{"id":239,"date":"2018-11-27T14:09:54","date_gmt":"2018-11-27T13:09:54","guid":{"rendered":"https:\/\/www.6clickz.com\/?p=239"},"modified":"2019-03-19T11:22:31","modified_gmt":"2019-03-19T10:22:31","slug":"miert-kellene-elkezdened-hasznalni-lookalike-kozonsegeket-2","status":"publish","type":"post","link":"https:\/\/www.6clickz.com\/hu\/miert-kellene-elkezdened-hasznalni-lookalike-kozonsegeket-2\/","title":{"rendered":"MI\u00c9RT KELLENE ELKEZDENED HASZN\u00c1LNI A LOOKALIKE K\u00d6Z\u00d6NS\u00c9GEKET? [FRISS\u00cdTVE]"},"content":{"rendered":"<p><strong>Azok k\u00f6z\u00e9 tartozol, akik m\u00e9g mindig nem fedezt\u00e9k fel a lookalike k\u00f6z\u00f6ns\u00e9gek el\u0151nyeit? Akkor itt a legf\u0151bb ideje ezen v\u00e1ltoztatni. A lookalike k\u00f6z\u00f6ns\u00e9gek sok hasznot hozhatnak a v\u00e1llalkoz\u00e1sodnak, viszont a hi\u00e1nyuk profit cs\u00f6kk\u00e9n\u00e9shez is vezethet.<\/strong><\/p>\n<p><strong>Mik is ezek a LOOKALIKE k\u00f6z\u00f6ns\u00e9gek?<\/strong><br \/>\nA Lookalike audience (magyarul hasonl\u00f3 k\u00f6z\u00f6ns\u00e9g) olyan k\u00f6z\u00f6ns\u00e9g, amely a legjobbak hasonl\u00edt a v\u00e1llalkoz\u00e1sod c\u00e9lcsoportj\u00e1ra \u2013 az \u00fcgyfeleidhez, v\u00e1s\u00e1rl\u00f3idhoz. Ez val\u00f3j\u00e1ban olyan emberek csoportja, akik m\u00e1r l\u00e9ptek kapcsolatba a m\u00e1rk\u00e1ddal, ide\u00e1lis esetben m\u00e1r hajtottak is v\u00e9gre valamilyen interakci\u00f3t.<\/p>\n<p>Honnan tudja a Facebook eld\u00f6nteni, kiket sz\u00f3l\u00edtson fel \u00e9s melyik emberek hasonl\u00edtanak legink\u00e1bb a c\u00e9lk\u00f6z\u00f6ns\u00e9gedhez? Egyszer\u0171. Amikor l\u00e9trehozod ezeket a k\u00f6z\u00f6ns\u00e9geket, felt\u00f6lt\u00f6d a forr\u00e1s k\u00f6z\u00f6ns\u00e9gedet is a Facebookod-ra. A forr\u00e1s k\u00f6z\u00f6ns\u00e9g az adataid felhaszn\u00e1l\u00e1s\u00e1val l\u00e9trehozott k\u00f6z\u00f6ns\u00e9g \u2013 p\u00e9ld\u00e1ul az \u00fcgyfelek e-mailjei, vagy a weboldal rajong\u00f3i alapj\u00e1n. Ezt k\u00f6vet\u0151en a Facebook azonos\u00edtja az adatokat a forr\u00e1sk\u00f6z\u00f6ns\u00e9g adatai alapj\u00e1n (demogr\u00e1fiai inform\u00e1ci\u00f3k, \u00e9rdekek stb.), \u00e9s a hasonl\u00f3, vagy egyforma tulajdons\u00e1gokkal rendelkez\u0151 felhaszn\u00e1l\u00f3kat azonos\u00edtja.<\/p>\n<p>A lookalike k\u00f6z\u00f6ns\u00e9g l\u00e9trehoz\u00e1sakor be lehet \u00e1ll\u00edtani az egyez\u00e9s ar\u00e1ny\u00e1t a forr\u00e1s k\u00f6z\u00f6ns\u00e9ggel. Az ar\u00e1ny opci\u00f3k 1% \u00e9s 10% k\u00f6z\u00f6tt forognak. Min\u00e9l magasabb a sz\u00e1zal\u00e9k, ann\u00e1l kev\u00e9sb\u00e9 fog a lookalike k\u00f6z\u00f6ns\u00e9g hasonl\u00edtani a c\u00e9lk\u00f6z\u00f6ns\u00e9gedhez. Ez n\u00f6veli a potenci\u00e1lis el\u00e9r\u00e9st, de a lookalike k\u00f6z\u00f6ns\u00e9gek \u00e9s a forr\u00e1sk\u00f6z\u00f6ns\u00e9gek k\u00f6z\u00f6tti hasonl\u00f3s\u00e1g szintje cs\u00f6kken, ami kock\u00e1ztatja a hirdet\u00e9sek relevanci\u00e1j\u00e1t. Az ide\u00e1lis lookalike k\u00f6z\u00f6ns\u00e9gnek 1% \u00e9s 2% k\u00f6z\u00f6tt kellene lennie.<\/p>\n<p><strong>Hogyan hozhatsz l\u00e9tre lookalike k\u00f6z\u00f6ns\u00e9geket?<\/strong><br \/>\nAz al\u00e1bbi utas\u00edt\u00e1sok alapj\u00e1n most l\u00e9tre hozunk egy lookalike k\u00f6z\u00f6ns\u00e9get olyan emberekre, akik m\u00e1r kor\u00e1bban v\u00e1s\u00e1roltak n\u00e1lunk:<\/p>\n<p><strong>1) A business manager men\u00fc opci\u00f3ib\u00f3l az \u201eaudiences\u201c-t v\u00e1lasztjuk.<br \/>\n<img decoding=\"async\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/11\/1.png\" alt=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/11\/1.png\" \/><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">2)<\/span> <span style=\"font-weight: 400;\">Tov\u00e1bb a <\/span><b>\u201eCreate Audience\u201c<\/b><span style=\"font-weight: 400;\">-re<\/span> <span style=\"font-weight: 400;\">kattintunk.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">3)<\/span> <b>Kiv\u00e1lasztjuk a \u201cCustomer file\u201d men\u00fcpontot, ha a k\u00f6z\u00f6ns\u00e9get m\u00e1r a megl\u00e9v\u0151 v\u00e1s\u00e1rl\u00f3ink alapj\u00e1n szeretn\u00e9nk kialak\u00edtani.<\/b><span style=\"font-weight: 400;\"> Ezt a v\u00e1s\u00e1rl\u00f3i adatok felt\u00f6lt\u00e9s\u00e9vel tudjuk majd megtenni.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">4) <\/span><b>A \u201cCustomer file\u201d-ra val\u00f3 kattint\u00e1s ut\u00e1n a k\u00f6vetkez\u0151 lehet\u0151s\u00e9g\u00fcnk van: <\/b><span style=\"font-weight: 400;\">ki tudunk alak\u00edtani k\u00f6z\u00f6ns\u00e9geket az \u201cLTV data\u201d alapj\u00e1n. Ez azt jelenti, hogy felt\u00f6ltj\u00fck a Customer Lifetime Value (v\u00e1s\u00e1rl\u00f3i\u00e9lettartam-\u00e9rt\u00e9k) adatokat, amely alapj\u00e1n a Facebook felismeri mely v\u00e1s\u00e1rl\u00f3k a \u201clegolcs\u00f3bbak\u201d sz\u00e1munkra akviz\u00edci\u00f3 szempontj\u00e1b\u00f3l.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">5)<\/span> <b>A Lookalike k\u00f6z\u00f6ns\u00e9g forr\u00e1s\u00e1ra felhaszn\u00e1lhatjuk a \u201cWebsite traffic\u201d lehet\u0151s\u00e9get is, ahol azonos\u00edthatjuk a v\u00e1s\u00e1rl\u00f3kat az URL alapj\u00e1n.<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">6)<\/span> <b>Miut\u00e1n kialak\u00edtjuk a forr\u00e1sk\u00f6z\u00f6ns\u00e9get, hozz\u00e1l\u00e1thatunk a Lookalike k\u00f6z\u00f6ns\u00e9g kialak\u00edt\u00e1s\u00e1hoz. <\/b><span style=\"font-weight: 400;\">\u00dajra megnyitjuk a \u201cCreate audience\u201d men\u00fcpontot, de ez\u00fattal a \u201cLookalike audience\u201d lehet\u0151s\u00e9gre kattintunk.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">7) <\/span><b>A \u201cSource\u201d sorba betessz\u00fck a forr\u00e1sk\u00f6z\u00f6ns\u00e9get.<\/b><\/p>\n<p>8) Tov\u00e1bb be kell \u00e1ll\u00edtani a k\u00f6rzetet, amelyen bel\u00fcl a Facebook azonos\u00edtja az embereket.<br \/>\n<img decoding=\"async\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/11\/7.png\" alt=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/11\/7.png\" \/><\/p>\n<p>9) Az utols\u00f3 l\u00e9pes a \u201eLookalike\u201c k\u00f6z\u00f6ns\u00e9g sz\u00e1zal\u00e9kar\u00e1ny be\u00e1ll\u00edt\u00e1sa.<br \/>\n<img decoding=\"async\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/11\/8.png\" alt=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/11\/8.png\" \/><\/p>\n<p>10) Kattints a \u201eCreate Audience\u201c mez\u0151re \u00e9s voil\u00e1, k\u00e9sz!<\/p>\n<p>A Lookalike k\u00f6z\u00f6ns\u00e9get illet\u0151 k\u00fcl\u00f6nf\u00e9le \u00fatmutat\u00f3kat \u00e9s m\u00e1s hasznos tippeket hamarosan megtal\u00e1lod a blogunkon\ud83d\udc4c<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Azok k\u00f6z\u00e9 tartozol, akik m\u00e9g mindig nem fedezt\u00e9k fel a lookalike k\u00f6z\u00f6ns\u00e9gek el\u0151nyeit? Akkor itt a legf\u0151bb ideje ezen v\u00e1ltoztatni. A lookalike k\u00f6z\u00f6ns\u00e9gek sok hasznot hozhatnak a v\u00e1llalkoz\u00e1sodnak, viszont a hi\u00e1nyuk profit cs\u00f6kk\u00e9n\u00e9shez is vezethet. Mik is ezek a LOOKALIKE k\u00f6z\u00f6ns\u00e9gek? A Lookalike audience (magyarul hasonl\u00f3 k\u00f6z\u00f6ns\u00e9g) olyan k\u00f6z\u00f6ns\u00e9g, amely a legjobbak hasonl\u00edt a v\u00e1llalkoz\u00e1sod [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-239","post","type-post","status-publish","format-standard","hentry","category-uncategorized-hu","blog_tags-facebook"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MI\u00c9RT KELLENE ELKEZDENED HASZN\u00c1LNI A LOOKALIKE K\u00d6Z\u00d6NS\u00c9GEKET? [FRISS\u00cdTVE] - 6clickz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.6clickz.com\/hu\/miert-kellene-elkezdened-hasznalni-lookalike-kozonsegeket-2\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MI\u00c9RT KELLENE ELKEZDENED HASZN\u00c1LNI A LOOKALIKE K\u00d6Z\u00d6NS\u00c9GEKET? [FRISS\u00cdTVE] - 6clickz\" \/>\n<meta property=\"og:description\" content=\"Azok k\u00f6z\u00e9 tartozol, akik m\u00e9g mindig nem fedezt\u00e9k fel a lookalike k\u00f6z\u00f6ns\u00e9gek el\u0151nyeit? Akkor itt a legf\u0151bb ideje ezen v\u00e1ltoztatni. A lookalike k\u00f6z\u00f6ns\u00e9gek sok hasznot hozhatnak a v\u00e1llalkoz\u00e1sodnak, viszont a hi\u00e1nyuk profit cs\u00f6kk\u00e9n\u00e9shez is vezethet. Mik is ezek a LOOKALIKE k\u00f6z\u00f6ns\u00e9gek? A Lookalike audience (magyarul hasonl\u00f3 k\u00f6z\u00f6ns\u00e9g) olyan k\u00f6z\u00f6ns\u00e9g, amely a legjobbak hasonl\u00edt a v\u00e1llalkoz\u00e1sod [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.6clickz.com\/hu\/miert-kellene-elkezdened-hasznalni-lookalike-kozonsegeket-2\/\" \/>\n<meta property=\"og:site_name\" content=\"6clickz\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-27T13:09:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-19T10:22:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/11\/1.png\" \/>\n<meta name=\"author\" content=\"Krist\u00edna \u0160uvadov\u00e1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Krist\u00edna \u0160uvadov\u00e1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/hu\\\/miert-kellene-elkezdened-hasznalni-lookalike-kozonsegeket-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/hu\\\/miert-kellene-elkezdened-hasznalni-lookalike-kozonsegeket-2\\\/\"},\"author\":{\"name\":\"Krist\u00edna \u0160uvadov\u00e1\",\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/#\\\/schema\\\/person\\\/bfc28d5e459e6d1b54324c8263c6acc3\"},\"headline\":\"MI\u00c9RT KELLENE ELKEZDENED HASZN\u00c1LNI A LOOKALIKE K\u00d6Z\u00d6NS\u00c9GEKET? 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[FRISS\u00cdTVE] - 6clickz","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.6clickz.com\/hu\/miert-kellene-elkezdened-hasznalni-lookalike-kozonsegeket-2\/","og_locale":"hu_HU","og_type":"article","og_title":"MI\u00c9RT KELLENE ELKEZDENED HASZN\u00c1LNI A LOOKALIKE K\u00d6Z\u00d6NS\u00c9GEKET? [FRISS\u00cdTVE] - 6clickz","og_description":"Azok k\u00f6z\u00e9 tartozol, akik m\u00e9g mindig nem fedezt\u00e9k fel a lookalike k\u00f6z\u00f6ns\u00e9gek el\u0151nyeit? Akkor itt a legf\u0151bb ideje ezen v\u00e1ltoztatni. A lookalike k\u00f6z\u00f6ns\u00e9gek sok hasznot hozhatnak a v\u00e1llalkoz\u00e1sodnak, viszont a hi\u00e1nyuk profit cs\u00f6kk\u00e9n\u00e9shez is vezethet. Mik is ezek a LOOKALIKE k\u00f6z\u00f6ns\u00e9gek? 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