{"id":1349,"date":"2023-03-29T10:10:12","date_gmt":"2023-03-29T09:10:12","guid":{"rendered":"https:\/\/www.6clickz.com\/?p=1349"},"modified":"2023-03-29T10:10:12","modified_gmt":"2023-03-29T09:10:12","slug":"ga4-tip-5-nastaveni-data-retention","status":"publish","type":"post","link":"https:\/\/www.6clickz.com\/cs\/ga4-tip-5-nastaveni-data-retention\/","title":{"rendered":"GA4 Tip #5 &#8211; Nastaven\u00ed Data Retention"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Data retention (uchov\u00e1v\u00e1n\u00ed \u00fadaj\u016f) v GA4 se vztahuje na obdob\u00ed, b\u011bhem kter\u00e9ho jsou \u00fadaje na \u00farovni u\u017eivatele a ud\u00e1losti ulo\u017eeny v GA4 dokud se automaticky vyma\u017eou.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00fdchoz\u00ed je nastaveno pouze na 2 m\u011bs\u00edce. Pokud se do 2 m\u011bs\u00edc\u016f u\u017eivatel nevr\u00e1t\u00ed na na\u0161i str\u00e1nku, tak se data o n\u011bm vyma\u017eou, ve 3. m\u011bs\u00edci u\u017e jej bude GA4 br\u00e1t za nov\u00e9ho u\u017eivatele.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V Universal Analytics to bylo v\u00fdchoz\u00ed na 14 m\u011bs\u00edc\u016f.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zm\u011bn\u00edte kliknut\u00edm na Admin &gt; Property &gt; Data Settings &gt; Data Retention &gt;&gt; Zm\u011bnit na &#8220;14 months&#8221; (maximum)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mo\u017enost &#8220;Reset user data on new activity&#8221; nechat zapnutou.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1325\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2021-11-24-at-11-1.png\" alt=\"\" width=\"954\" height=\"881\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2021-11-24-at-11-1.png 954w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2021-11-24-at-11-1-300x277.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2021-11-24-at-11-1-768x709.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2021-11-24-at-11-1-500x462.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2021-11-24-at-11-1-160x148.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2021-11-24-at-11-1-50x46.png 50w\" sizes=\"auto, (max-width: 954px) 100vw, 954px\" \/><br style=\"font-weight: 400;\" \/><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><br \/>\n<script>\n  hbspt.forms.create({\n    region: \"na1\",\n    portalId: \"6585869\",\n    formId: \"131d4484-4d44-405a-a748-01923517ca1b\"\n  });\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Data retention (uchov\u00e1v\u00e1n\u00ed \u00fadaj\u016f) v GA4 se vztahuje na obdob\u00ed, b\u011bhem kter\u00e9ho jsou \u00fadaje na \u00farovni u\u017eivatele a ud\u00e1losti ulo\u017eeny v GA4 dokud se automaticky vyma\u017eou. V\u00fdchoz\u00ed je nastaveno pouze na 2 m\u011bs\u00edce. Pokud se do 2 m\u011bs\u00edc\u016f u\u017eivatel nevr\u00e1t\u00ed na na\u0161i str\u00e1nku, tak se data o n\u011bm vyma\u017eou, ve 3. m\u011bs\u00edci u\u017e jej bude [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1349","post","type-post","status-publish","format-standard","hentry","category-uncategorized-cs","blog_tags-ga4"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GA4 Tip #5 - Nastaven\u00ed Data Retention - 6clickz<\/title>\n<meta name=\"description\" content=\"Data retention (uchov\u00e1v\u00e1n\u00ed \u00fadaj\u016f) v GA4 se vztahuje na obdob\u00ed, b\u011bhem kter\u00e9ho jsou \u00fadaje na \u00farovni u\u017eivatele a ud\u00e1losti ulo\u017eeny v GA4 dokud se automaticky vyma\u017eou. V\u00fdchoz\u00ed je nastaveno pouze na 2 m\u011bs\u00edce. Pokud se do 2 m\u011bs\u00edc\u016f u\u017eivatel nevr\u00e1t\u00ed na na\u0161i str\u00e1nku, tak se data o n\u011bm vyma\u017eou.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.6clickz.com\/cs\/ga4-tip-5-nastaveni-data-retention\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GA4 Tip #5 - Nastaven\u00ed Data Retention - 6clickz\" \/>\n<meta property=\"og:description\" content=\"Data retention (uchov\u00e1v\u00e1n\u00ed \u00fadaj\u016f) v GA4 se vztahuje na obdob\u00ed, b\u011bhem kter\u00e9ho jsou \u00fadaje na \u00farovni u\u017eivatele a ud\u00e1losti ulo\u017eeny v GA4 dokud se automaticky vyma\u017eou. V\u00fdchoz\u00ed je nastaveno pouze na 2 m\u011bs\u00edce. Pokud se do 2 m\u011bs\u00edc\u016f u\u017eivatel nevr\u00e1t\u00ed na na\u0161i str\u00e1nku, tak se data o n\u011bm vyma\u017eou.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.6clickz.com\/cs\/ga4-tip-5-nastaveni-data-retention\/\" \/>\n<meta property=\"og:site_name\" content=\"6clickz\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-29T09:10:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/03\/screenshot-2021-11-24-at-11-1.png\" \/>\n<meta name=\"author\" content=\"Laura Feranecov\u00e1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura Feranecov\u00e1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/cs\\\/ga4-tip-5-nastaveni-data-retention\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/cs\\\/ga4-tip-5-nastaveni-data-retention\\\/\"},\"author\":{\"name\":\"Laura Feranecov\u00e1\",\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/#\\\/schema\\\/person\\\/cac53a49ee1a2ddda816069e14af7cc5\"},\"headline\":\"GA4 Tip #5 &#8211; Nastaven\u00ed Data Retention\",\"datePublished\":\"2023-03-29T09:10:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/cs\\\/ga4-tip-5-nastaveni-data-retention\\\/\"},\"wordCount\":130,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/cs\\\/ga4-tip-5-nastaveni-data-retention\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/s3.eu-central-1.amazonaws.com\\\/uploads.mangoweb.org\\\/shared-prod\\\/6clickz.com\\\/uploads\\\/2023\\\/03\\\/screenshot-2021-11-24-at-11-1.png\",\"articleSection\":[\"Uncategorized @cs\"],\"inLanguage\":\"cs-CZ\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.6clickz.com\\\/cs\\\/ga4-tip-5-nastaveni-data-retention\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/cs\\\/ga4-tip-5-nastaveni-data-retention\\\/\",\"url\":\"https:\\\/\\\/www.6clickz.com\\\/cs\\\/ga4-tip-5-nastaveni-data-retention\\\/\",\"name\":\"GA4 Tip #5 - Nastaven\u00ed Data Retention - 6clickz\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/cs\\\/ga4-tip-5-nastaveni-data-retention\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/cs\\\/ga4-tip-5-nastaveni-data-retention\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/s3.eu-central-1.amazonaws.com\\\/uploads.mangoweb.org\\\/shared-prod\\\/6clickz.com\\\/uploads\\\/2023\\\/03\\\/screenshot-2021-11-24-at-11-1.png\",\"datePublished\":\"2023-03-29T09:10:12+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.6clickz.com\\\/#\\\/schema\\\/person\\\/cac53a49ee1a2ddda816069e14af7cc5\"},\"description\":\"Data retention (uchov\u00e1v\u00e1n\u00ed \u00fadaj\u016f) v GA4 se vztahuje na obdob\u00ed, b\u011bhem kter\u00e9ho jsou \u00fadaje na \u00farovni u\u017eivatele a ud\u00e1losti ulo\u017eeny v GA4 dokud se automaticky vyma\u017eou. 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