{"id":1373,"date":"2023-03-29T12:38:41","date_gmt":"2023-03-29T11:38:41","guid":{"rendered":"https:\/\/www.6clickz.com\/?p=1373"},"modified":"2023-03-29T12:38:41","modified_gmt":"2023-03-29T11:38:41","slug":"ga4-tip-10-udalosti-konverze","status":"publish","type":"post","link":"https:\/\/www.6clickz.com\/cs\/ga4-tip-10-udalosti-konverze\/","title":{"rendered":"GA4 Tip #10 &#8211; Ud\u00e1losti a konverze"},"content":{"rendered":"<p>Z Universal Analytics jste jist\u011b zvykl\u00ed na events (ud\u00e1losti), goals (c\u00edle) a transactions (transakce &#8211; pro e-shopy). V GA4 jsou jen events a conversions (konverze).<\/p>\n<p><strong>Ud\u00e1lost<\/strong> je interakce u\u017eivatele s va\u0161\u00ed webovou str\u00e1nkou nebo aplikac\u00ed. Mezi ud\u00e1losti mohou pat\u0159it kliknut\u00ed na tla\u010d\u00edtko, zobrazen\u00ed videa, odesl\u00e1n\u00ed formul\u00e1\u0159e, sta\u017een\u00ed, p\u0159id\u00e1n\u00ed do ko\u0161\u00edku, atp. Ud\u00e1losti se sleduj\u00ed pomoc\u00ed parametr\u016f ud\u00e1losti, kter\u00e9 poskytuj\u00ed dal\u0161\u00ed kontext a podrobnosti o interakci u\u017eivatele.<\/p>\n<p><strong>Konverze<\/strong> se na druh\u00e9 stran\u011b vztahuj\u00ed konkr\u00e9tn\u011b na akce u\u017eivatel\u016f, kter\u00e9 jsou v souladu s va\u0161imi obchodn\u00edmi c\u00edli, nap\u0159\u00edklad uskute\u010dn\u011bn\u00ed n\u00e1kupu nebo vypln\u011bn\u00ed kontaktn\u00edho formul\u00e1\u0159e. V GA4 je ka\u017ed\u00e1 konverze ud\u00e1lost\u00ed, ale ne ka\u017ed\u00e1 ud\u00e1lost je konverz\u00ed. V p\u0159\u00edpad\u011b e-shop\u016f je obvykle ud\u00e1lost n\u00e1kupu (purchase event) ozna\u010dena jako konverze ve v\u00fdchoz\u00edm nastaven\u00ed. Jako konverze v\u0161ak m\u016f\u017eete ozna\u010dit nebo zru\u0161it ozna\u010den\u00ed i jak\u00fdchkoli jin\u00fdch ud\u00e1lost\u00ed.<\/p>\n<p>M\u011bli byste m\u00edt na pam\u011bti, \u017ee tyto zm\u011bny ovlivn\u00ed va\u0161e metriky, nap\u0159\u00edklad konverzn\u00ed pom\u011br, a tak\u00e9, \u017ee tyto zm\u011bny nejsou retroaktivn\u00ed. To znamen\u00e1, \u017ee pokud dnes ozna\u010d\u00edte ud\u00e1lost jako konverzi a za n\u011bkolik dn\u00ed pozd\u011bji ji zru\u0161\u00edte, va\u0161e data v reportech nebudou konzistentn\u00ed. P\u0159esto m\u016f\u017eete k \u0159e\u0161en\u00ed t\u00e9to situace pou\u017e\u00edt filtry a vlastn\u00ed reporty v sekci Explorations.<\/p>\n<p>Ud\u00e1losti m\u016f\u017eete ozna\u010dit jako konverze nebo je vyjmout z konverz\u00ed v \u010d\u00e1sti Admin &gt; Events.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1368\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-02-at-13-1024x468.png\" alt=\"\" width=\"1024\" height=\"468\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-02-at-13-1024x468.png 1024w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-02-at-13-300x137.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-02-at-13-768x351.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-02-at-13-1280x585.png 1280w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-02-at-13-960x438.png 960w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-02-at-13-500x228.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-02-at-13-160x73.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-02-at-13-50x23.png 50w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-02-at-13.png 1581w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><br \/>\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><br \/>\n<script>\n  hbspt.forms.create({\n    region: \"na1\",\n    portalId: \"6585869\",\n    formId: \"131d4484-4d44-405a-a748-01923517ca1b\"\n  });\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Z Universal Analytics jste jist\u011b zvykl\u00ed na events (ud\u00e1losti), goals (c\u00edle) a transactions (transakce &#8211; pro e-shopy). V GA4 jsou jen events a conversions (konverze). Ud\u00e1lost je interakce u\u017eivatele s va\u0161\u00ed webovou str\u00e1nkou nebo aplikac\u00ed. Mezi ud\u00e1losti mohou pat\u0159it kliknut\u00ed na tla\u010d\u00edtko, zobrazen\u00ed videa, odesl\u00e1n\u00ed formul\u00e1\u0159e, sta\u017een\u00ed, p\u0159id\u00e1n\u00ed do ko\u0161\u00edku, atp. Ud\u00e1losti se sleduj\u00ed pomoc\u00ed [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1373","post","type-post","status-publish","format-standard","hentry","category-uncategorized-cs","blog_tags-ga4"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GA4 Tip #10 - Ud\u00e1losti a konverze - 6clickz<\/title>\n<meta name=\"description\" content=\"Z Universal Analytics jste jist\u011b zvykl\u00ed na events (ud\u00e1losti), goals (c\u00edle) a transactions (transakce - pro e-shopy). V GA4 jsou jen events a conversions (konverze). Ud\u00e1lost je interakce u\u017eivatele s va\u0161\u00ed webovou str\u00e1nkou nebo aplikac\u00ed. 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Mezi ud\u00e1losti mohou pat\u0159it kliknut\u00ed na tla\u010d\u00edtko, zobrazen\u00ed videa,...","breadcrumb":{"@id":"https:\/\/www.6clickz.com\/cs\/ga4-tip-10-udalosti-konverze\/#breadcrumb"},"inLanguage":"cs-CZ","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.6clickz.com\/cs\/ga4-tip-10-udalosti-konverze\/"]}]},{"@type":"ImageObject","inLanguage":"cs-CZ","@id":"https:\/\/www.6clickz.com\/cs\/ga4-tip-10-udalosti-konverze\/#primaryimage","url":"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-02-at-13-1024x468.png","contentUrl":"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2023-03-02-at-13-1024x468.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.6clickz.com\/cs\/ga4-tip-10-udalosti-konverze\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.6clickz.com\/cs\/"},{"@type":"ListItem","position":2,"name":"GA4 Tip #10 &#8211; Ud\u00e1losti a konverze"}]},{"@type":"WebSite","@id":"https:\/\/www.6clickz.com\/#website","url":"https:\/\/www.6clickz.com\/","name":"6clickz","description":"Strategick\u00fd v\u00fdkonnostn\u00ed marketing u n\u00e1s hraje prim.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.6clickz.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs-CZ"},{"@type":"Person","@id":"https:\/\/www.6clickz.com\/#\/schema\/person\/cac53a49ee1a2ddda816069e14af7cc5","name":"Laura Feranecov\u00e1","image":{"@type":"ImageObject","inLanguage":"cs-CZ","@id":"https:\/\/secure.gravatar.com\/avatar\/9b01250869c5d028225210a49740e453f6822bb22b49760c2febf8cbde8ea468?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9b01250869c5d028225210a49740e453f6822bb22b49760c2febf8cbde8ea468?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9b01250869c5d028225210a49740e453f6822bb22b49760c2febf8cbde8ea468?s=96&d=mm&r=g","caption":"Laura Feranecov\u00e1"},"url":"https:\/\/www.6clickz.com\/cs\/author\/laura\/"}]}},"_links":{"self":[{"href":"https:\/\/www.6clickz.com\/cs\/wp-json\/wp\/v2\/posts\/1373","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.6clickz.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.6clickz.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.6clickz.com\/cs\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.6clickz.com\/cs\/wp-json\/wp\/v2\/comments?post=1373"}],"version-history":[{"count":1,"href":"https:\/\/www.6clickz.com\/cs\/wp-json\/wp\/v2\/posts\/1373\/revisions"}],"predecessor-version":[{"id":1374,"href":"https:\/\/www.6clickz.com\/cs\/wp-json\/wp\/v2\/posts\/1373\/revisions\/1374"}],"wp:attachment":[{"href":"https:\/\/www.6clickz.com\/cs\/wp-json\/wp\/v2\/media?parent=1373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.6clickz.com\/cs\/wp-json\/wp\/v2\/categories?post=1373"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.6clickz.com\/cs\/wp-json\/wp\/v2\/tags?post=1373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}