legnagyobb probl\u00e9ma a\u00a0kezd\u0151 Facebook hirdet\u0151kn\u00e9l a\u00a0rosszul be\u00e1ll\u00edtott c\u00e9lkit\u0171z\u00e9s \u00e9s az elk\u00f6lt\u00f6tt nagy \u00e1rak, amelyek nem hoztak semmit. Ezt lez\u00e1rj\u00e1k annyival, hogy a\u00a0Facebook nem m\u0171k\u00f6dik. Illetve, hogy a v\u00e1s\u00e1rl\u00f3ink nem tal\u00e1lhat\u00f3ak meg a\u00a0Facebookon. Hogyan c\u00e9lozzuk meg a\u00a0megfelel\u0151 \u00faj felhaszn\u00e1l\u00f3kat Facebookon...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.6clickz.com\/hu\/hogyan-lehet-teljes-mertekben-kihasznalni-customer-lifetime-value-ltv-exportot-facebook-reklamhoz\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hogyan lehet teljes m\u00e9rt\u00e9kben kihaszn\u00e1lni a Customer Lifetime Value (LTV) exportot a Facebook rekl\u00e1mhoz - 6clickz\" \/>\n<meta property=\"og:description\" content=\"A\u00a0legnagyobb probl\u00e9ma a\u00a0kezd\u0151 Facebook hirdet\u0151kn\u00e9l a\u00a0rosszul be\u00e1ll\u00edtott c\u00e9lkit\u0171z\u00e9s \u00e9s az elk\u00f6lt\u00f6tt nagy \u00e1rak, amelyek nem hoztak semmit. Ezt lez\u00e1rj\u00e1k annyival, hogy a\u00a0Facebook nem m\u0171k\u00f6dik. Illetve, hogy a v\u00e1s\u00e1rl\u00f3ink nem tal\u00e1lhat\u00f3ak meg a\u00a0Facebookon. Hogyan c\u00e9lozzuk meg a\u00a0megfelel\u0151 \u00faj felhaszn\u00e1l\u00f3kat Facebookon...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.6clickz.com\/hu\/hogyan-lehet-teljes-mertekben-kihasznalni-customer-lifetime-value-ltv-exportot-facebook-reklamhoz\/\" \/>\n<meta property=\"og:site_name\" content=\"6clickz\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-17T10:55:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-1.png\" \/>\n<meta name=\"author\" content=\"6clickz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"6clickz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/hu\\\/hogyan-lehet-teljes-mertekben-kihasznalni-customer-lifetime-value-ltv-exportot-facebook-reklamhoz\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/hu\\\/hogyan-lehet-teljes-mertekben-kihasznalni-customer-lifetime-value-ltv-exportot-facebook-reklamhoz\\\/\"},\"author\":{\"name\":\"6clickz\",\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/#\\\/schema\\\/person\\\/6f17e09c4ce5b6ae9e93940283fdaf6f\"},\"headline\":\"Hogyan lehet teljes m\u00e9rt\u00e9kben kihaszn\u00e1lni a Customer Lifetime Value (LTV) exportot a Facebook rekl\u00e1mhoz\",\"datePublished\":\"2020-04-17T10:55:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/hu\\\/hogyan-lehet-teljes-mertekben-kihasznalni-customer-lifetime-value-ltv-exportot-facebook-reklamhoz\\\/\"},\"wordCount\":827,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/hu\\\/hogyan-lehet-teljes-mertekben-kihasznalni-customer-lifetime-value-ltv-exportot-facebook-reklamhoz\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/s3.eu-central-1.amazonaws.com\\\/uploads.mangoweb.org\\\/shared-prod\\\/6clickz.com\\\/uploads\\\/2019\\\/10\\\/ltv-1.png\",\"articleSection\":[\"Uncategorized @hu\"],\"inLanguage\":\"hu-HU\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.6clickz.com\\\/hu\\\/hogyan-lehet-teljes-mertekben-kihasznalni-customer-lifetime-value-ltv-exportot-facebook-reklamhoz\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/hu\\\/hogyan-lehet-teljes-mertekben-kihasznalni-customer-lifetime-value-ltv-exportot-facebook-reklamhoz\\\/\",\"url\":\"https:\\\/\\\/www.6clickz.com\\\/hu\\\/hogyan-lehet-teljes-mertekben-kihasznalni-customer-lifetime-value-ltv-exportot-facebook-reklamhoz\\\/\",\"name\":\"Hogyan lehet teljes m\u00e9rt\u00e9kben kihaszn\u00e1lni a Customer Lifetime Value (LTV) exportot a Facebook rekl\u00e1mhoz - 6clickz\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/hu\\\/hogyan-lehet-teljes-mertekben-kihasznalni-customer-lifetime-value-ltv-exportot-facebook-reklamhoz\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/hu\\\/hogyan-lehet-teljes-mertekben-kihasznalni-customer-lifetime-value-ltv-exportot-facebook-reklamhoz\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/s3.eu-central-1.amazonaws.com\\\/uploads.mangoweb.org\\\/shared-prod\\\/6clickz.com\\\/uploads\\\/2019\\\/10\\\/ltv-1.png\",\"datePublished\":\"2020-04-17T10:55:47+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/#\\\/schema\\\/person\\\/6f17e09c4ce5b6ae9e93940283fdaf6f\"},\"description\":\"A\u00a0legnagyobb probl\u00e9ma a\u00a0kezd\u0151 Facebook hirdet\u0151kn\u00e9l a\u00a0rosszul be\u00e1ll\u00edtott c\u00e9lkit\u0171z\u00e9s \u00e9s az elk\u00f6lt\u00f6tt nagy \u00e1rak, amelyek nem hoztak semmit. 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