{"id":1167,"date":"2023-03-09T10:19:33","date_gmt":"2023-03-09T09:19:33","guid":{"rendered":"https:\/\/www.6clickz.com\/?p=1167"},"modified":"2023-04-27T09:56:46","modified_gmt":"2023-04-27T08:56:46","slug":"skript-pro-automatizaci-tvorby-google-ads-kampani-ve-vyhledavani-2","status":"publish","type":"post","link":"https:\/\/www.6clickz.com\/cs\/skript-pro-automatizaci-tvorby-google-ads-kampani-ve-vyhledavani-2\/","title":{"rendered":"Skript pro automatizaci tvorby Google ads kampan\u00ed ve vyhled\u00e1v\u00e1n\u00ed"},"content":{"rendered":"<p><em>Nud\u00ed v\u00e1s vytv\u00e1\u0159en\u00ed kampan\u00ed ve vyhled\u00e1v\u00e1n\u00ed p\u0159es Google ads nebo zdlouhav\u00e1 p\u0159\u00edprava kl\u00ed\u010dov\u00fdch slov a responzivn\u00edch reklam v Google sheets? Tento skript v\u00e1m usnadn\u00ed hodiny pr\u00e1ce.<\/em><\/p>\n<p>Pro\u010d jsou Google ads kampan\u011b ve vyhled\u00e1v\u00e1n\u00ed st\u00e1le d\u016fle\u017eit\u00e9?<\/p>\n<p>PMAX, PMAX, PMAX\u2026 tohle sly\u0161\u00edme v\u0161ude. Pro\u010d bychom tedy m\u011bli \u0159e\u0161it zastaral\u00e9 kampan\u011b ve vyhled\u00e1v\u00e1n\u00ed?<\/p>\n<p>Pravdou je, \u017ee pro e-commerce jsou PMAX kampan\u011b nejefektivn\u011bj\u0161\u00ed. Tvo\u0159\u00ed 70-80% cel\u00e9ho obratu na Google ads \u00fa\u010dtech na\u0161ich klient\u016f. St\u00e1le v\u0161ak existuje mnoho p\u0159\u00edpad\u016f kdy budou kampan\u011b ve vyhled\u00e1v\u00e1n\u00ed efektivn\u011bj\u0161\u00ed:<\/p>\n<ul>\n<li aria-level=\"1\">B2B<\/li>\n<li aria-level=\"1\">SaaS<\/li>\n<li aria-level=\"1\">Leadgen<\/li>\n<li aria-level=\"1\">Vysoce konkuren\u010dn\u00ed projekty<\/li>\n<\/ul>\n<p>Kampa\u0148 ve vyhled\u00e1v\u00e1n\u00ed s rozumnou strukturou, spr\u00e1vn\u00fdmi kl\u00ed\u010dov\u00fdmi slovy a kvalitn\u00edmi reklamn\u00edmi texty bude m\u00edt st\u00e1le lep\u0161\u00ed ad rank, ne\u017e PMAX. M\u00e1me zde mo\u017enost pou\u017e\u00edt na m\u00edru \u0161itou komunikaci i ke ka\u017ed\u00e9mu kl\u00ed\u010dov\u00e9mu slovu se zvl\u00e1\u0161\u0165 vstupn\u00ed str\u00e1nkou a dos\u00e1hnout tak sk\u00f3re kvality 10\/10.<\/p>\n<p>Ide\u00e1ln\u00ed struktura vyhled\u00e1vac\u00ed kampan\u011b neexistuje. Ka\u017ed\u00fd \u00fa\u010det m\u00e1 sv\u00e1 specifika a n\u011bco, co n\u00e1m funguje na jednom \u00fa\u010dtu, nemus\u00ed fungovat na jin\u00e9m. V minulosti se pou\u017e\u00edvala \u010dasto struktura SKAG (single keyword ad groups \u2013 reklamn\u00ed sestavy s jedn\u00edm kl\u00ed\u010dov\u00fdm slovem). V sou\u010dasnosti sp\u00ed\u0161e pou\u017e\u00edv\u00e1me STAG (single themed ad groups), \u010dili v jedn\u00e9 sestav\u011b m\u00e1me n\u011bkolik kl\u00ed\u010dov\u00fdch slov na podobn\u00e9 t\u00e9ma. Rozhodnut\u00ed o typu shody, kterou pou\u017eijeme, je individu\u00e1ln\u00ed. Chceme-li m\u00edt p\u0159\u00edmou kontrolu nad n\u011bjak\u00fdm kl\u00ed\u010dov\u00fdm slovem, tak vol\u00edme p\u0159esnou shodu. Tam bude ad rank vy\u0161\u0161\u00ed. V opa\u010dn\u00fdch p\u0159\u00edpadech, pokud chceme po\u0159\u00eddit z\u00e1b\u011br s kampan\u011bmi ve vyhled\u00e1v\u00e1n\u00ed, tak vol\u00edme volnou shodu.<\/p>\n<p>Tvorba kvalitn\u00ed kampan\u011b ve vyhled\u00e1v\u00e1n\u00ed je tak\u00e9 pracn\u011bj\u0161\u00ed ne\u017e nap\u0159\u00edklad tvorba PMAX kampan\u011b. Proto jsme si v 6clickz pro na\u0161e intern\u00ed \u00fa\u010dely vyvinuli skript pro tvorbu kampan\u00ed.<\/p>\n<ul>\n<li aria-level=\"1\">Zvol\u00edme si strukturu kampan\u011b (STAG \/ SKAG)<\/li>\n<li aria-level=\"1\">P\u0159id\u00e1me n\u00e1zev kampan\u011b, reklamn\u00edch sestav a kl\u00ed\u010dov\u00e1 slova<\/li>\n<li aria-level=\"1\">P\u0159edem vypln\u00edme CPC, vstupn\u00ed str\u00e1nky<\/li>\n<li aria-level=\"1\">P\u0159id\u00e1me RSA (responsive search ads) reklamy<\/li>\n<li aria-level=\"1\">Vybereme si typ shody pro kl\u00ed\u010dov\u00e1 slova (kontrola limitu znak\u016f)<\/li>\n<\/ul>\n<p>Skript jedn\u00edm klikem vytvo\u0159\u00ed csv soubor, kter\u00fd si nahrajeme do Google Ads Editoru a voil\u00e0. M\u00e1me hotov\u00e9 kampan\u011b. M\u016f\u017eeme tak vytvo\u0159it najednou i 100 kampan\u00ed. Rozhodli jsme se tento skript zp\u0159\u00edstupnit ve\u0159ejn\u011b. Chcete si to vyzkou\u0161et? <a href=\"https:\/\/share.hsforms.com\/1_vq98sAXRj6OE4cX33nQEg3x5ot\">Klikn\u011bte sem!<\/a><\/p>\n<h3><a href=\"https:\/\/share.hsforms.com\/1_vq98sAXRj6OE4cX33nQEg3x5ot\">ST\u00c1HN\u011aTE SI ZDARMA<\/a> template pro tvorbu Google ads kampan\u00ed ve vyhled\u00e1v\u00e1n\u00ed<\/h3>\n<p>Pot\u0159ebujete pomoci? Pod\u00edvejte se na kr\u00e1tk\u00e9 video jak na to nebo se n\u00e1m ozv\u011bte.<\/p>\n<div style=\"position: relative; padding-bottom: 56.25%; height: 0;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.loom.com\/embed\/51ab9755e2fa4e609211ac91987ce014\" width=\"300\" height=\"150\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><br \/>\n<script>\n  hbspt.forms.create({\n    region: \"na1\",\n    portalId: \"6585869\",\n    formId: \"131d4484-4d44-405a-a748-01923517ca1b\"\n  });\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nud\u00ed v\u00e1s vytv\u00e1\u0159en\u00ed kampan\u00ed ve vyhled\u00e1v\u00e1n\u00ed p\u0159es Google ads nebo zdlouhav\u00e1 p\u0159\u00edprava kl\u00ed\u010dov\u00fdch slov a responzivn\u00edch reklam v Google sheets? Tento skript v\u00e1m usnadn\u00ed hodiny pr\u00e1ce. Pro\u010d jsou Google ads kampan\u011b ve vyhled\u00e1v\u00e1n\u00ed st\u00e1le d\u016fle\u017eit\u00e9? PMAX, PMAX, PMAX\u2026 tohle sly\u0161\u00edme v\u0161ude. Pro\u010d bychom tedy m\u011bli \u0159e\u0161it zastaral\u00e9 kampan\u011b ve vyhled\u00e1v\u00e1n\u00ed? Pravdou je, \u017ee pro e-commerce [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1167","post","type-post","status-publish","format-standard","hentry","category-uncategorized-cs","blog_tags-ppc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Skript pro automatizaci tvorby Google ads kampan\u00ed ve vyhled\u00e1v\u00e1n\u00ed - 6clickz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.6clickz.com\/cs\/skript-pro-automatizaci-tvorby-google-ads-kampani-ve-vyhledavani-2\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Skript pro automatizaci tvorby Google ads kampan\u00ed ve vyhled\u00e1v\u00e1n\u00ed - 6clickz\" \/>\n<meta property=\"og:description\" content=\"Nud\u00ed v\u00e1s vytv\u00e1\u0159en\u00ed kampan\u00ed ve vyhled\u00e1v\u00e1n\u00ed p\u0159es Google ads nebo zdlouhav\u00e1 p\u0159\u00edprava kl\u00ed\u010dov\u00fdch slov a responzivn\u00edch reklam v Google sheets? Tento skript v\u00e1m usnadn\u00ed hodiny pr\u00e1ce. Pro\u010d jsou Google ads kampan\u011b ve vyhled\u00e1v\u00e1n\u00ed st\u00e1le d\u016fle\u017eit\u00e9? PMAX, PMAX, PMAX\u2026 tohle sly\u0161\u00edme v\u0161ude. Pro\u010d bychom tedy m\u011bli \u0159e\u0161it zastaral\u00e9 kampan\u011b ve vyhled\u00e1v\u00e1n\u00ed? 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6clickz","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.6clickz.com\/cs\/skript-pro-automatizaci-tvorby-google-ads-kampani-ve-vyhledavani-2\/","og_locale":"cs_CZ","og_type":"article","og_title":"Skript pro automatizaci tvorby Google ads kampan\u00ed ve vyhled\u00e1v\u00e1n\u00ed - 6clickz","og_description":"Nud\u00ed v\u00e1s vytv\u00e1\u0159en\u00ed kampan\u00ed ve vyhled\u00e1v\u00e1n\u00ed p\u0159es Google ads nebo zdlouhav\u00e1 p\u0159\u00edprava kl\u00ed\u010dov\u00fdch slov a responzivn\u00edch reklam v Google sheets? Tento skript v\u00e1m usnadn\u00ed hodiny pr\u00e1ce. Pro\u010d jsou Google ads kampan\u011b ve vyhled\u00e1v\u00e1n\u00ed st\u00e1le d\u016fle\u017eit\u00e9? PMAX, PMAX, PMAX\u2026 tohle sly\u0161\u00edme v\u0161ude. Pro\u010d bychom tedy m\u011bli \u0159e\u0161it zastaral\u00e9 kampan\u011b ve vyhled\u00e1v\u00e1n\u00ed? Pravdou je, \u017ee pro e-commerce [&hellip;]","og_url":"https:\/\/www.6clickz.com\/cs\/skript-pro-automatizaci-tvorby-google-ads-kampani-ve-vyhledavani-2\/","og_site_name":"6clickz","article_published_time":"2023-03-09T09:19:33+00:00","article_modified_time":"2023-04-27T08:56:46+00:00","author":"Laura Feranecov\u00e1","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Laura Feranecov\u00e1","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.6clickz.com\/cs\/skript-pro-automatizaci-tvorby-google-ads-kampani-ve-vyhledavani-2\/#article","isPartOf":{"@id":"https:\/\/www.6clickz.com\/cs\/skript-pro-automatizaci-tvorby-google-ads-kampani-ve-vyhledavani-2\/"},"author":{"name":"Laura Feranecov\u00e1","@id":"https:\/\/www.6clickz.com\/#\/schema\/person\/cac53a49ee1a2ddda816069e14af7cc5"},"headline":"Skript pro automatizaci tvorby Google ads kampan\u00ed ve vyhled\u00e1v\u00e1n\u00ed","datePublished":"2023-03-09T09:19:33+00:00","dateModified":"2023-04-27T08:56:46+00:00","mainEntityOfPage":{"@id":"https:\/\/www.6clickz.com\/cs\/skript-pro-automatizaci-tvorby-google-ads-kampani-ve-vyhledavani-2\/"},"wordCount":490,"commentCount":0,"articleSection":["Uncategorized @cs"],"inLanguage":"cs-CZ","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.6clickz.com\/cs\/skript-pro-automatizaci-tvorby-google-ads-kampani-ve-vyhledavani-2\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.6clickz.com\/cs\/skript-pro-automatizaci-tvorby-google-ads-kampani-ve-vyhledavani-2\/","url":"https:\/\/www.6clickz.com\/cs\/skript-pro-automatizaci-tvorby-google-ads-kampani-ve-vyhledavani-2\/","name":"Skript pro automatizaci tvorby Google ads kampan\u00ed ve vyhled\u00e1v\u00e1n\u00ed - 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