{"id":860,"date":"2020-04-17T11:19:28","date_gmt":"2020-04-17T10:19:28","guid":{"rendered":"https:\/\/www.6clickz.com\/?p=860"},"modified":"2020-04-17T11:22:38","modified_gmt":"2020-04-17T10:22:38","slug":"jak-plne-vyuzit-customer-lifetime-value-ltv-export-pro-facebook-reklamu","status":"publish","type":"post","link":"https:\/\/www.6clickz.com\/cs\/jak-plne-vyuzit-customer-lifetime-value-ltv-export-pro-facebook-reklamu\/","title":{"rendered":"Jak pln\u011b vyu\u017e\u00edt Customer Lifetime Value (LTV) export pro Facebook reklamu"},"content":{"rendered":"<p>Nejv\u011bt\u0161\u00edm probl\u00e9mem za\u010d\u00ednaj\u00edc\u00edch inzerent\u016f na Facebooku je \u0161patn\u011b nastaven\u00e9 c\u00edlen\u00ed a utr\u00e1cen\u00ed velk\u00fdch sum, kter\u00e9 nic nep\u0159inesly. Uzav\u0159ou to tak, \u017ee jim Facebook nefunguje.\u00a0P\u0159\u00edpadn\u011b, \u017ee jejich z\u00e1kazn\u00edci na Facebooku nejsou.<\/p>\n<p><span style=\"font-weight: 400;\">Chyba!\u00a0<\/span><span style=\"font-weight: 400;\">Pod\u00edvejme se na to, jak jednoducho zac\u00edlit va\u0161e z\u00e1kazn\u00edky na Facebooku.<\/span><\/p>\n<h2><strong>Co je to Customer Lifetime Value (LTV)?<\/strong><\/h2>\n<p>Je to celkov\u00e1 hodnota, kterou u v\u00e1s z\u00e1kazn\u00edk utratil za celou dobu, kdy u v\u00e1s nakupuje nebo kdy p\u0159estal nakupovat.<br \/>\nTato metrika vyjad\u0159uje, jakou hodnotu m\u00e1 pro va\u0161i firmu z\u00e1kazn\u00edk, pokud si s n\u00edm vybudujete dlouhodob\u00fd vztah a on u v\u00e1s nakupuje opakovan\u011b.<\/p>\n<h2><strong>Lookalike audiences LAA (podobn\u00e9 publikum) = Kl\u00ed\u010d k \u00fasp\u011bchu<\/strong><\/h2>\n<p>Podobn\u00e9 publikum LAA m\u016f\u017eete jednodu\u0161e vytvo\u0159it pou\u017eit\u00edm LTV exportu z va\u0161eho eshopu. Facebook na z\u00e1klad\u011b dat o va\u0161ich z\u00e1kazn\u00edc\u00edch nadefinuje podobnou skupinu u\u017eivatel\u016f na z\u00e1klad\u011b z\u00e1jm\u016f, lokality, lajk\u016f va\u0161ich z\u00e1kazn\u00edk\u016f. A k tomu v\u0161emu pou\u017eije hodnotu, kterou pro va\u0161i firmu p\u0159inesli z\u00e1kazn\u00edci a hled\u00e1 u\u017eivatele i podle jejich bonity.<\/p>\n<h2><strong>Co pot\u0159ebujeme na vytvo\u0159en\u00ed LTV Lookalike publika?<\/strong><\/h2>\n<p>Z\u00e1kaznick\u00fd export ve form\u00e1tu CSV z va\u0161eho internetov\u00e9ho obchodu spl\u0148uj\u00edc\u00ed n\u00e1sleduj\u00edc\u00ed parametry:<\/p>\n<ul>\n<li>Email<\/li>\n<li>Telefonn\u00ed \u010d\u00edslo<\/li>\n<li>Jm\u00e9no<\/li>\n<li>P\u0159\u00edjmen\u00ed<\/li>\n<li>M\u011bsto<\/li>\n<li>Zemi<\/li>\n<li>PS\u010c<\/li>\n<li>Hodnotu objedn\u00e1vek v eshopu (value)<\/li>\n<\/ul>\n<h2><strong> A nakonec kompletn\u00ed n\u00e1vod na vytvo\u0159en\u00ed LTV LAA publika<\/strong><\/h2>\n<ol>\n<li>V <strong>hlavn\u00edm menu <\/strong>Facebook Business Managera vyberete \u201c<strong>All tools<\/strong>\u201d a n\u00e1sledn\u011b \u201c<strong>Audiences<\/strong>\u201d<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-768 aligncenter\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-1.png\" alt=\"\" width=\"682\" height=\"373\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-1.png 682w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-1-300x164.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-1-500x273.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-1-160x88.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-1-50x27.png 50w\" sizes=\"auto, (max-width: 682px) 100vw, 682px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"2\">\n<li>\u00dapln\u011b naho\u0159e vlevo zkontrolujete, zda jste zvolili spr\u00e1vn\u00fd reklamn\u00ed \u00fa\u010det (Ad account). To\u00a0v p\u0159\u00edpad\u011b, \u017ee spravujete v\u00edce \u00fa\u010dt\u016f. A vyberete mo\u017enost <strong>Create Audience<\/strong> a n\u00e1sledn\u011b <strong>Custom Audience.<\/strong><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-769 aligncenter\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-2.png\" alt=\"\" width=\"549\" height=\"303\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-2.png 549w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-2-300x166.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-2-500x276.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-2-160x88.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-2-50x28.png 50w\" sizes=\"auto, (max-width: 549px) 100vw, 549px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"3\">\n<li><span style=\"font-weight: 400;\"> Vysko\u010d\u00ed v\u00e1m okno a vyberete mo\u017enost\u00a0<strong>Customer list.<\/strong><\/span><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-770 aligncenter\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-3.png\" alt=\"\" width=\"589\" height=\"506\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-3.png 589w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-3-300x258.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-3-500x430.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-3-160x137.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-3-50x43.png 50w\" sizes=\"auto, (max-width: 589px) 100vw, 589px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"4\">\n<li>Vyberete mo\u017enost, kter\u00e1 obsahuje <strong>Customer lifetime value (LTV).<\/strong><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-771 aligncenter\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-4.png\" alt=\"\" width=\"937\" height=\"329\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-4.png 937w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-4-300x105.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-4-768x270.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-4-500x176.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-4-160x56.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-4-50x18.png 50w\" sizes=\"auto, (max-width: 937px) 100vw, 937px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"5\">\n<li>D\u00e1le odsouhlas\u00edte Facebook Business podm\u00ednky kliknut\u00edm na \u201c<strong>Souhlas\u00edm<\/strong>\u201d nebo \u201c<strong>I Accept<\/strong>\u201d<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-772 aligncenter\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-5.png\" alt=\"\" width=\"598\" height=\"483\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-5.png 598w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-5-300x242.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-5-500x404.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-5-160x129.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-5-50x40.png 50w\" sizes=\"auto, (max-width: 598px) 100vw, 598px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"6\">\n<li>Vyberete mo\u017enost <strong>Directly from Customers <\/strong>a nahrajete .csv soubor. V p\u0159\u00edpad\u011b, \u017ee by se nep\u0159i\u0159adily spr\u00e1vn\u011b identifik\u00e1tory, tak je p\u0159i\u0159a\u010fte ru\u010dn\u011b, a nakonec jen pojmenujete publikum nap\u0159. CZ | Customer LTV.<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-773 aligncenter\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-6.png\" alt=\"\" width=\"944\" height=\"647\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-6.png 944w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-6-300x206.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-6-768x526.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-6-500x343.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-6-160x110.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-6-50x34.png 50w\" sizes=\"auto, (max-width: 944px) 100vw, 944px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"7\">\n<li><span lang=\"CS\">Zvolte mo\u017enost <b>Next <\/b>a vyberte sloupec, ve kter\u00e9m m\u00e1te <b>value<\/b> (hodnoty objedn\u00e1vky)<\/span><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-774 aligncenter\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-7.png\" alt=\"\" width=\"945\" height=\"681\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-7.png 945w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-7-300x216.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-7-768x553.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-7-500x360.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-7-160x115.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-7-50x36.png 50w\" sizes=\"auto, (max-width: 945px) 100vw, 945px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"8\">\n<li>Zkontrolujete spr\u00e1vnost \u00fadaj\u016f a zda jsou p\u0159i\u0159azen\u00e9 ke spr\u00e1vn\u00fdm identifik\u00e1tor\u016fm. A zvolte mo\u017enost <strong>Upload &amp; Create.<\/strong><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-775 aligncenter\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-8.png\" alt=\"\" width=\"959\" height=\"662\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-8.png 959w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-8-300x207.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-8-768x530.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-8-500x345.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-8-160x110.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-8-50x35.png 50w\" sizes=\"auto, (max-width: 959px) 100vw, 959px\" \/><\/p>\n<p>Specifikaci souboru <a href=\"https:\/\/business.facebook.com\/business\/help\/2082575038703844?id=2469097953376494\">najdete zde<\/a> (Facebook n\u00e1pov\u011bda).<\/p>\n<ol start=\"9\">\n<li>Po nahr\u00e1n\u00ed souboru zvol\u00edte mo\u017enost <strong>Create Lookalike<\/strong><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-776 aligncenter\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-9.png\" alt=\"\" width=\"942\" height=\"654\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-9.png 942w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-9-300x208.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-9-768x533.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-9-500x347.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-9-160x111.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-9-50x35.png 50w\" sizes=\"auto, (max-width: 942px) 100vw, 942px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"10\">\n<li>V posledn\u00edm kroku p\u0159i vytv\u00e1\u0159en\u00ed Lookalike publika vyberete v 2. kroku zemi, pro kterou vytv\u00e1\u0159\u00edme lookalike publikum. Nap\u0159\u00edklad Slovensko &#8211; proto\u017ee vytv\u00e1\u0159\u00edme lookalike publikum z va\u0161ich z\u00e1kazn\u00edk\u016f, ale pro jinou zemi (Slovensko) a n\u00e1sledn\u011b vyberete po\u010det Lookalike audiences 6 (Maximum) a posuvn\u00edky rozlo\u017e\u00edte podobn\u011b jako je na screenshotu. Dokon\u010d\u00edte klikem na <strong>Create Audience.<\/strong><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-777\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-10.png\" alt=\"\" width=\"1005\" height=\"784\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-10.png 1005w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-10-300x234.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-10-768x599.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-10-960x749.png 960w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-10-500x390.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-10-160x125.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-10-50x39.png 50w\" sizes=\"auto, (max-width: 1005px) 100vw, 1005px\" \/><\/p>\n<p>Publika m\u00e1me hotov\u00e9. M\u016f\u017eeme tedy za\u010d\u00edt vytv\u00e1\u0159et nov\u00e9 kampan\u011b, kter\u00e9 n\u00e1m p\u0159inesou \ud83d\udcb0\ud83d\udcb0\ud83d\udcb0.<\/p>\n<h2><strong>Vytvo\u0159en\u00ed lookalike publika z Facebook Pixelu<\/strong><\/h2>\n<p>Pokud se n\u00e1m neda\u0159\u00ed z\u00edskat customer LTV soubor, m\u016f\u017eeme vyu\u017e\u00edt snaz\u0161\u00ed variantu pro vytvo\u0159en\u00ed lookalike publika p\u0159\u00edmo z Facebook Pixelu.<\/p>\n<p>V z\u00e1lo\u017ece Audiences vybereme mo\u017enost Create -&gt; Lookalike Audience.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-856 size-full\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/screen-1-lookalike.jpg\" alt=\"\" width=\"1696\" height=\"1244\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/screen-1-lookalike.jpg 1696w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/screen-1-lookalike-300x220.jpg 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/screen-1-lookalike-768x563.jpg 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/screen-1-lookalike-1024x751.jpg 1024w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/screen-1-lookalike-1280x939.jpg 1280w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/screen-1-lookalike-960x704.jpg 960w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/screen-1-lookalike-500x367.jpg 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/screen-1-lookalike-160x117.jpg 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/screen-1-lookalike-50x37.jpg 50w\" sizes=\"auto, (max-width: 1696px) 100vw, 1696px\" \/><\/p>\n<p>Vybereme Pixel na\u0161eho e-shopu a zvol\u00edme mo\u017enost Purchase &#8211; tedy z jak\u00e9 ud\u00e1losti budeme lookalike publikum vytv\u00e1\u0159et.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-857\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/lookalike-2.jpg\" alt=\"\" width=\"1988\" height=\"1660\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/lookalike-2.jpg 1988w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/lookalike-2-300x251.jpg 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/lookalike-2-768x641.jpg 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/lookalike-2-1024x855.jpg 1024w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/lookalike-2-1920x1603.jpg 1920w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/lookalike-2-1280x1069.jpg 1280w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/lookalike-2-960x802.jpg 960w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/lookalike-2-500x418.jpg 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/lookalike-2-160x134.jpg 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/lookalike-2-50x42.jpg 50w\" sizes=\"auto, (max-width: 1988px) 100vw, 1988px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Nakonec klikneme na Create Lookalike a publikum m\u00e1me vytvo\u0159en\u00e9. M\u016f\u017eeme tak c\u00edlit na lidi podobn\u00e9 na\u0161im z\u00e1kazn\u00edk\u016fm. \u270c\ufe0f<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nejv\u011bt\u0161\u00edm probl\u00e9mem za\u010d\u00ednaj\u00edc\u00edch inzerent\u016f na Facebooku je \u0161patn\u011b nastaven\u00e9 c\u00edlen\u00ed a utr\u00e1cen\u00ed velk\u00fdch sum, kter\u00e9 nic nep\u0159inesly. Uzav\u0159ou to tak, \u017ee jim Facebook nefunguje.\u00a0P\u0159\u00edpadn\u011b, \u017ee jejich z\u00e1kazn\u00edci na Facebooku nejsou. Chyba!\u00a0Pod\u00edvejme se na to, jak jednoducho zac\u00edlit va\u0161e z\u00e1kazn\u00edky na Facebooku. Co je to Customer Lifetime Value (LTV)? Je to celkov\u00e1 hodnota, kterou u v\u00e1s [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-860","post","type-post","status-publish","format-standard","hentry","category-uncategorized-cs","blog_tags-facebook","blog_tags-strategia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak pln\u011b vyu\u017e\u00edt Customer Lifetime Value (LTV) export pro Facebook reklamu - 6clickz<\/title>\n<meta name=\"description\" content=\"Nejv\u011bt\u0161\u00edm probl\u00e9mem za\u010d\u00ednaj\u00edc\u00edch inzerent\u016f na Facebooku je \u0161patn\u011b nastaven\u00e9 c\u00edlen\u00ed a utr\u00e1cen\u00ed velk\u00fdch sum, kter\u00e9 nic nep\u0159inesly. Uzav\u0159ou to tak, \u017ee jim Facebook nefunguje.\u00a0P\u0159\u00edpadn\u011b, \u017ee jejich z\u00e1kazn\u00edci na Facebooku nejsou. Pod\u00edvejme se na to, jak jednoducho zac\u00edlit va\u0161e z\u00e1kazn\u00edky na Facebooku...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.6clickz.com\/cs\/jak-plne-vyuzit-customer-lifetime-value-ltv-export-pro-facebook-reklamu\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak pln\u011b vyu\u017e\u00edt Customer Lifetime Value (LTV) export pro Facebook reklamu - 6clickz\" \/>\n<meta property=\"og:description\" content=\"Nejv\u011bt\u0161\u00edm probl\u00e9mem za\u010d\u00ednaj\u00edc\u00edch inzerent\u016f na Facebooku je \u0161patn\u011b nastaven\u00e9 c\u00edlen\u00ed a utr\u00e1cen\u00ed velk\u00fdch sum, kter\u00e9 nic nep\u0159inesly. Uzav\u0159ou to tak, \u017ee jim Facebook nefunguje.\u00a0P\u0159\u00edpadn\u011b, \u017ee jejich z\u00e1kazn\u00edci na Facebooku nejsou. Pod\u00edvejme se na to, jak jednoducho zac\u00edlit va\u0161e z\u00e1kazn\u00edky na Facebooku...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.6clickz.com\/cs\/jak-plne-vyuzit-customer-lifetime-value-ltv-export-pro-facebook-reklamu\/\" \/>\n<meta property=\"og:site_name\" content=\"6clickz\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-17T10:19:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-17T10:22:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/10\/ltv-1.png\" \/>\n<meta name=\"author\" content=\"6clickz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"6clickz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/cs\\\/jak-plne-vyuzit-customer-lifetime-value-ltv-export-pro-facebook-reklamu\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/cs\\\/jak-plne-vyuzit-customer-lifetime-value-ltv-export-pro-facebook-reklamu\\\/\"},\"author\":{\"name\":\"6clickz\",\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/#\\\/schema\\\/person\\\/6f17e09c4ce5b6ae9e93940283fdaf6f\"},\"headline\":\"Jak pln\u011b vyu\u017e\u00edt Customer Lifetime Value (LTV) export pro Facebook reklamu\",\"datePublished\":\"2020-04-17T10:19:28+00:00\",\"dateModified\":\"2020-04-17T10:22:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/cs\\\/jak-plne-vyuzit-customer-lifetime-value-ltv-export-pro-facebook-reklamu\\\/\"},\"wordCount\":641,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/cs\\\/jak-plne-vyuzit-customer-lifetime-value-ltv-export-pro-facebook-reklamu\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/s3.eu-central-1.amazonaws.com\\\/uploads.mangoweb.org\\\/shared-prod\\\/6clickz.com\\\/uploads\\\/2019\\\/10\\\/ltv-1.png\",\"articleSection\":[\"Uncategorized @cs\"],\"inLanguage\":\"cs-CZ\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.6clickz.com\\\/cs\\\/jak-plne-vyuzit-customer-lifetime-value-ltv-export-pro-facebook-reklamu\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/cs\\\/jak-plne-vyuzit-customer-lifetime-value-ltv-export-pro-facebook-reklamu\\\/\",\"url\":\"https:\\\/\\\/www.6clickz.com\\\/cs\\\/jak-plne-vyuzit-customer-lifetime-value-ltv-export-pro-facebook-reklamu\\\/\",\"name\":\"Jak pln\u011b vyu\u017e\u00edt Customer Lifetime Value (LTV) export pro Facebook reklamu - 6clickz\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/cs\\\/jak-plne-vyuzit-customer-lifetime-value-ltv-export-pro-facebook-reklamu\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/cs\\\/jak-plne-vyuzit-customer-lifetime-value-ltv-export-pro-facebook-reklamu\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/s3.eu-central-1.amazonaws.com\\\/uploads.mangoweb.org\\\/shared-prod\\\/6clickz.com\\\/uploads\\\/2019\\\/10\\\/ltv-1.png\",\"datePublished\":\"2020-04-17T10:19:28+00:00\",\"dateModified\":\"2020-04-17T10:22:38+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/#\\\/schema\\\/person\\\/6f17e09c4ce5b6ae9e93940283fdaf6f\"},\"description\":\"Nejv\u011bt\u0161\u00edm probl\u00e9mem za\u010d\u00ednaj\u00edc\u00edch inzerent\u016f na Facebooku je \u0161patn\u011b nastaven\u00e9 c\u00edlen\u00ed a utr\u00e1cen\u00ed velk\u00fdch sum, kter\u00e9 nic nep\u0159inesly. 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