{"id":1649,"date":"2023-08-18T14:28:16","date_gmt":"2023-08-18T13:28:16","guid":{"rendered":"https:\/\/www.6clickz.com\/?p=1649"},"modified":"2023-08-18T14:28:16","modified_gmt":"2023-08-18T13:28:16","slug":"ppc-novinky-2","status":"publish","type":"post","link":"https:\/\/www.6clickz.com\/cs\/ppc-novinky-2\/","title":{"rendered":"PPC Novinky 2"},"content":{"rendered":"<p>V\u00edtejte v na\u0161em nov\u00e9m p\u0159\u00edsp\u011bvku, kde p\u0159in\u00e1\u0161\u00edme zaj\u00edmav\u00e9 aktualizace ze sv\u011bta PPC reklamy. Dnes se pod\u00edv\u00e1me na novinky, kter\u00e9 ovlivn\u00ed zp\u016fsob, jak\u00fdm optimalizujeme kampan\u011b a c\u00edlen\u00ed reklam.<\/p>\n<h4>Similar Audiences by m\u011bly 1. Srpna 2023 zmizet ze v\u0161ech kampan\u00ed<\/h4>\n<p>P\u0159esto\u017ee za\u010d\u00e1tkem srpna 2023 similar audiences zmiz\u00ed z kampan\u00ed, budeme schopni jejich historick\u00e1 data nad\u00e1le vid\u011bt. Kampan\u011b Display, Discovery a YouTube (Video Action Campaigns) se automaticky p\u0159epnou na optimized targeting. A video kampan\u011b s Awareness\/Consideration goals se p\u0159epnou na audience expansion.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1640\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/08\/similar-audiences-1024x410.png\" alt=\"\" width=\"1024\" height=\"410\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/08\/similar-audiences-1024x410.png 1024w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/08\/similar-audiences-300x120.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/08\/similar-audiences-768x308.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/08\/similar-audiences-1280x513.png 1280w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/08\/similar-audiences-960x385.png 960w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/08\/similar-audiences-500x200.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/08\/similar-audiences-160x64.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/08\/similar-audiences-50x20.png 50w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/08\/similar-audiences.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Jak\u00fd je rozd\u00edl mezi optimized targeting a audience expansion?<\/p>\n<ol>\n<li aria-level=\"2\"><strong>Optimized targeting<\/strong> se d\u00edv\u00e1 i na jin\u00e9 segmenty publika, kter\u00e9 jste v kampani vybrali ru\u010dn\u011b, a hled\u00e1 segmenty publika, kter\u00e9 jste mohli p\u0159ehl\u00e9dnout, abyste zlep\u0161ili v\u00fdkonnost kampan\u011b. Je dostupn\u00fd pro Display, Discovry a video kampan\u011b, kter\u00e9 vyu\u017e\u00edvaj\u00ed jako c\u00edl Sales, Leads nebo Website traffic. Optimized targeting nab\u00edz\u00ed \u0161ir\u0161\u00ed zac\u00edlen\u00ed v porovn\u00e1n\u00ed s roz\u0161\u00ed\u0159en\u00edm publika.(<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10537509?hl=en\">Google<\/a>)<\/li>\n<li aria-level=\"2\"><strong>Audience expansion<\/strong> pom\u00e1h\u00e1 snadn\u011bji oslovit v\u00edce lid\u00ed, kte\u0159\u00ed jsou pro v\u00e1s d\u016fle\u017eit\u00ed, tedy Google hled\u00e1 dal\u0161\u00ed konverze roz\u0161\u00ed\u0159en\u00edm na segmenty publika, kter\u00e9 se podobaj\u00ed va\u0161im ru\u010dn\u011b vybran\u00fdm segment\u016fm. Je dostupn\u00fd pro video kampan\u011b, kter\u00e9 jsou jako \u201eproduct and brand cosideration\u201c nebo \u201ebrand awareness and reach\u201c. (<a href=\"https:\/\/support.google.com\/google-ads\/answer\/9496986?sjid=13963386735283074407-EU\">Google<\/a>)<\/li>\n<\/ol>\n<h4>Novinka ve Skliku &#8211; C\u00edlen\u00ed Lookalice<\/h4>\n<p>Pomoc\u00ed Lookalike m\u016f\u017eeme oslovit nov\u00e9 relevantn\u00ed u\u017eivatele a roz\u0161\u00ed\u0159it tak z\u00e1sah obsahov\u00fdch reklam. Minim\u00e1ln\u00ed velikost publika je 1000 u\u017eivatel\u016f, maxim\u00e1ln\u00ed je 100 000. Lookalice vytvo\u0159\u00edte pouze pro publika, kter\u00e1 dos\u00e1hla po\u017eadovan\u00fdch 1000 u\u017eivatel\u016f, proto je mo\u017en\u00e9, \u017ee p\u0159i vytv\u00e1\u0159en\u00ed zb\u00fdvaj\u00edc\u00ed publika neuvid\u00edte.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1641\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/08\/cielenie-lookalike.png\" alt=\"\" width=\"789\" height=\"409\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/08\/cielenie-lookalike.png 789w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/08\/cielenie-lookalike-300x156.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/08\/cielenie-lookalike-768x398.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/08\/cielenie-lookalike-500x259.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/08\/cielenie-lookalike-160x83.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/08\/cielenie-lookalike-50x26.png 50w\" sizes=\"auto, (max-width: 789px) 100vw, 789px\" \/><\/p>\n<p>Jak na seznam lookalice?<\/p>\n<ul>\n<li aria-level=\"1\">P\u0159ejdeme na z\u00e1lo\u017eku <strong>N\u00e1stroje &gt; Retargeting &gt; Vytvo\u0159it retargetingov\u00fd seznam<\/strong><\/li>\n<li aria-level=\"1\">Jako typ seznamu si vybereme lookalice<\/li>\n<li aria-level=\"1\">D\u00e1le si vybereme zdrojov\u00fd seznam z ji\u017e vytvo\u0159en\u00fdch retargetingov\u00fdch seznam\u016f<\/li>\n<li aria-level=\"1\">Jako posledn\u00ed si m\u016f\u017eeme zvolit z\u00e1sah lookalice, na v\u00fdb\u011br jsou t\u0159i mo\u017enosti:\n<ol>\n<li aria-level=\"2\">\u0160irok\u00fd z\u00e1sah: poskytne nejv\u011bt\u0161\u00ed mo\u017en\u00e9 publikum, kter\u00e9 jsme vyhodnotili jako dostate\u010dn\u011b podobn\u00e9 zdrojov\u00e9mu seznamu RTG.<\/li>\n<li aria-level=\"2\"><strong>Optim\u00e1ln\u00ed z\u00e1sah<\/strong>: doporu\u010den\u00fd z\u00e1sah<\/li>\n<li aria-level=\"2\">P\u0159esn\u00fd z\u00e1sah: p\u0159edstavuje v\u00fdb\u011br u\u017eivatel\u016f s nejvy\u0161\u0161\u00ed podobnost\u00ed s vybran\u00fdm zdrojov\u00fdm seznamem (<a href=\"https:\/\/napoveda.sklik.cz\/cileni\/lookalike-podobna-publika\/\">Sklik<\/a>)<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<h4>Editov\u00e1n\u00ed RSA reklam z p\u0159ehledu<\/h4>\n<p>Pro responsive search ad p\u0159ibyla \u00faprava reklam z p\u0159ehledu. Nyn\u00ed lze editovat konkr\u00e9tn\u00ed headliner nebo description p\u0159\u00edmo v p\u0159ehledu bez nutnosti proklikat se na editov\u00e1n\u00ed cel\u00e9 RSA reklamy.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1642\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/08\/rsa.png\" alt=\"\" width=\"954\" height=\"780\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/08\/rsa.png 954w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/08\/rsa-300x245.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/08\/rsa-768x628.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/08\/rsa-500x409.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/08\/rsa-160x131.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/08\/rsa-50x41.png 50w\" sizes=\"auto, (max-width: 954px) 100vw, 954px\" \/><\/p>\n<h4>Nov\u00e1 mo\u017enost p\u0159i vytv\u00e1\u0159en\u00ed PMax kampan\u011b<\/h4>\n<p>P\u0159i vytv\u00e1\u0159en\u00ed Performance Max m\u00e1me nyn\u00ed mo\u017enost povolit nebo zam\u00edtnout Automatically created assets. Text assets um\u00edme povolit i bez Final URL expansion, ale Final URL expansion zapneme pouze pokud m\u00e1me povoleno Text assets. Navazuje na to i novinka v recommendation, kter\u00e1 vyz\u00fdv\u00e1, abychom dali upgrade z DSA na PMAX kampan\u011b.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1643\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/08\/pmax-1024x431.png\" alt=\"\" width=\"1024\" height=\"431\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/08\/pmax-1024x431.png 1024w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/08\/pmax-300x126.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/08\/pmax-768x323.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/08\/pmax-1280x538.png 1280w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/08\/pmax-960x404.png 960w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/08\/pmax-500x210.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/08\/pmax-160x67.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/08\/pmax-50x21.png 50w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/08\/pmax.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h4>Brand restrictions pro Search kampan\u011b a Brand exclusions pro PMAX kampan\u011b<\/h4>\n<p><em>Brand restrictions<\/em><\/p>\n<p>Brand restrictions omez\u00ed n\u00e1v\u0161t\u011bvnost s volnou shodou tak, aby se zobrazovala pouze p\u0159i vyhled\u00e1v\u00e1n\u00edch, kter\u00e1 zahrnuj\u00ed zna\u010dky, kter\u00e9 vyberete (Xiaomi) nebo produkty, kter\u00e9 souvis\u00ed s t\u011bmito zna\u010dkami (Mi Band 7). Brand restriction zapneme jen pro search kampan\u011b na \u00farovni nastaven\u00ed kampan\u011b. Maxim\u00e1ln\u011b lze p\u0159idat 10 brand\u016f. Pro spu\u0161t\u011bn\u00ed brand restrictions je nutn\u00e9 m\u00edt zapnuto target Roas nebo target CPA, na jin\u00e9m smart biddingu to zat\u00edm nefunguje.<br style=\"font-weight: 400;\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1644\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/08\/brand-restriction-1024x770.png\" alt=\"\" width=\"1024\" height=\"770\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/08\/brand-restriction-1024x770.png 1024w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/08\/brand-restriction-300x226.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/08\/brand-restriction-768x578.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/08\/brand-restriction-960x722.png 960w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/08\/brand-restriction-500x376.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/08\/brand-restriction-160x120.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/08\/brand-restriction-50x38.png 50w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/08\/brand-restriction.png 1186w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><em>Brand exclusions pro PMAX kampan\u011b<\/em><\/p>\n<p>Narozd\u00edl od Brand restrictions v\u00e1m Brand exclusion umo\u017en\u00ed vylou\u010dit brand, na kter\u00fd nechci aby se mi kampa\u0148 zobrazovala. Dan\u00e1 mo\u017enost funguje pouze pro PMax kampan\u011b. Brand list se nastavuje v Shared libary, kde a\u017e po vytvo\u0159en\u00ed listu se vyberou PMax kampan\u011b, kde chci brand exclusion pou\u017e\u00edt.(<a href=\"https:\/\/support.google.com\/google-ads\/answer\/13721847?hl=en\">Google<\/a>)<br style=\"font-weight: 400;\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1645\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/08\/brand-exclusion-1024x643.png\" alt=\"\" width=\"1024\" height=\"643\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/08\/brand-exclusion-1024x643.png 1024w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/08\/brand-exclusion-300x188.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/08\/brand-exclusion-768x482.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/08\/brand-exclusion-960x603.png 960w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/08\/brand-exclusion-500x314.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/08\/brand-exclusion-160x100.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/08\/brand-exclusion-50x31.png 50w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/08\/brand-exclusion.png 1198w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h4>Page Feed pro Performance Max<\/h4>\n<p>Page Feed m\u016f\u017eeme pou\u017e\u00edt k specifikov\u00e1n\u00ed, kter\u00e9 URL adresy maj\u00ed b\u00fdt pou\u017eity v reklam\u00e1ch pro kampa\u0148 Performance Max.<\/p>\n<p>Pom\u00e1h\u00e1 Google Ads zkontrolovat, zda jsou v\u0161echny relevantn\u00ed str\u00e1nky indexov\u00e1ny, ur\u010dit, kdy zobrazit reklamy a kam p\u0159esm\u011brovat n\u00e1v\u0161t\u011bvn\u00edky na webov\u00e9 str\u00e1nce.<\/p>\n<h4>P\u0159ed Nahr\u00e1n\u00edm<\/h4>\n<p>T\u0159eba si vytvo\u0159it excel tabulku:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1646\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/08\/pagefeed.png\" alt=\"\" width=\"664\" height=\"180\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/08\/pagefeed.png 664w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/08\/pagefeed-300x81.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/08\/pagefeed-500x136.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/08\/pagefeed-160x43.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/08\/pagefeed-50x14.png 50w\" sizes=\"auto, (max-width: 664px) 100vw, 664px\" \/><\/p>\n<p>Je nutn\u00e9 vymazat duplicitn\u00ed URL<\/p>\n<p>Schv\u00e1len\u00ed Page Feedu trv\u00e1 2 &#8211; 14 dn\u00ed<\/p>\n<h4>Kam ho nahr\u00e1t?<\/h4>\n<p><strong>GADs<\/strong> : Tools and settings \u00a0\u2192 Setup \u2192 Business data\u00a0 \u2192\u00a0 <span style=\"color: #0000ff;\">Modr\u00e9 plus<\/span> \u2192 Page feed<\/p>\n<p>Do ji\u017e existuj\u00edc\u00ed PMax jej nahrajeme p\u0159es additional settings v konkr\u00e9tn\u00ed kampani, m\u011bl by se tam nach\u00e1zet pod pojmem Page Feed. Abychom ho mohli nahr\u00e1t mus\u00edme m\u00edt zapnuto \u201cautomatically created text assets\u201d. (<a href=\"https:\/\/support.google.com\/google-ads\/answer\/13568488?hl=en#Specify_page_feeds\">Google<\/a>)<br \/>\n<br style=\"font-weight: 400;\" \/><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><br \/>\n<script>\n  hbspt.forms.create({\n    region: \"na1\",\n    portalId: \"6585869\",\n    formId: \"131d4484-4d44-405a-a748-01923517ca1b\"\n  });\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>V\u00edtejte v na\u0161em nov\u00e9m p\u0159\u00edsp\u011bvku, kde p\u0159in\u00e1\u0161\u00edme zaj\u00edmav\u00e9 aktualizace ze sv\u011bta PPC reklamy. Dnes se pod\u00edv\u00e1me na novinky, kter\u00e9 ovlivn\u00ed zp\u016fsob, jak\u00fdm optimalizujeme kampan\u011b a c\u00edlen\u00ed reklam. Similar Audiences by m\u011bly 1. Srpna 2023 zmizet ze v\u0161ech kampan\u00ed P\u0159esto\u017ee za\u010d\u00e1tkem srpna 2023 similar audiences zmiz\u00ed z kampan\u00ed, budeme schopni jejich historick\u00e1 data nad\u00e1le vid\u011bt. Kampan\u011b [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1649","post","type-post","status-publish","format-standard","hentry","category-uncategorized-cs","blog_tags-ppc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PPC Novinky 2 - 6clickz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.6clickz.com\/cs\/ppc-novinky-2\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PPC Novinky 2 - 6clickz\" \/>\n<meta property=\"og:description\" content=\"V\u00edtejte v na\u0161em nov\u00e9m p\u0159\u00edsp\u011bvku, kde p\u0159in\u00e1\u0161\u00edme zaj\u00edmav\u00e9 aktualizace ze sv\u011bta PPC reklamy. 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