{"id":1228,"date":"2023-03-17T19:40:34","date_gmt":"2023-03-17T18:40:34","guid":{"rendered":"https:\/\/www.6clickz.com\/?p=1228"},"modified":"2023-03-27T09:09:52","modified_gmt":"2023-03-27T08:09:52","slug":"zpracovani-measurement-planu-pro-ga4","status":"publish","type":"post","link":"https:\/\/www.6clickz.com\/cs\/zpracovani-measurement-planu-pro-ga4\/","title":{"rendered":"Zpracov\u00e1n\u00ed measurement pl\u00e1nu pro GA4"},"content":{"rendered":"<p>Migrace na GA4 se m\u016f\u017ee zd\u00e1t jednoduch\u00e1. Za sv\u00fdch 6 let p\u016fsoben\u00ed ve webov\u00e9 analytice a z toho 3 roky nasazov\u00e1n\u00ed GA4 (d\u0159\u00edve App+Web) jsem si v\u0161ak pro\u0161el spoustou fail\u016f. Nasad\u00edme konverze p\u0159es GTM nebo (je\u0161t\u011b hor\u0161\u00ed) p\u0159es plugin. Potom zjist\u00edme, \u017ee nem\u011b\u0159\u00edme v\u00fd\u0161i DPH. Oprav\u00edme to. Po m\u011bs\u00edci klient zjist\u00ed, \u017ee nem\u00e1 data o kuponech. Potom zase chceme m\u011b\u0159it i produktov\u00e9 kup\u00f3ny. P\u016fl roku na to p\u0159ijde SEO agentura a chce nastavit content grouping\u2026 Slepujeme d\u00edry v datech a dosahujeme tak jednoho velk\u00e9ho bordelu, kde m\u00e1me nekonzistentn\u00ed n\u00e1zvoslov\u00ed, jednu ud\u00e1lost jsme za\u010dali m\u011b\u0159it v lednu, druhou od \u010dervence, a\u017e se v tom ztr\u00e1c\u00edme. Setkali jste se s t\u00edm i u v\u00e1s? Potom v\u00e1m n\u00e1\u0161 postup m\u016f\u017ee hodn\u011b pomoci.<\/p>\n<p>Toto nebyl a\u017e takov\u00fd probl\u00e9m, ne\u017e jsme m\u011bli po ruce star\u00fd dobr\u00fd Universal Analytics, kde jsme u\u017e na n\u011bjak\u00e1 nastaven\u00ed byli zvykl\u00ed. 1 \u010dervence n\u00e1m v\u0161ak z\u016fstane pouze GA4. Jak zaru\u010dit, abychom m\u011bli v\u0161echno v po\u0159\u00e1dku?<\/p>\n<p>V tomto \u010dl\u00e1nku jsem shrnul v\u0161echny sv\u00e9 poznatky z uplynul\u00fdch let do n\u011bkolika krok\u016f. Nen\u00ed to \u010dl\u00e1nek o tom, jak nakonfigurovat ud\u00e1losti v GTM ani jak nastavit GA4. Rovn\u011b\u017e zde nebudete \u010d\u00edst o \u017e\u00e1dn\u00fdch pluginech a automatick\u00fdch migrac\u00edch. Nejsem fanou\u0161ek t\u011bchto \u0159e\u0161en\u00ed a podle m\u00fdch zku\u0161enost\u00ed takov\u00e1 \u0159e\u0161en\u00ed ud\u011blaj\u00ed v\u00edce \u0161kody ne\u017e u\u017eitku. Je to o tom, jak se na celou migraci po\u0159\u00e1dn\u011b p\u0159ipravit. A to je je\u0161t\u011b d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e samotn\u00e9 nastaven\u00ed.<\/p>\n<p>Poj\u010fme na to!<\/p>\n<h4>1 &#8211; Zkontrolovat nasazen\u00ed \/ nasadit GTM na web<\/h4>\n<p>Jeliko\u017e GA4 nasazujeme p\u0159es GTM, mus\u00edme m\u00edt GTM na webu. Nejjednodu\u0161eji si to zkontrolujeme dopl\u0148kem pro Chrome od Google \u2013 <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/tag-assistant-legacy-by-g\/kejbdjndbnbjgmefkgdddjlbokphdefk\">Tag Assistant<\/a>. Tento dopln\u011bk n\u00e1m uk\u00e1\u017ee, zda m\u00e1me na webu GTM resp. jin\u00e9 tracking k\u00f3dy a uk\u00e1\u017ee tak\u00e9 jejich ID. Pokud ji\u017e GTM existuje pro dan\u00fd web, tak si m\u016f\u017eeme ov\u011b\u0159it, zda m\u00e1me p\u0159\u00edstup k tomu spr\u00e1vn\u00e9mu containeru.<\/p>\n<p>Pokud GTM na webu nen\u00ed, tak jej vytvo\u0159\u00edme. Budeme k tomu pot\u0159ebovat Google email. Podle pot\u0159eby vytvo\u0159\u00edme \u00fa\u010det a container. K\u00f3d ke containeru zkop\u00edrujeme ide\u00e1ln\u011b do txt souboru a po\u0161leme developerovi, aby jej implementoval na web dle instrukc\u00ed.<\/p>\n<p>Video jak vytvo\u0159it GTM \u00fa\u010det:<\/p>\n<div style=\"position: relative; padding-bottom: 56.25%; height: 0;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.loom.com\/embed\/09a33f3cd38c40ecab92e5e7c77feb08\" width=\"300\" height=\"150\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<h4>2 &#8211; Definovat strukturu \u00fa\u010dt\u016f GA a GTM<\/h4>\n<p>Ujistit se, kolik dom\u00e9n a aplikac\u00ed lze m\u011b\u0159it. Na z\u00e1klad\u011b toho definovat, kolik Properties (p\u0159\u00edpadn\u011b sub-properties), a kolik Data Streams pot\u0159ebujeme.<\/p>\n<p>Definovat taxonomii \u00fa\u010dt\u016f. Doporu\u010dujeme:<\/p>\n<ol>\n<li aria-level=\"1\">Account name &#8211; N\u00e1zev firmy \/ projektu (6clickz)<\/li>\n<li aria-level=\"1\">Property name &#8211; N\u00e1zev dom\u00e9ny | GA4 (6clickz.com | GA4)<\/li>\n<li aria-level=\"1\">Data stream &#8211; N\u00e1zev dom\u00e9ny (6clickz.com)<\/li>\n<\/ol>\n<p><strong>Best practice:<\/strong><\/p>\n<p>Pod stejn\u00fdm mailem m\u016f\u017eete m\u00edt zalo\u017eeno v\u00edce \u00fa\u010dt\u016f (account). Pokud m\u00e1te v\u00edce projekt\u016f, tak se nesna\u017ete v\u0161e vt\u011bsnat do jednoho \u00fa\u010dtu. Bude to nep\u0159ehledn\u00e9.<\/p>\n<p>Ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f v\u00e1m sta\u010d\u00ed 1 data stream\/property. Pokud p\u016fsob\u00edte ve v\u00edce zem\u00edch se zvl\u00e1\u0161tn\u00ed dom\u00e9nou, tak vytvo\u0159te 1 property\/zem\u011b.<\/p>\n<p>Pokud vyu\u017e\u00edv\u00e1te GA360, pou\u017eijte mo\u017enost sub-properties, kter\u00e9 \u010d\u00e1ste\u010dn\u011b nahrazuj\u00ed views z UA.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1103\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/02\/screenshot-2023-02-15-at-20-27-38.png\" alt=\"\" width=\"743\" height=\"481\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/02\/screenshot-2023-02-15-at-20-27-38.png 743w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/02\/screenshot-2023-02-15-at-20-27-38-300x194.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/02\/screenshot-2023-02-15-at-20-27-38-500x324.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/02\/screenshot-2023-02-15-at-20-27-38-160x104.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/02\/screenshot-2023-02-15-at-20-27-38-50x32.png 50w\" sizes=\"auto, (max-width: 743px) 100vw, 743px\" \/><\/p>\n<p>Vyu\u017e\u00edvali jste separ\u00e1tn\u00ed views v UA pro jednotliv\u00e1 odd\u011blen\u00ed? Nap\u0159\u00edklad vyfiltrov\u00e1n byl pouze blog traffic pro content odd\u011blen\u00ed. V GA4 to zat\u00edm nen\u00ed mo\u017en\u00e9, jeliko\u017e neexistuj\u00ed \u017e\u00e1dn\u00e9 views ani filtry. M\u00e1me v\u0161ak dv\u011b mo\u017enosti:<\/p>\n<p>1. Limitovat pr\u00e1va jednotliv\u00fdm u\u017eivatel\u016fm &#8211; zde GA4 nab\u00edz\u00ed v\u00edce mo\u017enost\u00ed ne\u017e UA, dokonce m\u016f\u017eeme skr\u00fdt finan\u010dn\u00ed data (revenue, cost) od konkr\u00e9tn\u00edch u\u017eivatel\u016f.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1104\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/02\/screenshot-2023-02-07-at-11-11-01-1024x725.png\" alt=\"\" width=\"1024\" height=\"725\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/02\/screenshot-2023-02-07-at-11-11-01-1024x725.png 1024w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/02\/screenshot-2023-02-07-at-11-11-01-300x212.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/02\/screenshot-2023-02-07-at-11-11-01-768x544.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/02\/screenshot-2023-02-07-at-11-11-01-960x680.png 960w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/02\/screenshot-2023-02-07-at-11-11-01-500x354.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/02\/screenshot-2023-02-07-at-11-11-01-160x113.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/02\/screenshot-2023-02-07-at-11-11-01-50x35.png 50w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/02\/screenshot-2023-02-07-at-11-11-01.png 1278w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>2. Vytvo\u0159it tzv. Collections pro jednotliv\u00e1 odd\u011blen\u00ed nebo kolegy, kter\u00e9 budou m\u00edt v sob\u011b jen ty reporty, kter\u00e9 pot\u0159ebujeme. V\u0161echny tyto collections lze p\u0159izp\u016fsobit. M\u016f\u017eeme si do nich p\u0159idat reporty z knihovny nebo si vytvo\u0159it vlastn\u00ed reporty.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1108\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/02\/snimka-obrazovky-2023-02-24-o-14-42-20-1024x469.png\" alt=\"\" width=\"1024\" height=\"469\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/02\/snimka-obrazovky-2023-02-24-o-14-42-20-1024x469.png 1024w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/02\/snimka-obrazovky-2023-02-24-o-14-42-20-300x138.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/02\/snimka-obrazovky-2023-02-24-o-14-42-20-768x352.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/02\/snimka-obrazovky-2023-02-24-o-14-42-20-1920x880.png 1920w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/02\/snimka-obrazovky-2023-02-24-o-14-42-20-1280x587.png 1280w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/02\/snimka-obrazovky-2023-02-24-o-14-42-20-960x440.png 960w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/02\/snimka-obrazovky-2023-02-24-o-14-42-20-500x229.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/02\/snimka-obrazovky-2023-02-24-o-14-42-20-160x73.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/02\/snimka-obrazovky-2023-02-24-o-14-42-20-50x23.png 50w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>V p\u0159\u00edpad\u011b struktury \u00fa\u010dt\u016f GTM preferujeme tak\u00e9 1 \u00fa\u010det\/1 projekt s t\u00edm, \u017ee ka\u017ed\u00e1 dom\u00e9na nebo aplikace m\u00e1 vlastn\u00ed container. V n\u00e1zvu ozna\u010dujeme, zda je to client-side nebo server-side GTM.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1105\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/02\/screenshot-2023-02-07-at-11.png\" alt=\"\" width=\"806\" height=\"434\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/02\/screenshot-2023-02-07-at-11.png 806w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/02\/screenshot-2023-02-07-at-11-300x162.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/02\/screenshot-2023-02-07-at-11-768x414.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/02\/screenshot-2023-02-07-at-11-500x269.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/02\/screenshot-2023-02-07-at-11-160x86.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/02\/screenshot-2023-02-07-at-11-50x27.png 50w\" sizes=\"auto, (max-width: 806px) 100vw, 806px\" \/><\/p>\n<h4>3 &#8211; Definovat c\u00edle<\/h4>\n<p>C\u00edle mohou b\u00fdt r\u016fzn\u00e9 podle toho, zda se jedn\u00e1 o e-shop, blog nebo aplikaci. Rozli\u0161ujeme 4 \u00farovn\u011b c\u00edl\u016f:<\/p>\n<ol>\n<li aria-level=\"1\">Byznys c\u00edle &#8211; hlavn\u00ed c\u00edl byznysu. M\u011bl by b\u00fdt pouze jeden. Nap\u0159.: maximalizace obratu firmy.<\/li>\n<li aria-level=\"1\">Konverze \u2013 co je pro n\u00e1s hlavn\u00ed konverze. Neberme zde v \u00favahu mikrokonverze, pouze ty hlavn\u00ed. Nap\u0159.: dokon\u010den\u00ed objedn\u00e1vky. Podle toho si ur\u010d\u00edme, co bude konverze v GA4.<\/li>\n<li aria-level=\"1\">Ud\u00e1losti \u2013 jak\u00e9 ud\u00e1losti jsou pro n\u00e1s zaj\u00edmav\u00e9 krom\u011b konverz\u00ed? Nap\u0159.: p\u0159id\u00e1n\u00ed do ko\u0161\u00edku, vyhled\u00e1v\u00e1n\u00ed na webu. Podle toho si ur\u010d\u00edme ud\u00e1losti.<\/li>\n<li aria-level=\"1\">KPIs Key performance indicators. Jak budeme m\u011b\u0159it \u00fasp\u011bch v \u010d\u00edslech? Nap\u0159.: pom\u011br opu\u0161t\u011bn\u00ed ko\u0161\u00edku, konverzn\u00ed pom\u011br, obrat kategorie\/produktu XY, vyu\u017eit\u00ed kup\u00f3n\u016f. Podle toho si ur\u010d\u00edme parametry ud\u00e1lost\u00ed.<\/li>\n<\/ol>\n<h4>4 &#8211; \u00a0P\u0159\u00edprava implementa\u010dn\u00edho pl\u00e1nu<\/h4>\n<p>Tato \u010d\u00e1st je nejd\u016fle\u017eit\u011bj\u0161\u00ed a nejdetailn\u011bj\u0161\u00ed. Obsahuje seznam ud\u00e1lost\u00ed a jejich parametr\u016f, kter\u00e9 budeme nasazovat p\u0159es GTM. Vych\u00e1z\u00ed z c\u00edl\u016f, kter\u00e9 jsme si definovali v p\u0159edchoz\u00edm kroku.<\/p>\n<p>P\u0159i ur\u010den\u00ed ud\u00e1lost\u00ed a parametr\u016f pracujeme se vzorov\u00fdm souborem, kter\u00fd obsahuje v\u0161echny typy za\u017eit\u00fdch ud\u00e1lost\u00ed a parametr\u016f. Takhle v\u00e1m nic neunikne. Plat\u00ed v\u0161ak star\u00e9 dobr\u00e9 p\u0159\u00edslov\u00ed &#8220;dvakr\u00e1t m\u011b\u0159 a jednou \u0159e\u017e&#8221;, proto si detailn\u011b projd\u011bte implementa\u010dn\u00ed pl\u00e1n se v\u0161emi z\u00fa\u010dastn\u011bn\u00fdmi stranami p\u0159ed fin\u00e1ln\u00ed implementac\u00ed. V principu d\u011bl\u00edme ud\u00e1losti do 3 kategori\u00ed:<\/p>\n<ol>\n<li aria-level=\"1\">Standardn\u00ed ud\u00e1losti a parametry GA4 podle na\u0161ich osv\u011bd\u010den\u00fdch postup\u016f. N\u011bkter\u00e9 z nich mo\u017en\u00e1 nebudete pot\u0159ebovat nebo budete pot\u0159ebovat dal\u0161\u00ed<\/li>\n<li aria-level=\"1\">Ud\u00e1losti ozna\u010den\u00e9 hv\u011bzdi\u010dkou (*) nejsou sou\u010d\u00e1st\u00ed doporu\u010den\u00fdch ud\u00e1lost\u00ed od spole\u010dnosti Google, \u010dasto je v\u0161ak pou\u017e\u00edv\u00e1me<\/li>\n<li aria-level=\"1\">Skoro ka\u017ed\u00fd projekt m\u00e1 svoje vlastn\u00ed eventy v UA. M\u011bli byste je uv\u00e9st ve 3.sekci a rozhodnout, jestli je pot\u0159ebujete migrovat nebo ne.<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1106\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/02\/screenshot-2023-02-15-at-20-27-07.png\" alt=\"\" width=\"501\" height=\"286\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/02\/screenshot-2023-02-15-at-20-27-07.png 501w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/02\/screenshot-2023-02-15-at-20-27-07-300x171.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/02\/screenshot-2023-02-15-at-20-27-07-500x285.png 500w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/02\/screenshot-2023-02-15-at-20-27-07-160x91.png 160w, https:\/\/s3.eu-central-1.amazonaws.com\/uploads.mangoweb.org\/shared-prod\/6clickz.com\/uploads\/2023\/02\/screenshot-2023-02-15-at-20-27-07-50x29.png 50w\" sizes=\"auto, (max-width: 501px) 100vw, 501px\" \/><\/p>\n<p>Postup, kter\u00fd jsme uvedli, se v\u00e1m m\u016f\u017ee zd\u00e1t zbyte\u010dn\u00fd a zdlouhav\u00fd. Mno\u017estv\u00ed plugin\u016f, automatizovan\u00fdch migr\u00e1tor\u016f a samozvan\u00fdch GA4 expert\u016f v\u00e1m bude slibovat nasazen\u00ed do 24 hod. a nebude k tomu pot\u0159ebovat takto rozs\u00e1hl\u00fd pl\u00e1n. Pokud v\u0161ak chcete m\u00edt robustn\u00ed a stabiln\u00ed nasazen\u00ed GA4 s kvalitn\u00edmi daty, ur\u010dit\u011b vyu\u017eijte tento postup a vzorov\u00fd soubor, kter\u00fd si m\u016f\u017eete st\u00e1hnout zde. U\u0161et\u0159\u00ed v\u00e1m to spoustu \u010dasu a nebudete se muset vracet st\u00e1le na za\u010d\u00e1tek, proto\u017ee jste na n\u011bco zapomn\u011bli.<br \/>\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><br \/>\n<script>\n  hbspt.forms.create({\n    region: \"na1\",\n    portalId: \"6585869\",\n    formId: \"131d4484-4d44-405a-a748-01923517ca1b\"\n  });\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Migrace na GA4 se m\u016f\u017ee zd\u00e1t jednoduch\u00e1. Za sv\u00fdch 6 let p\u016fsoben\u00ed ve webov\u00e9 analytice a z toho 3 roky nasazov\u00e1n\u00ed GA4 (d\u0159\u00edve App+Web) jsem si v\u0161ak pro\u0161el spoustou fail\u016f. Nasad\u00edme konverze p\u0159es GTM nebo (je\u0161t\u011b hor\u0161\u00ed) p\u0159es plugin. Potom zjist\u00edme, \u017ee nem\u011b\u0159\u00edme v\u00fd\u0161i DPH. Oprav\u00edme to. Po m\u011bs\u00edci klient zjist\u00ed, \u017ee nem\u00e1 data o [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1228","post","type-post","status-publish","format-standard","hentry","category-uncategorized-cs","blog_tags-ga4"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zpracov\u00e1n\u00ed measurement pl\u00e1nu pro GA4 - 6clickz<\/title>\n<meta name=\"description\" content=\"Migrace na GA4 se m\u016f\u017ee zd\u00e1t jednoduch\u00e1. Za sv\u00fdch 6 let p\u016fsoben\u00ed ve webov\u00e9 analytice a z toho 3 roky nasazov\u00e1n\u00ed GA4 (d\u0159\u00edve App+Web) jsem si v\u0161ak pro\u0161el spoustou fail\u016f. Nasad\u00edme konverze p\u0159es GTM nebo (je\u0161t\u011b hor\u0161\u00ed) p\u0159es plugin. Potom zjist\u00edme, \u017ee nem\u011b\u0159\u00edme v\u00fd\u0161i DPH. Oprav\u00edme to.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.6clickz.com\/cs\/zpracovani-measurement-planu-pro-ga4\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zpracov\u00e1n\u00ed measurement pl\u00e1nu pro GA4 - 6clickz\" \/>\n<meta property=\"og:description\" content=\"Migrace na GA4 se m\u016f\u017ee zd\u00e1t jednoduch\u00e1. Za sv\u00fdch 6 let p\u016fsoben\u00ed ve webov\u00e9 analytice a z toho 3 roky nasazov\u00e1n\u00ed GA4 (d\u0159\u00edve App+Web) jsem si v\u0161ak pro\u0161el spoustou fail\u016f. Nasad\u00edme konverze p\u0159es GTM nebo (je\u0161t\u011b hor\u0161\u00ed) p\u0159es plugin. Potom zjist\u00edme, \u017ee nem\u011b\u0159\u00edme v\u00fd\u0161i DPH. 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