{"id":609,"date":"2019-05-29T16:51:40","date_gmt":"2019-05-29T15:51:40","guid":{"rendered":"https:\/\/www.6clickz.com\/?p=609"},"modified":"2019-06-07T13:02:10","modified_gmt":"2019-06-07T12:02:10","slug":"adwords-tippek-google-hirdetesek-amelyek-mukodnek","status":"publish","type":"post","link":"https:\/\/www.6clickz.com\/hu\/adwords-tippek-google-hirdetesek-amelyek-mukodnek\/","title":{"rendered":"Google Ads tippek #3 | Google hirdet\u00e9sek amelyek m\u0171k\u00f6dnek"},"content":{"rendered":"

Tal\u00e1l\u00f3 Google hirdet\u00e9sek k\u00e9sz\u00edteni kulcsfontoss\u00e1g\u00fa. Gyakran a Google hirdet\u00e9s\u00fcnk a v\u00e1s\u00e1rl\u00f3 els\u0151 tal\u00e1lkoz\u00e1sa a brand\u00fcnkkel, ez\u00e9rt musz\u00e1j hogy felkeltse az \u00e9rdekl\u0151d\u00e9s\u00e9t. Pr\u00f3b\u00e1ld bele\u00e9lni magad a v\u00e1s\u00e1rl\u00f3id \/ klienseid b\u0151r\u00e9be \u00e9s gondolkozz \u00fagy ahogy \u0151. Mit keres? Mi fogja arra \u00f6szt\u00f6n\u00f6zni, hogy \u00e1tkattintson a weboldaladra? A c\u00e9loldalon azt tal\u00e1lja majd amit keres?<\/strong><\/b><\/p>\n

Google keres\u00e9si kamp\u00e1nyok<\/strong><\/h2>\n

A Google keres\u00e9si hirdet\u00e9sek kulcsszavakra k\u00f6t\u0151dnekm, amelyekr\u0151l az el\u0151z\u0151 cikk\u00fcnkben<\/a> \u00edrtunk. Ezeket a kulcsszavakat k\u00fcl\u00f6nb\u00f6z\u0151 emberek keresik, akik k\u00f6z\u00fcl mindenki kicsit m\u00e1sk\u00e9pp gondolkodik. A cselekv\u00e9seiket pillanatnyi \u00e9rzelmek hat\u00e1rozz\u00e1k meg \u00e9s gyakran csak 1-1 sz\u00f3 vagy kifejez\u00e9s a hirdet\u00e9sben kelti fel az \u00e9rdekl\u0151d\u00e9s\u00fcket. Ezekr\u0151l az apr\u00f3s\u00e9gokr\u00f3l a hirdet\u0151k gyakran megfeledkeznek. A figyelem k\u00f6z\u00e9ppontj\u00e1ban nem Neked \u00e9s a brandednek kell lennie, hanem a v\u00e1s\u00e1rl\u00f3 probl\u00e9m\u00e1j\u00e1nak a megold\u00e1sa. Csupan p\u00e1r mondatot \u00e9s egy t\u00f6red\u00e9k m\u00e1sodperced van arra, hogy a v\u00e1s\u00e1rl\u00f3 a keres\u00e9si tal\u00e1latok sokas\u00e1g\u00e1b\u00f3l pont a Te hirdet\u00e9sed v\u00e1lassza. Ez\u00e9rt dolgozz a hirdet\u00e9sekkel, gyakran v\u00e1ltoztatsd \u0151ket \u00e9s teszteld az eredm\u00e9nyeket.<\/span><\/p>\n

A Google Adwords keres\u00e9si hirdet\u00e9sek a k\u00f6vetkez\u0151 r\u00e9szekb\u0151l \u00e1llnak:<\/strong><\/span><\/p>\n

    \n
  1. V\u00e9gs\u0151 url – a c\u00e9loldal, amelyen a v\u00e1s\u00e1rl\u00f3 tal\u00e1lja mag\u00e1t azt k\u00f6vet\u0151en, hogy a hirdet\u00e9sre kattintott.<\/span><\/li>\n
  2. C\u00edmsor – jelenleg 3 darab c\u00edmsor \u00e1ll rendelkez\u00e9sre, amelyek egyenk\u00e9nt maximum 30 karakter hossz\u00faak lehetnek. Ez a hirdet\u00e9s legkiemelked\u0151bb \u00e9s legfontosabb r\u00e9sze.<\/span><\/li>\n
  3. Le\u00edr\u00e1s – a hirdet\u00e9sedhez 2 darab maximum 90 karakteres le\u00edr\u00e1st adhatsz hozz\u00e1. Itt r\u00e9szletesebben le\u00edrhatod milyen term\u00e9ket \/ szolg\u00e1ltat\u00e1st k\u00edn\u00e1lsz.<\/span><\/li>\n
  4. \u00datvonal – \u201cvirtu\u00e1lis url\u201d amely a hirdet\u00e9sben megjelenik. A re\u00e1lis v\u00e9gs\u0151 url helyett ez fog megjelenni. Maximum 15 karakter.<\/span><\/li>\n<\/ol>\n

    \"\"<\/p>\n

    Mire kellene a Google hirdet\u00e9sekn\u00e9l gondolnod? Itt van n\u00e9h\u00e1ny hasznos tipp:<\/span><\/p>\n

    1) L\u00e9gy szembet\u0171n\u0151, foglald el a lehet\u0151 legt\u00f6bb helyet<\/strong> <\/b><\/p>\n

    Min\u00e9l t\u00f6bb helyet elfoglalsz a keres\u00e9si tal\u00e1latokban (SERP), ann\u00e1l kevesebb helye marad a konkurenci\u00e1dnak. Igyekezz kihaszn\u00e1lni a lehet\u0151 legt\u00f6bb karaktert, hogy a hirdet\u00e9sed legyen felt\u0171n\u0151. Melyik hirdet\u00e9s a l\u00e1tv\u00e1nyosabb szerinted?<\/span><\/p>\n

    \"\"<\/p>\n

    Ez m\u00e9gjobban \u00e9rv\u00e9nyes \u00a0a mobil eszk\u00f6z\u00f6kn\u00e9l, ahol jelent\u0151sen korl\u00e1tozott a fel\u00fclet. A k\u00e9perny\u0151n csak a legfels\u0151 1-2 tal\u00e1latot l\u00e1tjuk. A marketing \u00fcgyn\u00f6ks\u00e9g\u00fcnk klienseinek t\u00f6bb mint 50%-os mobil l\u00e1togatotts\u00e1ga van. Igaz, hogy Magyarorsz\u00e1gon m\u00e9g a rendel\u00e9sek nagyobb r\u00e9sze sz\u00e1m\u00edt\u00f3g\u00e9pr\u0151l \u00e9rkezik. A mobil viszont gyakran a v\u00e1s\u00e1rl\u00f3 els\u0151 kontaktja vel\u00fcnk.<\/span><\/p>\n

    2) Bizony\u00edtsd be, hogy azt k\u00edn\u00e1lod amit a v\u00e1s\u00e1rl\u00f3k keresnek<\/strong><\/b><\/p>\n

    \"\"<\/p>\n

    A fenti k\u00e9pen l\u00e1tszik, hogy a Google t\u00f6bbezer tal\u00e1latot hozott le egy t\u00f6red\u00e9k m\u00e1sodperc alatt. K\u00f6r\u00fclbel\u00fcl Neked is ennyi id\u0151d van, hogy leny\u0171g\u00f6zd az embereket az \u00fczeneteddel. A v\u00e1s\u00e1rl\u00f3t nem biztos, hogy \u00e9rdekli a 20 \u00e9v tapasztalatod \u00e9s az alkalmazottaid sz\u00e1ma. Els\u0151sorban szeretn\u00e9 megtal\u00e1lni azt amit keres.<\/span><\/p>\n

    Ne kezd r\u00f6gt\u00f6n az els\u0151 mondatot azzal, hogy a Te branded a legjobb. El\u0151sz\u00f6r gy\u0151zd meg a v\u00e1s\u00e1rl\u00f3t, hogy Te vagy a megold\u00e1s a probl\u00e9m\u00e1j\u00e1ra. A term\u00e9k \/ szolg\u00e1ltat\u00e1s el\u0151nyeit hagyd a k\u00f6vetkez\u0151 sokora. A tapasztalatom alapj\u00e1n a legjobban az m\u0171k\u00f6dik, ha az els\u0151 c\u00edmsorba mag\u00e1t a kulcsszavat helyezed.<\/span><\/p>\n

    3) Ne felejtsd el a Cselekv\u00e9sre \u00f6szt\u00f6nz\u0151 sz\u00f6veget (Call to Action – CTA)<\/strong><\/b><\/p>\n

    Minden performance hirdet\u00e9s c\u00e9lja a v\u00e1s\u00e1rl\u00f3 valamilyen cselekv\u00e9sre val\u00f3 \u00f6szt\u00f6nz\u00e9se. Legyen az v\u00e1s\u00e1rl\u00e1s, \u0171rlap kit\u00f6lt\u00e9se, regisztr\u00e1l\u00e1s, app let\u00f6lt\u00e9se, stb. Ez\u00e9rt a CTA nagyon fontos a Google hirdet\u00e9sben. Azt aj\u00e1nlom, hogy a CTA-t helyezd a 2. c\u00edmsorba. Az adott kulcssz\u00f3 alapj\u00e1n gondolkozz el azon, hogy a felhaszn\u00e1l\u00f3 vajon a v\u00e1s\u00e1rl\u00e1si ciklus melyik szakasz\u00e1ban van. Ez alapj\u00e1n fogalmazd meg a CTA-t. Ha a v\u00e1s\u00e1rl\u00f3 p\u00e9ld\u00e1ul egy konkr\u00e9t cip\u0151 modellt keres, akkor val\u00f3sz\u00edn\u00fcleg m\u00e1r csak a megfelel\u0151 webshopot keresi arra, hogy befejezze a v\u00e1s\u00e1rl\u00e1st. Ez\u00e9rt biztosan \u00e9rt\u00e9kelni fogja azt, hogy j\u00f3 \u00e1raid vannak vagy gyorsan kisz\u00e1ll\u00edtod az \u00e1rut. A v\u00e9g\u00e9n pedig ne felejtsd el \u00f6szt\u00f6n\u00f6zni a v\u00e1s\u00e1rl\u00e1sra (pl. \u201crendelj most\u201d).<\/span><\/p>\n

    4) Ford\u00edts elegend\u0151 figyelmet a 3. c\u00edmsorra \u00e9s a 2. le\u00edr\u00e1sra<\/strong><\/b><\/p>\n

    A Google hirdet\u00e9sek ezen r\u00e9szei viszonylag \u00fajak. Nem mindig jelennek meg a hely sz\u0171ke miatt (f\u0151leg mobilon). Viszont egy kit\u0171n\u0151 kieg\u00e9sz\u00edt\u00e9s lehet a hirdet\u00e9sedhez. A Londoni <\/span>Adalysis<\/span><\/a> \u00fcgyn\u00f6ks\u00e9g felm\u00e9r\u00e9se szerint a 3. c\u00edmsor a tal\u00e1latok csup\u00e1n kevesebb mint 1%-k\u00e1ban jelent meg. Ez\u00e9rt arra is gondolj, hogy a hirdet\u00e9sednek legyen \u00e9rtelme a 3. c\u00edmsor n\u00e9lk\u00fcl is.<\/span><\/p>\n

    5) A sz\u00e1mok mindig \u00e9rdekesek<\/strong><\/b><\/p>\n

    Ha szeretn\u00e9d kiemelni a hirdet\u00e9sed a j\u00f3 \u00e1rral vagy m\u00e1s sz\u00e1mbeli \u00e9rt\u00e9kkel, aj\u00e1nlatos hogy sz\u00e1mjegyekkel fejezd ki magad. Pl. \u201c50 000 h\u0171s\u00e9ges v\u00e1s\u00e1rl\u00f3\u201d az \u201c50 ezer h\u0171s\u00e9ges v\u00e1s\u00e1rl\u00f3\u201d helyett. Az egyes vari\u00e1ci\u00f3kat mindenk\u00e9pp teszteld.<\/span><\/p>\n

    6) Igyekezz olyan kifejez\u00e9seket haszn\u00e1lni amelyek a c\u00e9loldalon is megvannak<\/strong><\/b><\/p>\n

    Ezzel is jav\u00edtod a min\u0151s\u00e9gi \u00fatmutat\u00f3t. Ez\u00e1ltal olcs\u00f3bb CPC-t \u00e9rsz el \u00e9s magasabban helyezkedsz majd el a keres\u00e9si tal\u00e1latokban.<\/span><\/p>\n

    7) Minden kulcssz\u00f3nak tal\u00e1ld meg a megfelel\u0151 c\u00e9loldalt<\/strong><\/b><\/p>\n

    A c\u00e9loldal ny\u00fajtotta \u00e9lm\u00e9ny a legfontosabb a hirdet\u00e9sre val\u00f3 kattint\u00e1st k\u00f6vet\u0151en. Figyelj oda arra, hogy ez az oldal a lehet\u0151 legrelev\u00e1nsabb legyen. Igyekezz nem c\u00e9lozni az \u00e1ltal\u00e1nos oldalakra vagy a f\u0151oldalra. R\u00e9szes\u00edtsd el\u0151nyben a konkr\u00e9t kateg\u00f3ria- vagy term\u00e9koldalakat, hogy a v\u00e1s\u00e1rl\u00f3nak a lehet\u0151 legkevesebb l\u00e9p\u00e9st kelljen megtenni a konverzi\u00f3ig.<\/span><\/p>\n

    Hirdet\u00e9sb\u0151v\u00edtm\u00e9nyek<\/strong><\/h2>\n

    Min\u00e9l nagyobb ann\u00e1l jobb – ez volt az els\u0151 tipp\u00fcnk a Google hirdet\u00e9sek jav\u00edt\u00e1s\u00e1ra. A b\u0151v\u00edtm\u00e9nyekre ez dupl\u00e1n igaz. A hirdet\u00e9seidet rengeteg hozz\u00e1adott inform\u00e1ci\u00f3val b\u0151v\u00edtheted mint p\u00e9ld\u00e1ul telefonsz\u00e1m, prom\u00f3ci\u00f3 vagy helyb\u0151v\u00edtm\u00e9ny. Ez seg\u00edt meggy\u0151zni a v\u00e1s\u00e1rl\u00f3t, hogy Te vagy a legjobb v\u00e1laszt\u00e1s. Ezenk\u00edv\u00fcl megnagyobb\u00edtja a hirdet\u00e9sedet is. Nem minden b\u0151v\u00edtm\u00e9ny jelenik meg automatikusan. Min\u00e9l el\u0151r\u00e9bb vagy a keres\u00e9si tal\u00e1latokban, ann\u00e1l nagyobb a val\u00f3sz\u00edn\u0171s\u00e9ge hogy t\u00f6bb b\u0151v\u00edtm\u00e9ny is megjelenik. A b\u0151v\u00edtm\u00e9nyek \u00e1lland\u00f3an v\u00e1ltoznak. Jelenleg a Google Ads-ben ezeket tudjuk haszn\u00e1lni:<\/span><\/p>\n

      \n
    • Bels\u0151link-b\u0151v\u00edtm\u00e9ny<\/span><\/li>\n
    • Kiemel\u0151 b\u0151v\u00edtm\u00e9ny<\/span><\/li>\n
    • Struktur\u00e1lt k\u00f3dr\u00e9szletb\u0151v\u00edtm\u00e9ny<\/span><\/li>\n
    • H\u00edv\u00e1sb\u0151v\u00edtm\u00e9ny<\/span><\/li>\n
    • \u00dczenetb\u0151v\u00edtm\u00e9ny<\/span><\/li>\n
    • Helyb\u0151v\u00edtm\u00e9ny<\/span><\/li>\n
    • T\u00e1rsult v\u00e1llalkoz\u00e1s helyb\u0151v\u00edtm\u00e9nye<\/span><\/li>\n
    • \u00c1rb\u0151v\u00edtm\u00e9ny<\/span><\/li>\n
    • Alkalmaz\u00e1sb\u0151v\u00edtm\u00e9ny<\/span><\/li>\n
    • Prom\u00f3ci\u00f3s b\u0151v\u00edtm\u00e9ny<\/span><\/li>\n<\/ul>\n

      Tipp: A Google Ads-ben a Hirdet\u00e9sek szekci\u00f3ban szegment\u00e1lni tudod az adatokat az alapj\u00e1n, hogy a hirdet\u00e9s vagy b\u0151v\u00edtm\u00e9ny melyik r\u00e9sz\u00e9re kattintottak. Ez az adat hasznos lehet a b\u0151v\u00edtm\u00e9nyek ki\u00e9rt\u00e9kel\u00e9s\u00e9n\u00e9l is. Az adatok csak azokra a b\u0151v\u00edtm\u00e9nyekre el\u00e9rhet\u0151ek amelyekre r\u00e1 lehet kattintani.<\/span><\/p>\n

      \"\"<\/p>\n

       <\/p>\n","protected":false},"excerpt":{"rendered":"

      Tal\u00e1l\u00f3 Google hirdet\u00e9sek k\u00e9sz\u00edteni kulcsfontoss\u00e1g\u00fa. Gyakran a Google hirdet\u00e9s\u00fcnk a v\u00e1s\u00e1rl\u00f3 els\u0151 tal\u00e1lkoz\u00e1sa a brand\u00fcnkkel, ez\u00e9rt musz\u00e1j hogy felkeltse az \u00e9rdekl\u0151d\u00e9s\u00e9t. Pr\u00f3b\u00e1ld bele\u00e9lni magad a v\u00e1s\u00e1rl\u00f3id \/ klienseid b\u0151r\u00e9be \u00e9s gondolkozz \u00fagy ahogy \u0151. Mit keres? Mi fogja arra \u00f6szt\u00f6n\u00f6zni, hogy \u00e1tkattintson a weboldaladra? A c\u00e9loldalon azt tal\u00e1lja majd amit keres? Google keres\u00e9si kamp\u00e1nyok A […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-609","post","type-post","status-publish","format-standard","hentry","category-uncategorized-hu","blog_tags-ppc"],"yoast_head":"\nAdWords tippek | Google hirdet\u00e9sek amelyek m\u0171k\u00f6dnek | 6clickz Blog<\/title>\n<meta name=\"description\" content=\"Tal\u00e1l\u00f3 Google hirdet\u00e9sek k\u00e9sz\u00edteni kulcsfontoss\u00e1g\u00fa. Gyakran a Google hirdet\u00e9s\u00fcnk a v\u00e1s\u00e1rl\u00f3 els\u0151 tal\u00e1lkoz\u00e1sa a brand\u00fcnkkel, ez\u00e9rt musz\u00e1j hogy felkeltse az \u00e9rdekl\u0151d\u00e9s\u00e9t. Pr\u00f3b\u00e1ld bele\u00e9lni magad a v\u00e1s\u00e1rl\u00f3id \/ klienseid b\u0151r\u00e9be \u00e9s gondolkozz \u00fagy ahogy \u0151.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.6clickz.com\/hu\/adwords-tippek-google-hirdetesek-amelyek-mukodnek\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AdWords tippek | Google hirdet\u00e9sek amelyek m\u0171k\u00f6dnek\" \/>\n<meta property=\"og:description\" content=\"Tal\u00e1l\u00f3 Google hirdet\u00e9sek k\u00e9sz\u00edteni kulcsfontoss\u00e1g\u00fa. Gyakran a Google hirdet\u00e9s\u00fcnk a v\u00e1s\u00e1rl\u00f3 els\u0151 tal\u00e1lkoz\u00e1sa a brand\u00fcnkkel, ez\u00e9rt musz\u00e1j hogy felkeltse az \u00e9rdekl\u0151d\u00e9s\u00e9t. Pr\u00f3b\u00e1ld bele\u00e9lni magad a v\u00e1s\u00e1rl\u00f3id \/ klienseid b\u0151r\u00e9be \u00e9s gondolkozz \u00fagy ahogy \u0151.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.6clickz.com\/hu\/adwords-tippek-google-hirdetesek-amelyek-mukodnek\/\" \/>\n<meta property=\"og:site_name\" content=\"6clickz\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-29T15:51:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-07T12:02:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/05\/fb-post-cover-1.png\" \/>\n<meta name=\"author\" content=\"Gabriel Jur\u010do\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"AdWords tippek | Google hirdet\u00e9sek amelyek m\u0171k\u00f6dnek\" \/>\n<meta name=\"twitter:description\" content=\"Tal\u00e1l\u00f3 Google hirdet\u00e9sek k\u00e9sz\u00edteni kulcsfontoss\u00e1g\u00fa. Gyakran a Google hirdet\u00e9s\u00fcnk a v\u00e1s\u00e1rl\u00f3 els\u0151 tal\u00e1lkoz\u00e1sa a brand\u00fcnkkel, ez\u00e9rt musz\u00e1j hogy felkeltse az \u00e9rdekl\u0151d\u00e9s\u00e9t. 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