{"id":948,"date":"2021-02-05T09:48:30","date_gmt":"2021-02-05T08:48:30","guid":{"rendered":"https:\/\/www.6clickz.com\/?p=948"},"modified":"2021-02-05T09:48:30","modified_gmt":"2021-02-05T08:48:30","slug":"jak-ziskat-followery-na-instagramu","status":"publish","type":"post","link":"https:\/\/www.6clickz.com\/cs\/jak-ziskat-followery-na-instagramu\/","title":{"rendered":"Jak z\u00edskat followery na Instagramu"},"content":{"rendered":"<p class=\"p1\"><strong>Cht\u011bli byste v\u00edc follower\u016f? Star\u00e9 taktiky jako je nakupov\u00e1n\u00ed fejkov\u00fdch follower\u016f, \u010di hromadn\u00e9 followov\u00e1n\u00ed v\u0161ech mo\u017en\u00fdch u\u017eivatel\u016f na Instagramu u\u017e d\u00e1vno neplat\u00ed. Pro\u010d si nekupovat fejkov\u00e9 followery si rozebereme n\u00ed\u017ee a b\u011bhem druh\u00e9 mo\u017enosti (hromadn\u00e9 followov\u00e1n\u00ed) v\u00e1s Instagram rovnou blokne.<\/strong><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/11\/untitled-design.jpg\" alt=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/11\/untitled-design.jpg\" \/><\/p>\n<h2>Pro\u010d je po\u010det follower\u016f metrika \u010d. 1?<\/h2>\n<p class=\"p2\">P\u0159esto, \u017ee se v\u0161ichni hon\u00ed za co nejv\u011bt\u0161\u00edm \u010d\u00edslem, kter\u00e9 sv\u00edt\u00ed na profilu a ozna\u010duje po\u010det follower\u016f, mus\u00edm v\u00e1s zklamat. Po\u010det follower\u016f toti\u017e nen\u00ed v\u016fbec tak podstatn\u00e1 metrika. Pr\u00e1v\u011b jednou z t\u011bch d\u016fle\u017eit\u011bj\u0161\u00edch metrik je nap\u0159\u00edklad engagement. \u010c\u00edm vy\u0161\u0161\u00ed engagement v\u00e1\u0161 \u00fa\u010det produkuje, t\u00edm v\u00edc ho bude Instagram p\u0159edhazovat ostatn\u00edm u\u017eivatel\u016fm, co\u017e v\u00e1m nakonec pozd\u011bji zabezpe\u010d\u00ed i zv\u00fd\u0161en\u00fd po\u010det zm\u00edn\u011bn\u00fdch follower\u016f.<\/p>\n<p class=\"p2\">Co je to engagement? Engagement vyjad\u0159uje atraktivnost va\u0161eho \u00fa\u010dtu. Jedn\u00e1 se o m\u011b\u0159en\u00ed interakc\u00ed u\u017eivatel\u016f s va\u0161\u00edm obsahem. Jak se bude chovat u\u017eivatel, kter\u00fd uvid\u00ed v\u00e1\u0161 p\u0159\u00edsp\u011bvek ve feedu? Lajkne ho? Bude ho komentovat? Zdr\u017e\u00ed se na n\u011bm o p\u00e1r sekund d\u00e9le? Nebo si ho ani nev\u0161imne a p\u0159eskroluje d\u00e1l?<\/p>\n<p class=\"p2\">Pokud je engagement v\u00edce va\u0161ich p\u0159\u00edsp\u011bvk\u016f slab\u00fd, Instagram vyhodnot\u00ed cel\u00fd v\u00e1\u0161 \u00fa\u010det jako nezaj\u00edmav\u00fd a t\u00edm p\u00e1dem se budou va\u0161e p\u0159\u00edsp\u011bvky zobrazovat jako posledn\u00ed (pokud v\u016fbec), p\u0159\u00edpadn\u011b bude v\u00e1\u0161 \u00fa\u010det postupn\u011b \u201cum\u00edrat\u201d. A zde se dost\u00e1v\u00e1me k nakupov\u00e1n\u00ed fejkov\u00fdch follower\u016f.<\/p>\n<h2><\/h2>\n<h2 class=\"p1\">Pro\u010d nekupovat fejkov\u00e9 followery?<\/h2>\n<p class=\"p2\">Dejme si p\u0159\u00edklad: existuje nap\u0159\u00edklad influencer, \u0159\u00edkejme mu Jan, kter\u00fd by si cht\u011bl na Instagramu n\u011bco vyd\u011blat. Jeho po\u010det follower\u016f je ni\u017e\u0161\u00ed, neoslovuje ho mnoho sponzor\u016f a proto\u017ee se mu nechce \u010dekat na p\u0159irozen\u00fd n\u00e1r\u016fst jeho sleduj\u00edc\u00edch, zvol\u00ed rychlej\u0161\u00ed a pohodln\u011bj\u0161\u00ed cestu &#8211; n\u00e1kup fejkov\u00fdch sleduj\u00edc\u00edch. Jan si tedy nakoup\u00ed p\u00e1r tis\u00edc follower\u016f a vesele za\u010dne \u010dekat na sponzory. Mezit\u00edm d\u00e1le p\u0159id\u00e1v\u00e1 posty. Tyto posty v\u0161ak maj\u00ed st\u00e1le n\u00edzk\u00fd dosah a n\u00edzk\u00fd engagement. Fejkov\u00e9 boty a ani nerelevantn\u00ed nakoupen\u00e9 u\u017eivatele tyto posty nezaj\u00edmaj\u00ed. S vy\u0161\u0161\u00edm po\u010dtem follower\u016f je v\u0161ak n\u00e1rok na engagement p\u0159\u00edsn\u011bj\u0161\u00ed a jeliko\u017e m\u00e1 Jan n\u011bkolik tis\u00edc follower\u016f a st\u00e1le slab\u00fd engagement, Instagram ho automaticky za\u0159ad\u00ed do nezaj\u00edmav\u00fdch \u00fa\u010dt\u016f, kter\u00e9 publikuj\u00ed <b>nerelevantn\u00ed obsah.<\/b> Ten nikoho nezaj\u00edm\u00e1 a m\u00e1 slabou odezvu. Instagram se v\u0161ak sna\u017e\u00ed sv\u00e9 u\u017eivatele pobavit, poskytnout jim relevantn\u00ed a zaj\u00edmav\u00fd obsah a proto Jana automaticky posune na \u201cni\u017e\u0161\u00ed p\u0159\u00ed\u010dky\u201d. Jan vlastn\u011b takto postupn\u011b potop\u00ed s\u00e1m sebe. Investo\u0159i ho neoslov\u00ed a pokud ano, nep\u0159inese jim to \u017e\u00e1dn\u00e9 v\u00fdsledky a neprod\u00e1 jim to \u017e\u00e1dn\u00fd produkt.<\/p>\n<p class=\"p2\">Nemluv\u011b o tom, pokud se nejedn\u00e1 o influencera, ale o n\u011bjak\u00fd obchod \/ slu\u017ebu, kter\u00fd se n\u00e1kupem follower\u016f sna\u017e\u00ed &#8220;zlep\u0161it sv\u00e9 jm\u00e9no a pov\u011bdom\u00ed&#8221;. \u0158ekn\u011bme, \u017ee se jedn\u00e1 nap\u0159\u00edklad o e-shop. Vlastn\u00edk tohoto e-shopu by se r\u00e1d zviditelnil i na jin\u00fdch komunika\u010dn\u00edch kan\u00e1lech a vybral si pr\u00e1v\u011b instagram.\u00a0On s\u00e1m tomu a\u017e tak nerozum\u00ed a tak si zaplat\u00ed pofid\u00e9rn\u00ed agenturu, kter\u00e1 mu slibuje rychl\u00fd n\u00e1r\u016fst re\u00e1ln\u00fdch follower\u016f za kr\u00e1tk\u00e9 obdob\u00ed. Celkem l\u00e1kav\u00e1 nab\u00eddka, ne? No pokud by p\u00e1n, kter\u00fd e-shop vlastn\u00ed, marketingu na soci\u00e1ln\u00edch s\u00edt\u00edch alespo\u0148 tro\u0161ku rozum\u011bl, tuto nab\u00eddku by odm\u00edtl. Re\u00e1ln\u00e1 agentura by toti\u017e velk\u00fd n\u00e1r\u016fst follower\u016f za co nejkrat\u0161\u00ed dobu neslibovala. V\u011bd\u011bla by, \u017ee budov\u00e1n\u00ed re\u00e1ln\u00fdch a hlavn\u011b relevantn\u00edch follower\u016f chce tro\u0161ku v\u00edce \u00fasil\u00ed. Je to dlouhodob\u00fd proces, kter\u00fd vy\u017eaduje pravidelnou spr\u00e1vu \u00fa\u010dtu, anal\u00fdzu jeho v\u00fdkonu, c\u00edlov\u00e9 skupiny, tvorbu obsahov\u00e9 strategie a v\u0161echny ostatn\u00ed d\u016fle\u017eit\u00e9 v\u011bci. Koupen\u00ed, nerelevantn\u00ed fanou\u0161ci, kte\u0159\u00ed jsou sice re\u00e1ln\u00ed, ale dan\u00fd e-shop je v\u016fbec nezaj\u00edm\u00e1, instagramov\u00fd \u00fa\u010det akor\u00e1t tak potop\u00ed.<\/p>\n<p>\u0158ekn\u011bme to takto. Pokud m\u00e1te dobr\u00e9 publikum, \u010dili poctiv\u011b vybudovan\u00e9 followery, minim\u00e1ln\u011b 10% z nich v\u00e1m p\u0159inese n\u011bjakou konverzi. Nav\u00edc pro n\u011b tvo\u0159\u00edte dobr\u00fd obsah, na kter\u00fd jste si p\u0159ipravili kvalitn\u00ed obsahovou strategii. To v\u00e1m zaru\u010d\u00ed i jejich odezvu, proto\u017ee je tento obsah bude zaj\u00edmat. A pr\u00e1v\u011b to v\u00e1m zaru\u010d\u00ed vysok\u00fd engagement \u00fa\u010dtu, d\u00edky \u010demu\u017e v\u00e1\u0161 \u00fa\u010det vyhodnot\u00ed algoritmus instagramu jako zaj\u00edmav\u00fd a bude v\u00e1s p\u0159edhazovat nov\u00fdm, podobn\u00fdm u\u017eivatel\u016fm (tak\u017ee pokud budete m\u00edt opravdu relevantn\u00ed followery, z\u00edsk\u00e1te dal\u0161\u00ed relevantn\u00ed followery zcela zdarma a organicky).<\/p>\n<p>Relevance follower\u016f a engagement \u00fa\u010dtu je tedy to, co by v\u00e1s ve skute\u010dnosti m\u011blo zaj\u00edmat. Pokud tyto 2 v\u011bci v\u00e1\u0161 \u00fa\u010det m\u00edt nebude, m\u016f\u017eete se sna\u017eit jakkoliv, ale v\u00e1\u0161 instagram bude z dlouhodob\u00e9ho hlediska upadat. Tot\u00e9\u017e plat\u00ed i pro va\u0161e instagram reklamy, kter\u00e9 budou m\u00edt &#8220;d\u00edky&#8221; tomuto n\u00edzk\u00e9mu engagementu dra\u017e\u0161\u00ed prokliky.<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"p2\">A jak tedy pomoci Instagramu \u201cpoctivou cestou\u201d?<\/h2>\n<p class=\"p2\">Lep\u0161\u00ed interakce s u\u017eivately a t\u00edm p\u00e1dem i lep\u0161\u00ed engagement \u00fa\u010dtu (a nakonec i d\u00edky tomu v\u00edce follower\u016f) se d\u00e1 dos\u00e1hnout placen\u00fdmi, ale i neplacen\u00fdmi metodami.<\/p>\n<p class=\"p2\">Osobn\u011b doporu\u010duji pou\u017e\u00edvat ob\u011b dv\u011b metody ve zdrav\u00e9m pom\u011bru.<\/p>\n<p class=\"p2\"><b>Placen\u00e9 metody<\/b> &#8211; zahrnuj\u00ed reklamy na Instagramu r\u016fzn\u00e9ho druhu a form\u00e1tu \u010di nap\u0159\u00edklad sponzorov\u00e1n\u00ed ji\u017e existuj\u00edc\u00edch p\u0159\u00edsp\u011bvk\u016f<\/p>\n<p class=\"p2\"><b>Neplacen\u00e9 metody<\/b> &#8211; zahrnuj\u00ed v\u0161echny aktivity, kter\u00e9 v\u00e1m pomohou vyhoupnout v\u00e1\u0161 \u00fa\u010det do pop\u0159ed\u00ed bez toho, abyste za to museli platit. Je pot\u0159eba dodat, \u017ee tato metoda je sice levn\u00e1, ale na to aby fungovala, je pot\u0159eba se va\u0161emu \u00fa\u010dtu v\u011bnovat ka\u017ed\u00fd den.<\/p>\n<p class=\"p2\">Neplacen\u00e9 metody zahrnuj\u00ed r\u016fzn\u00e9 aktivity. Mezi ty nejd\u016fle\u017eit\u011bj\u0161\u00ed pat\u0159\u00ed ur\u010dit\u011b hashtagy, jejich anal\u00fdza, spr\u00e1va a vyhodnocov\u00e1n\u00ed, tak\u00e9 alt texty, spr\u00e1vn\u00e9 na\u010dasov\u00e1n\u00ed a pl\u00e1nov\u00e1n\u00ed p\u0159\u00edsp\u011bvk\u016f (a tak\u00e9 schopnost rozeznat spr\u00e1vn\u011b \u010dasy na p\u0159id\u00e1v\u00e1n\u00ed post\u016f pro dan\u00fd \u00fa\u010det), kreativita \u010di pravideln\u00e1 aktivita na \u00fa\u010dtu. Tak\u00e9 je dobr\u00e9 si budovat engagement tvo\u0159en\u00edm interaktivn\u00edho obsahu (nap\u0159\u00edklad v podobn\u011b interaktivn\u00edch stories<span class=\"Apple-converted-space\">\u00a0 <\/span>&#8211; s anketami, prokliky, hashtagy\u2026), \u010di sharov\u00e1n\u00edm a tvo\u0159en\u00edm proklik\u016f na r\u016fzn\u00e9 jin\u00e9 str\u00e1nky a \u00fa\u010dty.<\/p>\n<p class=\"p2\">Placen\u00fdm i neplacen\u00fdm metod\u00e1m se na na\u0161em blogu budeme postupn\u011b v\u011bnovat podrobn\u011b, tak\u017ee n\u00e1s ur\u010dit\u011b sleduj :)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cht\u011bli byste v\u00edc follower\u016f? Star\u00e9 taktiky jako je nakupov\u00e1n\u00ed fejkov\u00fdch follower\u016f, \u010di hromadn\u00e9 followov\u00e1n\u00ed v\u0161ech mo\u017en\u00fdch u\u017eivatel\u016f na Instagramu u\u017e d\u00e1vno neplat\u00ed. Pro\u010d si nekupovat fejkov\u00e9 followery si rozebereme n\u00ed\u017ee a b\u011bhem druh\u00e9 mo\u017enosti (hromadn\u00e9 followov\u00e1n\u00ed) v\u00e1s Instagram rovnou blokne. Pro\u010d je po\u010det follower\u016f metrika \u010d. 1? P\u0159esto, \u017ee se v\u0161ichni hon\u00ed za co nejv\u011bt\u0161\u00edm [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-948","post","type-post","status-publish","format-standard","hentry","category-uncategorized-cs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak z\u00edskat followery na Instagramu - 6clickz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.6clickz.com\/cs\/jak-ziskat-followery-na-instagramu\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak z\u00edskat followery na Instagramu - 6clickz\" \/>\n<meta property=\"og:description\" content=\"Cht\u011bli byste v\u00edc follower\u016f? Star\u00e9 taktiky jako je nakupov\u00e1n\u00ed fejkov\u00fdch follower\u016f, \u010di hromadn\u00e9 followov\u00e1n\u00ed v\u0161ech mo\u017en\u00fdch u\u017eivatel\u016f na Instagramu u\u017e d\u00e1vno neplat\u00ed. Pro\u010d si nekupovat fejkov\u00e9 followery si rozebereme n\u00ed\u017ee a b\u011bhem druh\u00e9 mo\u017enosti (hromadn\u00e9 followov\u00e1n\u00ed) v\u00e1s Instagram rovnou blokne. Pro\u010d je po\u010det follower\u016f metrika \u010d. 1? P\u0159esto, \u017ee se v\u0161ichni hon\u00ed za co nejv\u011bt\u0161\u00edm [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.6clickz.com\/cs\/jak-ziskat-followery-na-instagramu\/\" \/>\n<meta property=\"og:site_name\" content=\"6clickz\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-05T08:48:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/11\/untitled-design.jpg\" \/>\n<meta name=\"author\" content=\"Krist\u00edna \u0160uvadov\u00e1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Krist\u00edna \u0160uvadov\u00e1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/cs\\\/jak-ziskat-followery-na-instagramu\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/cs\\\/jak-ziskat-followery-na-instagramu\\\/\"},\"author\":{\"name\":\"Krist\u00edna \u0160uvadov\u00e1\",\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/#\\\/schema\\\/person\\\/bfc28d5e459e6d1b54324c8263c6acc3\"},\"headline\":\"Jak z\u00edskat followery na Instagramu\",\"datePublished\":\"2021-02-05T08:48:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/cs\\\/jak-ziskat-followery-na-instagramu\\\/\"},\"wordCount\":1147,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/cs\\\/jak-ziskat-followery-na-instagramu\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/s3.eu-central-1.amazonaws.com\\\/uploads.mangoweb.org\\\/shared-prod\\\/6clickz.com\\\/uploads\\\/2019\\\/11\\\/untitled-design.jpg\",\"articleSection\":[\"Uncategorized @cs\"],\"inLanguage\":\"cs-CZ\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.6clickz.com\\\/cs\\\/jak-ziskat-followery-na-instagramu\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/cs\\\/jak-ziskat-followery-na-instagramu\\\/\",\"url\":\"https:\\\/\\\/www.6clickz.com\\\/cs\\\/jak-ziskat-followery-na-instagramu\\\/\",\"name\":\"Jak z\u00edskat followery na Instagramu - 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