{"id":418,"date":"2019-02-14T14:10:15","date_gmt":"2019-02-14T13:10:15","guid":{"rendered":"https:\/\/www.6clickz.com\/?p=418"},"modified":"2019-02-14T14:22:18","modified_gmt":"2019-02-14T13:22:18","slug":"tipy-pro-google-ads-reklamy-ve-vyhledavaci-siti-6clickz-blog","status":"publish","type":"post","link":"https:\/\/www.6clickz.com\/cs\/tipy-pro-google-ads-reklamy-ve-vyhledavaci-siti-6clickz-blog\/","title":{"rendered":"Google Ads tipy #3 | Reklamy ve vyhled\u00e1vac\u00ed s\u00edti"},"content":{"rendered":"

P\u0159ipravit v\u00fdsti\u017en\u00e9 reklamy je extr\u00e9mn\u011b d\u016fle\u017eit\u00e9. Je to \u010dasto prvn\u00ed kontakt potenci\u00e1ln\u00edho z\u00e1kazn\u00edka s v\u00e1mi, a proto mus\u00ed zaujmout. V\u017eijte se do role sv\u00e9ho z\u00e1kazn\u00edka a pokuste se p\u0159em\u00fd\u0161let jako on. Co hled\u00e1, co ho zaujme, aby se proklikl pr\u00e1v\u011b na v\u00e1\u0161 web? Dostane se na c\u00edlovou str\u00e1nku, kter\u00e1 nab\u00edz\u00ed to, co hledal?<\/b><\/p>\n

Jak vypadaj\u00ed reklamy ve vyhled\u00e1vac\u00ed s\u00edti<\/strong><\/span><\/h2>\n

Reklamy ve vyhled\u00e1vac\u00ed s\u00edti Google jsou v\u00e1zan\u00e9 na kl\u00ed\u010dov\u00e1 slova. Tyto kl\u00ed\u010dov\u00e1 slova hledaj\u00ed r\u016fzn\u00ed lid\u00e9, tak\u017ee jejich p\u0159em\u00fd\u0161len\u00ed je naprosto odli\u0161n\u00e9. \u010casto je jejich kon\u00e1n\u00ed ovlivn\u011bn\u00e9 pocity a \u010dasto je oslov\u00ed jen jedno slovo nebo fr\u00e1ze z reklamy. Na tyto v\u011bci inzerenti \u010dasto zapom\u00ednaj\u00ed. V centru pozornosti nem\u00e1te b\u00fdt vy a va\u0161e zna\u010dka, ale \u0159e\u0161en\u00ed probl\u00e9mu z\u00e1kazn\u00edka. Na osloven\u00ed z\u00e1kazn\u00edka m\u00e1te jen zlomek sekundy a n\u011bkolik kr\u00e1tk\u00fdch v\u011bt, aby mezi mno\u017estv\u00edm reklam zahl\u00e9dl pr\u00e1v\u011b tu va\u0161i. Pracujte s reklamami, obm\u011b\u0148ujte je \u010dasto a sledujte, jak\u00e9 v\u00fdsledky zm\u011bna p\u0159in\u00e1\u0161\u00ed.<\/span><\/p>\n

Reklama Google Ads ve vyhled\u00e1vac\u00ed s\u00edti se skl\u00e1d\u00e1 z t\u011bchto \u010d\u00e1st\u00ed:<\/span><\/p>\n

    \n
  1. Fin\u00e1ln\u00ed url – str\u00e1nka (landing page), na kterou se z\u00e1kazn\u00edk dostane po kliknut\u00ed na reklamu<\/span><\/li>\n
  2. Nadpis 1, 2, 3 – s limitem 30 znak\u016f – nejpoutav\u011bj\u0161\u00ed a vizu\u00e1ln\u011b nejd\u016fle\u017eit\u011bj\u0161\u00ed \u010d\u00e1st reklamy<\/span><\/li>\n
  3. Popis 1, 2 – s limitem 90 znak\u016f – v\u011bt\u0161\u00ed prostor na popis va\u0161eho produktu\/slu\u017eby<\/span><\/li>\n
  4. Path 1, 2 – s limitem 15 znak\u016f – url adresa, kter\u00e1 nemus\u00ed b\u00fdt re\u00e1ln\u00e1, ale tato url adresa bude zobrazena v reklam\u011b. Kr\u00e1sn\u00fd element k testov\u00e1n\u00ed…<\/span><\/li>\n<\/ol>\n

    \"\"A na co byste m\u011bli p\u0159i tvorb\u011b reklamy myslet? Pod\u00edvejte se na n\u011bkolik na\u0161ich tip\u016f:<\/span><\/p>\n

    1) Upoutejte a zaberte co nejv\u00edce m\u00edsta<\/b><\/p>\n

    \u010c\u00edm v\u00edce prostoru zaberete svoj\u00ed reklamou, t\u00edm m\u00e9n\u011b prostoru nech\u00e1v\u00e1te dal\u0161\u00edm inzerent\u016fm. Sna\u017ete se vyu\u017e\u00edt pln\u00fd po\u010det znak\u016f, aby byla va\u0161e reklama ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed velk\u00e1 a upoutala lidi. Kter\u00e1 reklama se v\u00e1m zd\u00e1 b\u00fdt na prvn\u00ed pohled poutav\u011bj\u0161\u00ed?<\/span><\/p>\n

    \"\"Toto plat\u00ed je\u0161t\u011b v\u00edce pro mobiln\u00ed za\u0159\u00edzen\u00ed, kde m\u00e1te zna\u010dn\u011b omezen\u00fd prostor a na obrazovce vid\u00edte pouze 1 – 2 v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed. V\u00edce jak 50% trafficu klient\u016f na\u0161\u00ed agentury ji\u017e p\u0159ich\u00e1z\u00ed p\u0159es mobiln\u00ed za\u0159\u00edzen\u00ed. Je pravda, \u017ee na Slovensku nech\u00e1vaj\u00ed lid\u00e9 objedn\u00e1n\u00ed zbo\u017e\u00ed na dobu, kdy jsou na po\u010d\u00edta\u010di. Mobiln\u00ed za\u0159\u00edzen\u00ed je ale \u010dasto m\u00edsto, kde se uskute\u010dn\u00ed prvn\u00ed kontakt.<\/span>
    \n<\/span>
    \n<\/span>2) Doka\u017ete, \u017ee nab\u00edz\u00edte to, co lid\u00e9 skute\u010dn\u011b hledaj\u00ed<\/b><\/p>\n

    \"\"Ve vyhled\u00e1v\u00e1n\u00ed mi na\u0161el Google mili\u00f3ny v\u00fdsledk\u016f za 0,43 sekundy. P\u0159ibli\u017en\u011b tolik m\u00e1te \u010dasu i vy, abyste n\u00e1sledn\u011b zaujali. U\u017eivatele nezaj\u00edm\u00e1 to, \u017ee m\u00e1te 20 let zku\u0161enost\u00ed a pat\u0159\u00edte mezi \u0161pi\u010dku na trhu. V prvn\u00ed \u0159ad\u011b chce nal\u00e9zt to, co vyhled\u00e1val.<\/span><\/p>\n


    \n<\/span>Neza\u010d\u00ednejte tedy hned prvn\u00ed v\u011btu t\u00edm, \u017ee je va\u0161e zna\u010dka nejlep\u0161\u00ed. Ujist\u011bte potenci\u00e1ln\u00edho z\u00e1kazn\u00edka t\u00edm, \u017ee nab\u00edz\u00edte to, co \u0159e\u0161\u00ed jeho probl\u00e9m. Vyzdvihnut\u00ed va\u0161ich dal\u0161\u00edch v\u00fdhod si nechejte na dal\u0161\u00ed str\u00e1nky. Podle na\u0161\u00ed zku\u0161enosti dob\u0159e funguje, pokud hned do Nadpisu 1 vlo\u017e\u00edte kl\u00ed\u010dov\u00e9 slovo.<\/span><\/p>\n

    3) Nezapom\u00ednejte na Call to Action (v\u00fdzvu k akci)<\/b><\/p>\n

    C\u00edlem ka\u017ed\u00e9 v\u00fdkonnostn\u00ed reklamy je motivovat \u010dlov\u011bka k n\u011bjak\u00e9 \u010dinnosti, a\u0165 u\u017e je to koup\u011b zbo\u017e\u00ed, z\u00edsk\u00e1n\u00ed v\u00edce informac\u00ed, p\u0159ihl\u00e1\u0161en\u00ed k odb\u011bru newsletteru nebo st\u00e1hnut\u00ed aplikace. V\u00fdzva k akci je v reklam\u011b velmi d\u016fle\u017eit\u00e1 a doporu\u010dujeme ji vlo\u017eit do Nadpisu 2. Pop\u0159em\u00fd\u0161lejte v jak\u00e9 f\u00e1zi n\u00e1kupn\u00edho cyklu se u\u017eivatel nach\u00e1z\u00ed a podle toho napi\u0161te v\u00fdzvu k akci. Kl\u00ed\u010dov\u00e1 slova d\u011bl\u00edme na dva typy podle z\u00e1m\u011bru. Na slova informativn\u00ed a slova s n\u00e1kupn\u00edm z\u00e1m\u011brem. Pokud u\u017eivatel hled\u00e1 konkr\u00e9tn\u00ed model tenisek, tak u\u017e jen hled\u00e1 obchod, kde sv\u016fj n\u00e1kup uskute\u010dn\u00ed. Je pot\u0159eba uv\u00e9st informaci o tom, jak rychle objedn\u00e1vku doru\u010d\u00edte, anebo jak v\u00fdhodnou cenu m\u00e1te oproti konkurenci.<\/span><\/p>\n


    \n<\/span>4) Dejte si z\u00e1le\u017eet na Nadpisu 3 a Popisu 2<\/b>
    \n<\/b>Tyto \u010d\u00e1sti reklamy jsou v Google Ads pom\u011brn\u011b nov\u00e9. Nezobrazuj\u00ed se v\u017edy a to kv\u016fli omezen\u00e9mu prostoru (na mobiln\u00edm za\u0159\u00edzen\u00ed) a nebo kv\u016fli jin\u00fdm okolnostem. Podle pr\u016fzkumu renomovan\u00e9 Lond\u00fdnsk\u00e9 <\/span>agentury Adalysis<\/span><\/a> se Nadpis 3 zobrazoval pouze v 0,1% v\u00fdsledk\u016f. V Nadpisu 3 a Popisu 2 proto pou\u017eijte pouze dopl\u0148kov\u00e9 informace, bez kter\u00fdch bude m\u00edt reklama smysl.<\/span><\/p>\n

    5) \u010c\u00edsla jsou v\u017edy zaj\u00edmav\u00e1<\/b><\/p>\n

    Pokud chcete vyzdvihnout reklamu dobrou cenou nebo jinou \u010d\u00edselnou hodnotou, pou\u017eijte \u010d\u00edsla a ne text. Nap\u0159\u00edklad \u201c50 000 v\u011brn\u00fdch z\u00e1kazn\u00edk\u016f\u201d m\u00edsto \u201c50 tis\u00edc z\u00e1kazn\u00edk\u016f\u201d. I tato rada v\u0161ak stoj\u00ed za zv\u00e1\u017een\u00ed a je l\u00e9pe ji otestovat.<\/span><\/p>\n

    6) Sna\u017ete se pou\u017e\u00edvat fr\u00e1ze, kter\u00e9 m\u00e1te i na landing page<\/b><\/p>\n

    Zlep\u0161\u00edte si t\u00edm sk\u00f3re kvality, d\u00edky \u010demu\u017e budete m\u00edt levn\u011bj\u0161\u00ed prokliky a na v\u00fdsledc\u00edch hled\u00e1n\u00ed se dostanete na vy\u0161\u0161\u00ed pozice.<\/span><\/p>\n


    \n<\/span>7) Najd\u011bte ka\u017ed\u00e9mu kl\u00ed\u010dov\u00e9mu slovu co nejrelevantn\u011bj\u0161\u00ed podstr\u00e1nku<\/b><\/p>\n

    Dojem ze vstupn\u00ed str\u00e1nky je nejd\u016fle\u017eit\u011bj\u0161\u00ed moment po kliknut\u00ed na va\u0161\u00ed reklamu. Dbejte proto na to, aby to byla str\u00e1nka co nejrelevantn\u011bj\u0161\u00ed. Sna\u017ete se nec\u00edlit na v\u0161eobecn\u00e9 str\u00e1nky \u010di na home page. Up\u0159ednost\u0148ujte konkr\u00e9tn\u00ed kategorick\u00e9 nebo produktov\u00e9 str\u00e1nky, aby mohl z\u00e1kazn\u00edk u\u010dinit co nejm\u00e9n\u011b krok\u016f k uskute\u010dn\u011bn\u00ed objedn\u00e1vky. Z\u00e1rove\u0148 tak budete m\u00edt nejrelevantn\u011bj\u0161\u00ed informace pot\u0159ebn\u00e9 k rozhodov\u00e1n\u00ed.<\/span><\/p>\n

    Roz\u0161\u00ed\u0159en\u00ed reklam<\/span><\/strong><\/h2>\n

    \u010c\u00edm v\u00edce, t\u00edm l\u00e9pe – tento tip pro reklamy jsme si uvedli jako prvn\u00ed. Pro roz\u0161\u00ed\u0159en\u00ed reklam to plat\u00ed dvojn\u00e1sob. Sv\u00e9 reklamy si dok\u00e1\u017eete roz\u0161\u00ed\u0159it o mno\u017estv\u00ed dopl\u0148kov\u00fdch informac\u00ed, jako nap\u0159\u00edklad telefonn\u00ed \u010d\u00edslo, akci nebo lokalitu. Pom\u016f\u017ee to p\u0159i p\u0159esv\u011bd\u010den\u00ed z\u00e1kazn\u00edka, \u017ee vy jste ten prav\u00fd a tak\u00e9 to zv\u011bt\u0161\u00ed prostor, na kter\u00e9m se zobraz\u00edte. Roz\u0161\u00ed\u0159en\u00ed reklam se ne v\u017edy zobraz\u00ed v\u0161em, z\u00e1le\u017e\u00ed na jak\u00e9m m\u00edst\u011b ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed se zobraz\u00edte. \u010c\u00edm jste v\u00fd\u0161e, t\u00edm v\u011bt\u0161\u00ed je va\u0161e \u0161ance, \u017ee budete m\u00edt zobrazenou roz\u0161\u00ed\u0159enou reklamu. Mo\u017enosti roz\u0161\u00ed\u0159en\u00ed reklam se neust\u00e1le m\u011bn\u00ed a proto v\u017edy testujte a zkou\u0161ejte novinky. Moment\u00e1ln\u011b se pou\u017e\u00edvaj\u00ed tyto roz\u0161\u00ed\u0159en\u00ed:<\/span><\/p>\n

      \n
    • Roz\u0161\u00ed\u0159en\u00ed o odkazy na podstr\u00e1nky<\/span><\/li>\n
    • Roz\u0161\u00ed\u0159en\u00ed o popisky<\/span><\/li>\n
    • Roz\u0161\u00ed\u0159en\u00ed o strukturovan\u00e9 \u00faryvky<\/span><\/li>\n
    • Roz\u0161\u00ed\u0159en\u00ed o vol\u00e1n\u00ed<\/span><\/li>\n
    • Roz\u0161\u00ed\u0159en\u00ed o zpr\u00e1vu<\/span><\/li>\n
    • Roz\u0161\u00ed\u0159en\u00ed o adresu<\/span><\/li>\n
    • Roz\u0161\u00ed\u0159en\u00ed o adresu affiliate partnera<\/span><\/li>\n
    • Roz\u0161\u00ed\u0159en\u00ed o ceny<\/span><\/li>\n
    • Roz\u0161\u00ed\u0159en\u00ed o aplikaci<\/span><\/li>\n
    • Roz\u0161\u00ed\u0159en\u00ed o promo<\/span><\/li>\n<\/ul>\n

      Tip: V rozhran\u00ed Google Ads v sekci Reklamy si m\u016f\u017eete segmentovat na kterou \u010d\u00e1st reklamy z\u00e1kazn\u00edci klikaj\u00ed. Tento \u00fadaj m\u016f\u017eete vyu\u017e\u00edt p\u0159i vyhodnocov\u00e1n\u00ed v\u00fdsledk\u016f na roz\u0161\u00ed\u0159en\u00ed reklam. \u00dadaje jsou dostupn\u00e9 jen na roz\u0161\u00ed\u0159en\u00ed s mo\u017enost\u00ed kliknut\u00ed.<\/span>\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

      P\u0159ipravit v\u00fdsti\u017en\u00e9 reklamy je extr\u00e9mn\u011b d\u016fle\u017eit\u00e9. Je to \u010dasto prvn\u00ed kontakt potenci\u00e1ln\u00edho z\u00e1kazn\u00edka s v\u00e1mi, a proto mus\u00ed zaujmout. V\u017eijte se do role sv\u00e9ho z\u00e1kazn\u00edka a pokuste se p\u0159em\u00fd\u0161let jako on. Co hled\u00e1, co ho zaujme, aby se proklikl pr\u00e1v\u011b na v\u00e1\u0161 web? Dostane se na c\u00edlovou str\u00e1nku, kter\u00e1 nab\u00edz\u00ed to, co hledal? Jak vypadaj\u00ed […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,2],"tags":[],"class_list":["post-418","post","type-post","status-publish","format-standard","hentry","category-uncategorized-cs","blog_tags-ppc"],"yoast_head":"\nTipy pro Google Ads | Reklamy ve vyhled\u00e1vac\u00ed s\u00edti | 6clickz Blog<\/title>\n<meta name=\"description\" content=\"Vytv\u00e1\u0159ejte reklamy na, kter\u00e9 lid\u00e9 klikaj\u00ed a p\u0159edb\u011bhn\u011bte konkurenci. Chcete se dozv\u011bd\u011bt jak vyu\u017e\u00edt v\u0161echny mo\u017enosti v Google Ads na tvorbu reklam ve vyhled\u00e1vac\u00ed s\u00edti? \u010ct\u011bte n\u00e1\u0161 blog.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.6clickz.com\/cs\/tipy-pro-google-ads-reklamy-ve-vyhledavaci-siti-6clickz-blog\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tipy pro Google Ads | Reklamy ve vyhled\u00e1vac\u00ed s\u00edti | 6clickz Blog\" \/>\n<meta property=\"og:description\" content=\"Vytv\u00e1\u0159ejte reklamy na, kter\u00e9 lid\u00e9 klikaj\u00ed a p\u0159edb\u011bhn\u011bte konkurenci. Chcete se dozv\u011bd\u011bt jak vyu\u017e\u00edt v\u0161echny mo\u017enosti v Google Ads na tvorbu reklam ve vyhled\u00e1vac\u00ed s\u00edti? \u010ct\u011bte n\u00e1\u0161 blog.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.6clickz.com\/cs\/tipy-pro-google-ads-reklamy-ve-vyhledavaci-siti-6clickz-blog\/\" \/>\n<meta property=\"og:site_name\" content=\"6clickz\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-14T13:10:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-14T13:22:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/01\/snimka-obrazovky-2019-01-19-o-16-46-00.png\" \/>\n<meta name=\"author\" content=\"Gabriel Jur\u010do\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Tipy pro Google Ads | Reklamy ve vyhled\u00e1vac\u00ed s\u00edti | 6clickz Blog\" \/>\n<meta name=\"twitter:description\" content=\"Vytv\u00e1\u0159ejte reklamy na, kter\u00e9 lid\u00e9 klikaj\u00ed a p\u0159edb\u011bhn\u011bte konkurenci. Chcete se dozv\u011bd\u011bt jak vyu\u017e\u00edt v\u0161echny mo\u017enosti v Google Ads na tvorbu reklam ve vyhled\u00e1vac\u00ed s\u00edti? \u010ct\u011bte n\u00e1\u0161 blog.\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gabriel Jur\u010do\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/cs\\\/tipy-pro-google-ads-reklamy-ve-vyhledavaci-siti-6clickz-blog\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/cs\\\/tipy-pro-google-ads-reklamy-ve-vyhledavaci-siti-6clickz-blog\\\/\"},\"author\":{\"name\":\"Gabriel Jur\u010do\",\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/#\\\/schema\\\/person\\\/c95c1267de227490804f556f48242824\"},\"headline\":\"Google Ads tipy #3 | Reklamy ve vyhled\u00e1vac\u00ed s\u00edti\",\"datePublished\":\"2019-02-14T13:10:15+00:00\",\"dateModified\":\"2019-02-14T13:22:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/cs\\\/tipy-pro-google-ads-reklamy-ve-vyhledavaci-siti-6clickz-blog\\\/\"},\"wordCount\":1286,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/cs\\\/tipy-pro-google-ads-reklamy-ve-vyhledavaci-siti-6clickz-blog\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/s3.eu-central-1.amazonaws.com\\\/uploads.mangoweb.org\\\/shared-prod\\\/6clickz.com\\\/uploads\\\/2019\\\/01\\\/snimka-obrazovky-2019-01-19-o-16-46-00.png\",\"articleSection\":[\"Uncategorized @cs\",\"Uncategorized @cs\"],\"inLanguage\":\"cs-CZ\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.6clickz.com\\\/cs\\\/tipy-pro-google-ads-reklamy-ve-vyhledavaci-siti-6clickz-blog\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/cs\\\/tipy-pro-google-ads-reklamy-ve-vyhledavaci-siti-6clickz-blog\\\/\",\"url\":\"https:\\\/\\\/www.6clickz.com\\\/cs\\\/tipy-pro-google-ads-reklamy-ve-vyhledavaci-siti-6clickz-blog\\\/\",\"name\":\"Tipy pro Google Ads | Reklamy ve vyhled\u00e1vac\u00ed s\u00edti | 6clickz Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/cs\\\/tipy-pro-google-ads-reklamy-ve-vyhledavaci-siti-6clickz-blog\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/cs\\\/tipy-pro-google-ads-reklamy-ve-vyhledavaci-siti-6clickz-blog\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/s3.eu-central-1.amazonaws.com\\\/uploads.mangoweb.org\\\/shared-prod\\\/6clickz.com\\\/uploads\\\/2019\\\/01\\\/snimka-obrazovky-2019-01-19-o-16-46-00.png\",\"datePublished\":\"2019-02-14T13:10:15+00:00\",\"dateModified\":\"2019-02-14T13:22:18+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/#\\\/schema\\\/person\\\/c95c1267de227490804f556f48242824\"},\"description\":\"Vytv\u00e1\u0159ejte reklamy na, kter\u00e9 lid\u00e9 klikaj\u00ed a p\u0159edb\u011bhn\u011bte konkurenci. Chcete se dozv\u011bd\u011bt jak vyu\u017e\u00edt v\u0161echny mo\u017enosti v Google Ads na tvorbu reklam ve vyhled\u00e1vac\u00ed s\u00edti? \u010ct\u011bte n\u00e1\u0161 blog.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/cs\\\/tipy-pro-google-ads-reklamy-ve-vyhledavaci-siti-6clickz-blog\\\/#breadcrumb\"},\"inLanguage\":\"cs-CZ\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.6clickz.com\\\/cs\\\/tipy-pro-google-ads-reklamy-ve-vyhledavaci-siti-6clickz-blog\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs-CZ\",\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/cs\\\/tipy-pro-google-ads-reklamy-ve-vyhledavaci-siti-6clickz-blog\\\/#primaryimage\",\"url\":\"https:\\\/\\\/s3.eu-central-1.amazonaws.com\\\/uploads.mangoweb.org\\\/shared-prod\\\/6clickz.com\\\/uploads\\\/2019\\\/01\\\/snimka-obrazovky-2019-01-19-o-16-46-00.png\",\"contentUrl\":\"https:\\\/\\\/s3.eu-central-1.amazonaws.com\\\/uploads.mangoweb.org\\\/shared-prod\\\/6clickz.com\\\/uploads\\\/2019\\\/01\\\/snimka-obrazovky-2019-01-19-o-16-46-00.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/cs\\\/tipy-pro-google-ads-reklamy-ve-vyhledavaci-siti-6clickz-blog\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.6clickz.com\\\/cs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Ads tipy #3 | Reklamy ve vyhled\u00e1vac\u00ed s\u00edti\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/#website\",\"url\":\"https:\\\/\\\/www.6clickz.com\\\/\",\"name\":\"6clickz\",\"description\":\"Strategick\u00fd v\u00fdkonnostn\u00ed marketing u n\u00e1s hraje prim.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.6clickz.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs-CZ\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/#\\\/schema\\\/person\\\/c95c1267de227490804f556f48242824\",\"name\":\"Gabriel Jur\u010do\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs-CZ\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dc11098f267120c962b5c4b203ea5ab72ffb06153ed6996db4b484d5462b3035?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dc11098f267120c962b5c4b203ea5ab72ffb06153ed6996db4b484d5462b3035?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dc11098f267120c962b5c4b203ea5ab72ffb06153ed6996db4b484d5462b3035?s=96&d=mm&r=g\",\"caption\":\"Gabriel Jur\u010do\"},\"url\":\"https:\\\/\\\/www.6clickz.com\\\/cs\\\/author\\\/gabi\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tipy pro Google Ads | Reklamy ve vyhled\u00e1vac\u00ed s\u00edti | 6clickz Blog","description":"Vytv\u00e1\u0159ejte reklamy na, kter\u00e9 lid\u00e9 klikaj\u00ed a p\u0159edb\u011bhn\u011bte konkurenci. Chcete se dozv\u011bd\u011bt jak vyu\u017e\u00edt v\u0161echny mo\u017enosti v Google Ads na tvorbu reklam ve vyhled\u00e1vac\u00ed s\u00edti? \u010ct\u011bte n\u00e1\u0161 blog.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.6clickz.com\/cs\/tipy-pro-google-ads-reklamy-ve-vyhledavaci-siti-6clickz-blog\/","og_locale":"cs_CZ","og_type":"article","og_title":"Tipy pro Google Ads | Reklamy ve vyhled\u00e1vac\u00ed s\u00edti | 6clickz Blog","og_description":"Vytv\u00e1\u0159ejte reklamy na, kter\u00e9 lid\u00e9 klikaj\u00ed a p\u0159edb\u011bhn\u011bte konkurenci. Chcete se dozv\u011bd\u011bt jak vyu\u017e\u00edt v\u0161echny mo\u017enosti v Google Ads na tvorbu reklam ve vyhled\u00e1vac\u00ed s\u00edti? \u010ct\u011bte n\u00e1\u0161 blog.","og_url":"https:\/\/www.6clickz.com\/cs\/tipy-pro-google-ads-reklamy-ve-vyhledavaci-siti-6clickz-blog\/","og_site_name":"6clickz","article_published_time":"2019-02-14T13:10:15+00:00","article_modified_time":"2019-02-14T13:22:18+00:00","og_image":[{"url":"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/01\/snimka-obrazovky-2019-01-19-o-16-46-00.png","type":"","width":"","height":""}],"author":"Gabriel Jur\u010do","twitter_card":"summary_large_image","twitter_title":"Tipy pro Google Ads | Reklamy ve vyhled\u00e1vac\u00ed s\u00edti | 6clickz Blog","twitter_description":"Vytv\u00e1\u0159ejte reklamy na, kter\u00e9 lid\u00e9 klikaj\u00ed a p\u0159edb\u011bhn\u011bte konkurenci. Chcete se dozv\u011bd\u011bt jak vyu\u017e\u00edt v\u0161echny mo\u017enosti v Google Ads na tvorbu reklam ve vyhled\u00e1vac\u00ed s\u00edti? \u010ct\u011bte n\u00e1\u0161 blog.","twitter_misc":{"Written by":"Gabriel Jur\u010do","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.6clickz.com\/cs\/tipy-pro-google-ads-reklamy-ve-vyhledavaci-siti-6clickz-blog\/#article","isPartOf":{"@id":"https:\/\/www.6clickz.com\/cs\/tipy-pro-google-ads-reklamy-ve-vyhledavaci-siti-6clickz-blog\/"},"author":{"name":"Gabriel Jur\u010do","@id":"https:\/\/www.6clickz.com\/#\/schema\/person\/c95c1267de227490804f556f48242824"},"headline":"Google Ads tipy #3 | Reklamy ve vyhled\u00e1vac\u00ed s\u00edti","datePublished":"2019-02-14T13:10:15+00:00","dateModified":"2019-02-14T13:22:18+00:00","mainEntityOfPage":{"@id":"https:\/\/www.6clickz.com\/cs\/tipy-pro-google-ads-reklamy-ve-vyhledavaci-siti-6clickz-blog\/"},"wordCount":1286,"commentCount":0,"image":{"@id":"https:\/\/www.6clickz.com\/cs\/tipy-pro-google-ads-reklamy-ve-vyhledavaci-siti-6clickz-blog\/#primaryimage"},"thumbnailUrl":"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/01\/snimka-obrazovky-2019-01-19-o-16-46-00.png","articleSection":["Uncategorized @cs","Uncategorized @cs"],"inLanguage":"cs-CZ","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.6clickz.com\/cs\/tipy-pro-google-ads-reklamy-ve-vyhledavaci-siti-6clickz-blog\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.6clickz.com\/cs\/tipy-pro-google-ads-reklamy-ve-vyhledavaci-siti-6clickz-blog\/","url":"https:\/\/www.6clickz.com\/cs\/tipy-pro-google-ads-reklamy-ve-vyhledavaci-siti-6clickz-blog\/","name":"Tipy pro Google Ads | Reklamy ve vyhled\u00e1vac\u00ed s\u00edti | 6clickz Blog","isPartOf":{"@id":"https:\/\/www.6clickz.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.6clickz.com\/cs\/tipy-pro-google-ads-reklamy-ve-vyhledavaci-siti-6clickz-blog\/#primaryimage"},"image":{"@id":"https:\/\/www.6clickz.com\/cs\/tipy-pro-google-ads-reklamy-ve-vyhledavaci-siti-6clickz-blog\/#primaryimage"},"thumbnailUrl":"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/01\/snimka-obrazovky-2019-01-19-o-16-46-00.png","datePublished":"2019-02-14T13:10:15+00:00","dateModified":"2019-02-14T13:22:18+00:00","author":{"@id":"https:\/\/www.6clickz.com\/#\/schema\/person\/c95c1267de227490804f556f48242824"},"description":"Vytv\u00e1\u0159ejte reklamy na, kter\u00e9 lid\u00e9 klikaj\u00ed a p\u0159edb\u011bhn\u011bte konkurenci. Chcete se dozv\u011bd\u011bt jak vyu\u017e\u00edt v\u0161echny mo\u017enosti v Google Ads na tvorbu reklam ve vyhled\u00e1vac\u00ed s\u00edti? \u010ct\u011bte n\u00e1\u0161 blog.","breadcrumb":{"@id":"https:\/\/www.6clickz.com\/cs\/tipy-pro-google-ads-reklamy-ve-vyhledavaci-siti-6clickz-blog\/#breadcrumb"},"inLanguage":"cs-CZ","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.6clickz.com\/cs\/tipy-pro-google-ads-reklamy-ve-vyhledavaci-siti-6clickz-blog\/"]}]},{"@type":"ImageObject","inLanguage":"cs-CZ","@id":"https:\/\/www.6clickz.com\/cs\/tipy-pro-google-ads-reklamy-ve-vyhledavaci-siti-6clickz-blog\/#primaryimage","url":"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/01\/snimka-obrazovky-2019-01-19-o-16-46-00.png","contentUrl":"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2019\/01\/snimka-obrazovky-2019-01-19-o-16-46-00.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.6clickz.com\/cs\/tipy-pro-google-ads-reklamy-ve-vyhledavaci-siti-6clickz-blog\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.6clickz.com\/cs\/"},{"@type":"ListItem","position":2,"name":"Google Ads tipy #3 | Reklamy ve vyhled\u00e1vac\u00ed s\u00edti"}]},{"@type":"WebSite","@id":"https:\/\/www.6clickz.com\/#website","url":"https:\/\/www.6clickz.com\/","name":"6clickz","description":"Strategick\u00fd v\u00fdkonnostn\u00ed marketing u n\u00e1s hraje prim.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.6clickz.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs-CZ"},{"@type":"Person","@id":"https:\/\/www.6clickz.com\/#\/schema\/person\/c95c1267de227490804f556f48242824","name":"Gabriel Jur\u010do","image":{"@type":"ImageObject","inLanguage":"cs-CZ","@id":"https:\/\/secure.gravatar.com\/avatar\/dc11098f267120c962b5c4b203ea5ab72ffb06153ed6996db4b484d5462b3035?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/dc11098f267120c962b5c4b203ea5ab72ffb06153ed6996db4b484d5462b3035?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dc11098f267120c962b5c4b203ea5ab72ffb06153ed6996db4b484d5462b3035?s=96&d=mm&r=g","caption":"Gabriel Jur\u010do"},"url":"https:\/\/www.6clickz.com\/cs\/author\/gabi\/"}]}},"_links":{"self":[{"href":"https:\/\/www.6clickz.com\/cs\/wp-json\/wp\/v2\/posts\/418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.6clickz.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.6clickz.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.6clickz.com\/cs\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.6clickz.com\/cs\/wp-json\/wp\/v2\/comments?post=418"}],"version-history":[{"count":1,"href":"https:\/\/www.6clickz.com\/cs\/wp-json\/wp\/v2\/posts\/418\/revisions"}],"predecessor-version":[{"id":419,"href":"https:\/\/www.6clickz.com\/cs\/wp-json\/wp\/v2\/posts\/418\/revisions\/419"}],"wp:attachment":[{"href":"https:\/\/www.6clickz.com\/cs\/wp-json\/wp\/v2\/media?parent=418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.6clickz.com\/cs\/wp-json\/wp\/v2\/categories?post=418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.6clickz.com\/cs\/wp-json\/wp\/v2\/tags?post=418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}