{"id":582,"date":"2019-05-07T09:49:26","date_gmt":"2019-05-07T08:49:26","guid":{"rendered":"https:\/\/www.6clickz.com\/?p=582"},"modified":"2019-05-07T09:49:26","modified_gmt":"2019-05-07T08:49:26","slug":"online-marketing-konzultant-a-pravnik-co-maji-spolecneho","status":"publish","type":"post","link":"https:\/\/www.6clickz.com\/cs\/online-marketing-konzultant-a-pravnik-co-maji-spolecneho\/","title":{"rendered":"Online marketing konzultant a pr\u00e1vn\u00edk – Co maj\u00ed spole\u010dn\u00e9ho?"},"content":{"rendered":"

Pro\u010d bysme m\u011bli srovn\u00e1vat online marketing konzultanta s pr\u00e1vn\u00edkem?<\/h1>\n

Pozice online marketing konzultanta nebo specialisty byla doned\u00e1vna pom\u011brn\u011b nezn\u00e1m\u00e9 povol\u00e1n\u00ed. D\u016fle\u017eitost mu p\u0159ibyla hlavn\u011b b\u011bhem roz\u0161\u00ed\u0159en\u00ed online marketingu a \u010dast\u011bj\u0161\u00edmu a v\u011bt\u0161\u00edmu konkuren\u010dn\u00edmu boji. Mysl\u00edm si, \u017ee v dne\u0161n\u00ed dob\u011b bez takov\u00e9to pozice, \u017e\u00e1dn\u00e1 firma dlouhodob\u011b neusp\u011bje. Dovolte mi, abych vysv\u011btlil v\u00fdznam tohoto povol\u00e1n\u00ed na jednoduch\u00e9m p\u0159\u00edklad\u011b.<\/strongo><\/p>\n

\"\"<\/p>\n

Obchod roku<\/h1>\n

P\u0159edstavte si, \u017ee m\u00e1te firmu, kter\u00e1 se chyst\u00e1 uzav\u0159\u00edt velk\u00fd obchod. Z\u00e1kladem tohoto obchodu bude smlouva mezi dv\u011bma firmami. M\u016f\u017ee to b\u00fdt n\u00e1kupn\u011b-prodejn\u00ed smlouva, smlouva o zhotoven\u00ed, dodavatelsko-odb\u011bratelsk\u00e1 smlouva \u2013 z\u00e1vis\u00ed to od toho, v \u010dem podnik\u00e1te. Pro tento \u010dl\u00e1nek to nen\u00ed a\u017e tak podstatn\u00e9. P\u0159edpokl\u00e1dejme, \u017ee va\u0161e firma nen\u00ed tak velik\u00e1, aby m\u011bla vlastn\u00ed pr\u00e1vn\u00ed odd\u011blen\u00ed. V\u00e1\u0161 obchodn\u00ed partner v\u00e1m za\u0161le n\u00e1vrh smlouvy, kter\u00e1 m\u00e1 120 stran a k tomu 10 dal\u0161\u00edch p\u0159\u00edloh \u2013 celkem b\u011b\u017en\u00e1 praxe. Nyn\u00ed p\u0159ijde d\u016fle\u017eit\u00e1 \u010d\u00e1st: vezmete tento n\u00e1vrh smlouvy a d\u00e1te ho \u00fa\u010detn\u00edmu, skladn\u00edkovi nebo va\u0161\u00ed man\u017eelce, kter\u00e1 je mimochodem doktorka. Tento \u010dlov\u011bk \u0159ekne, \u017ee se mu smlouva zd\u00e1 b\u00fdt v po\u0159\u00e1dku. Samoz\u0159ejm\u011b, \u017ee doty\u010dn\u00fd nem\u00e1 pr\u00e1vnick\u00e9 vzd\u011bl\u00e1n\u00ed, tak\u017ee neum\u00ed \u010d\u00edst mezi \u0159\u00e1dky a neidentifikuje n\u011bkter\u00e1 rizika, kter\u00e1 ze smlouvy vypl\u00fdvaj\u00ed. Smlouvu podep\u00ed\u0161ete a mnete si ruce, \u017ee jste ud\u011blali dobr\u00fd obchod. Po p\u016fl roce p\u0159ijdete na to, \u017ee pro v\u00e1s smlouva nebyla v\u00fdhodn\u00e1, <\/span>ale u\u017e jen t\u011b\u017eko se z n\u00ed d\u00e1 vycouvat<\/span>. Prod\u011blali jste 50 000 eur. Nyn\u00ed tlu\u010dete hlavou o ze\u010f, pro\u010d jste si nep\u0159iplatili hned na za\u010d\u00e1tku za specialistu na obchodn\u00ed pr\u00e1vo. Tito lid\u00e9 mohou m\u00edt hodinovou mzdu a\u017e 200 eur, co\u017e se zd\u00e1 b\u00fdt samoz\u0159ejm\u011b dost. Jedna pr\u00e1vn\u00ed anal\u00fdza smlouvy by v\u00e1s st\u00e1la nejsp\u00ed\u0161e 1000 – 2000 eur. Co je to v\u0161ak oproti prod\u011blan\u00fdm 50 000 eur\u016fm?<\/span><\/p>\n

Podobnost s online marketingem<\/h2>\n

Takto to funguje i v na\u0161em oboru \u2013 v marketingu, obzvl\u00e1\u0161\u0165 v online marketingu. Billboard si p\u0159eci sami nevytisknete. Pot\u0159ebujete agenturu, kter\u00e1 v\u00e1m navrhne grafiku, vytiskne billboard a um\u00edst\u00ed ho na sv\u00e9 m\u00edsto. Ale reklama na Facebooku? Nebo ve vyhled\u00e1v\u00e1n\u00ed na Googlu? V\u017edy\u0165 to bez probl\u00e9mu naklik\u00e1 ka\u017ed\u00fd, to p\u0159ece nen\u00ed \u017e\u00e1dn\u00e1 v\u011bda. Synovec je st\u00e1le na Instagramu, on to ur\u010dit\u011b zvl\u00e1dne. Nebo kamar\u00e1d, to je takov\u00fd po\u010d\u00edta\u010dov\u00fd t\u00fdpek, ur\u010dite to za p\u00e1r eur dob\u0159e nastav\u00ed. Je v\u00e1m to pov\u011bdom\u00e9? Zde sa dost\u00e1v\u00e1te do stejn\u00e9ho probl\u00e9mu, jak\u00fd jsem zmi\u0148oval v\u00fd\u0161e. Ub\u011bhne p\u00e1r m\u011bs\u00edc\u016f. Facebook v\u00e1m \u201ese\u017eral\u201c stovky, mo\u017en\u00e1 tis\u00edce eur v kreditu, ale st\u00e1le to nenese ovoce. Objedn\u00e1vky nep\u0159ich\u00e1zej\u00ed tak, jak byste p\u0159edpokl\u00e1dali. Konkurence se na v\u00e1s dotahuje. V\u0161echny investice, kter\u00e9 jste dali do str\u00e1nky\/e-shopu se v\u00e1m zdaj\u00ed zbyte\u010dn\u00e9. <\/span>\u0158\u00edk\u00e1te si: Ten online marketing nefunguje. Utratil jsem tam spousty pen\u011bz a \u017e\u00e1dn\u00fd v\u00fdsledek. <\/span>Kdybyste ji\u017e od za\u010d\u00e1tku v\u0161e konzultovali s expertem na online marketing, mohlo by b\u00fdt v\u0161echno jinak. \u00davodn\u00ed investice do marketingu by byly mo\u017en\u00e1 vy\u0161\u0161\u00ed, ale d\u00e1vno by se v\u00e1m tato investice vr\u00e1tila d\u00edky zv\u00fd\u0161en\u00fdm tr\u017eb\u00e1m span><\/p>\n

Te\u010f si z nikoho ned\u011bl\u00e1m legraci, toto je naprosto b\u011b\u017en\u00e1 praxe. Marketingov\u00e1 investice pro rozb\u011bh obchodu se po\u010d\u00edt\u00e1 na tis\u00edce, v n\u011bkter\u00fdch p\u0159\u00edpadech I na desetitis\u00edce eur. Samoz\u0159ejm\u011b, \u017ee je to jen jedna slo\u017eka \u00fasp\u011bchu. Je v\u0161ak kl\u00ed\u010dov\u00e1. M\u016f\u017eete m\u00edt skv\u011bl\u00fd produkt, vylad\u011bn\u00e9 logistick\u00e9 procesy, promy\u0161lenou cenovou politiku, ale pokud m\u00e1te velice n\u00edzkou n\u00e1v\u0161t\u011bvnost webu, tak je to v\u0161echno zbyte\u010dn\u00e9. <\/span><\/p>\n

Kdy je vhodn\u00e1 konzultace s online marketingovou agenturou?<\/strong><\/h2>\n
    \n
  1. <\/b>Uva\u017eujete nad \u00fapln\u011b nov\u00fdm projektem. <\/b>Pov\u00edte specialistovi, jak\u00fd business pl\u00e1nujete rozb\u011bhnout. Klidn\u011b s v\u00e1mi podep\u00ed\u0161e i NDA (dohodu o ml\u010denlivosti). N\u00e1sledn\u011b se konzultant pod\u00edv\u00e1 na podm\u00ednky na trhu. Je nevyhnutn\u00e9 investovat do v\u00edce anal\u00fdz \u2013 konkurence, ceny za proklik, cenov\u00e9 hladiny, atd. Dobr\u00e1 agentura v\u00e1m rozmluv\u00ed, pokud se chcete pustit do nesmysln\u00e9ho businessu. Uk\u00e1zkou neprofesionality je v\u00e1s p\u0159esv\u011bd\u010dit o tom, \u017ee v\u0161e bude fungovat. <\/span><\/li>\n
  2. <\/b>Rozb\u011bhnete business a chcete o sob\u011b d\u00e1t v\u011bd\u011bt. <\/b>M\u00e1te hotov\u00fd produkt a chcete oslovit svoji c\u00edlovou skupinu. Mo\u017en\u00e1 p\u0159esn\u011b ani nev\u00edte, jak\u00e1 je va\u0161e c\u00edlov\u00e1 skupina. V tom v\u0161em v\u00e1m pom\u016f\u017ee marketingov\u00fd specialista.<\/span><\/li>\n
  3. <\/b>Zkusili jste marketing \u0159\u00eddit z vlastn\u00edch zdroj\u016f, ale nefunguje to? <\/b>V tomto p\u0159\u00edpad\u011b je klient \u010dasto frustrovan\u00fd, jeliko\u017e do marketingu ji\u017e vlo\u017eil n\u011bjak\u00e9 pen\u00edze a nep\u0159ineslo to \u00fasp\u011bch. Osobn\u011b se tu pot\u00fdk\u00e1m s netrp\u011blivost\u00ed. Je v\u0161ak t\u0159eba v\u011bd\u011bt, \u017ee marketing nen\u00ed jednor\u00e1zov\u00e1 z\u00e1le\u017eitost, kde si koup\u00edm 10 000 klik\u016f a hned prod\u00e1v\u00e1m. Je to postupn\u00fd a dlouhodob\u00fd proces, kter\u00fd trv\u00e1 m\u011bs\u00edce.<\/span><\/li>\n
  4. <\/b>M\u00e1te vlastn\u00edho \u010dlov\u011bka na marketing, ale st\u00e1le pot\u0159ebujete odbornou radu? <\/b>M\u00e1te ve firm\u011b lidi, kte\u0159\u00ed postuj\u00ed na Facebook a Instagram, vytv\u00e1\u0159\u00ed kampan\u011b v Google Ads, nebo p\u00ed\u0161ou blog? Jste s nimi spokojen\u00fd, ale chcete se posunout na vy\u0161\u0161\u00ed level? M\u016f\u017eete si zaplatit online marketing konzultanta, kter\u00fd ud\u011bl\u00e1 \u0161kolen\u00ed pro v\u00e1s a va\u0161e kolegy. V p\u0159\u00edpad\u011b pot\u0159eby si projde va\u0161e procesy. Nastav\u00ed jejich zlep\u0161en\u00ed, nebo v\u00e1m vymysl\u00ed \u0159e\u0161en\u00ed na m\u00edru.<\/span><\/li>\n<\/ol>\n

    Osobn\u00ed zku\u0161enost<\/h2>\n

    J\u00e1 osobn\u011b podnik\u00e1m a m\u00e1m za sebou u\u017e n\u011bkolik fail\u016f. P\u0159ed n\u011bkolika lety jsem investoval nemal\u00e9 pen\u00edze do jednoho businessu. Cel\u00fd budget jsme m\u011bli p\u011bkn\u011b napl\u00e1novan\u00fd: m\u011bli jsme p\u0159ipraven\u00e9 finance na z\u0159\u00edzen\u00ed provozu, na rozb\u011bh a dokonce jsme si nachystali i rezervu pokud by to prvn\u00ed m\u011bs\u00edce ne\u0161lo. Jednu d\u016fle\u017eitou \u010d\u00e1st jsme v\u0161ak v budgetu vynechali \u2013 a to byly marketingov\u00e9 n\u00e1klady. Po\u010d\u00edtali jsme s t\u00edm, \u017ee se produkt <\/span>prod\u00e1 s\u00e1m, proto\u017ee jsme mu v\u011b\u0159ili<\/span>. To byl jeden velk\u00fd omyl. Ub\u00edhal m\u011bs\u00edc za m\u011bs\u00edcem a business byl st\u00e1le ztr\u00e1tov\u011bj\u0161\u00ed. Nakonec jsme ho museli zav\u0159\u00edt. Hledali jsme chybu v\u0161ude. A\u017e kdy\u017e jsem se za\u010dal hloub\u011bji zaob\u00edrat marketingem, tak jsem zjistil, \u017ee zdroj probl\u00e9mu byl pr\u00e1v\u011b tam. I kdy\u017e jsme se sna\u017eili produkt propagovat, nem\u011blo to strukturu. D\u011blali jsme marketing bez strategie a tak to i dopadlo.<\/span><\/p>\n

    Nechci tu nyn\u00ed ps\u00e1t n\u011bjak\u00e1 kli\u0161\u00e9 o podnik\u00e1n\u00ed, ale jedno je jist\u00e9: kdy\u017e si p\u0159e\u010dtete \u017eivotopis n\u011bkter\u00e9ho z \u00fasp\u011b\u0161n\u00fdch podnikatel\u016f posledn\u00edho stolet\u00ed \u2013 Henryho Forda, Steva Jobse, Elona Muska \u2013 tak jejich \u00fasp\u011bch nebyl v tom, \u017ee byli odborn\u00edci na v\u0161e. Pr\u00e1v\u011b naopak. Obklopili se lidmi, kte\u0159\u00ed byli experti ve sv\u00e9m oboru a vytvo\u0159ili tak dokonal\u00fd t\u00fdm pro \u00fasp\u011b\u0161n\u00fd business. Proto nebu\u010fte jako ti, kte\u0159\u00ed si nechaj\u00ed p\u0159ipravit smlouvu skladn\u00edkem a ani ti, kter\u00fdm vytv\u00e1\u0159\u00ed marketingovou strategii kamar\u00e1d. Najm\u011bte si agenturu. Alespo\u0148 na p\u00e1r hodin konzultace. Posune v\u00e1s to vp\u0159ed. V\u011b\u0159te mi. <\/span><\/p>\n

    R\u00e1di v\u00e1m s t\u00edm pom\u016f\u017eeme. Ud\u011blejte 6 klik\u016f k \u00fasp\u011bchu.<\/span><\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Pro\u010d bysme m\u011bli srovn\u00e1vat online marketing konzultanta s pr\u00e1vn\u00edkem? Pozice online marketing konzultanta nebo specialisty byla doned\u00e1vna pom\u011brn\u011b nezn\u00e1m\u00e9 povol\u00e1n\u00ed. D\u016fle\u017eitost mu p\u0159ibyla hlavn\u011b b\u011bhem roz\u0161\u00ed\u0159en\u00ed online marketingu a \u010dast\u011bj\u0161\u00edmu a v\u011bt\u0161\u00edmu konkuren\u010dn\u00edmu boji. Mysl\u00edm si, \u017ee v dne\u0161n\u00ed dob\u011b bez takov\u00e9to pozice, \u017e\u00e1dn\u00e1 firma dlouhodob\u011b neusp\u011bje. Dovolte mi, abych vysv\u011btlil v\u00fdznam tohoto povol\u00e1n\u00ed na […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,2],"tags":[],"class_list":["post-582","post","type-post","status-publish","format-standard","hentry","category-uncategorized-cs","blog_tags-strategia"],"yoast_head":"\nOnline marketing konzultant a pr\u00e1vn\u00edk - Co maj\u00ed spole\u010dn\u00e9ho? | 6clickz Blog<\/title>\n<meta name=\"description\" content=\"Pozice online marketing konzultanta nebo specialisty bylo doned\u00e1vna pom\u011brn\u011b nezm\u00e1me povol\u00e1n\u00ed. D\u016fle\u017eitosti mu p\u0159ibylo p\u0159i st\u00e1le v\u011bt\u0161\u00edm konkuren\u010dn\u00edm boji. V tomto \u010dl\u00e1nku v\u00e1m vysv\u011btl\u00edme d\u016fle\u017eitost tohoto povol\u00e1n\u00ed na jednoduch\u00e9m p\u0159\u00edkladu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.6clickz.com\/cs\/online-marketing-konzultant-a-pravnik-co-maji-spolecneho\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online marketing konzultant a pr\u00e1vn\u00edk - Co maj\u00ed spole\u010dn\u00e9ho? | 6clickz Blog\" \/>\n<meta property=\"og:description\" content=\"Pozice online marketing konzultanta nebo specialisty bylo doned\u00e1vna pom\u011brn\u011b nezm\u00e1me povol\u00e1n\u00ed. D\u016fle\u017eitosti mu p\u0159ibylo p\u0159i st\u00e1le v\u011bt\u0161\u00edm konkuren\u010dn\u00edm boji. V tomto \u010dl\u00e1nku v\u00e1m vysv\u011btl\u00edme d\u016fle\u017eitost tohoto povol\u00e1n\u00ed na jednoduch\u00e9m p\u0159\u00edkladu.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.6clickz.com\/cs\/online-marketing-konzultant-a-pravnik-co-maji-spolecneho\/\" \/>\n<meta property=\"og:site_name\" content=\"6clickz\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-07T08:49:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/04\/adults-analysis-brainstorming-1661004.jpg\" \/>\n<meta name=\"author\" content=\"Gabriel Jur\u010do\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Online marketing konzultant a pr\u00e1vn\u00edk - Co maj\u00ed spole\u010dn\u00e9ho? | 6clickz Blog\" \/>\n<meta name=\"twitter:description\" content=\"Pozice online marketing konzultanta nebo specialisty bylo doned\u00e1vna pom\u011brn\u011b nezm\u00e1me povol\u00e1n\u00ed. D\u016fle\u017eitosti mu p\u0159ibylo p\u0159i st\u00e1le v\u011bt\u0161\u00edm konkuren\u010dn\u00edm boji. 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