{"id":226,"date":"2018-11-09T16:16:33","date_gmt":"2018-11-09T15:16:33","guid":{"rendered":"https:\/\/www.6clickz.com\/?p=226"},"modified":"2019-02-14T14:17:17","modified_gmt":"2019-02-14T13:17:17","slug":"online-podnikani-v-madarsku-3-zakaznici","status":"publish","type":"post","link":"https:\/\/www.6clickz.com\/cs\/online-podnikani-v-madarsku-3-zakaznici\/","title":{"rendered":"Online podnik\u00e1n\u00ed v Ma\u010farsku #3 | Z\u00e1kazn\u00edci"},"content":{"rendered":"<h3><span style=\"color: #181894;\"><strong>Jak zaujmout ma\u010farsk\u00e9ho z\u00e1kazn\u00edka<\/strong><\/span><\/h3>\n<p><b>Ano, ma\u010far\u0161t\u00ed z\u00e1kazn\u00edci se od t\u011bch slovensk\u00fdch a \u010desk\u00fdch li\u0161\u00ed a pokud je chcete opravdu zaujmout, m\u011bli byste o nich alespo\u0148 n\u011bco m\u00e1lo v\u011bd\u011bt. Z na\u0161ich pestr\u00fdch zku\u0161enost\u00ed s ma\u010farsk\u00fdm trhem jsme sesb\u00edrali to nejd\u016fle\u017eit\u011bj\u0161\u00ed.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Typick\u00e9ho ma\u010farsk\u00e9ho z\u00e1kazn\u00edka m\u016f\u017eeme definovat jako konzervativn\u00edho. Hlavn\u011b mimo hlavn\u00ed m\u011bsta st\u00e1le p\u0159evl\u00e1d\u00e1 ned\u016fv\u011bra v e-commerce. Lid\u00e9 maj\u00ed \u010dasto pot\u0159ebu poznat zna\u010dku i jako kamennou prodejnu. Pravidlo &#8211; nem\u00e1te kamennou prodejnu = nejste spolehliv\u00fd, tu bohu\u017eel st\u00e1le existuje. To stejn\u00e9 plat\u00ed i p\u0159i platb\u00e1ch. Platbu v hotovosti na dob\u00edrku st\u00e1le vyu\u017e\u00edv\u00e1 47% z\u00e1kazn\u00edk\u016f, ale platbu kartou p\u0159edem nab\u00edz\u00ed pouze 33% e-shop\u016f a vyu\u017e\u00edv\u00e1 jen 46% z\u00e1kazn\u00edk\u016f.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">My\u0161lenkov\u00e9 pochody va\u0161eho potencion\u00e1ln\u00edho ma\u010farsk\u00e9ho z\u00e1kazn\u00edka by tedy vypadaly asi n\u011bjak takto: \u201cNem\u00e1 kamennou prodejnu a chce pen\u00edze dop\u0159edu? Ur\u010dit\u011b to je pochybn\u00fd obchodn\u00edk, kter\u00fd chce z lid\u00ed vyt\u00e1hnout pen\u00edze a zmizet.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jak tohoto z\u00e1kazn\u00edka p\u0159esv\u011bd\u010dit o opaku? Otev\u0159\u00edt si kamenn\u00fd obchod v centru Budape\u0161ti by bylo skv\u011bl\u00e9, ale ka\u017ed\u00fd to takhle p\u0159eci vy\u0159e\u0161it nem\u016f\u017ee. Pos\u00edlat 100% objedn\u00e1vek dob\u00edrkou a \u010dekat na platbu od kur\u00fdrn\u00ed spole\u010dnosti taky nen\u00ed to prav\u00e9 o\u0159echov\u00e9 pro v\u00e1\u0161 cash flow. Je tu v\u0161ak kouzeln\u00e9 slov\u00ed\u010dko, kter\u00e9 zabere v\u0161ude: <\/span><b>recenze<\/b><span style=\"font-weight: 400;\">. Z\u00e1kazn\u00edk, kter\u00fd je v procesu rozhodov\u00e1n\u00ed si rad\u011bji vybere e-shop s recenzemi. Ka\u017ed\u00fd chce p\u0159ece v\u011bd\u011bt jestli ostatn\u00ed z\u00e1kazn\u00edci byli spokojeni s n\u00e1kupem, term\u00ednem dod\u00e1n\u00ed, z\u00e1kaznick\u00fdm servisem nebo s produktem samotn\u00fdm. Co se t\u00fd\u010de term\u00ednu dod\u00e1n\u00ed, v Ma\u010farsku nen\u00ed d\u016fle\u017eit\u00e1 rychlost, ale dodr\u017een\u00ed sl\u00edben\u00e9ho \u010dasu dod\u00e1n\u00ed. Pokud m\u00e1te na str\u00e1nce dod\u00e1n\u00ed objedn\u00e1vky do t\u0159\u00ed dn\u016f, nem\u016f\u017eete objedn\u00e1vku dodat den \u010dtvrt\u00fd. V\u00edce o logistice se do\u010dtete v dal\u0161\u00ed \u010d\u00e1sti.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-189\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/10\/videoblocks-handsome-man-1.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/10\/videoblocks-handsome-man-1.png 1920w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/10\/videoblocks-handsome-man-1-300x169.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/10\/videoblocks-handsome-man-1-768x432.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/10\/videoblocks-handsome-man-1-1024x576.png 1024w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/10\/videoblocks-handsome-man-1-1280x720.png 1280w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/10\/videoblocks-handsome-man-1-960x540.png 960w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/10\/videoblocks-handsome-man-1-500x281.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/10\/videoblocks-handsome-man-1-160x90.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/10\/videoblocks-handsome-man-1-50x28.png 50w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Vra\u0165me se zp\u011bt k recenz\u00edm. Ur\u010dit\u011b v\u00e1m pom\u016f\u017ee n\u011bkolik u\u017eite\u010dn\u00fdch tip\u016f:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Zaregistrujte se na srovn\u00e1va\u010d\u00edch (hlavn\u011b na \u00c1rukeres\u0151.hu) a p\u0159idejte si na svou str\u00e1nku \u201cOv\u011b\u0159eno z\u00e1kazn\u00edky\u201d.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Motivujte sv\u00e9 z\u00e1kazn\u00edky, aby zanechali n\u011bjakou zp\u011btnou odezvu. Ka\u017ed\u00fd m\u00e1 r\u00e1d odm\u011bny a d\u00e1re\u010dky. V mailingu jim proto za naps\u00e1n\u00ed recenze nab\u00eddn\u011bte nap\u0159\u00edkald slevu.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pouva\u017eujte nad r\u016fzn\u00fdmi \u201cadd-in\u201d na v\u00e1\u0161 e-shop, kter\u00e9 dynamicky zobrazuj\u00ed recenze ostatn\u00edm z\u00e1kazn\u00edk\u016fm, a\u0165 u\u017e ze soci\u00e1ln\u00edch s\u00edt\u00ed nebo z porovn\u00e1va\u010d\u016f.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Nezanedb\u00e1vejte f\u00f3ra. Pokud m\u00e1te ma\u010farsky hovo\u0159\u00edc\u00edho kolegu nebo nebo agenturu s rodil\u00fdm mluv\u010d\u00edm, ur\u010dit\u011b sledujte relevantn\u00ed f\u00f3ra a zapojujte se do diskuze. Na sledov\u00e1n\u00ed zm\u00ednek o va\u0161\u00ed zna\u010dce m\u016f\u017eete pou\u017e\u00edt nap\u0159\u00edklad tool <\/span><a href=\"https:\/\/www.marketingminer.com\/sk\"><span style=\"font-weight: 400;\">Marketing Miner<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #181894;\"><strong>Na kolik je ma\u010farsk\u00fd z\u00e1kazn\u00edk otev\u0159en\u00fd v\u016f\u010di zahrani\u010dn\u00edm firm\u00e1m?<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Do zahrani\u010dn\u00edch e-shop\u016f p\u0159i\u0161lo z Ma\u010farska minul\u00fd rok 2,7 mil. objedn\u00e1vek. I kdy\u017e to je 100% n\u00e1r\u016fst oproti p\u0159ede\u0161l\u00e9mu roku, je to st\u00e1le pod pr\u016fm\u011brem EU. Podle Eurostatu pouze 37% ma\u010far\u016f ovl\u00e1d\u00e1 anglick\u00fd jazyk, co\u017e je jeden z nejslab\u0161\u00edch v\u00fdsledk\u016f. Nav\u00edc, ma\u010fa\u0159i jsou zn\u00e1m\u00ed jako velc\u00ed patrioti. Pokud si chcete vybudovat silnou zna\u010dku, ur\u010dit\u011b v\u00e1m pom\u016f\u017ee, pokud m\u00e1te s\u00eddlo a registraci pro DPH v Ma\u010farsku nebo je\u0161t\u011b l\u00e9pe, ma\u010farskou Kft. (s.r.o.). Bez ma\u010farsk\u00e9 firmy jsou podm\u00ednky n\u00e1ro\u010dn\u011bj\u0161\u00ed a to i p\u0159i registraci na cenov\u00fdch srovn\u00e1va\u010d\u00edch. O tom si v\u0161ak pov\u00edme v dal\u0161\u00ed kapitole.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #181894;\"><strong>Segmentace z\u00e1kazn\u00edk\u016f<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Nejsiln\u011bj\u0161\u00ed v\u011bkov\u00fd segment online z\u00e1kazn\u00edk\u016f je podle statistiky eNet v rozmez\u00ed 35 &#8211; 40 let. Pr\u016fm\u011brn\u00e1 hodnota n\u00e1kupu ka\u017edoro\u010dn\u011b roste a bl\u00ed\u017e\u00ed se k 50 EUR. Je t\u0159eba si uv\u011bdomit, \u017ee v Ma\u010farsku je obrovsk\u00fd rozd\u00edl mezi hlavn\u00edm m\u011bstem a zbytkem st\u00e1tu. Pro porovn\u00e1n\u00ed: Budape\u0161\u0165 je desetkr\u00e1t v\u011bt\u0161\u00ed ne\u017e druh\u00e9 nejv\u011bt\u0161\u00ed m\u011bsto &#8211; Debrecen. To se odr\u00e1\u017e\u00ed i v e-commerce. Vytvo\u0159ili jsme statistiku nap\u0159\u00ed\u010d na\u0161imi klienty v Ma\u010farsku. Dostali jsme se k n\u011bkolika zaj\u00edmav\u00fdm fakt\u016fm.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">40% n\u00e1v\u0161t\u011bv a obrat\u016f p\u0159ich\u00e1z\u00ed z m\u011bsta Budape\u0161\u0165. Pr\u016fm\u011brn\u00e9 CPC je tu m\u00edrn\u011b vy\u0161\u0161\u00ed ne\u017e ve zbytku st\u00e1tu (do 10%). Dal\u0161\u00edch 10% n\u00e1v\u0161t\u011bv p\u0159ich\u00e1z\u00ed z oblasti Pe\u0161\u0165 (v podstat\u011b \u201cBudape\u0161\u0165sk\u00fd kraj\u201d). M\u016f\u017eeme tedy \u0159\u00edci, \u017ee v pr\u016fm\u011bru polovinu obrat\u016f e-shop\u016f tvo\u0159\u00ed obrat z hlavn\u00edho m\u011bsta a okol\u00ed. V top 5 se objevuj\u00ed m\u011bsta: Gy\u0151r, Miskolc, Debrecen. V c\u00edlen\u00ed reklamy v\u0161ak v\u017edy c\u00edlujte na kraj a ne na m\u011bsto. Kompletn\u00ed seznam kraj\u016f i s krajsk\u00fdmi m\u011bsty najdete nap\u0159\u00edklad na <\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/Counties_of_Hungary\"><span style=\"font-weight: 400;\">Wikipedii<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Vyu\u017e\u00edv\u00e1n\u00ed mobiln\u00edch za\u0159\u00edzen\u00ed v e-commerce je v\u0161eobecn\u00fdm trendem ve sv\u011bt\u011b. Ma\u010fa\u0159i v tomto tak\u00e9 nejsou pozadu. 70% n\u00e1v\u0161t\u011bv na\u0161ich klient\u016f tvo\u0159\u00ed n\u00e1v\u0161t\u011bvy z mobiln\u00edch za\u0159\u00edzen\u00ed. Je v\u0161ak t\u0159eba poznamenat, \u017ee konverzn\u00ed pom\u011br je na pc st\u00e1le dvojn\u00e1sobn\u00fd.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Kdy\u017e si rozebereme bl\u00ed\u017ee mobiln\u00ed za\u0159\u00edzen\u00ed, tak minim\u00e1ln\u011b 20% z\u00e1kazn\u00edk\u016f p\u0159ich\u00e1z\u00ed p\u0159es za\u0159\u00edzen\u00ed Apple. Tyto z\u00e1kazn\u00edci maj\u00ed o 10-20% vy\u0161\u0161\u00ed konverzn\u00ed pom\u011br, co\u017e potvrzuje i glob\u00e1ln\u00ed trend. Ve vyhled\u00e1va\u010d\u00edch vede Chrome a hned po n\u011bm Safari. <\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #181894;\"><strong>Black Friday<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Slevy! Slevy! Slevy! \u010cern\u00fd p\u00e1tek \u010di Black Friday je pova\u017eov\u00e1n za za\u010d\u00e1tek p\u0159edv\u00e1no\u010dn\u00fd n\u00e1kupn\u00ed hore\u010dky. Ma\u010farsk\u00fd z\u00e1kazn\u00edk je podobn\u011b jako ve v\u011bt\u0161in\u011b zem\u00ed st\u0159edn\u00ed a v\u00fdchodn\u00ed Evropy citliv\u00fd na cenu, t\u00edm p\u00e1dem se sna\u017e\u00ed nakupovat hlavn\u011b ve slev\u00e1ch. Potvrzuj\u00ed to i v\u00fdsledky ma\u010farsk\u00e9ho Black Friday. V Ma\u010farsku zaznamen\u00e1v\u00e1 obrovsk\u00fd \u00fasp\u011bch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Black Friday byl v Ma\u010farsku poprv\u00e9 spu\u0161t\u011bn\u00fd 29. listopadu 2013. Od t\u00e9 doby z\u00e1jem o tento \u201csv\u00e1tek\u201d neust\u00e1le roste. Moment\u00e1ln\u00ed tr\u017eby z Black Friday p\u0159edstavuj\u00ed t\u0159etinu z celkov\u00fdch ro\u010dn\u00edch tr\u017eeb cel\u00e9ho e-commerce. Pr\u016fm\u011brn\u00e1 hodnota n\u00e1kupu v t\u00e9to dob\u011b vzroste o v\u00edc ne\u017e 120 eur. Tento obrovsk\u00fd n\u00e1por zp\u016fsobil, \u017ee v roce 2016 zkolabovala i ma\u010farsk\u00e1 po\u0161ta. N\u011bkte\u0159\u00ed z\u00e1kazn\u00edci dostali svoje bal\u00ed\u010dky a\u017e v lednu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ned\u00e1vno jsem \u010detl statistiku o n\u00e1r\u016fstu z\u00e1jmu o Black Friday celosv\u011btov\u011b za posledn\u00edch 5 let. Z\u016fstal jsem \u0161okovan\u00fd, kdy\u017e jsem vid\u011bl v tabulce pozici Ma\u010farska na druh\u00e9m m\u00edst\u011b hned za P\u00e1kist\u00e1nem. :)<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-229\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/11\/3-ako-rastie-obrat-na-black-friday.png\" alt=\"\" width=\"800\" height=\"1629\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/11\/3-ako-rastie-obrat-na-black-friday.png 800w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/11\/3-ako-rastie-obrat-na-black-friday-147x300.png 147w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/11\/3-ako-rastie-obrat-na-black-friday-768x1564.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/11\/3-ako-rastie-obrat-na-black-friday-503x1024.png 503w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/11\/3-ako-rastie-obrat-na-black-friday-500x1018.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/11\/3-ako-rastie-obrat-na-black-friday-300x611.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/11\/3-ako-rastie-obrat-na-black-friday-160x326.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/11\/3-ako-rastie-obrat-na-black-friday-50x102.png 50w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Podle pr\u016fzkumu nakupuje na Black Friday v\u00edc jak polovina obyvatelstva cel\u00e9ho Ma\u010farska. Z toho v\u00edc jak 41% dot\u00e1zan\u00fdch uvedlo, \u017ee kv\u016fli p\u0159epln\u011bnosti obchod\u016f bude nakupovat pouze online. P\u0159ipravte se proto na Black Friday po\u0159\u00e1dn\u011b, proto\u017ee to je nejv\u011bt\u0161\u00ed \u0161\u00edlenstv\u00ed cel\u00e9ho roku.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jak zaujmout ma\u010farsk\u00e9ho z\u00e1kazn\u00edka Ano, ma\u010far\u0161t\u00ed z\u00e1kazn\u00edci se od t\u011bch slovensk\u00fdch a \u010desk\u00fdch li\u0161\u00ed a pokud je chcete opravdu zaujmout, m\u011bli byste o nich alespo\u0148 n\u011bco m\u00e1lo v\u011bd\u011bt. Z na\u0161ich pestr\u00fdch zku\u0161enost\u00ed s ma\u010farsk\u00fdm trhem jsme sesb\u00edrali to nejd\u016fle\u017eit\u011bj\u0161\u00ed. Typick\u00e9ho ma\u010farsk\u00e9ho z\u00e1kazn\u00edka m\u016f\u017eeme definovat jako konzervativn\u00edho. Hlavn\u011b mimo hlavn\u00ed m\u011bsta st\u00e1le p\u0159evl\u00e1d\u00e1 ned\u016fv\u011bra v e-commerce. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-226","post","type-post","status-publish","format-standard","hentry","category-uncategorized-cs","blog_tags-expanze"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Online podnik\u00e1n\u00ed v Ma\u010farsku #3 | Z\u00e1kazn\u00edci - 6clickz<\/title>\n<meta name=\"description\" content=\"Chcete v\u011bd\u011bt, jak\u00fd je typick\u00fd ma\u010farsk\u00fd z\u00e1kazn\u00edk? P\u0159in\u00e1\u0161\u00edme V\u00e1m pohledy p\u0159\u00edmo z praxe a best practice od re\u00e1ln\u00fdch e-shop\u016f. 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