{"id":237,"date":"2018-11-27T13:59:41","date_gmt":"2018-11-27T12:59:41","guid":{"rendered":"https:\/\/www.6clickz.com\/?p=237"},"modified":"2019-03-13T13:53:50","modified_gmt":"2019-03-13T12:53:50","slug":"proc-byste-meli-vyuzivat-lookalike-publikum","status":"publish","type":"post","link":"https:\/\/www.6clickz.com\/cs\/proc-byste-meli-vyuzivat-lookalike-publikum\/","title":{"rendered":"Pro\u010d byste m\u011bli vyu\u017e\u00edvat lookalike publikum?"},"content":{"rendered":"<p><strong>Pokud je\u0161t\u011b st\u00e1le pat\u0159\u00edte mezi ty, kte\u0159\u00ed nevyu\u017e\u00edvaj\u00ed kouzlo lookalike publik, tak byste se m\u011bli chytit za nos. Lookalike publika mohou b\u00fdt pro v\u00e1\u0161 business velmi p\u0159\u00ednosn\u00e1 a jejich zanedb\u00e1v\u00e1n\u00edm se pravd\u011bpodobn\u011b p\u0159ipravujete o p\u011bkn\u00fd zisk.<br \/>\n<\/strong><\/p>\n<p><strong>Co to jsou Lookalike publika?<\/strong><br \/>\nLookalike audience (nebo tak\u00e9 publika) jsou publika, kter\u00e1 se nejv\u00edce podobaj\u00ed va\u0161\u00ed c\u00edlov\u00e9 skupin\u011b &#8211; va\u0161im z\u00e1kazn\u00edk\u016fm. Je to vlastn\u011b takov\u00fd odlitek lid\u00ed, kte\u0159\u00ed ji\u017e s va\u0161\u00ed zna\u010dkou p\u0159i\u0161li do kontaktu a ide\u00e1ln\u011b vykonali i n\u011bjakou interakci.<\/p>\n<p>Jak v\u0161ak facebook zjist\u00ed, kter\u00e9 lidi oslovit a kte\u0159\u00ed se nejv\u00edce podobaj\u00ed va\u0161\u00ed c\u00edlov\u00e9 skupin\u011b? Snadno. P\u0159i vytv\u00e1\u0159en\u00ed t\u011bchto publik toti\u017e nahrajete do facebooku va\u0161e zdrojov\u00e9 publikum. Zdrojov\u00e9 publikum je publikum vytvo\u0159en\u00e9 pomoc\u00ed va\u0161ich \u00fadaj\u016f &#8211; a\u0165 u\u017e z pixelu na va\u0161\u00ed str\u00e1nce, email\u016f od va\u0161ich z\u00e1kazn\u00edk\u016f a nebo z fanou\u0161k\u016f va\u0161\u00ed str\u00e1nky. Je to vlastn\u011b publikum, kter\u00e9 se skl\u00e1d\u00e1 z lid\u00ed, kte\u0159\u00ed u\u017e s va\u0161\u00edm businessem p\u0159i\u0161li n\u011bkdy do kontaktu, p\u0159\u00edpadn\u011b vykonali po\u017eadovanou konverzi. Facebook n\u00e1sledn\u011b identifikuje \u00fadaje ze zdrojov\u00e9ho publika (demografick\u00e9 \u00fadaje, z\u00e1jmy a podobn\u011b) a vyhled\u00e1 podobn\u00e9 u\u017eivatele s podobn\u00fdmi vlastnostmi.<\/p>\n<p>V pr\u016fb\u011bhu tvorby tohoto publika si m\u016f\u017eete tak\u00e9 vybrat m\u00edru shody se zdrojov\u00fdm publikem. Nab\u00edzen\u00e9 mo\u017enosti jsou 1% a\u017e 10%. \u010c\u00edm vy\u0161\u0161\u00ed budete m\u00edt \u010d\u00edslo, t\u00edm m\u00e9n\u011b se bude va\u0161e lookalike publikum podobat s va\u0161\u00ed c\u00edlovou skupinou. Zv\u00fd\u0161\u00ed to tedy v\u00e1\u0161 potenci\u00e1ln\u00ed dosah, ale sn\u00ed\u017e\u00ed se \u00farove\u0148 podobnosti mezi lookalike publikem a zdrojov\u00fdm publikem. T\u00edm riskujete nerelevantnost reklamy. Ide\u00e1ln\u011b by m\u011blo lookalike publikum b\u00fdt v rozmez\u00ed 1% a\u017e 2%.<\/p>\n<p><strong>Jak tato publika vytvo\u0159it?<\/strong><br \/>\nNejprve si vytvo\u0159\u00edme zdrojov\u00e9 publikum.<\/p>\n<p><strong>1) V business mana\u017eeru si v menu zvol\u00edme mo\u017enost \u201cAudiences\u201d<\/strong><br \/>\n<img decoding=\"async\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/11\/1.png\" alt=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/11\/1.png\" \/><\/p>\n<p><strong>2) N\u00e1sledn\u011b rozklikneme mo\u017enost \u201cCreate Audiences\u201d<\/strong><br \/>\n<img decoding=\"async\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/11\/1-1.png\" alt=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/11\/1-1.png\" \/><\/p>\n<p><strong>3) Mo\u017enost \u201cCustomer file\u201d zvol\u00edme, pokud chceme vytvo\u0159it zdrojov\u00e9 publikum nahr\u00e1n\u00edm na\u0161ich vlastn\u00edch dat, tedy nahr\u00e1n\u00edm seznamu na\u0161ich ji\u017e existuj\u00edc\u00edch z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed v minulosti provedli konverzi<\/strong><br \/>\n<img decoding=\"async\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/11\/2-1.png\" alt=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/11\/2-1.png\" \/><\/p>\n<p><strong>4) Po kliknut\u00ed na mo\u017enost \u201cCustomer file\u201d se n\u00e1m zobraz\u00ed n\u00e1sleduj\u00edc\u00ed mo\u017enosti:<\/strong><br \/>\n<img decoding=\"async\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/11\/3-1.png\" alt=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/11\/3-1.png\" \/><\/p>\n<p>Facebook nab\u00edz\u00ed i vytvo\u0159en\u00ed publika s \u201cLTV data\u201d, co\u017e znamen\u00e1 nahr\u00e1n\u00ed souboru s Lifetime Value \u00fadaji. Facebook rozpozn\u00e1, kte\u0159\u00ed z\u00e1kazn\u00edci jsou pro v\u00e1s ti nejcenn\u011bj\u0161\u00ed.<\/p>\n<p><strong>5) Pro vytv\u00e1\u0159en\u00ed zdrojov\u00e9ho publika pro Lookalike publika m\u016f\u017eete vyu\u017e\u00edt i mo\u017enost \u201cWebsite Traffic\u201d, kde m\u016f\u017eete identifikovat z\u00e1kazn\u00edky, kte\u0159\u00ed provedli konverzi, na z\u00e1klad\u011b URL adresy.<\/strong><br \/>\n<img decoding=\"async\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/11\/4-1.png\" alt=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/11\/4-1.png\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/11\/6-1.png\" alt=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/11\/6-1.png\" \/><\/p>\n<p><strong>6) Pot\u00e9, co si vytvo\u0159\u00edte zdrojov\u00e9 publikum, m\u016f\u017eete za\u010d\u00edt s vytv\u00e1\u0159en\u00edm Lookalike publika. Op\u011bt rozklikneme \u201cCreate audience\u201d, ale tentokr\u00e1t zvol\u00edme mo\u017enost \u201cLookalike audience\u201d<\/strong><br \/>\n<img decoding=\"async\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/11\/7-1.png\" alt=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/11\/7-1.png\" \/><\/p>\n<p><strong>7) Do \u0159\u00e1dku \u201cSource\u201d zad\u00e1me na\u0161e zdrojov\u00e9 publikum<\/strong><br \/>\n<img decoding=\"async\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/11\/8-1.png\" alt=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/11\/8-1.png\" \/><\/p>\n<p><strong>8) D\u00e1le zvol\u00edme lokalitu, ve kter\u00e9 m\u00e1 facebook lidi hledat<\/strong><br \/>\n<img decoding=\"async\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/11\/9.png\" alt=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/11\/9.png\" \/><\/p>\n<p><strong>9) Jako posledn\u00ed nastav\u00edme procentu\u00e1lnost, tedy velikost \u201cLookalike\u201d publik<\/strong><br \/>\n<img decoding=\"async\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/11\/10.png\" alt=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/11\/10.png\" \/><\/p>\n<p><strong>10)Klikneme na \u201cCreate Audience\u201d a voila, hotovo!<\/strong><\/p>\n<p>Dal\u0161\u00ed n\u00e1vody spojen\u00e9 s Lookalike publiky a tak\u00e9 spousty jin\u00fdch n\u00e1vod\u016f a tip\u016f najdete na na\u0161em blogu ji\u017e brzy\ud83d\udc4c<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pokud je\u0161t\u011b st\u00e1le pat\u0159\u00edte mezi ty, kte\u0159\u00ed nevyu\u017e\u00edvaj\u00ed kouzlo lookalike publik, tak byste se m\u011bli chytit za nos. Lookalike publika mohou b\u00fdt pro v\u00e1\u0161 business velmi p\u0159\u00ednosn\u00e1 a jejich zanedb\u00e1v\u00e1n\u00edm se pravd\u011bpodobn\u011b p\u0159ipravujete o p\u011bkn\u00fd zisk. Co to jsou Lookalike publika? Lookalike audience (nebo tak\u00e9 publika) jsou publika, kter\u00e1 se nejv\u00edce podobaj\u00ed va\u0161\u00ed c\u00edlov\u00e9 skupin\u011b [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-237","post","type-post","status-publish","format-standard","hentry","category-uncategorized-cs","blog_tags-facebook"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pro\u010d byste m\u011bli vyu\u017e\u00edvat lookalike publikum? - 6clickz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.6clickz.com\/cs\/proc-byste-meli-vyuzivat-lookalike-publikum\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pro\u010d byste m\u011bli vyu\u017e\u00edvat lookalike publikum? - 6clickz\" \/>\n<meta property=\"og:description\" content=\"Pokud je\u0161t\u011b st\u00e1le pat\u0159\u00edte mezi ty, kte\u0159\u00ed nevyu\u017e\u00edvaj\u00ed kouzlo lookalike publik, tak byste se m\u011bli chytit za nos. Lookalike publika mohou b\u00fdt pro v\u00e1\u0161 business velmi p\u0159\u00ednosn\u00e1 a jejich zanedb\u00e1v\u00e1n\u00edm se pravd\u011bpodobn\u011b p\u0159ipravujete o p\u011bkn\u00fd zisk. Co to jsou Lookalike publika? Lookalike audience (nebo tak\u00e9 publika) jsou publika, kter\u00e1 se nejv\u00edce podobaj\u00ed va\u0161\u00ed c\u00edlov\u00e9 skupin\u011b [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.6clickz.com\/cs\/proc-byste-meli-vyuzivat-lookalike-publikum\/\" \/>\n<meta property=\"og:site_name\" content=\"6clickz\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-27T12:59:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-13T12:53:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/11\/1.png\" \/>\n<meta name=\"author\" content=\"Krist\u00edna \u0160uvadov\u00e1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Krist\u00edna \u0160uvadov\u00e1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/cs\\\/proc-byste-meli-vyuzivat-lookalike-publikum\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/cs\\\/proc-byste-meli-vyuzivat-lookalike-publikum\\\/\"},\"author\":{\"name\":\"Krist\u00edna \u0160uvadov\u00e1\",\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/#\\\/schema\\\/person\\\/bfc28d5e459e6d1b54324c8263c6acc3\"},\"headline\":\"Pro\u010d byste m\u011bli vyu\u017e\u00edvat lookalike publikum?\",\"datePublished\":\"2018-11-27T12:59:41+00:00\",\"dateModified\":\"2019-03-13T12:53:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/cs\\\/proc-byste-meli-vyuzivat-lookalike-publikum\\\/\"},\"wordCount\":555,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/cs\\\/proc-byste-meli-vyuzivat-lookalike-publikum\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/s3.eu-central-1.amazonaws.com\\\/uploads.mangoweb.org\\\/shared-prod\\\/6clickz.com\\\/uploads\\\/2018\\\/11\\\/1.png\",\"articleSection\":[\"Uncategorized @cs\"],\"inLanguage\":\"cs-CZ\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.6clickz.com\\\/cs\\\/proc-byste-meli-vyuzivat-lookalike-publikum\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/cs\\\/proc-byste-meli-vyuzivat-lookalike-publikum\\\/\",\"url\":\"https:\\\/\\\/www.6clickz.com\\\/cs\\\/proc-byste-meli-vyuzivat-lookalike-publikum\\\/\",\"name\":\"Pro\u010d byste m\u011bli vyu\u017e\u00edvat lookalike publikum? 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Lookalike publika mohou b\u00fdt pro v\u00e1\u0161 business velmi p\u0159\u00ednosn\u00e1 a jejich zanedb\u00e1v\u00e1n\u00edm se pravd\u011bpodobn\u011b p\u0159ipravujete o p\u011bkn\u00fd zisk. Co to jsou Lookalike publika? 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