{"id":1691,"date":"2023-10-30T08:44:28","date_gmt":"2023-10-30T07:44:28","guid":{"rendered":"https:\/\/www.6clickz.com\/?p=1691"},"modified":"2023-10-30T08:46:01","modified_gmt":"2023-10-30T07:46:01","slug":"nastaveni-sledovani-konverzi-pomoci-tagu-google-ads","status":"publish","type":"post","link":"https:\/\/www.6clickz.com\/cs\/nastaveni-sledovani-konverzi-pomoci-tagu-google-ads\/","title":{"rendered":"Nastaven\u00ed sledov\u00e1n\u00ed konverz\u00ed pomoc\u00ed tagu Google Ads"},"content":{"rendered":"<h4>Dosahov\u00e1n\u00ed p\u0159esn\u011bj\u0161\u00edch konverz\u00ed v Google Ads: Komplexn\u00ed pr\u016fvodce<\/h4>\n<p>Ka\u017ed\u00fd market\u00e9r nebo majitel e-shopu sn\u00ed o robustn\u00ed n\u00e1vratnosti investic a zv\u00fd\u0161en\u00fdch konverz\u00edch. Z\u00e1kladem dosa\u017een\u00ed t\u011bchto c\u00edl\u016f v Google Ads je kombinace technick\u00fdch konfigurac\u00ed a strategick\u00fdch nastaven\u00ed. Chcete-li nastavit realistick\u00e9 KPI, mus\u00edte m\u00edt p\u0159esn\u00e9 konverze.<\/p>\n<h3>1. V\u00fdznam konverzn\u00edho tagu v Google Ads<\/h3>\n<p>Konverzn\u00ed tag v Google Ads je z\u00e1kladn\u00edm n\u00e1strojem ve va\u0161em arzen\u00e1lu. Jeho nastaven\u00edm umo\u017en\u00edte Google Ads sledovat, kdy u\u017eivatel, kter\u00fd klikl na va\u0161i reklamu, provede na va\u0161em webu z\u00e1sadn\u00ed akci \u2013 a\u0165 u\u017e je to n\u00e1kup, registrace nebo jak\u00e1koli jin\u00e1 hodnotn\u00e1 interakce. Toto jsou p\u0159\u00edklady prim\u00e1rn\u00edch konverzn\u00edch akc\u00ed. Ve va\u0161\u00ed strategii konverzn\u00edch akc\u00ed mohou hr\u00e1t roli i mikrokonverze. Mikrokonverz\u00edm se v\u0161ak budeme v\u011bnovat v jin\u00e9 \u010d\u00e1sti. Nyn\u00ed se poj\u010fme pod\u00edvat na to, jak nastavit m\u011b\u0159en\u00ed konverz\u00ed pomoc\u00ed Google ads tagu.<\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">Chcete-li vygenerovat konverzn\u00ed tag, p\u0159ejd\u011bte do \u010d\u00e1sti Tools &amp; Settings &gt; Measurement &gt; Conversions v u\u017eivatelsk\u00e9m rozhran\u00ed reklam Google.\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1679\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/screenshot-2023-08-22-at-14-copy-1024x424.png\" alt=\"\" width=\"1024\" height=\"424\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/screenshot-2023-08-22-at-14-copy-1024x424.png 1024w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/screenshot-2023-08-22-at-14-copy-300x124.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/screenshot-2023-08-22-at-14-copy-768x318.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/screenshot-2023-08-22-at-14-copy-1280x530.png 1280w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/screenshot-2023-08-22-at-14-copy-960x397.png 960w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/screenshot-2023-08-22-at-14-copy-500x207.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/screenshot-2023-08-22-at-14-copy-160x66.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/screenshot-2023-08-22-at-14-copy-50x21.png 50w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/screenshot-2023-08-22-at-14-copy.png 1315w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Klikn\u011bte na Create new conversion action<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vyberte Website conversion action<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Chcete-li zm\u011b\u0159it dostupn\u00e9 konverze, mus\u00edte je na sv\u00e9m webu vyhledat. Potom m\u016f\u017eete intuitivn\u011b definovat konverzn\u00ed ud\u00e1lost. I kdy\u017e je to snadn\u00e9, m\u00e1 to sv\u00e9 hranice. Doporu\u010duji tedy p\u0159esto zvolit Add a conversion manually<\/span><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1680\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/screenshot-2023-08-23-at-15.png\" alt=\"\" width=\"887\" height=\"774\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/screenshot-2023-08-23-at-15.png 887w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/screenshot-2023-08-23-at-15-300x262.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/screenshot-2023-08-23-at-15-768x670.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/screenshot-2023-08-23-at-15-500x436.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/screenshot-2023-08-23-at-15-160x140.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/screenshot-2023-08-23-at-15-50x44.png 50w\" sizes=\"auto, (max-width: 887px) 100vw, 887px\" \/><\/p>\n<h3>2. Nastaven\u00ed konverzn\u00ed akce: \u010e\u00e1bel se skr\u00fdv\u00e1 v detailech<\/h3>\n<p>Kdy\u017e spust\u00edte proces, budete pot\u0159ebovat nastavit konverzn\u00ed akci. Nejd\u016fle\u017eit\u011bj\u0161\u00ed nastaven\u00ed, kter\u00e1 budou definovat va\u0161e budouc\u00ed sledov\u00e1n\u00ed, jsou tato:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1681\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/screenshot-2023-08-23-at-15-45-37.png\" alt=\"\" width=\"859\" height=\"830\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/screenshot-2023-08-23-at-15-45-37.png 859w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/screenshot-2023-08-23-at-15-45-37-300x290.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/screenshot-2023-08-23-at-15-45-37-768x742.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/screenshot-2023-08-23-at-15-45-37-500x483.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/screenshot-2023-08-23-at-15-45-37-160x155.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/screenshot-2023-08-23-at-15-45-37-50x48.png 50w\" sizes=\"auto, (max-width: 859px) 100vw, 859px\" \/><\/p>\n<ul>\n<li aria-level=\"1\">Konverzn\u00ed okno: Definuje d\u00e9lku \u010dasu po kliknut\u00ed nebo po zobrazen\u00ed, b\u011bhem kter\u00e9ho se konverze zaznamen\u00e1v\u00e1. Del\u0161\u00ed okno m\u016f\u017ee b\u00fdt vhodn\u00e9 pro produkty nebo slu\u017eby s del\u0161\u00edmi cykly rozhodov\u00e1n\u00ed, zat\u00edmco krat\u0161\u00ed okna slou\u017e\u00ed k impulzivn\u00edm n\u00e1kup\u016fm. Pokud nastav\u00edte del\u0161\u00ed okno konverze po zobrazen\u00ed, budete m\u00edt v\u00edce konverz\u00ed v Google ads, ale nebu\u010fte p\u0159ekvapeni, pokud mezi Google ads a Google Analytics dojde k velk\u00e9mu rozd\u00edlu v konverz\u00edch.<\/li>\n<li aria-level=\"1\">Attribution Modeling: Je data-driven atribu\u010dn\u00ed model (DDA) t\u00edm nejlep\u0161\u00edm za ka\u017ed\u00fdch podm\u00ednek? Obvykle je tomu tak. Zastavte se v\u0161ak na chv\u00edli a pop\u0159em\u00fd\u0161lejte o tom. Existuje n\u011bkolik sc\u00e9n\u00e1\u0159\u016f, kdy chcete m\u00edsto DDA pou\u017e\u00edt \u201eLast click\u201c:\n<ul>\n<li aria-level=\"2\">Chcete p\u0159ehledy v re\u00e1ln\u00e9m \u010dase. V\u00edme, \u017ee DDA m\u016f\u017ee doplnit \u00fadaje o 14 nebo dokonce 30 dnech ve va\u0161ich p\u0159ehledech. M\u016f\u017eete se pod\u00edvat na p\u0159ehled, kter\u00fd zobrazuje ot\u0159esn\u00e9 v\u00fdsledky za dne\u0161ek, ale p\u0159\u00ed\u0161t\u00ed t\u00fdden se objev\u00ed n\u011bjak\u00e9 konverze a va\u0161e v\u00fdsledky najednou spl\u0148uj\u00ed KPI.<\/li>\n<li aria-level=\"2\">Nem\u00e1te dostatek \u00fadaj\u016f. Pro v\u011bt\u0161inu konverzn\u00edch akc\u00ed sta\u010d\u00ed m\u00edt 50 konverz\u00ed za posledn\u00edch 30 dn\u00ed. Google v\u0161ak \u0159\u00edk\u00e1, \u017ee \u201en\u011bkter\u00e9 typy konverzn\u00edch akc\u00ed pot\u0159ebuj\u00ed alespo\u0148 300 konverz\u00ed a 3 000 interakc\u00ed s reklamami v podporovan\u00fdch s\u00edt\u00edch do 30 dn\u016f, aby byly vhodn\u00e9\u201c. Pokud nespl\u0148ujete po\u017eadavky na \u00fadaje, va\u0161e konverze se automaticky p\u0159epne zp\u011bt na \u2018Last click\u2019.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>3. Instalace zna\u010dky konverze (conversion tag): Vyberte si ze dvou alternativ<\/h3>\n<p>Existuj\u00ed p\u0159edev\u0161\u00edm dva zp\u016fsoby integrace t\u00e9to zna\u010dky. Jeliko\u017e toto je p\u0159edev\u0161\u00edm p\u0159\u00edru\u010dka pro e-commerce, pop\u00ed\u0161u, jak jej nastavit pro Shoptet.<\/p>\n<h4>3.1. Verze 1: Jednoduch\u00e1 integrace v nastaven\u00ed e-shopu<\/h4>\n<p>Toto nastaven\u00ed je samoz\u0159ejm\u011b nejjednodu\u0161\u0161\u00ed. Pokud m\u011b\u0159\u00edte jeden typ konverze, nap\u0159\u00edklad dokon\u010den\u00ed objedn\u00e1vky (purchase), tak nen\u00ed co \u0159e\u0161it. V \u010d\u00e1sti tag setup v Google ads si vyberete nasazen\u00ed p\u0159es Google Tag Manager. Zobraz\u00ed se v\u00e1m conversion ID a conversion label. Tyto hodnoty vlo\u017e\u00edte v Shoptetu v sekci Propojen\u00ed &gt; Google &gt; Google ads. Ulo\u017e\u00edte a hotovo.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1682\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/screenshot-2023-08-25-at-11-33-41-1024x380.png\" alt=\"\" width=\"1024\" height=\"380\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/screenshot-2023-08-25-at-11-33-41-1024x380.png 1024w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/screenshot-2023-08-25-at-11-33-41-300x111.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/screenshot-2023-08-25-at-11-33-41-768x285.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/screenshot-2023-08-25-at-11-33-41-1280x475.png 1280w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/screenshot-2023-08-25-at-11-33-41-960x356.png 960w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/screenshot-2023-08-25-at-11-33-41-500x185.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/screenshot-2023-08-25-at-11-33-41-160x59.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/screenshot-2023-08-25-at-11-33-41-50x19.png 50w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/screenshot-2023-08-25-at-11-33-41.png 1653w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Spr\u00e1vnost sv\u00e9ho nastaven\u00ed si m\u016f\u017eete ov\u011b\u0159it v Google ads &gt; Measurement &gt; Conversions. Pokud jej nastav\u00edte spr\u00e1vn\u011b a z\u00edsk\u00e1v\u00e1te konverze, stav va\u0161\u00ed konverze se za 24 \u2013 48 hodin zm\u011bn\u00ed na \u201eAktivn\u00ed\u201c<br style=\"font-weight: 400;\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1683\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/screenshot-2023-08-23-at-16-1024x176.png\" alt=\"\" width=\"1024\" height=\"176\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/screenshot-2023-08-23-at-16-1024x176.png 1024w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/screenshot-2023-08-23-at-16-300x52.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/screenshot-2023-08-23-at-16-768x132.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/screenshot-2023-08-23-at-16-1280x220.png 1280w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/screenshot-2023-08-23-at-16-960x165.png 960w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/screenshot-2023-08-23-at-16-500x86.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/screenshot-2023-08-23-at-16-160x27.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/screenshot-2023-08-23-at-16-50x9.png 50w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/screenshot-2023-08-23-at-16.png 1566w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h4>3.2. Verze 2: Pou\u017eit\u00edm Google Tag Manager (GTM)<\/h4>\n<p>Jsou p\u0159\u00edpady, kdy budete cht\u00edt nasadit m\u011b\u0159en\u00ed konverze mimo Shoptet. Nap\u0159\u00edklad pokud prim\u00e1rn\u00ed konverzi ji\u017e m\u00e1te a chcete nastavit sekund\u00e1rn\u00ed (nap\u0159. p\u0159id\u00e1n\u00ed do ko\u0161\u00edku add_to_cart). P\u0159edchoz\u00ed nastaven\u00ed p\u0159es Shoptet toti\u017e umo\u017e\u0148uje nastaven\u00ed pouze jedn\u00e9 konverze.<\/p>\n<p>V tomto p\u0159\u00edpad\u011b za\u010dnete kliknut\u00edm na Use GTM v nastaven\u00ed zna\u010dky v u\u017eivatelsk\u00e9m rozhran\u00ed Google Ads. Zobraz\u00ed se velmi jednoduch\u00e9 pokyny.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1684\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/snimka-obrazovky-2023-10-30-o-7-48-25-1024x545.png\" alt=\"\" width=\"1024\" height=\"545\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/snimka-obrazovky-2023-10-30-o-7-48-25-1024x545.png 1024w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/snimka-obrazovky-2023-10-30-o-7-48-25-300x160.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/snimka-obrazovky-2023-10-30-o-7-48-25-768x409.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/snimka-obrazovky-2023-10-30-o-7-48-25-960x511.png 960w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/snimka-obrazovky-2023-10-30-o-7-48-25-500x266.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/snimka-obrazovky-2023-10-30-o-7-48-25-160x85.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/snimka-obrazovky-2023-10-30-o-7-48-25-50x27.png 50w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/snimka-obrazovky-2023-10-30-o-7-48-25.png 1243w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>P\u0159edpokl\u00e1dejme, \u017ee m\u00e1te na sv\u00e9m Shoptetu nainstalov\u00e1n GTM a m\u00e1te z\u00e1kladn\u00ed dataLayer obsahuj\u00edc\u00ed v\u0161echny pot\u0159ebn\u00e9 informace o produktu.<\/p>\n<p>1.Jd\u011bte na <a href=\"http:\/\/tagmanager.google.com\/\">tagmanager.google.com<\/a> a klikn\u011bte na add a new tag.<br \/>\n2. Zvolte Google Ads Conversion Tracking jako typ tagu<br \/>\n3. Nyn\u00ed m\u00e1te p\u0159ed sebou user-friendly formul\u00e1\u0159, do kter\u00e9ho mus\u00edte vlo\u017eit:<\/p>\n<p>a) Conversion ID a Conversion Label z v\u00fd\u0161e uveden\u00fdch pokyn\u016f k tagu<br \/>\nb) Conversion Value, Transaction ID, Currency as variables. Tato pole nejsou povinn\u00e1, jsou v\u0161ak velmi d\u016fle\u017eit\u00e1. Budete je muset namapovat z dataLayer, aby m\u011bla dynamick\u00e9 hodnoty. Chcete-li se dozv\u011bd\u011bt v\u00edce o kontrole mapov\u00e1n\u00ed dataLayer <a href=\"https:\/\/www.6clickz.com\/en\/google-tag-manager-creation-datalayer-variables\/\">tento \u010dl\u00e1nek<\/a>.\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1685\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/screenshot-2023-08-22-at-14-50-43.png\" alt=\"\" width=\"897\" height=\"614\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/screenshot-2023-08-22-at-14-50-43.png 897w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/screenshot-2023-08-22-at-14-50-43-300x205.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/screenshot-2023-08-22-at-14-50-43-768x526.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/screenshot-2023-08-22-at-14-50-43-500x342.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/screenshot-2023-08-22-at-14-50-43-160x110.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/screenshot-2023-08-22-at-14-50-43-50x34.png 50w\" sizes=\"auto, (max-width: 897px) 100vw, 897px\" \/><br \/>\nc)\u00a0<span style=\"font-weight: 400;\">\u00dadaje o konverz\u00edch m\u016f\u017eete tak\u00e9 obohatit o n\u011bkter\u00e9 vlastn\u00ed parametry v Advanced Settings &gt; Additional Tag Metadata<\/span><\/p>\n<p><span style=\"font-weight: 400;\">4. Jako spou\u0161t\u011b\u010d vyberte zobrazen\u00ed d\u011bkovac\u00ed str\u00e1nky.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1686\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/screenshot-2023-08-22-at-14-51-50.png\" alt=\"\" width=\"896\" height=\"218\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/screenshot-2023-08-22-at-14-51-50.png 896w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/screenshot-2023-08-22-at-14-51-50-300x73.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/screenshot-2023-08-22-at-14-51-50-768x187.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/screenshot-2023-08-22-at-14-51-50-500x122.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/screenshot-2023-08-22-at-14-51-50-160x39.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/screenshot-2023-08-22-at-14-51-50-50x12.png 50w\" sizes=\"auto, (max-width: 896px) 100vw, 896px\" \/><\/p>\n<h3>4. Upozorn\u011bn\u00ed: Import konverz\u00ed z GA4<\/h3>\n<p>Zat\u00edmco Google Analytics 4 (GA4) je cenn\u00fd n\u00e1stroj s\u00e1m o sob\u011b, import konverz\u00ed p\u0159\u00edmo z n\u011bj nemus\u00ed b\u00fdt tou nejlep\u0161\u00ed cestou. Nastaven\u00ed konverze p\u0159\u00edmo v Google ads zaru\u010d\u00ed aktu\u00e1ln\u011bj\u0161\u00ed a p\u0159esn\u011bj\u0161\u00ed data.<\/p>\n<p>Na z\u00e1v\u011br: Ve sv\u011bt\u011b digit\u00e1ln\u00ed reklamy je p\u0159esnost nad zlato. Zaji\u0161t\u011bn\u00edm p\u0159esn\u00e9ho m\u011b\u0159en\u00ed konverz\u00ed mohou marketingov\u00ed specialist\u00e9 optimalizovat sv\u00e9 kampan\u011b, efektivn\u011bji p\u0159id\u011blovat rozpo\u010dty a skute\u010dn\u011b pochopit cestu sv\u00e9ho z\u00e1kazn\u00edka. Po\u010d\u00e1te\u010dn\u00ed nastaven\u00ed sice m\u016f\u017ee vy\u017eadovat t\u011b\u017ekou pr\u00e1ci, ale odm\u011bna v podob\u011b p\u0159esn\u00fdch \u00fadaj\u016f a optimalizovan\u00e9 kampan\u011b stoj\u00ed za n\u00e1mahu. Vlo\u017ete se do toho, nastavte a sledujte, jak va\u0161e konverze v Google Ads stoupaj\u00ed!<\/p>\n<p><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><br \/>\n<script>\n  hbspt.forms.create({\n    region: \"na1\",\n    portalId: \"6585869\",\n    formId: \"131d4484-4d44-405a-a748-01923517ca1b\"\n  });\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dosahov\u00e1n\u00ed p\u0159esn\u011bj\u0161\u00edch konverz\u00ed v Google Ads: Komplexn\u00ed pr\u016fvodce Ka\u017ed\u00fd market\u00e9r nebo majitel e-shopu sn\u00ed o robustn\u00ed n\u00e1vratnosti investic a zv\u00fd\u0161en\u00fdch konverz\u00edch. Z\u00e1kladem dosa\u017een\u00ed t\u011bchto c\u00edl\u016f v Google Ads je kombinace technick\u00fdch konfigurac\u00ed a strategick\u00fdch nastaven\u00ed. Chcete-li nastavit realistick\u00e9 KPI, mus\u00edte m\u00edt p\u0159esn\u00e9 konverze. 1. V\u00fdznam konverzn\u00edho tagu v Google Ads Konverzn\u00ed tag v Google Ads [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1691","post","type-post","status-publish","format-standard","hentry","category-uncategorized-cs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nastaven\u00ed sledov\u00e1n\u00ed konverz\u00ed pomoc\u00ed tagu Google Ads - 6clickz<\/title>\n<meta name=\"description\" content=\"Ka\u017ed\u00fd market\u00e9r nebo majitel e-shopu sn\u00ed o robustn\u00ed n\u00e1vratnosti investic a zv\u00fd\u0161en\u00fdch konverz\u00edch. Z\u00e1kladem dosa\u017een\u00ed t\u011bchto c\u00edl\u016f v Google Ads je kombinace technick\u00fdch konfigurac\u00ed a strategick\u00fdch nastaven\u00ed. Chcete-li nastavit realistick\u00e9 KPI, mus\u00edte m\u00edt p\u0159esn\u00e9 konverze.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.6clickz.com\/cs\/nastaveni-sledovani-konverzi-pomoci-tagu-google-ads\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nastaven\u00ed sledov\u00e1n\u00ed konverz\u00ed pomoc\u00ed tagu Google Ads - 6clickz\" \/>\n<meta property=\"og:description\" content=\"Ka\u017ed\u00fd market\u00e9r nebo majitel e-shopu sn\u00ed o robustn\u00ed n\u00e1vratnosti investic a zv\u00fd\u0161en\u00fdch konverz\u00edch. Z\u00e1kladem dosa\u017een\u00ed t\u011bchto c\u00edl\u016f v Google Ads je kombinace technick\u00fdch konfigurac\u00ed a strategick\u00fdch nastaven\u00ed. Chcete-li nastavit realistick\u00e9 KPI, mus\u00edte m\u00edt p\u0159esn\u00e9 konverze.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.6clickz.com\/cs\/nastaveni-sledovani-konverzi-pomoci-tagu-google-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"6clickz\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-30T07:44:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-30T07:46:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/screenshot-2023-08-22-at-14-copy-1024x424.png\" \/>\n<meta name=\"author\" content=\"Laura Feranecov\u00e1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura Feranecov\u00e1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/cs\\\/nastaveni-sledovani-konverzi-pomoci-tagu-google-ads\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/cs\\\/nastaveni-sledovani-konverzi-pomoci-tagu-google-ads\\\/\"},\"author\":{\"name\":\"Laura Feranecov\u00e1\",\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/#\\\/schema\\\/person\\\/cac53a49ee1a2ddda816069e14af7cc5\"},\"headline\":\"Nastaven\u00ed sledov\u00e1n\u00ed konverz\u00ed pomoc\u00ed tagu Google Ads\",\"datePublished\":\"2023-10-30T07:44:28+00:00\",\"dateModified\":\"2023-10-30T07:46:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/cs\\\/nastaveni-sledovani-konverzi-pomoci-tagu-google-ads\\\/\"},\"wordCount\":1088,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/cs\\\/nastaveni-sledovani-konverzi-pomoci-tagu-google-ads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/s3.eu-central-1.amazonaws.com\\\/uploads.mangoweb.org\\\/shared-prod\\\/6clickz.com\\\/uploads\\\/2023\\\/10\\\/screenshot-2023-08-22-at-14-copy-1024x424.png\",\"articleSection\":[\"Uncategorized @cs\"],\"inLanguage\":\"cs-CZ\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.6clickz.com\\\/cs\\\/nastaveni-sledovani-konverzi-pomoci-tagu-google-ads\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/cs\\\/nastaveni-sledovani-konverzi-pomoci-tagu-google-ads\\\/\",\"url\":\"https:\\\/\\\/www.6clickz.com\\\/cs\\\/nastaveni-sledovani-konverzi-pomoci-tagu-google-ads\\\/\",\"name\":\"Nastaven\u00ed sledov\u00e1n\u00ed konverz\u00ed pomoc\u00ed tagu Google Ads - 6clickz\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/cs\\\/nastaveni-sledovani-konverzi-pomoci-tagu-google-ads\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/cs\\\/nastaveni-sledovani-konverzi-pomoci-tagu-google-ads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/s3.eu-central-1.amazonaws.com\\\/uploads.mangoweb.org\\\/shared-prod\\\/6clickz.com\\\/uploads\\\/2023\\\/10\\\/screenshot-2023-08-22-at-14-copy-1024x424.png\",\"datePublished\":\"2023-10-30T07:44:28+00:00\",\"dateModified\":\"2023-10-30T07:46:01+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/#\\\/schema\\\/person\\\/cac53a49ee1a2ddda816069e14af7cc5\"},\"description\":\"Ka\u017ed\u00fd market\u00e9r nebo majitel e-shopu sn\u00ed o robustn\u00ed n\u00e1vratnosti investic a zv\u00fd\u0161en\u00fdch konverz\u00edch. Z\u00e1kladem dosa\u017een\u00ed t\u011bchto c\u00edl\u016f v Google Ads je kombinace technick\u00fdch konfigurac\u00ed a strategick\u00fdch nastaven\u00ed. Chcete-li nastavit realistick\u00e9 KPI, mus\u00edte m\u00edt p\u0159esn\u00e9 konverze.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/cs\\\/nastaveni-sledovani-konverzi-pomoci-tagu-google-ads\\\/#breadcrumb\"},\"inLanguage\":\"cs-CZ\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.6clickz.com\\\/cs\\\/nastaveni-sledovani-konverzi-pomoci-tagu-google-ads\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs-CZ\",\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/cs\\\/nastaveni-sledovani-konverzi-pomoci-tagu-google-ads\\\/#primaryimage\",\"url\":\"https:\\\/\\\/s3.eu-central-1.amazonaws.com\\\/uploads.mangoweb.org\\\/shared-prod\\\/6clickz.com\\\/uploads\\\/2023\\\/10\\\/screenshot-2023-08-22-at-14-copy-1024x424.png\",\"contentUrl\":\"https:\\\/\\\/s3.eu-central-1.amazonaws.com\\\/uploads.mangoweb.org\\\/shared-prod\\\/6clickz.com\\\/uploads\\\/2023\\\/10\\\/screenshot-2023-08-22-at-14-copy-1024x424.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/cs\\\/nastaveni-sledovani-konverzi-pomoci-tagu-google-ads\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.6clickz.com\\\/cs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nastaven\u00ed sledov\u00e1n\u00ed konverz\u00ed pomoc\u00ed tagu Google Ads\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/#website\",\"url\":\"https:\\\/\\\/www.6clickz.com\\\/\",\"name\":\"6clickz\",\"description\":\"Strategick\u00fd v\u00fdkonnostn\u00ed marketing u n\u00e1s hraje prim.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.6clickz.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs-CZ\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/#\\\/schema\\\/person\\\/cac53a49ee1a2ddda816069e14af7cc5\",\"name\":\"Laura Feranecov\u00e1\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs-CZ\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9b01250869c5d028225210a49740e453f6822bb22b49760c2febf8cbde8ea468?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9b01250869c5d028225210a49740e453f6822bb22b49760c2febf8cbde8ea468?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9b01250869c5d028225210a49740e453f6822bb22b49760c2febf8cbde8ea468?s=96&d=mm&r=g\",\"caption\":\"Laura Feranecov\u00e1\"},\"url\":\"https:\\\/\\\/www.6clickz.com\\\/cs\\\/author\\\/laura\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nastaven\u00ed sledov\u00e1n\u00ed konverz\u00ed pomoc\u00ed tagu Google Ads - 6clickz","description":"Ka\u017ed\u00fd market\u00e9r nebo majitel e-shopu sn\u00ed o robustn\u00ed n\u00e1vratnosti investic a zv\u00fd\u0161en\u00fdch konverz\u00edch. Z\u00e1kladem dosa\u017een\u00ed t\u011bchto c\u00edl\u016f v Google Ads je kombinace technick\u00fdch konfigurac\u00ed a strategick\u00fdch nastaven\u00ed. Chcete-li nastavit realistick\u00e9 KPI, mus\u00edte m\u00edt p\u0159esn\u00e9 konverze.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.6clickz.com\/cs\/nastaveni-sledovani-konverzi-pomoci-tagu-google-ads\/","og_locale":"cs_CZ","og_type":"article","og_title":"Nastaven\u00ed sledov\u00e1n\u00ed konverz\u00ed pomoc\u00ed tagu Google Ads - 6clickz","og_description":"Ka\u017ed\u00fd market\u00e9r nebo majitel e-shopu sn\u00ed o robustn\u00ed n\u00e1vratnosti investic a zv\u00fd\u0161en\u00fdch konverz\u00edch. Z\u00e1kladem dosa\u017een\u00ed t\u011bchto c\u00edl\u016f v Google Ads je kombinace technick\u00fdch konfigurac\u00ed a strategick\u00fdch nastaven\u00ed. Chcete-li nastavit realistick\u00e9 KPI, mus\u00edte m\u00edt p\u0159esn\u00e9 konverze.","og_url":"https:\/\/www.6clickz.com\/cs\/nastaveni-sledovani-konverzi-pomoci-tagu-google-ads\/","og_site_name":"6clickz","article_published_time":"2023-10-30T07:44:28+00:00","article_modified_time":"2023-10-30T07:46:01+00:00","og_image":[{"url":"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/screenshot-2023-08-22-at-14-copy-1024x424.png","type":"","width":"","height":""}],"author":"Laura Feranecov\u00e1","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Laura Feranecov\u00e1","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.6clickz.com\/cs\/nastaveni-sledovani-konverzi-pomoci-tagu-google-ads\/#article","isPartOf":{"@id":"https:\/\/www.6clickz.com\/cs\/nastaveni-sledovani-konverzi-pomoci-tagu-google-ads\/"},"author":{"name":"Laura Feranecov\u00e1","@id":"https:\/\/www.6clickz.com\/#\/schema\/person\/cac53a49ee1a2ddda816069e14af7cc5"},"headline":"Nastaven\u00ed sledov\u00e1n\u00ed konverz\u00ed pomoc\u00ed tagu Google Ads","datePublished":"2023-10-30T07:44:28+00:00","dateModified":"2023-10-30T07:46:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.6clickz.com\/cs\/nastaveni-sledovani-konverzi-pomoci-tagu-google-ads\/"},"wordCount":1088,"commentCount":0,"image":{"@id":"https:\/\/www.6clickz.com\/cs\/nastaveni-sledovani-konverzi-pomoci-tagu-google-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/screenshot-2023-08-22-at-14-copy-1024x424.png","articleSection":["Uncategorized @cs"],"inLanguage":"cs-CZ","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.6clickz.com\/cs\/nastaveni-sledovani-konverzi-pomoci-tagu-google-ads\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.6clickz.com\/cs\/nastaveni-sledovani-konverzi-pomoci-tagu-google-ads\/","url":"https:\/\/www.6clickz.com\/cs\/nastaveni-sledovani-konverzi-pomoci-tagu-google-ads\/","name":"Nastaven\u00ed sledov\u00e1n\u00ed konverz\u00ed pomoc\u00ed tagu Google Ads - 6clickz","isPartOf":{"@id":"https:\/\/www.6clickz.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.6clickz.com\/cs\/nastaveni-sledovani-konverzi-pomoci-tagu-google-ads\/#primaryimage"},"image":{"@id":"https:\/\/www.6clickz.com\/cs\/nastaveni-sledovani-konverzi-pomoci-tagu-google-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/screenshot-2023-08-22-at-14-copy-1024x424.png","datePublished":"2023-10-30T07:44:28+00:00","dateModified":"2023-10-30T07:46:01+00:00","author":{"@id":"https:\/\/www.6clickz.com\/#\/schema\/person\/cac53a49ee1a2ddda816069e14af7cc5"},"description":"Ka\u017ed\u00fd market\u00e9r nebo majitel e-shopu sn\u00ed o robustn\u00ed n\u00e1vratnosti investic a zv\u00fd\u0161en\u00fdch konverz\u00edch. Z\u00e1kladem dosa\u017een\u00ed t\u011bchto c\u00edl\u016f v Google Ads je kombinace technick\u00fdch konfigurac\u00ed a strategick\u00fdch nastaven\u00ed. Chcete-li nastavit realistick\u00e9 KPI, mus\u00edte m\u00edt p\u0159esn\u00e9 konverze.","breadcrumb":{"@id":"https:\/\/www.6clickz.com\/cs\/nastaveni-sledovani-konverzi-pomoci-tagu-google-ads\/#breadcrumb"},"inLanguage":"cs-CZ","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.6clickz.com\/cs\/nastaveni-sledovani-konverzi-pomoci-tagu-google-ads\/"]}]},{"@type":"ImageObject","inLanguage":"cs-CZ","@id":"https:\/\/www.6clickz.com\/cs\/nastaveni-sledovani-konverzi-pomoci-tagu-google-ads\/#primaryimage","url":"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/screenshot-2023-08-22-at-14-copy-1024x424.png","contentUrl":"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/10\/screenshot-2023-08-22-at-14-copy-1024x424.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.6clickz.com\/cs\/nastaveni-sledovani-konverzi-pomoci-tagu-google-ads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.6clickz.com\/cs\/"},{"@type":"ListItem","position":2,"name":"Nastaven\u00ed sledov\u00e1n\u00ed konverz\u00ed pomoc\u00ed tagu Google Ads"}]},{"@type":"WebSite","@id":"https:\/\/www.6clickz.com\/#website","url":"https:\/\/www.6clickz.com\/","name":"6clickz","description":"Strategick\u00fd v\u00fdkonnostn\u00ed marketing u n\u00e1s hraje prim.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.6clickz.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs-CZ"},{"@type":"Person","@id":"https:\/\/www.6clickz.com\/#\/schema\/person\/cac53a49ee1a2ddda816069e14af7cc5","name":"Laura Feranecov\u00e1","image":{"@type":"ImageObject","inLanguage":"cs-CZ","@id":"https:\/\/secure.gravatar.com\/avatar\/9b01250869c5d028225210a49740e453f6822bb22b49760c2febf8cbde8ea468?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9b01250869c5d028225210a49740e453f6822bb22b49760c2febf8cbde8ea468?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9b01250869c5d028225210a49740e453f6822bb22b49760c2febf8cbde8ea468?s=96&d=mm&r=g","caption":"Laura Feranecov\u00e1"},"url":"https:\/\/www.6clickz.com\/cs\/author\/laura\/"}]}},"_links":{"self":[{"href":"https:\/\/www.6clickz.com\/cs\/wp-json\/wp\/v2\/posts\/1691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.6clickz.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.6clickz.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.6clickz.com\/cs\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.6clickz.com\/cs\/wp-json\/wp\/v2\/comments?post=1691"}],"version-history":[{"count":2,"href":"https:\/\/www.6clickz.com\/cs\/wp-json\/wp\/v2\/posts\/1691\/revisions"}],"predecessor-version":[{"id":1693,"href":"https:\/\/www.6clickz.com\/cs\/wp-json\/wp\/v2\/posts\/1691\/revisions\/1693"}],"wp:attachment":[{"href":"https:\/\/www.6clickz.com\/cs\/wp-json\/wp\/v2\/media?parent=1691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.6clickz.com\/cs\/wp-json\/wp\/v2\/categories?post=1691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.6clickz.com\/cs\/wp-json\/wp\/v2\/tags?post=1691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}