{"id":1398,"date":"2023-03-30T10:18:55","date_gmt":"2023-03-30T09:18:55","guid":{"rendered":"https:\/\/www.6clickz.com\/?p=1398"},"modified":"2023-03-30T10:18:55","modified_gmt":"2023-03-30T09:18:55","slug":"ga4-tip-12-import-non-google-nakladu-ga4-cost-import","status":"publish","type":"post","link":"https:\/\/www.6clickz.com\/cs\/ga4-tip-12-import-non-google-nakladu-ga4-cost-import\/","title":{"rendered":"GA4 Tip #12 &#8211; Import non-Google n\u00e1klad\u016f (GA4 cost import)"},"content":{"rendered":"<p><strong>Pro\u010d bychom m\u011bli importovat do GA4?<\/strong><\/p>\n<p>V\u0161echny \u00fadaje o p\u0159\u00edjmech a n\u00e1kladech byste m\u011bli m\u00edt na jednom m\u00edst\u011b, abyste m\u011bli \u00fapln\u00fd p\u0159ehled o sv\u00fdch KPI:<\/p>\n<ol>\n<li aria-level=\"1\">Blended CPA \/ Blended ROAS<\/li>\n<li aria-level=\"1\">MER<\/li>\n<\/ol>\n<p>GA4 je nejlogi\u010dt\u011bj\u0161\u00ed a nejjednodu\u0161\u0161\u00ed m\u00edsto, kde je m\u016f\u017eete m\u00edt.<\/p>\n<p><strong>Co k tomu pot\u0159ebujete?<\/strong><\/p>\n<ol>\n<li aria-level=\"1\">M\u00edt nastaven\u00e9 UTM parametry podle po\u017eadavk\u016f GA4 ve v\u0161ech kampan\u00edch mimo Google. P\u0159idejte parametr utm_id do v\u0161ech sv\u00fdch final URL ve v\u0161ech marketingov\u00fdch kan\u00e1lech.<\/li>\n<li aria-level=\"1\">N\u00e1stroj pro z\u00edsk\u00e1v\u00e1n\u00ed n\u00e1klad\u016f z kampan\u00ed mimo Google (Apps script, Supermetrics atd.) nebo si je m\u016f\u017eete zapisovat ru\u010dn\u011b.<\/li>\n<li aria-level=\"1\">Form\u00e1tov\u00e1n\u00ed dat do \u0161ablony csv od Google.<\/li>\n<\/ol>\n<p><strong>Jak to ud\u011blat?<\/strong><\/p>\n<ol>\n<li aria-level=\"1\">P\u0159ejd\u011bte do \u010d\u00e1sti Admin &gt; Data Import<\/li>\n<li aria-level=\"1\">Klepn\u011bte na polo\u017eku Vytvo\u0159it zdroj dat (Create data import)<\/li>\n<li aria-level=\"1\">Vyberte cost import, pojmenujte jej a nahrajte soubor csv<\/li>\n<li aria-level=\"1\">\u00dadaje z tabulky zmapujte a nahrajte je ru\u010dn\u011b.<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1390\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-03-at-08.png\" alt=\"\" width=\"1576\" height=\"678\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-03-at-08.png 1576w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-03-at-08-300x129.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-03-at-08-768x330.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-03-at-08-1024x441.png 1024w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-03-at-08-1280x551.png 1280w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-03-at-08-960x413.png 960w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-03-at-08-500x215.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-03-at-08-160x69.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-03-at-08-50x22.png 50w\" sizes=\"auto, (max-width: 1576px) 100vw, 1576px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1391\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-03-at-08-42-46.png\" alt=\"\" width=\"1504\" height=\"901\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-03-at-08-42-46.png 1504w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-03-at-08-42-46-300x180.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-03-at-08-42-46-768x460.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-03-at-08-42-46-1024x613.png 1024w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-03-at-08-42-46-1280x767.png 1280w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-03-at-08-42-46-960x575.png 960w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-03-at-08-42-46-500x300.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-03-at-08-42-46-160x96.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-03-at-08-42-46-50x30.png 50w\" sizes=\"auto, (max-width: 1504px) 100vw, 1504px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1392\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-02-at-17-45-29.png\" alt=\"\" width=\"515\" height=\"379\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-02-at-17-45-29.png 515w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-02-at-17-45-29-300x221.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-02-at-17-45-29-500x368.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-02-at-17-45-29-160x118.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-02-at-17-45-29-50x37.png 50w\" sizes=\"auto, (max-width: 515px) 100vw, 515px\" \/><\/p>\n<p>Pokud jste tabulku p\u0159ipravili spr\u00e1vn\u011b, m\u011bli byste m\u00edt 100% m\u00edru nahr\u00e1n\u00ed (upload rate) a m\u00edra shody (match rate) by m\u011bla b\u00fdt co nejbl\u00ed\u017ee 100%. Nezapome\u0148te, \u017ee match rate se vypo\u010d\u00edt\u00e1v\u00e1 na z\u00e1klad\u011b posledn\u00edch 90 dn\u016f, tak\u017ee pokud nahrajete \u00fadaje o n\u00e1kladech za p\u0159edchoz\u00edch 45 dn\u00ed, match rate bude 50 %.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1393\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-03-at-08-45-53.png\" alt=\"\" width=\"1332\" height=\"166\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-03-at-08-45-53.png 1332w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-03-at-08-45-53-300x37.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-03-at-08-45-53-768x96.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-03-at-08-45-53-1024x128.png 1024w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-03-at-08-45-53-1280x160.png 1280w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-03-at-08-45-53-960x120.png 960w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-03-at-08-45-53-500x62.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-03-at-08-45-53-160x20.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-03-at-08-45-53-50x6.png 50w\" sizes=\"auto, (max-width: 1332px) 100vw, 1332px\" \/><\/p>\n<p>Kdy\u017e jste to ud\u011blali, v \u010d\u00e1sti Reports se zobraz\u00ed report non-Google costs. Pokud jste v\u0161e ud\u011blali dob\u0159e, uvid\u00edte zobrazen\u00ed, prokliky, obrat a ROAS z non-Google kan\u00e1l\u016f, jako je Facebook nebo TikTok. Pom\u016f\u017ee v\u00e1m to vyhodnotit celkovou v\u00fdkonnost va\u0161ich marketingov\u00fdch aktivit.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1394\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-02-at-17-copy.png\" alt=\"\" width=\"1881\" height=\"565\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-02-at-17-copy.png 1881w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-02-at-17-copy-300x90.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-02-at-17-copy-768x231.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-02-at-17-copy-1024x308.png 1024w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-02-at-17-copy-1280x384.png 1280w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-02-at-17-copy-960x288.png 960w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-02-at-17-copy-500x150.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-02-at-17-copy-160x48.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-02-at-17-copy-50x15.png 50w\" sizes=\"auto, (max-width: 1881px) 100vw, 1881px\" \/><\/p>\n<p>Existuje tak\u00e9 alternativa automatick\u00e9ho nahr\u00e1v\u00e1n\u00ed t\u011bchto n\u00e1klad\u016f prost\u0159ednictv\u00edm serveru SFTP, ale nastaven\u00ed je slo\u017eit\u00e9. Pokud to v\u0161ak ud\u011bl\u00e1te, nebudete ji\u017e muset d\u011blat manu\u00e1ln\u00ed import a budete m\u00edt denn\u011b \u010derstv\u00e9 \u00fadaje o n\u00e1kladech na \u00farovni kampan\u00ed.<\/p>\n<p><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><br \/>\n<script>\n  hbspt.forms.create({\n    region: \"na1\",\n    portalId: \"6585869\",\n    formId: \"131d4484-4d44-405a-a748-01923517ca1b\"\n  });\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pro\u010d bychom m\u011bli importovat do GA4? V\u0161echny \u00fadaje o p\u0159\u00edjmech a n\u00e1kladech byste m\u011bli m\u00edt na jednom m\u00edst\u011b, abyste m\u011bli \u00fapln\u00fd p\u0159ehled o sv\u00fdch KPI: Blended CPA \/ Blended ROAS MER GA4 je nejlogi\u010dt\u011bj\u0161\u00ed a nejjednodu\u0161\u0161\u00ed m\u00edsto, kde je m\u016f\u017eete m\u00edt. Co k tomu pot\u0159ebujete? M\u00edt nastaven\u00e9 UTM parametry podle po\u017eadavk\u016f GA4 ve v\u0161ech kampan\u00edch [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1398","post","type-post","status-publish","format-standard","hentry","category-uncategorized-cs","blog_tags-ga4"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GA4 Tip #12 - Import non-Google n\u00e1klad\u016f (GA4 cost import) - 6clickz<\/title>\n<meta name=\"description\" content=\"Pro\u010d bychom m\u011bli importovat do GA4? V\u0161echny \u00fadaje o p\u0159\u00edjmech a n\u00e1kladech byste m\u011bli m\u00edt na jednom m\u00edst\u011b, abyste m\u011bli \u00fapln\u00fd p\u0159ehled o sv\u00fdch KPI: Blended CPA \/ Blended ROAS MER GA4 je nejlogi\u010dt\u011bj\u0161\u00ed a nejjednodu\u0161\u0161\u00ed m\u00edsto, kde je m\u016f\u017eete m\u00edt. Co k tomu pot\u0159ebujete?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.6clickz.com\/cs\/ga4-tip-12-import-non-google-nakladu-ga4-cost-import\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GA4 Tip #12 - Import non-Google n\u00e1klad\u016f (GA4 cost import) - 6clickz\" \/>\n<meta property=\"og:description\" content=\"Pro\u010d bychom m\u011bli importovat do GA4? V\u0161echny \u00fadaje o p\u0159\u00edjmech a n\u00e1kladech byste m\u011bli m\u00edt na jednom m\u00edst\u011b, abyste m\u011bli \u00fapln\u00fd p\u0159ehled o sv\u00fdch KPI: Blended CPA \/ Blended ROAS MER GA4 je nejlogi\u010dt\u011bj\u0161\u00ed a nejjednodu\u0161\u0161\u00ed m\u00edsto, kde je m\u016f\u017eete m\u00edt. 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V\u0161echny \u00fadaje o p\u0159\u00edjmech a n\u00e1kladech byste m\u011bli m\u00edt na jednom m\u00edst\u011b, abyste m\u011bli \u00fapln\u00fd p\u0159ehled o sv\u00fdch KPI: Blended CPA \\\/ Blended ROAS MER GA4 je nejlogi\u010dt\u011bj\u0161\u00ed a nejjednodu\u0161\u0161\u00ed m\u00edsto, kde je m\u016f\u017eete m\u00edt. 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