{"id":1425,"date":"2023-03-30T10:21:07","date_gmt":"2023-03-30T09:21:07","guid":{"rendered":"https:\/\/www.6clickz.com\/?p=1425"},"modified":"2023-03-30T10:21:07","modified_gmt":"2023-03-30T09:21:07","slug":"ga4-tip-15-propojeni-google-analytics-4-bigquery","status":"publish","type":"post","link":"https:\/\/www.6clickz.com\/cs\/ga4-tip-15-propojeni-google-analytics-4-bigquery\/","title":{"rendered":"GA4 Tip #15 – Propojen\u00ed Google Analytics 4 a BigQuery"},"content":{"rendered":"

Propojen\u00ed BigQuery a GA4 je jedna z nejlep\u0161\u00edch zm\u011bn v Google Analytics z n\u011bkolika d\u016fvod\u016f:<\/p>\n

    \n
  1. P\u0159\u00edstup k nezpracovan\u00fdm dat\u016fm: P\u0159i propojen\u00ed GA4 s BigQuery m\u016f\u017eete exportovat nezpracovan\u00e1, nevzorkovan\u00e1 data z GA4 do BigQuery, co\u017e v\u00e1m d\u00e1v\u00e1 v\u011bt\u0161\u00ed flexibilitu a kontrolu nad va\u0161imi daty.<\/li>\n
  2. Roz\u0161\u00ed\u0159en\u00e9 mo\u017enosti anal\u00fdzy: BigQuery dok\u00e1\u017ee rychle a efektivn\u011b zpracovat velk\u00e9 objemy dat. K anal\u00fdze dat pou\u017e\u00edv\u00e1 jazyk SQL. Rovn\u011b\u017e umo\u017e\u0148uje vyu\u017e\u00edvat pokro\u010dil\u00e9 analytick\u00e9 n\u00e1stroje a techniky, jako je strojn\u00ed u\u010den\u00ed a prediktivn\u00ed anal\u00fdza.<\/li>\n
  3. P\u0159izp\u016fsoben\u00ed: BigQuery v\u00e1m umo\u017e\u0148uje vytv\u00e1\u0159et vlastn\u00ed soubory dat a sestavy, kter\u00e9 spl\u0148uj\u00ed va\u0161e specifick\u00e9 pot\u0159eby. Kombinac\u00ed dat GA4 s jin\u00fdmi zdroji dat m\u016f\u017eete z\u00edskat komplexn\u011bj\u0161\u00ed informace o sv\u00e9m podnik\u00e1n\u00ed a z\u00e1kazn\u00edc\u00edch.<\/li>\n
  4. Jeliko\u017e BigQuery i Looker Studio jsou Google produkty, maj\u00ed mimo\u0159\u00e1dn\u011b rychl\u00e9 p\u0159ipojen\u00ed. To znamen\u00e1, \u017ee m\u016f\u017eete vytv\u00e1\u0159et a aktualizovat reporty b\u011bhem n\u011bkolika vte\u0159in.<\/li>\n<\/ol>\n

    I kdy\u017e se to m\u016f\u017ee zd\u00e1t na za\u010d\u00e1tku zbyte\u010dn\u00e9, tato data se v\u00e1m mohou v budoucnu sej\u00edt. D\u016fle\u017eit\u00e9 je nastavit propojen\u00ed BigQuery a GA4 co nejd\u0159\u00edve, proto\u017ee se do n\u011bj zp\u011btn\u011b nep\u0159id\u00e1vaj\u00ed data.<\/strong><\/p>\n

    K tomu mus\u00edte b\u00fdt p\u0159ihl\u00e1\u0161eni pod e-mailem, kter\u00fd m\u00e1 projekt BigQuery i GA4 property sd\u00edlenou s admin pr\u00e1vy.<\/p>\n

    N\u00e1vod:<\/p>\n

      \n
    1. Admin > Property > BigQuery linking > Link<\/li>\n
    2. Napoj\u00edme na BigQuery project podle project ID. Pokud nem\u00e1me BQ project, tak si jej vytvo\u0159\u00edme<\/li>\n
    3. Nastav\u00edme lokalitu – pokud je va\u0161e lokalita EU, tak vybrat EU pro ukl\u00e1d\u00e1n\u00ed dat. Pozor, nelze m\u011bnit<\/li>\n
    4. Nastav\u00edme frekvenci \u2013 doporu\u010duji za\u0161krtnout pouze daily. T\u00edm se ka\u017ed\u00fd den exportuje tabulka z GA4 do BQ. Streaming lze nastavit pouze v p\u0159\u00edpad\u011b, \u017ee m\u00e1te nastavenou kartu v Google Cloud Platform<\/li>\n<\/ol>\n

      \"\"<\/p>\n

      \"\"<\/p>\n

      Data se dostanou do BQ do 24 hodin.<\/p>\n

      Cena:<\/p>\n

      BQ nen\u00ed zadarmo. Free tier: 10GB storage + 1TB query processing m\u011bs\u00ed\u010dn\u011b, n\u00e1sledn\u011b se fakturuje $0.04\/GB<\/p>\n

      Podle zku\u0161enost\u00ed e-commerce klient s 200k n\u00e1v\u0161t\u011bvami a 5000 objedn\u00e1vkami denn\u011b pot\u0159ebuje k ulo\u017een\u00ed dat ka\u017ed\u00fd den kolem 100-150MB. P\u0159es\u00e1hnete-li free tier, bude v\u00e1s to st\u00e1t $1-2 m\u011bs\u00ed\u010dn\u011b.<\/p>\n