{"id":215,"date":"2018-11-09T12:23:38","date_gmt":"2018-11-09T11:23:38","guid":{"rendered":"https:\/\/www.6clickz.com\/?p=215"},"modified":"2019-02-14T14:18:22","modified_gmt":"2019-02-14T13:18:22","slug":"online-podnikani-v-madarsku-1-proc-jit-expanze","status":"publish","type":"post","link":"https:\/\/www.6clickz.com\/cs\/online-podnikani-v-madarsku-1-proc-jit-expanze\/","title":{"rendered":"Online podnik\u00e1n\u00ed v Ma\u010farsku #1 | Pro\u010d j\u00edt do expanze?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Slovensk\u00fd trh st\u00e1le v\u00edce zapl\u0148uj\u00ed e-shopy. V jednotliv\u00fdch segmentech se postupem \u010dasu vypracovali tak velc\u00ed hr\u00e1\u010di, \u017ee proti nim lze jen t\u011b\u017ece bojovat. A to nemluv\u00edme o tom, \u017ee je tu st\u00e1le v\u00edce zahrani\u010dn\u00edch e-shop\u016f. Na \u0159adu tedy p\u0159ich\u00e1z\u00ed ot\u00e1zka: Jak m\u016f\u017eu zv\u00fd\u0161it obrat na sv\u00e9m e-shopu? V 5 milionov\u00e9m Slovensku nejsp\u00ed\u0161 z\u00e1zraky neud\u011bl\u00e1me, proto je logick\u00e9 p\u0159em\u00fd\u0161let nad expanz\u00ed na zahrani\u010dn\u00ed trhy.<\/span><\/p>\n<h3><span style=\"color: #181894;\"><strong>M\u00e1me dobr\u00fd produkt nebo slu\u017ebu, pro\u010d se tedy v\u00e1zat pouze na jednu zemi?<\/strong><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-160\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/09\/snimka-obrazovky-2018-09-24-o-15-03-18.png\" alt=\"\" width=\"935\" height=\"452\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/09\/snimka-obrazovky-2018-09-24-o-15-03-18.png 935w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/09\/snimka-obrazovky-2018-09-24-o-15-03-18-300x145.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/09\/snimka-obrazovky-2018-09-24-o-15-03-18-768x371.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/09\/snimka-obrazovky-2018-09-24-o-15-03-18-500x242.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/09\/snimka-obrazovky-2018-09-24-o-15-03-18-160x77.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/09\/snimka-obrazovky-2018-09-24-o-15-03-18-50x24.png 50w\" sizes=\"auto, (max-width: 935px) 100vw, 935px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Pod\u00edvejme se na sousedn\u00ed zem\u011b. Vid\u00edme Rakousko, \u010cesko, Polsko &#8211; trh, kter\u00fd je p\u0159epln\u011bn\u00fd eshopy je\u0161t\u011b v\u00edc ne\u017e Slovensko. Ukrajina? Trh s obrovsk\u00fdm potenci\u00e1lem, ale mimo EU. Podnik\u00e1n\u00ed m\u016f\u017ee b\u00fdt slo\u017eit\u00e9 a politick\u00e1 stabilita tak\u00e9 nehraje podnikatel\u016fm do karet. Z\u016fst\u00e1v\u00e1 Ma\u010farsko, kter\u00e9 je dvakr\u00e1t v\u011bt\u0161\u00ed ne\u017e Slovensko. Koup\u011bschopnost je srovnateln\u00e1 se Slovenskem. Ma\u010farsko pat\u0159\u00ed v oblasti e-commerce je\u0161t\u011b st\u00e1le mezi m\u00e9n\u011b rozvinut\u00e9 st\u00e1ty. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">U\u017e to ale d\u00e1vno nen\u00ed to, co to bylo p\u0159ed 5-10 lety, kdy na ma\u010farsk\u00fd trh vstupovali velc\u00ed hr\u00e1\u010di jako Mall, MediaMarkt nebo eMAG.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #181894;\"><strong>Vyplat\u00ed se tedy st\u00e1le je\u0161t\u011b expandovat do Ma\u010farska?<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">V n\u00e1sleduj\u00edc\u00edch \u010dl\u00e1nc\u00edch si pov\u00edme v\u0161echna pro a proti.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Pro lep\u0161\u00ed p\u0159ehled je tu n\u011bkolik nudn\u00fdch fakt\u016f o Ma\u010farsku pro rok 2017 :)<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-217\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/11\/snimka-obrazovky-2018-11-09-o-12-16-04.png\" alt=\"\" width=\"638\" height=\"282\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/11\/snimka-obrazovky-2018-11-09-o-12-16-04.png 638w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/11\/snimka-obrazovky-2018-11-09-o-12-16-04-300x133.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/11\/snimka-obrazovky-2018-11-09-o-12-16-04-500x221.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/11\/snimka-obrazovky-2018-11-09-o-12-16-04-160x71.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/11\/snimka-obrazovky-2018-11-09-o-12-16-04-50x22.png 50w\" sizes=\"auto, (max-width: 638px) 100vw, 638px\" \/><\/p>\n<p>Vzhledem k tomu, \u017ee online tr\u017eby za rok 2015 dos\u00e1hly sotva 1 mld. eur, m\u016f\u017eeme \u0159\u00edci, \u017ee posledn\u00ed roky zaznamenalo Ma\u010farsko nejv\u011bt\u0161\u00ed boom v historii &#8211; <b>n\u00e1r\u016fst tr\u017eeb za 2 roky o v\u00edc ne\u017e 300%. To nen\u00ed v\u016fbec \u0161patn\u00e9! <\/b>Podle p\u0159edpov\u011bdi internetov\u00e9 v\u00fdzkumn\u00e9 spole\u010dnosti eNET mohou online tr\u017eby za n\u00e1sleduj\u00edc\u00edch 5 let nar\u016fst je\u0161t\u011b o dal\u0161\u00edch 200-300%.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-157\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/09\/snimka-obrazovky-2018-09-24-o-14-55-59.png\" alt=\"\" width=\"700\" height=\"456\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/09\/snimka-obrazovky-2018-09-24-o-14-55-59.png 700w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/09\/snimka-obrazovky-2018-09-24-o-14-55-59-300x195.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/09\/snimka-obrazovky-2018-09-24-o-14-55-59-500x326.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/09\/snimka-obrazovky-2018-09-24-o-14-55-59-160x104.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/09\/snimka-obrazovky-2018-09-24-o-14-55-59-50x33.png 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Poj\u010fme d\u00e1l. Je zde pom\u011brn\u011b spolehliv\u00fd zp\u016fsob porovn\u00e1n\u00ed konkurence jednotliv\u00fdch zem\u00ed. Vyu\u017e\u00edvaj\u00ed ho s oblibou zahrani\u010dn\u00ed statistick\u00e9 spole\u010dnosti. Sta\u010d\u00ed spo\u010d\u00edtat kolik e-shop\u016f je v jednotliv\u00e9 zemi na 1000 obyvatel. V n\u00e1sleduj\u00edc\u00ed tabulce jsme porovnali sousedn\u00ed st\u00e1ty EU se Slovenskem.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-218\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/11\/snimka-obrazovky-2018-11-09-o-12-16-53.png\" alt=\"\" width=\"640\" height=\"240\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/11\/snimka-obrazovky-2018-11-09-o-12-16-53.png 640w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/11\/snimka-obrazovky-2018-11-09-o-12-16-53-300x113.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/11\/snimka-obrazovky-2018-11-09-o-12-16-53-500x188.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/11\/snimka-obrazovky-2018-11-09-o-12-16-53-160x60.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/11\/snimka-obrazovky-2018-11-09-o-12-16-53-50x19.png 50w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u010cesko v boji o nejt\u011b\u017e\u0161\u00ed konkuren\u010dn\u00ed prost\u0159ed\u00ed vych\u00e1z\u00ed jako \u201cv\u00edt\u011bz\u201d. V po\u010dtu e-shopu na 1000 obyvatel vede i sv\u011btov\u00e9 statistiky. Na\u0161i \u010de\u0161t\u00ed brat\u0159i jsou pr\u016fkopn\u00edci v e-commerci. Potenci\u00e1ln\u00ed zem\u00ed pro expanzi, ve kter\u00e9 je m\u00e9n\u011b ne\u017e 1 e-shop na 100 obyvatel je Polsko a Ma\u010farsko. \u010c\u00edsla hovo\u0159\u00ed sama za sebe a v tomto p\u0159\u00edpad\u011b m\u00e1 Ma\u010farsko nejv\u011bt\u0161\u00ed potenci\u00e1l pro expanzi z okoln\u00edch zem\u00ed. \u00a0P\u0159i nejmen\u0161\u00edm je to men\u0161\u00ed skok pro e-shop ne\u017e expanze do 8 kr\u00e1t v\u011bt\u0161\u00edho Polska.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Tyto \u00fadaje jsou v\u0161ak v\u0161eobecn\u00e9 a \u0159e\u0161\u00ed statistiky nap\u0159\u00ed\u010d v\u0161emi segmenty e-commerce. Pokud jste se ji\u017e rozhodli j\u00edt do expanze a vybrali jste si Ma\u010farsko, doporu\u010dujeme se je\u0161t\u011b pod\u00edvat na konkr\u00e9tn\u00ed segment.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #181894;\"><strong>Porovn\u00e1n\u00ed cen za proklik jako konkuren\u010dn\u00ed faktor<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Konkuren\u010dnost dok\u00e1\u017eeme posuzovat i z jin\u00e9ho hlediska. Uka\u017eme si to rovnou na jednom p\u0159\u00edkladu z praxe. Jeden z na\u0161ich klient\u016f ze Slovenska obchoduj\u00edc\u00ed se zdrav\u00fdmi potravinami zva\u017eoval vstup na zahrani\u010dn\u00ed trh. P\u0159ipravili jsme pro n\u011bho anal\u00fdzu hledanosti a porovnali s pr\u016fm\u011brnou cenou za proklik (CPC) a velikost\u00ed trhu, tzn. po\u010dtem obyvatel. Propo\u010det je to sice jednoduch\u00fd, ale o to v\u00edce efektivn\u011bj\u0161\u00ed.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Prvotn\u00edm c\u00edlem bylo rozr\u016fstat se na z\u00e1pad, ale po zhodnocen\u00ed statistik je jasn\u00e9, \u017ee hrnout se do Rakouska \u010di N\u011bmecka m\u016f\u017ee b\u00fdt velmi riskantn\u00ed. Minim\u00e1ln\u011b pot\u0159ebujete m\u00edt obrovsk\u00fd budget na budov\u00e1n\u00ed zna\u010dky.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-219\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/11\/snimka-obrazovky-2018-11-09-o-12-17-55.png\" alt=\"\" width=\"579\" height=\"225\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/11\/snimka-obrazovky-2018-11-09-o-12-17-55.png 579w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/11\/snimka-obrazovky-2018-11-09-o-12-17-55-300x117.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/11\/snimka-obrazovky-2018-11-09-o-12-17-55-500x194.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/11\/snimka-obrazovky-2018-11-09-o-12-17-55-160x62.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2018\/11\/snimka-obrazovky-2018-11-09-o-12-17-55-50x19.png 50w\" sizes=\"auto, (max-width: 579px) 100vw, 579px\" \/><\/p>\n<h3><strong><span style=\"color: #181894;\">M\u00e1m expandovat do Ma\u010farska? V\u017edy\u0165 jim nerozum\u00edm ani slovo!<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Statistick\u00e9 \u00fadaje n\u00e1m hovo\u0159\u00ed, \u017ee Ma\u010farsko m\u00e1 st\u00e1le pro podnikatele co nab\u00eddnout a r\u016fst zat\u00edm zpomalovat nebude. Jak to v\u0161ak v Ma\u010farsku v praxi vypad\u00e1?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pot\u0159ebujeme zalo\u017eit firmu?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Jak to funguje s p\u0159eklady?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Jak\u00fd online propaga\u010dn\u00ed kan\u00e1l se vyplat\u00ed pou\u017e\u00edvat?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Jak\u00e9 jsou specifika z\u00e1kazn\u00edk\u016f?<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Na tyto a mnoho dal\u0161\u00edch ot\u00e1zek odpov\u00edme v dal\u0161\u00edch \u010d\u00e1stech na\u0161eho seri\u00e1lu. T\u011b\u0161te se!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Slovensk\u00fd trh st\u00e1le v\u00edce zapl\u0148uj\u00ed e-shopy. V jednotliv\u00fdch segmentech se postupem \u010dasu vypracovali tak velc\u00ed hr\u00e1\u010di, \u017ee proti nim lze jen t\u011b\u017ece bojovat. A to nemluv\u00edme o tom, \u017ee je tu st\u00e1le v\u00edce zahrani\u010dn\u00edch e-shop\u016f. Na \u0159adu tedy p\u0159ich\u00e1z\u00ed ot\u00e1zka: Jak m\u016f\u017eu zv\u00fd\u0161it obrat na sv\u00e9m e-shopu? V 5 milionov\u00e9m Slovensku nejsp\u00ed\u0161 z\u00e1zraky neud\u011bl\u00e1me, proto [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-215","post","type-post","status-publish","format-standard","hentry","category-uncategorized-cs","blog_tags-expanze"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Online podnik\u00e1n\u00ed v Ma\u010farsku #1 | Pro\u010d j\u00edt do expanze? - 6clickz<\/title>\n<meta name=\"description\" content=\"Vlastn\u00edte e-shop a cht\u011bli byste expandovat do zahrani\u010d\u00ed? Ma\u010farsko je jedna z nejzaj\u00edmav\u011bj\u0161\u00edch zem\u00ed pro roz\u0161\u00ed\u0159en\u00ed Va\u0161eho online podnik\u00e1n\u00ed. 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